Posted by Shirley Brady on March 13, 2014 07:02 AM
It has been our pleasure to bring you brandchannel's Webby Award-winning, global perspective on brands and branding for the past 13 years. While we've prided ourselves on being "always on," we want to inform our readers that we'll be pausing for the time being.
While this website will go on a publishing hiatus, a new website is in development that will integrate components of this site and draw from its wealth of branding-related information.
We will keep you informed about these developments and update you with any news regarding the new iteration of brandchannel.
Whether you've just found us or have been with us for years, we thank you for your interest and look forward to providing more branding content, context and commentary in the future.
Shirley Brady, Editor-in-Chief, and the brandchannel team
Posted by Dale Buss on March 12, 2014 05:37 PM
America's two big mainstream men's apparel brands finally found a fit with each other after several months of wrangling over whether they would get together and which would be in control if they did.
Men's Wearhouse finally agreed to acquire the smaller Jos. A. Bank for $1.8 billion by paying $65 in cash. The deal ends a months-long saga that often seemed to have a foregone conclusion as the brands operated in a mature market where economies of scale can make an existential difference.
The merger will create America's fourth-largest seller of men's apparel, with annual sales of abaout $3.5 billion. Men's Wearhouse said it would close stores duplicated in the same malls and take other measure to save more than $100 million a year for three years after the deal.Continue reading...
Posted by Dale Buss on March 12, 2014 04:13 PM
While Elon Musk is betting that history is on his side, his toughest battle may not be persuading mainstream Americans to buy an electric car, once Tesla makes a model that's affordable enough. Musk's biggest obstacle to dialectical nirvana might well be the New Jersey auto dealers' association.
The economic might and political clout of traditional car dealers stand as the background reasons why the administration of New Jersey Gov. Chris Christie got tough with Tesla this week and blocked the brand from direct auto sales in the state. Tesla said that it may have to close its only two stores in the New Jersey market, which of course is crucial for feeding the EV appetites of high-net-worth residents throughout metro New York City.Continue reading...
Posted by Abe Sauer on March 12, 2014 03:29 PM
There has been a lot said about this stangers kissing viral ad for fashion label Wren. In fact, 29 million views and counting things said about it. It's a great ad but hardly worthy of the attention.
So, strangers kissed—like professional actoprs do everyday—and the world did not stpo turning. If Wren realy wanted to make a lasting viral, it would have picked some protagonists who were not just attractive, skinny hipsters. And therein it tips its hand; what fashion label wants to see unattractive people making out in its clothing?
Posted by Sheila Shayon on March 12, 2014 03:09 PM
As the tragedy and mystery around the disappearance of Malaysia Airlines flight MH370 and its 200+ passengers continues to grip the headlines, the airline itself is showing what it takes to handle a full-scale disaster of this proportion real-time, with the whole world watching.
A dedicated microsite has been posting a series of statementssince the plane was reported missing four days ago, including: “Malaysia Airlines' primary focus at this point in time is to care for the families of the passengers and crew of MH370. This means providing them with timely information, travel facilities, accommodation, meals, medical and emotional support. All these costs are borne by Malaysia Airlines."Continue reading...
Posted by Abe Sauer on March 12, 2014 02:33 PM
Hello, Kitty! Beloved Japanese children's icon Hello Kitty had officially teamed up with Playboy. Yes, you read that correctly. Not the most obvious brand collaboration, the two entertainment brands are being brought together by cutting-edge French fashion retailer Colette. The co-branded collection consists of everything from socks to lighters to cameras to sucettes (lollipops). Obviously not geared for kids—and you will never look at Kitty the same way again...
Posted by Dale Buss on March 12, 2014 02:07 PM
Danone dropped the other shoe in its repositioning of the flagging Activia brand worldwide -- and it's the Cinderella dance slipper of Shakira, the globally admired pop songstress. She will be the face of the company's biggest-ever dairy ad campaign under the tagline, "Feeling good starts from the inside."
The Shakira campaign (watch a behind-the-scenes video here) emphasizing the probiotic, digestive-health benefits of Activia will launch in 55 countries with print, outdoor and digital as well as TV ads featuring the Colombia-born singer and her new song, "Dare (La La La)." It helps takes the place of advertising that used to feature American actress Jamie Lee Curtis, who was phased out in January.
"For the first time we are using a global celebrity so we aim to have a global impact," Santiago Mier, CMO of Danone Dairy, told Reuters. "It's different also in the way we communicate with people, in a more modern and updated way."Continue reading...
ready for takeoff
Posted by Mark J. Miller on March 12, 2014 12:51 PM
If you need to vomit while flying Spirit Airlines, be sure to take a moment before you let loose and check out the bag. It may have the logo of some enterprising brand on there.
Spirit is going after every dollar it can and has opened the doors for brands to advertise on pretty much everything on its planes. Skift.com reports that for just $30,000, a message can be placed on 150,000 “air-sickness bags” for a three-month run.
The low-cost Spirit already has one of the highest profit margins in the industry, according to Skift, and was the first to charge passengers for bringing on carry-on bags. It also charges them for snacks, drinks, pillows, and blankets and “Spirit flight attendants even make an on-board pitch to sign passengers up for Spirit co-branded MasterCard credit cards.
Skift reports that the Spirit ad rate card offers brands the opportunity to put their logo on window panels, bulkheads, overhead bins, tray tables, in-flight menus, flight attendants’ aprons, and Styrofoam cups. Brands can even wrap a complete Spirit plane in its messaging for a full year for $400,000.Continue reading...