Best Global Green Brands 2014

brand trainwrecks

With New Support, Charney May Live to Die Another Day at American Apparel

Posted by Abe Sauer on July 10, 2014 12:44 PM

What does a brand do with a problem like Dov Charney? 

Not even a month after the American Apparel board canned its CEO and founder over supposed misconduct, eagle-eyed shoppers (via Buzzfeed) posted pictures of Charney shopping (or something) inside downtown Manhattan American Apparel retail locations, actions that appear to be in clear violation of the board's termination letter which stated he must get “advance written permission” to visit any American Apparel facility.

But maybe not. According to new SEC filings, American Apparel is getting a $25 million bailout from New York City hedge fund Standard General. It's a bailout that seemingly could keep Charney as a key figure in American Apparel's future.

Dov's weeks-long struggle to raise money to up his share of the company from 27 percent to 43 percent is chronicled in detail in a new Bloomberg Businessweek cover story on the drama. Granular to the extreme—Charney wore "white American Apparel socks" and used Uber during his travels from Los Angeles to NYC—the piece breaks down a decade-long soap opera that appears far from over. Indeed, Charney is still salaried and considered a "consultant."Continue reading...

sip on this

Keep On Slurpin' On: 7-Eleven Celebrates 87 Years with Freebies All Week Long

Posted by Alicia Ciccone on July 10, 2014 11:07 AM

Ready, set, SLURP!

7-Eleven's Free Slurpee Day kicks off Friday, July 11 at participating locations where fans of the frozen, carbonated beverage will no doubt line sidewalks in hopes of snagging a free small Slurpee before supplies run out. But this year, as the convenience chain celebrates its 87th birthday, 7-Eleven is extending the festivities for an entire week (actually eight days).

Consumers that download and register with 7-Eleven's app will get access to special daily coupons from July 12 through July 19 for free snacks like M&M's birthday cake candies, free Hostess Twinkies, a Snickers or Twix-brand ice cream bar or a free Big Gulp soft drink.

The celebration marks the 12th year that the brand has given away the free drinks, which are celebrating 49 years of frozen goodness.Continue reading...

brand news

Brand News: Kia Jingles, Harley Recalls, Sterling Takes the Stand and more

Posted by Dale Buss on July 10, 2014 09:33 AM

TOP STORIES

American Apparel gets $25 million lifeline from hedge fund as Bloomberg Businessweek details Dov Charney’s “sleazy” campaign to control company.

Harley-Davidson recalls 66,000 motorcycles.

Donald Sterling vows never to sell Los Angeles Clippers.

Kia adds “sonic branding” with startup jingle.

Samsung faces new child labor allegations.

MORE BRAND NEWS

adidas claims World Cup victory over Nike and introduces FuelBand rival smart band.

Aereo signals it sees path to survival.

Amazon offers to give Hachette e-book money directly to authors.

Apple patents a way to make all-glass devices and wins EU trademark for store designs.

Bob Evans risks shareholder unrest after weak quarter.

Boeing sees no end to jetliner boom.

Bud Light supports Lime ‘Ritas.Continue reading...

the revolution will be televised

No Sleep for Marketers this Summer as TV Series Take Off

Posted by Sheila Shayon on July 9, 2014 06:39 PM

The power-brokers of media are convening in Sun Valley, Idaho this week for Allen & Co.’s annual confab where the very molecules of the industry can be rearranged at whim. 

As Apple CEO Tim Cook, Disney’s Bob Iger, Google’s Larry Page, 21st Century Fox’s Rupert Murdoch, Amazon’s Jeff Bezos, Viacom’s Philippe Dauman, CBS’s Leslie Moonves and Time Warner’s Jeff Bewkes mingle, two pending mega transactions, AT&T’s proposed purchase of DirecTV and Comcast’s proposed acquisition of Time Warner Cable are top of mind.

But an adjacent conversation is also trending as the media industry scurries for eyeballs during the traditionally sleepy summer season with a tsunami of original summer programs.

This season is seeing “a deluge of original programming…replacing many of the reruns that typically dominate schedules this time of year, offering viewers perhaps the most new summertime series since the early decades of the medium, when so-called summer replacement shows filled in for 13 weeks when the networks’ premier programs finished their seasons and went on vacation," the New York Times reports. 

