brand news

Brand News: Lexus, Yahoo, Lumia and more

Posted by Dale Buss on October 22, 2014 09:14 AM

TOP STORIES

Lexus launches a virtual experience app. 

Johnson & Johnson plans to begin testing Ebola vaccine in January, with 250K doses ready by May.

Yahoo's Marissa Mayer fires back at critics as company makes more money from search but still needs clearer strategy. 

Microsoft officially lays Nokia name to rest and embraces Lumia for Windows phones.

Target unifies holiday strategy including free online shipping and promotes Taylor Swift's new album (below) as Walmart CMO also talks up holiday plans. Continue reading...

chew on this

McDonald's Is Running Out of Loyal Customers, Brand Mojo—And Excuses

Posted by Dale Buss on October 21, 2014 05:38 PM

In its earnings report on Tuesday, McDonald's turned in its biggest drop in quarterly profits in seven years, and CEO Don Thompson acknowledged the calamity and the dire need for change.  

Arguably, McDonald's faced some significant short-term and extraneous factors in posting a worse-than-expected 30 percent drop in quarterly profit and 5-percent decline in revenues. In China, a meat-supplier scandal still ripples; in Europe, the economy is tanking again, and Russian authorities meddled with McDonald's operations there in the last quarter.

But McDonald's biggest problem is that many American and global consumers no longer perceive clear reasons for favoring McDonald's over any other place to eat. They don't believe the food provides a satisfactory combination of good enough, fast enough, inexpensive enough and nutritious enough for them to go to McDonald's anymore. The golden arches may have reached a seminal negative moment in its history.Continue reading...

sip on this

That Sinking Feeling: Coca-Cola Aims to Get More Entrepreneurial to Spark Sales

Posted by Dale Buss on October 21, 2014 04:59 PM

If only Coca-Cola could find a way to extend its "Share a Coke" program for a long time to come. Besides that short-term spark to soda sales, the company didn't have much good news to share—or optimism for the future—along with its quarterly earnings report today.

The beverage giant's revenue actually declined during the third quarter, to less than $12 billion. Its profit fell 14 percent as global soda volume remained flat, reflecting the long-term struggle faced by Coca-Cola and its soft-drink rivals in a pronounced lack of interest in their primary products by more and more health-conscious consumers.

CEO Muhtar Kent also noted that the company is struggling, along with other beverage and consumer packaged goods companies, with currency headwinds and deterioriating economic conditions not only in emerging markets but also in Europe. "This is placing strong pressure on the short-term performance of our business," he said on the company's earnings conference call. He also lowered short- and long-term financial expectations.

But Coca-Cola must keep paddling, so Kent announced a series of initiatives both of the belt-tightening and innovation variety designed to spur growth—somehow. Continue reading...

celebrity brandmatch

Viral Video Watch: Jeremy Lin Heads to Taiwan to Work (Undercover) for adidas

Posted by Mark J. Miller on October 21, 2014 03:24 PM

For a short period back in 2012, the world could not escape Jeremy Lin. His brand equity, near the bottom of the heap when the year started, shot up within a few short games as one of the New York Knicks to be equal with Kobe Bryant’s. His mere existence (and the public’s insistence on seeing him) was enough to help settle a massive contract dispute between Time Warner Cable and MSG Network, and there was only one word to describe what has happening: Linsanity.

But that kind of nuttiness couldn’t be maintained. The Harvard grad knew that even then. Now the 26-year-old California native is on the same squad with Bryant and aiming to help the Los Angeles Lakers rise to power again by bringing a steady, workmanlike presence to the team.

That attitude spills over into his new ad for adidas China, “Employee of the Year,” in which he plays a modest, unassuming store employee. Continue reading...

outdoor advertising

Out of Home But Not Out of Sight, CBS Outdoor Rebrands as Outfront Media

Posted by Sheila Shayon on October 21, 2014 02:42 PM

CBS Outdoor, one of the largest lessors of advertising space on out-of-home advertising structures and sites across the U.S., is rebranding as Outfront Media, marking yet another step in its larger-scale corporate transformation. This new identity supports efforts to position the company at the forefront of the growing out-of-home advertising sector.  

"Outfront captures exactly who we are as a completely reenergized company and where we'll be with innovative technology and creativity for our advertising clients," said Jeremy Male, CEO. "Our bold new identity—deployed nationwide from Times Square to the Sunset Strip—also represents the unmatched audience that our prime assets will deliver as we elevate our business and industry to new heights."

The rebrand follows a successful year, including an IPO in March, separation from CBS Corporation in June, conversion to a REIT in July, and the acquisition of outdoor assets from Van Wagner in October. It also follows the recent rebranding of outdoor advertising rival Clear Channel to iHeartMedia. Continue reading...

retail therapy

Whole Foods Values Matter: A New Campaign Tells A Familiar Story

Posted by Darcy Newell on October 21, 2014 01:12 PM

This week, Whole Foods Market debuted its first national advertising campaign across the U.S. Though the company has been around since 1980 and has grown to 381 stores nationwide, it has previously focused on communicating at the local and regional levels, touting specific or seasonal offerings, rather than sharing a unified, high-level message.

Since its beginning, Whole Foods has held on to its share of a market it essentially defined. After all, before Whole Foods’ launch three and a half decades ago, consumers didn’t have a resource for healthy, organic and ethically-sourced food, and for a long time, Whole Foods stores were the only place to find it. 

Today, however, new options—like grocery stores, Community Supported Agriculture (CSAs) groups and organic food delivery services—continue to emerge to challenge Whole Foods’ market dominance. Many of these players tout an evolved proposition—giving the healthy and environmentally-inclined consumer delicious fare that satisfies his or her appetite, conscience, and—this is new—wallet.Continue reading...

chew on this

Chipotle Founder Disses Competition Even While His Own Stock Falls

Posted by Mark J. Miller on October 21, 2014 12:22 PM

Chipotle founder and co-CEO Steve Ells was feeling pretty spiffy about his company Monday when it announced that same-store sales had gone up 19.8 percent last quarter, as compared to the same time period last year. (McDonald’s, meanwhile, reported a 3.3 percent decline today.) Ells was feeling so good that he went ahead and told the world exactly how he thought his “short-sighted” competitors were doing everything wrong.

“The traditional fast food sector has traded food quality and taste for low-cost and ease of preparation,” Ells said, according to Fortune. “[The fast food industry] has aggressively marketed low prices to entice customers to visit more often, which has resulted in the need to reduce cost by cheapening ingredients and by compromising the overall dining experience.”

Ells went on to say that no shortcuts can be taken, since customers, particularly millennials, “are increasingly unwilling to compromise.” This is a demographic that Chipotle is markedly interested in and has attracted with its long-term dedication to sustainability efforts. Continue reading...

retail watch

Toys"R"Us Backs Down on Breaking Bad Toy Line [Updated]

Posted by Sheila Shayon on October 21, 2014 09:31 AM

Toys"R"Us is under fire for stocking a line of action figures based on the Emmy Award-winning TV series, Breaking Bad.

“After all, nothing quite says holiday shopping like a bendable, fully costumed figurine of Walter White—the murderous chemistry teacher turned crystal meth manufacturer—and Jesse Pinkman, his former student and current bag man,” TIME quipped. “And you want accessories? We’ve got accessories—including a duffle bag stuffed with imaginary cash and a plastic bag of, yes, faux crystal meth for White.”

It all started with a Florida mom's Change.org petition, which gathered thousands of signatures.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements