Best Global Green Brands 2014

corporate citizenship

Nestlé Adopts Industry-Altering Commitment to Animal Welfare

Posted by Sheila Shayon on August 26, 2014 06:45 PM

Nestlé will adopt animal welfare standards affecting 7,300 of its global suppliers, millions of grateful animals and an equal number of conscience consumers.

As one of the world’s largest food companies, Nestlé’s commitment is sending ripples throughout the food eco-system. “In the digital world, everyone has a smartphone and they want to know where things come from and share that information," Kevin Petrie, chief procurement officer for Nestlé in North America, told the New York Times. “Is it good for me? Is the quality good? Has it been responsibly sourced?” 

The new standards will exclude product purchases from suppliers who raise pigs in gestation stalls, chickens in barren battery cages, cattle that are dehorned or tail-docked without anesthesia and animals force-fed drugs to promote growth. 

“We know that our consumers care about the welfare of farm animals and we, as a company, are committed to ensuring the highest possible levels of farm animal welfare across our global supply chain,” said Benjamin Ware, Nestlé’s Manager of Responsible Sourcing in a press release.Continue reading...

retail watch

On Comeback Trail, What Can JCPenney, Best Buy Teach Other Retailers?

Posted by Dale Buss on August 26, 2014 06:04 PM

JCPenney and Best Buy have shown signs of life in their earnings reports in recent days, providing some hope to brand leaders, other employees, investors and communities associated with the companies. Do their unlikely, though still very tentative, comebacks provide some lessons for other retailers that now are afflicted with big leaks in their own boats, such as Walmart, Target and Sears?

One of the main lessons of the improved recent performances by Minneapolis-based Best Buy and Dallas-based JCPenney is that major shifts in strategy may be required to survive today's extremely challenging retail scene—and that some determination in following them can pay off relatively quickly.

Best Buy has shown some progress under new CEO Hubert Joly in implementing its "Renew Blue" plan, which focuses on boosting online sales, enhancing the in-store experience and leveraging the retailer's multichannel presence.Continue reading...

branding together

Burger King Puts Canadians at Ease While Buffett Helps Buy Tim Hortons

Posted by Dale Buss on August 26, 2014 04:36 PM

The $11.4 billion acquisition of Tim Hortons by Burger King has added twists and turns as its shape has become more apparent over the last day or so.

Among the most interesting: Burger King has promised not to mess with Tim Hortons' beloved place as a national treasure in Canada; it really wants to press the potential advantages of a multi-brand fast-food holding company a la Yum! Brands; and Mr. Everywhere, Warren Buffett, directly injected himself and his money into Burger King's purchase of Tim Hortons. There's also the live wire of the tax-inversion issue in the US.

It's interesting that billionaire extraordinaire Buffett kicked in $3 billion through his company, Berkshire Hathaway, to help finance the deal, amounting to about 25 percent of the required funds. Shareholders of both companies have welcomed that news because of Buffett's renowned Midas touch.

That certainly could be helpful as the combined company faces headwinds including a sluggish global fast-food environment, Burger King's struggles in making significant headway against McDonald's, and Tim Hortons' own challenges in establishing a significant presence in thde US market and abroad.Continue reading...


Unilever, Kimberly-Clark Test Environment-Saving Innovations

Posted by Sheila Shayon on August 26, 2014 02:24 PM

Global CPG brand Unilever, the world’s largest producer of ice cream, is rolling out solar freezers in New York’s Central Park to keep Popsicles, Good Humor or Magnum-brand bars ice cold while not putting strain on the environment. 

The freezers are part of the company’s Sustainable Living Plan and delivers on the commitment to reduce greenhouse emissions from refrigeration. It’s a strategic move for Unilever that already relies on more than two million POS freezers to reach consumers and may become the first commercially-viable solar freezer in the category.

The company committed to buying 850,000 freezers between 2010 and 2015, but has already exceeded that goal and purchased nearly 1.5 million freezers to date. The freezers, made using recycled materials, reduce energy consumption to less than 0.5 kWh per day— equivalent to running a television for about 3 hours. This in turn reduces the load on national power grids and eliminates the need for producing large quantities of dry ice.Continue reading...

place branding

Rule-Breaker to Rule-Maker: Is NYC's Long List of Bans Ruining Its Brand?

Posted by Elisabeth Dick Oak on August 26, 2014 11:51 AM

NYC. Gotham. The Big Apple. New York City used to be the place to go a little crazy. It was a town of Whitman and Warhol. You could fly high or fall on your face. As they say, if you could make it there, you could make it anywhere.

Over the last decade, however, New York City’s brand has moved from being known as the “breaker of rules” to the “maker of rules,” and it’s starting to feel, well, a little tame.

Graffiti, and even scratchiti, is immediately scrubbed from subway cars. Tickets for jay walking have sky rocketed. The speed limit may soon decrease to 25 mph and New Yorkers’ favorite hangover cure, the so-called “bottomless brunch,” is now illegal.Continue reading...

brand news

Brand News: Burger King Buys Tim Hortons, Amazon, Best Buy and more

Posted by Dale Buss on August 26, 2014 09:37 AM


Burger King finalizes deal to buy Tim Hortons for about $11 billion, with explicit help of Warren Buffett, and will test portfolio approach to brands.

Amazon buys Twitch Video for $970 million to rival YouTube and eyes expansion in online-ad market.

Best Buy tops financial predictions as realignment starts to pay off.

Emmys sees HBO, CBS and PBS score most wins. as telecast gets tepid reviews.

Blue Buffalo gets slapped by National Advertising Division over pet food claims. 


Arby's pursues younger customers.

Buffalo Wild Wings invests in taco concept.

Century 21 partners in videos with cleaning expert.

Chevrolet and Buick achieve sole gains among auto brands in new customer-satisfaction survey.

Estee Lauder expands breast-cancer awareness to year-round campaign.Continue reading...

that's entertainment

Emmys are a Golden Opportunity for Brands to Test New Social Strategies

Posted by Sheila Shayon on August 25, 2014 08:24 PM

The 2014 Primetime Emmy Awards tonight on NBC, hosted by Seth Myers, will be the biggest social TV event to date as marketers jockey to reap rewards from Twitter, Facebook and any crevice possible in the burgeoning digital entertainment landscape.

"E! News," "Access Hollywood," the "Today Show" and Meyers' "Late Night" crew are at the helm, while Twitter will cover the red carpet pre-show with a zip line camera and Facebook introduces its “Mentions Box,” a digital “Magic 8-Ball/Etch-A-Sketch” presented to celebrities by an Access Hollywood host who will shake the device to find a question for them to answer via video.

Fans can view Glam Cam and Live from the Red Carpet live streams at @Eonline using the #eredcarpet hashtag while E! hosts respond to viewer questions submitted through Twitter and Facebook. Behind the scenes action will be posted to Instagram from Instagram influencers who attended Emmy rehearsals this weekend and an Instagram photographer will be poised to snap the first exclusive photos of winners as they exit the stage.Continue reading...

sip on this

Coca-Cola Life Tiptoes Into UK, US, Amid Hopes for Mid-Calorie Sodas

Posted by Dale Buss on August 25, 2014 06:46 PM

Coca-Cola has reached a couple of significant milestones as it advances Coca-Cola Life, the new "mid-calorie" soft drink in the revolutionary green can: Life is now on sale in Great Britain, and Coke is rolling out a massive sampling campaign for its US introduction this fall.

Life just became available broadly in the UK last week in supermarkets across the country, touting one-third less sugar and one-third fewer calories than regular Coke. Sweetened with cane sugar and stevia, it represents the company's most serious effort yet to determine whether there's a big market for soft drinks that are neighter zero-calorie weight-management tools nor fully sweetened, unapologetic vessels of sugary, fizzy, high-calorie refreshment.

In the United States, Coke has begun stocking shelves of Fresh Market stores in Georgia, North Carolina, South Carolina and parts of Florida with Life. It plans to make Life available nationwide in October, Advertising Age reported, after Life was first marketed in Argentina.Continue reading...

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