brand challenges

Sony, Brand Perception Sinking, Will Reschedule 'The Interview'

Posted by Mark J. Miller on December 22, 2014 12:09 PM

Sony The Interview Movie Poster

As a Saturday Night Live skit that saw Mike Myers reprise Dr. Evil only rubs in, Sony had been feeling heat from cyberhackers claiming connections to North Korea over Seth Rogen's The Interview movie, wreaking havoc that even the hackers likely didn't see coming.

In the wake of the massive cyber hack, countless embarrassing details about Sony's businesses and employees are now open to the public. President Obama criticized the company for "setting a bad precedent" by deciding to not release the film in theaters on Christmas Day, while the White House weighs how to respond on a national level.

And in its latest blow, consumer perception of the brand has fallen to its lowest level in six years, according to a new report from YouGov BrandIndex.Continue reading...

campaigns

AXE Promotes White Label Line With James Bond-Like Panache

Posted by Shirley Brady on December 22, 2014 11:36 AM

As noted here earlier this month, Unilever's AXE brand is launching a premium line—called White Label—in North America with a proprietary dry spray antiperspirant technology that it's also rolling out to its Super Bowl-ready Dove Men+Care brand and Degree brand, all under the hashtag: #TryDry.

The first series of AXE White Label ads were just released, featuring dashing hotel workers with Bond-like secret skills, with the tagline "How You Feel Says It All." They're not so much laugh-out-loud funny as (fittingly) bearing a dry wit; check them out below. Continue reading...

celebrity brandmatch

Balmain's New Brand Ambassadors: Kim Kardashian and Kanye West

Posted by Shirley Brady on December 22, 2014 10:25 AM

Kim Kardashian was tackled at a Balmain fashion show earlier this year; now she's the one tackling the brand.

Kardashian and husband Kanye West were today revealed as the new faces of Balmain, with images released on Twitter and Instagram by the brand's creative director and the trending Kardashian herself.Continue reading...

brand news

Brand News: Sony, Staples, Sharper Image and more

Posted by Shirley Brady on December 22, 2014 09:26 AM

TOP STORIES

Sony hack latest sees studio reportedly looking to release The Interview on Crackle as North Korea continues posturing.

Staples admits hackers stole more than 1 million credit card numbers.

Xiaomi raises more than a billion dollars for $45 billion valuation.

Apple catches up with iPhone shipments as BBC factory documentary fallout continues and Erno Laszlo shoots slo-mo holiday campaign with iPhone 6.

Sharper Image tones down racy Heidi Klum ad campaign as Las Vegas balks at nudity.Continue reading...

week in review

Top 10 Stories of the Week: Sony Hack, Bitcoin and more

Posted by brandchannel on December 19, 2014 05:02 PM

Our most-read blog posts of the week:

Sony Can't Exit "The Interview" Woes as Movie Release Cancelled [Update]

Bitcoin Gets More Respect From Major Brands

Ralph Lauren Ready to Open First Restaurant in New York City

Superstar Vlogger Zoe Sugg Beats the Odds—and Naysayers

Restoration Hardware Sees Focus on Elevating Brand Experience Pay Off

BlackBerry Teases Classic Reboot; Touchscreen Brick Breaker, Anyone?

Samsung Expands Wearable Tech Line with Gear Circle

Sharing the Love: 5 Questions with Subaru America President Tom Doll

PUMA Signs Rihanna as Creative Director to 'Empower Women'

At P&G, Sustainability Has Come of Age

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bc q&a

To Your (Digital) Health: 5 Questions with Walgreens VP Adam Pellegrini

Posted by Dale Buss on December 19, 2014 04:22 PM

Walgreens, Rite Aid and CVS are all headed in the same direction, as the American drugstore chain business is being redefined not only by vast changes in retailing but also by vast changes in healthcare. Their goal: Becoming the brand that consumers turn to as an overall healthcare partner, rather than just a place they stop on their way home to pick up a prescription or a toothbrush.

That's why all three pharmacy retailers have turned their stores into service clinics as well as retail outlets. It's why CVS took a chance this year with a decision to disassociate itself from cigarettes. It's why Rite Aid's RediClinic division is expanding health care delivery in Baltimore, Philadelphia and Seattle, among other places.

And it's why Walgreens has been innovating and investing heavily in a digital health platform that already has advanced the brand a long way toward this objective, including wearable tech and mobile apps.

As Walgreens readies for the retirement of CEO Greg Wasson and for a new global structure under its merger with Europe's Alliance Boots, brandchannel talked with Adam Pellegrini, vice president of digital health, about how its vision for the future of healthcare is well underway.Continue reading...

retail

Nike's 2015 Priorities: Digital, Women and China

Posted by Mark J. Miller on December 19, 2014 03:07 PM

Nike has spent a lot of time over the years telling consumers to "Just Do It." Now investors are wondering why the athletic company can’t seem to follow its own advice.

Despite Nike’s efforts, it can’t seem to get consumers to order enough new gear and soft goods to keep pace with analysts’ expectations. That, of course, didn’t do wonders for the company’s stock: It dropped 2.9 percent to $94.25 after its latest quarterly earnings report, the Associated Press reports.

Nike Inc. had plenty of good news, however: It earned $655 million in the quarter, up 23 percent from the same period last year. Company-wide revenue across its brands rose 15 percent, from $6.43 billion to $7.38 billion. But investors are leery of the fall of future orders, and particularly wary of those in Japan and emerging markets. And according to Bloomberg, Nike's emerging market orders were expected to rise 7 percent, but missed the mark, only increasing one ercent.

Three areas that Nike identified that it's focusing on to help boost sales: women, digital and China. It opened two women’s-only stores in the second quarter, one in Newport Beach, CA and the other in Shanghai. Both received a strong consumer response according to Matt Parker, CEO.Continue reading...

brand challenges

Apple and Human Rights Back in Spotlight with BBC Exposé

Posted by Sheila Shayon on December 19, 2014 02:36 PM

BBC Panorama Apple's Broken Promises

The world's most valuable brand and the BBC are at odds over a documentary that aired this week on the broadcaster's flagship Panorama news program.

The subject: allegations of continuing worker abuse at Apple's Chinese factories and raw materials suppliers in Indonesia.

Three teams of BBC News undercover producers filmed damning footage at its factories, showing exhausted workers falling asleep during 16-hour shifts, some working 18 days in a row. Continue reading...

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