long arm of the law
Posted by Sheila Shayon on December 11, 2013 05:09 PM
Turns out the video for Amazon’s Prime Air drone-delivery service, unveiled on 60 Minutes by CEO Jeff Bezos, (now with 13,123,128 views) had to be shot outside the U.S.
Whirring octocopters are forbidden by the FAA.
“Spokespeople for Amazon and the Federal Aviation Administration have confirmed that the company chose an international location for its concept video after FAA restrictions prevented them from shooting here,” The Washington Post reports.
"The fact that Amazon had to leave the country to make the video underscores how slowly U.S. officials have embraced the policy challenge," continues The Post. "It also offers a concrete example of what the country stands to lose, as the market for civil drone use picks up globally." Continue reading...
Posted by Barry Silverstein on December 11, 2013 04:11 PM
As Christmas nears, consumers focus their shopping efforts on finding just the right gift for that special someone. Unfortunately, this is when they are most vulnerable to fraud. In fact, fake goods have become a staple of the holiday shopping season all over the world, as evidenced by the Cyber Monday crackdown on some 700 websites selling phony merchandise. U.S. Immigration and Customs Enforcement worked with authorities in Europe and Hong Kong to execute a global sting.
Law enforcement officials are urging consumers to be wary this holiday shopping season, whether they buy online or off the street. "Cheap counterfeits undercut honest traders and leave shoppers with goods that are at best inferior to genuine products and, at worst, harmful or unsafe," says the U.K.'s immigration minister, Mark Harper. "The public can play their part in disrupting the trade by ensuring they only buy from genuine retailers. Andy Lumb, assistant director of the U.K.'s Border Force South, adds, "Many people enjoy finding a bargain but quite simply, if a price appears to good to be true, whether found on the Internet or at a car boot sale, it probably is." Continue reading...
Posted by Mark J. Miller on December 11, 2013 03:13 PM
Most shampoo commercials aren’t the most exciting or engaging in the world, but Pantene’s latest offering in the Philippines has got plenty of people talking.
The ad, set to a cover of Tears For Fears' "Mad World," demonstrates very effectively how women and men are labeled different things in an office environment even when they do exactly the same things. A man can be “persuasive,” but a woman is “pushy.” A man is “smooth,” while a woman is a “show-off.” A man is the “boss.” A woman is just “bossy.” And so on. The tagline? “Don’t let labels hold you back.”
One of those people talking about the ad is Sheryl Sandberg, the COO of Facebook and author of Lean In: Women, Work, and the Will to Lead, a book that has inspired a lot of discussion since it debuted back in March. Sandberg posted the ad to her Facebook page as well as the following for her 1.2 million friends to enjoy: “This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways. Really worth watching. Lean In prize of the day for sure!” Continue reading...
Posted by Sheila Shayon on December 11, 2013 02:06 PM
“The intersection of social, mobile, location and big data is real-time marketing,” said eMarketer’s Debra Aho Williamson at ANA’s Real-Time Marketing Conference last week in New York, where marketers including Coca-Cola, Kraft, Anheueser-Busch and Hasbro gathered to discuss and define the latest Holy Grail – RTM.
Still citing the Oreo Super Bowl XLX "moment" as the benchmark that launched the fervor, with reverb of nearly 2 million tweets since and endless articles and panel sessions – the fact remains not one marketer has replicated that success.
Bob Rupczynski, Kraft’s VP Media, Data, CRM, used Planters as an example of a creative brief that asked: “Do people really want a relationship with peanuts?” The key was to precision target optimal consumers with the mind-shifting notion that nuts are a healthy snack alternative – particularly in the evening into late night when snacking can be the most harmful. Continue reading...
Posted by Dale Buss on December 11, 2013 01:08 PM
In the world of airlines, WestJet may be small fry, a regional carrier renowned only in its home country of Canada. But in the social-media world, WestJet has become an all-star over the last few days on the strength of a clever Christmas-themed promotion -- and the online buzz to give it wings.
Winter comes early to Canada, so why not Christmas? So last month WestJet staged a promotion in which it gave 250 fliers at Toronto and Hamilton airports in Ontario what they told a WestJet Santa Claus they wanted for Christmas.
No telling if it's what they really wanted -- but it's exactly what these fliers got, to their dumbfounded surprise, when they went to pick up their luggage at their destination at WestJet's home airport in Calgary. Continue reading...
in the spotlight
Posted by Mark J. Miller on December 11, 2013 12:02 PM
The Catholic Church has gone through a rough period since the 2005 death of beloved Pope John Paul II, defending itself against revelations of massive sexual-abuse cover-up and financial mismanagement. For everyday Catholics, it was difficult to see their own religion disparaged and find themselves so detached from what had become of it.
Then came along Pope Francis, who has just been named Time’s Person of the Year. Francis was elected in March following Pope Benedict's surprise resignation, and immediately started shaking things up by choosing not to move into the opulent apartment set aside for popes, the Apostolic Palace, and instead stay in the Vatican’s guest house. He’s the first pope to not live in the papal apartments since Pope Pius X, who reigned from 1903-1914. That was just the start for Francis. Continue reading...
Posted by Sheila Shayon on December 11, 2013 11:10 AM
Facebook’s hiring of Yann LeCun, among the world’s most prominent artificial-intelligence researchers, to spearhead a massive cross-company initiative, “points to a new layer in Facebook’s ambitions, as well as a shift in the research and development of artificial intelligence,” The New Yorker writes.
LeCun, a New York University professor of computer and neural sciences posted on Facebook:
Big news today!
Facebook has created a new research laboratory with the ambitious, long-term goal of bringing about major advances in Artificial Intelligence.
I am thrilled to announce that I have accepted the position of director of this new lab. I will remain a professor at New York University on a part-time basis, and will maintain research and teaching activities at NYU.
Simultaneously, Facebook and New York University's Center for Data Science are entering a partnership to carry out research in data science, machine learning, and AI.
The application of machine-learning vis a vis social content opens the spectrum for enhanced targeted ads and news feed improvements short-term, and beyond that, LeCun’s background amplifies the longer-term possibilities for Facebook, and others mining AI. Continue reading...
Posted by Dale Buss on December 11, 2013 10:01 AM
Like a film rushed to market just in time to qualify for Oscars consideration, the Jeep Cherokee began trickling into Chrysler dealerships over the last several weeks, after a troubling production delay for the all-new, very important, widely awaited new SUV. It was just under the wire, but Cherokee made the short list of finalists announced yesterday for the coveted North American Truck/Utility Vehicle of the Year award to be presented next month.
Speaking of Hollywood, Jeep has produced for Cherokee marketing at least one campaign similar to other recent efforts that have featured strong integration with entertainment properties. Launched this week, its four-month "Cherokee Effect" campaign centers on long- and short-form videos that feature TV stars whose 30-second versions air during the broadcast of each star's show.
Developed with NBCU, the spots feature Sarah Hyland of "Modern Family" (which airs new episodes on ABC but re-runs on USA Network), Baron Davis of Esquire Network's "How I Rock It," Kyle Richards from Bravo Media's "The Real Housewives of Beverly Hills," and Terrence Jenkins, E! News co-anchor. Each tools about in a Cherokee, and the long-form videos online include behind-the-scenes content and interviews. Continue reading...