that's entertainment

Fiat Chrysler's AMAs Coup Proves Brands Don't Need the Super Bowl for Buzz

Posted by Dale Buss on November 24, 2014 06:19 PM

While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.

The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.

"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...

response mechanism

Comcast Hopes Technician-Tracking App Will Win Back Frustrated Consumers

Posted by Mark J. Miller on November 24, 2014 03:42 PM

Comcast is not generally known for its outstanding customer service. From snoozing field technicians to other complaints compiled in a Wikipedia page, America's biggest cable operator was named "America's Most Hated Company" of 2014 by the Consumerist blog.

And that was before the cable TV giant got a major PR pie in the face this summer when a customer's attempt to cancel his service went terribly, horribly wrong.

It also came before a man claimed that he was fired from his job at Comcast’s accounting firm because he complained about his bill. But help is on its way.Continue reading...

automotive

Super Bowl Ads: VW Leads Car Brands Skipping XLIX as Chrysler Hits AMAs

Posted by Dale Buss on November 24, 2014 02:31 PM

Automotive brands are staying on the sidelines for the upcoming Super Bowl, 

Despite created one of the best-recalled Super Bowl spots in recent years with the Little Darth Vader "The Force" and last year debuting "Wings" on Game Day, marking its fifth consecutive Super Bowl spot, Volkswagen is clipping its wings and sitting out the Super Bowl advertising derby for 2015.

It's joining other car brands, including Jaguar and Lincoln, that are staying on the sidelines—even though the auto industry has been one of the most prominent sponsors of Big Game commercials over the last several years, and one of the biggest ad spending sectors in general.Continue reading...

brand and bottle

How Budweiser Woos Craft Beer-Loving Millennials: Wooden Crates, No Horses

Posted by Mark J. Miller on November 24, 2014 01:38 PM

Budweiser truly was the King of Beers a quarter century ago, selling almost 50 million barrels back in 1988. Just ten years ago, it held 14.4% share of the massive U.S. beer market. But now, the iconic American beer only has a 7.6% U.S. market share, and sold only 16 million barrels domestically last year. To combat the crushing numbers, the brand is refocusing its marketing efforts on—who else?—millennials.

According to research from parent company Anheuser-Busch InBev, around 44% of 21- to 27-year-olds have never sampled Budweiser; only a generation earlier, it would have been hard to believe that number could exist.

AB InBev is looking to boost awareness (and sales) by going after those twentysomething drinkers who predominantly favor craft beers. The Wall Street Journal reports that its all-ages marketing is being augmented with a focused effort to target that early- and mid-20s demo, including Jay Z (whose Made in America festival Budweiser sponsors) and, naturally, zombies.Continue reading...

corporate citizenship

Apple and (RED) Refresh Partnership in Fight Against AIDS

Posted by Sheila Shayon on November 24, 2014 12:15 PM

Apple and (RED) are refreshing their campaign for AIDS awareness in time for the holidays, starting with a new app-based sales initiative.

From now until December 7th, many fan-favorite apps in the Apple Store will offer fresh content and upgrades, with all proceeds going directly to the Global Fund to fight AIDS in Africa. Called "Apps for (RED)," the campaign's participating roster includes Garageband, Clear, Monument Valley, FarmVille 2, Angry Birds, Threes, Paper, Cut the Rope, FIFA 15, Rayman Fiesta Run and The Sims, among others. Neither the app developers nor Apple will take a cut.

As part of the commitment, Apple is donating a portion of the sales revenue from its retail and online stores on two of the biggest shopping days of the year—Black Friday (Nov. 28) and Cyber Monday, Dec. 1—which also happens to be World AIDS Day. Continue reading...

brand ambassadors

Cara Delevingne and Pharrell Williams Duet in Chanel's New Short Film

Posted by Catherine Straut on November 24, 2014 11:23 AM

Karl Lagerfeld is staging Chanel’s latest fashion show in Salzburg, Austria next week, and is releasing a film that celebrates the spirit of Austrian history—with a decidedly modern twist. The clip stars hip-hop mogul Pharrell Williams and British supermodel Cara Delevingne as a royal couple in an 1860s dream sequence, singing a duet penned by Williams called “CC the World."

The short, titled “Resurrection,” will debut on Dec. 1, the day before the fashion show is set to take place at the Schloss Leopoldskron hotel in southern Salzburg.

More of a long video clip than a short film, WWD reports, the movie reenacts a key episode in Gabrielle Chanel’s life: While vacationing at an Austrian resort in 1954, the designer became fascinated by a jacket worn by the hotel's elevator operator. So inspired, Chanel went on to create the Chanel jacket—an iconic piece whose trademark features Chanel protects vigorously.Continue reading...

brand news

Brand News: Pepsi Taps Perry for Super Bowl Halftime and more

Posted by Dale Buss on November 24, 2014 09:23 AM

TOP STORIES

Pepsi and the NFL confirm Katy Perry's halftime show at 2015 Super Bowl in new commercial.

Samsung plans major management shakeup.

Tesla and BMW discuss technology alliance.

Audi tests premium car sharing for the wealthy.

Chrysler details recall strategy, blitzes American Music Awards with ads featuring Eminem, Fergie, No Doubt and Phillip Phillips.Continue reading...

trademark wars

Trademark Watch: Wrigley, Jaguar, Burger King and more

Posted by Courtney Cantor on November 21, 2014 05:10 PM

What the….Fresh?! There is a frosty chill in the air as the “Icy Cool Breath”-maker Wrigley tries to block fellow gum maker and competitor Perfetti van Melle from registering the trademarks “WTF” and “What the Fresh” in the U.S. Wrigley is concerned the marks could be confused with its Winterfresh brand, and claims that they are too similar. Maybe Perfetti is treading on thin ice, but would you be confused?

Jaguar’s On the Road to EV Town: Or so we think. Recall that “Intent to use” trademark registrations filed at trademark offices around the world allow peeks and guesses as to a company’s future endeavors (remember Apple filing for Apple Watch in Trinidad and Tobago?) On October 30th, Jaguar sparked rumors when it filed for the mark “EV-type.” Auto experts seem to think the combination of “EV” and “-Type” mark a potential move into electric vehicles. We can’t be sure, but we’ll keep our eyes on the road for further indications.Continue reading...

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