brand news

Brand News: April Fools' Pranks, GoDaddy, RadioShack and More

Posted by Shirley Brady on April 1, 2015 09:08 AM

TOP STORIES

It's April 1st, which means many brands (like Target) will ignore John Oliver and attempt to fool nobody.

GoDaddy IPO values company at $4.5 billion.

RadioShack receives court approval to co-brand stores with Sprint.

Charter Communications buys fellow cable operator Bright House Networks for $10.4 billion.

HTC launches global campaign to support One M9 smartphone:Continue reading...

campaigns

April Fool's Day 2015: The Best (or Worst) Brand Pranks From Around the Globe

Posted by Shirley Brady on April 1, 2015 07:07 AM

Domino's UK April Fools 2015 driverless driver

You may feel that companies shouldn't indulge in April Fools' Day jokes—but that's not going to stop those prepared to mock, despite John Oliver's plea to abstain.

Below, some of the brand silliness we've spotted today, with selfies and animals a big theme, starting with Google's cross-product pranking:Continue reading...

retail

No April Foolin': Amazon Dash Button Leapfrogs the Shopping List

Posted by Bill Chidley on March 31, 2015 06:04 PM

Amazon Dash Button Tide

The shopper path-to-purchase just got shorter—a lot shorter. In a move that may smack of being an early April Fool's prank (it's not), Amazon today announced the Dash Button as a product replenishment system to Prime Members, which enables instant re-ordering of many of life’s simple needs.

The branded widgets work with 255 products from 18 brands, including Tide detergent, Keurig cups, Olay face cream, Huggies diapers, Bounty paper towels, Gillette Fusion shaving products and anything else that can typically trigger a trip to the store now can be ordered with the push of a button.

Place the gadget close to the shelf where you keep the items, push the button when you feel you are running low, and Amazon sends your phone an alert to place the order with your Amazon app. Initial players in the Dash Button program are CPG giants like P&G, Clorox, Kimberly-Clark and Kraft.

While still invite-only, device-makers are already developing with the Dash-based Internet of Things ecosystem in mind, including Whirlpool's smart washing machine and a coffee pot by Quirky.Continue reading...

sustainability

Levi's Wants You to Wash Your Jeans Less Often This Earth Day

Posted by Sheila Shayon on March 31, 2015 05:08 PM

Levi Strauss & Co. has saved 1 billion liters of water since 2011 through its Water<Less process, reducing water usage in garment finishing by up to 96 percent. 

This milestone coincides with the release of an update to its 2007 Product Lifecycle Assessment (LCA), analyzing complete product lifecycles, probing environmental impacts of cotton in key growing regions, apparel production and distribution, and consumer washing and drying habits in key markets.

The new LCA expands on previous research across the US, China, Brazil, India, Pakistan and Australia, as well as customer care data from new markets.Continue reading...

automotive

NYIAS 2015: Lincoln Aims to Take New York By Storm as Cadillac Reveals CT6

Posted by Dale Buss on March 31, 2015 04:06 PM

New York International Auto Show 2015

As the biggest market for luxury vehicles in the nation, New York City expects premium auto brands to show it some respect. And that's exactly what many of them are doing in the run-up to the annual New York International Auto Show (NYIAS) this week.

Both Lincoln—reviving the Continental next year after a 13-year hiatus— and Cadillac—with its CT6 reveal—are staging major vehicle introductions at the show, "trying to claw their way to something other than also-ran positions" in the US luxury-car market overall, noted Michelle Krebs, senior analyst for Autotrader.com.

Meanwhile, traditional powerhouses Mercedes-Benz, Lexus, Jaguar and Land Rover will also unveil new models.Continue reading...

brand collaborators

Watson Scores Weather Data While IBM Invests $3 Billion in Internet of Things

Posted by Sheila Shayon on March 31, 2015 03:02 PM

IBM and the Weather Company have joined forces. The goal: To bring advanced weather insights to business, according to a joint press release.

Best known for its media brands, the Weather Channel and weather.com, the Weather Company’s WSI unit, which sells its data to thousands of airlines, retailers and insurers, is the company’s fastest-growing business. As the Weather Company CEO David Kenny puts it, “Google mapped the earth and we map the atmosphere.”

As part of its new partnership with Big Blue, WSI data will be fed to Watson, and processed with other IBM analytics to deliver a “new service for business, detailed weather information and insights for decision-making,” IBM SVP analytics Robert Picciano told the New York Times.Continue reading...

brand innovation

Unilever and Cannes Lions Looking for 50 Innovative Startups

Posted by Sheila Shayon on March 31, 2015 01:46 PM

Unilever is bringing the Foundry 50 to this year's Cannes Lions, seeking 50 marketing tech startups that are innovating in connecting brands and people to showcase during the international festival of creativity.

The initiative will take place during the Lions Innovation mini-festival (June 25-26) within the greater Cannes Lions festival, which gets underway for 11 days starting on June 21.

“Startups are pioneering the future of marketing,” Marc Mathieu, SVP Global Marketing Unilever, and a Foundry 50 panel member, told Marketing Magazine. “As an industry, we have an opportunity and a responsibility to support, scale and invest behind these innovators.”Continue reading...

tech in the spotlight

Samsung Smart TVs Can Order Domino's Pizza in Time for March Madness

Posted by Dale Buss on March 31, 2015 01:03 PM

Just in time for this year's final round of March Madness, Domino's is unveiling its latest digital "assist" for fans who are too involved with the games to get off the couch to order pizza.

Using Domino's AnyWare technology, customers are able to order pizzas via their Samsung Smart TVs.

"The great thing about this is that we're making it as easy as possible for people to keep enjoying whatever experience they're experiencing, while still ordering pizza," Dennis Maloney, VP of Multimedia Marketing for Domino's, told brandchannel. "It's a major step change in the ordering experience." Continue reading...

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