Broadcast and cable combined will have premiered 88 shows from late May, end of the 2013-14 season, through late September when the 2014-15 season starts.Continue reading...

celebrity brandcasting

Yep, I'm a Lifestyle Brand: Ellen Can Cut the Rug, But Make Them Too?

Posted by Sarah McLaughlin on July 9, 2014 05:03 PM

Celebrity Pop Quiz: Comedienne. Pants suits. Dancing. Converse.

Who am I talking about? Ellen DeGeneres? Exactly!

When you sit back and think about Ellen and her brand, those things pretty much sum it up.  So imagine my surprise when I read in WWD about her E.D. That's the name of the lifestyle brand that the daytime TV talk show host is developing with Tory Burch's ex-husband.

That's right: later this year you can surround yourself in all things Ellen, from your body to your pet to your home, with a "fully conceived" lifestyle collection that includes chic homewares such as candles, plates, decorative pillows, and PJs to lounge in.

Unless it’s a funny decorative pillow, however, I’m not sure I trust that Ellen as the authority on how I jazz up my sofa. It makes you wonder if she knows what a lifestyle brand actually is. It makes you wonder if any celebrity does.Continue reading...

trademark wars

Booze Brands Duke it Out Over Trademark Claims

Posted by Mark J. Miller on July 9, 2014 04:02 PM

John Wayne hasn’t been dead for quite as long as Nathanael Greene, a Revolutionary War general, but both of their names have come up in trademark suits dealing with a few big-name brands.

Greene has the honor of inspiring a North Carolina craft brewer to name its company (and one of its brews) Natty Greene’s, but AB InBev is fighting the trademark request due to its Natural Light brand, which holds the trademark for Natty Light and other such phrases, according to the St. Louis Post-Dispatch.

“Since at least 1998, and well prior to the filing date of the application, (AB) has established a family of Natty-formative marks used in connection with beer,” AB states in its opposition filing, according to the paper. Natty Greene’s, which has been around for a decade and recently requested a trademark because it has seen large growth recently after it began shipping its beer out of state, begs to differ.Continue reading...

brand commentary

But Wait, There's More: 5 Questions with AJ Khubani, CEO of TeleBrands

Posted by Dale Buss on July 9, 2014 03:06 PM

The claim “As Seen On TV!” continues to reverberate with consumers as they clamor for new products advertised on TV infomercials such as the popular Pocket Hose and now, books. That’s why direct-response TV leader TeleBrands has grown to a $1 billion-a-year company.

TeleBrands, which is celebrating 30 years of business, has had to evolve quickly, pivoting toward much greater dependence on sales in special “As Seen On TV!” sections of brick-and-mortar retailers and essentially relying on TV as more of an advertising than sales vehicle. Surprisingly, digital sales aren’t that big a factor yet.

brandchannel chatted with "Infomercial King" AJ Khubani, founder and CEO of New Jersey-based TeleBrands, the industry’s leading pioneer, about how the industry has changed:Continue reading...

corporate responsibility

Yes to Giving: Target Aims to Donate $25 Million to School Kids in Need

Posted by Sheila Shayon on July 9, 2014 02:02 PM

According to a 2013 study, US public school teachers spent about $3.2 billion on classroom supplies in the 2012-2013 school year, an estimated $1.6 billion from their own pockets, or about $500 a year per teacher. And that's not including what families provide to teachers so their kids are equipped to learn.

That's why Target is upping its corporate citizenship commitment with a variation on TOMS one-for-one model by partnering with Yoobi, a Target-exclusive brand of colorful school supplies and a tag line that promotes the partnership, “One for you, one for me.” Today, Target announced it's aiming to donate up to $25 millon in supplies this upcoming back-to-school as part of this education commitment.

Yoobi, a clever twist on "You Be," launched at Target.com and in-store on June 1 as part of its Made to Matter collection of pro-social brands. For any purchase from the colorful collection of folders, notebooks, pens, crayons, glue sticks and rulers, Target will contribute to classroom packs that contain 900 items, about enough for one K-3 class of 30 students per year. Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements