Posted by Caitlin Barrett on July 14, 2014 11:29 AM
With the release of Apple’s iWatch months away, there’s plenty to speculate about, from its operating system to its screen shape. But for those of us who care more about reps than specs, our iWatch anticipation is all about what the device might reveal about our physical state—and how to improve it.
Apple, it seems, has started its iWatch tryouts with the fittest among us. Kobe Bryant has been spotted at Apple HQ, presumably trying out its ability to assess the wearer’s hydration, sweat, heart rate, and number of steps. Makes sense for a pro athlete: someone at the top of their game can use iWatch data to tweak their routine and programming to help them compete at an optimal level.
But what will this mean for the rest of us? For starters, streamlining. There are a lot of wearables out there. A lot. And even more apps that use existing devices to assess everything from our sleep to our diet to our golf swing—something Apple’s already showcasing in its “Strength” spot.
But for the iWatch to win with folks already using Fitbit or UP24 by Jawbone to track movement, sleep, and diet, it’s going to have to aggregate all of the data it collects on each wearer and turn it into something meaningful (not to mention helpful). Because data alone isn’t enough. The new expectation is that technology will respond to the “So what?” that inevitably emerges once we’ve amassed data on our own habits and biology.Continue reading...
Posted by Shirley Brady on July 14, 2014 08:33 AM
Alibaba files highly anticipated US IPO.
Citigroup agrees to announce $7 billion settlement with US Justice Department.
GM faces federal criminal case over alleged misleading statements.
Lindt makes biggest acquisition ever with Russell Stover purchase.
Germany's 1-0 World Cup win makes star of "Super Mario" Gotze (Google's nod, above).
MORE BRAND NEWS
AARP woos marketers with spending power of Americans 50+.
Apple denies China security allegations, may be seeking fresh ad direction.
Brand USA comes under fire by conservatives.
Burberry shareholders revolt over CEO Christopher Bailey's pay.Continue reading...
week in review
Posted by brandchannel staff on July 11, 2014 06:01 PM
Our most-read blog posts of the week:
#1 Newcastle Brown Ale Touts July 3rd Holiday That Might Have Been
#2 Google Cube Debuts With Six-Sided Interactive Video
#3 Chinese Brands Sour on Transformers Product Placement Pay-Off
#4 Winner Takes All: No Matter the Outcome, adidas Will Win the World Cup
#5 Love at First Swipe: A Look at the Voice Behind Today's Hot Dating Apps
#6 The Polished Home: OPI, Ace Hardware Bring the Nail Salon to the Living Room
#7 Made in USA, 21st Century Edition
#8 Apple's Ahdrendts Scores Victory with EU Trademark for Store Designs
#9 New Kit on the Block: Nike Cuts Manchester United Ties [Updated]
#10 Hip to Be Square: BlackBerry Comes to Defense of Its Latest Smartphone Design
Posted by Mark J. Miller on July 11, 2014 05:38 PM
Read All About It: Advertised Alcohol Brands are Favorites Among Underage Drinkers
When it comes to consuming alcohol, underage drinkers don’t have a lot of imagination. According to a new report in the Journal of Studies on Alcohol and Drugs, young consumers tend to drink the alcohol that is seen most in advertisements.
The 25 brands most popular with those under 21, such as Bud Light, Smirnoff and Jack Daniel’s, also happen to be more likely to advertise in magazines that are read by that age group.
“We've got at least 14 long-term studies that have looked at young people's exposure to alcohol advertising and found that the more exposed they are the more likely that they are to start drinking or if already drinking, to drink more,” David Jernigan, the study's senior author, told Reuters Health.
The link exists despite advertising regulations that barr alcohol brands from advertising in print media whose underage readership accounts for more than 30 percent of readers.Continue reading...
Posted by Abe Sauer on July 11, 2014 04:55 PM
DI-Cry: Chilean home improvement brand Sodimac punches you in the heart with its emotional ad about a dad and his daughter. But if after 10 seconds you feel your cold, cynical heart taking over again, we've got something perfect for you below.
Haterz 'Gonna Advertise: Give Spirit Air some credit for carrying around their brand's cajones in a dump truck. The airline's new campaign—found at hatethousandmiles.com—encourages exasperated travelers to "unleash the hate" on social media about Spirit Airlines. (The sub-text: "Or maybe you’re one of our fans—feel free to share some love, too.")Continue reading...
Posted by Dale Buss on July 11, 2014 03:51 PM
Johan de Nysschen already led a fix of one luxury car brand in the United States and was making progress in repairing another worldwide. So what can he do as the new head of the Cadillac brand?
Expect some boldness from the new leader in dealing with the brand, its products and marketing that hasn’t been seen before from the parade of long-time General Motors executives who have headed up Cadillac lately. De Nysschen isn’t being hired as a me-too kind of steward. Arguably, bringing him on board from way outside GM’s traditional comfort zone is one of the boldest moves that new CEO Mary Barra has made.
In any event, General Motors announced today that it had hired the 54-year-old de Nysschen to run its luxury brand beginning September 1 after months of instability in the top job. The company poached him from Nissan, which hired de Nysschen two years ago to elevate the Infiniti brand from also-ran status to powerful global competitor.Continue reading...
Posted by Mark J. Miller on July 11, 2014 01:52 PM
The use of beacon technology has been fast-growing among retailers who use the smartphone function to push special offers and information to consumers as they wander through their stores. But now, other industries, especially travel, are experimenting with the technology to convey information and boost loyalty programs.
Brands are hoping their use of the new tech will attract Millennials and other digitally-connected consumers who are open to sharing data in return for a more personalized experience.
Marriott is currently testing beacons in its hotels to push deals for nearby retailers as well as in-hotel discounts to loyalty club members who have the brand’s app open on the premises. According to Adweek, members could get offers for such things as “test drives of Porsche or Lamborghini cars and a discounted rate at the JW Marriott Marquis Dubai” on their mobile devices.
"(We're) taking aim at the next generation traveler and really making sure we're addressing their needs," Karin Timpone, global marketing officer for Marriott, told USA Today. "They like the instant gratification and encouragement along the way while they earn points."Continue reading...
Posted by Shirley Brady on July 11, 2014 01:15 PM
In stark contrast to the media hype surrounding "The Decision" to join the Miami Heat in 2010, LeBron James—sorry, King James—has announced that he's going back to Cleveland to rejoin the Cavaliers in a social media slam dunk.
He led with a tweet (retweeted more than 45,000 times in the first hour) stating "Just posted a photo" that links to an Instagram photo that garnered more than 425,000 "likes" in the first hour.Continue reading...