New York’s Whitney Museum of American Art is taking its collection of more than 19,000 items for a ride downtown in two years as it moves from its current location to a new Renzo Piano-designed building right at the southern end of the High Line. With the move, museum execs saw the opportunity to also change up the museum's 13-year-old blocky logo.

Maybe to avoid too much change at once (or so it can be sure to have all the new stationery in place before the new building’s opening), the Whitney unveiled its new logo Tuesday. It consists of a very simple W that design firm Experimental Jetset apparently sees a lot of symbolism in.Continue reading...

When you're stuck in neutral as McDonald's has been lately, you begin to try a little bit of everything. Expanding the menu. Focusing on value options. Sacking your chief of US operations. And, now—reducing the menu.

On the heels of its elimination of the Angus Burger, Fruit & Walnut Salad and Chicken Selects, there are reports that other McDonald's menu items are on the chopping block too as the chain scrambles for ways to maximize traffic and revenues while minimizing costs to deal with stubbornly reluctant consumers.

Caesar Salad, McSkillet Burrito and the Southern Style biscuit also could end up following the same path, according to a franchisee e-mail obtained by Bloomberg. These would be further cutbacks in McDonald's core menu at a time when the company increasingly has been emphasizing the traffic-building value instead of "limited-time" items such as popcorn chicken and McRib sandwiches.Continue reading...

ESPN begins hundreds of layoffs.

H&M says that some clothes were produced in collapsed factory in Cambodia.

Target misses earnings expectations and cuts outlook.

Cable networks are rebranding, and pay-TV brands aren't happy about it. 

Dairy Queen to debut new ad campaign that promotes its burgers and fries.

Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.

EA lawsuit over players' videogame-likeness issue threatens NCAA policies.

Facebook becoming less popular among teens, Pew study finds. 

Ferrero backs off attack on World Nutella Day.

Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...

After 8 years, Microsoft's Xbox announced it’s newest gaming console—Xbox One. The new console has taken the initiative to bring gaming back to the living room—a feat that faces some steep challenges in the name of smartphones and tablets. 

However, the most significant reveal ties into a top-of-mind trend that is impacting television broadcasters and mobile carriers across the board: second-screen. At the reveal, General Manager, Phil Spencer stated, “We believe that the television screen remains the most relevant screen in the home.” Microsoft understands that users are sitting in front of the television with tablets and mobile phones and has used this fact to bring back the focus to the television screen, allowing users to seamlessly toggle between surfing the web, watching television and playing a game in a feature called 'instant switching' on the Xbox One.Continue reading...

When England takes the pitch at Wembley Stadium on May 29 against the Republic of Ireland for a friendly match as they both work toward qualifying for the 2014 World Cup in Brazil, the Three Lions will be sporting a brand new logo on their brand new home uniforms: the Nike Swoosh.

England used to wear Umbro gear, but Nike sold off that brand along with Cole Haan for $225 million to Iconix last year. Now the Nike swoosh is on the England jersey and it gets plenty of close-ups a the promotional video just released to show off the new Home Kit.Continue reading...

In a brilliant move by PETA, aided and abetted by BBDO, a new ad depicts the strain of animal use for entertainment, and demonstrates quite literally the ideal way to combat the trend. 

The ad depicts an ape—so tortured and confined that he’s considering suicide—being 98 percent human. He picks up a gun, places it under his chin and prepares to shoot, as the ad cuts to black with the PETA logo and web address for GreatApePledge.org, followed by a line of white type: "No real apes were used in this commercial."Continue reading...

One of Kellogg's oldest brands, Special K, is also turning out to be one of its "newest" brands. That's because the cereal maker has continued to expand and actually reinvent the brand for a decade now—including some major just-announced wrinkles.

For one thing, Kellogg will use the Special K sub-brand to go more aggressively after foodies who are fans of "ancient grains" with a new product called Special K Nourish hot cereal. It will be made with quinoa and other grains that are unfamiliar to most Americans who've grown up on cold cereals made out of staples like corn, rice and wheat. Nourish will promote a satiety benefit, filling up consumers with 8g of protein and 5g of fiber per serving but yielding only fewer than 200 calories.

What's more, when it hits US stores in July, Special K Nourish will come in individual serving cups; consumers add water and toppings that arrive in separate compartments on the lids, according to CBSNews.com. Toppings flavors will include Mable Brown Sugar, Cranberry Almond and Cinnamon Raisin Pecan. Kellogg also will be marketing a separate line of Nourish bars in Dark Chocolate Nut, Cranberry Bliss and Lemon Twist flavors.Continue reading...

Cell phone batteries always seemingly go dead at the most inopportune times, but no matter what brand you’ve got in your pocket, that may change soon enough thanks to the work of one 18-year-old whiz kid.

In fact, millions of whiz kids from around the globe showed up with similar innovations to Intel's Young Scientist Awards. Whether it was earth-friendly biofuel, a possible vaccination for colon cancer, the “effect of essential oils on viral load” in honeybees, a test strip to determine if fruit had been naturally or artificially ripened, a better gunlock, or a remedy to fight cystic fibrosis, these kids weren’t fooling around. They were out to change the world.Continue reading...