in the spotlight

#FFWD2015: Interbrand Canada Celebrates The Age of You (and 15)

Posted by Shirley Brady on January 27, 2015 07:13 PM

Advertising Week Canada Interbrand Josh Feldmeth Age of You January 27 2015 Toronto

Advertising Week Canada continued today in Toronto with a focus on "The Age of You"—this critical consumer-centric age of experience where seamless, personalized ecosystems are being created between brands and customers thanks to data-driven insights and measurement.

The topic made for a lively discussion led by Interbrand North America CEO Josh Feldmeth, who was introduced by Interbrand Canada MD Carolyn Ray on a significant occasion for another reason: Interbrand's 15th anniversary celebration in Canada.

Below, some of the key takeaways from the conversation, as identified by tweets from the audience:Continue reading...

brand speak

Intuit Shows Why Branding Sometimes Means Saying Sorry

Posted by brandchannel on January 27, 2015 06:12 PM

Intuit CEO Brad Smith LinkedIn apology

Are you usually late to the game when it comes to tax season? This year, being tardy may have been to your advantage.

Intuit has issued a public apology on its corporate blog and on LinkedIn for a recent change that forced TurboTax desktop customers to pay 50% more for tax preparation software. After customers complained in droves, Intuit president and CEO Brad Smith is not only accepting complete ownership of the brand's mistake, but also issuing refunds for any customer who purchased the software. 

"Companies, like humans, are a work in progress," Smith wrote on LinkedIn. "Even with the best of intentions, we find ourselves in situations where we mess up, letting down the people who count on us."Continue reading...

tech in the spotlight

Apple Reports Record-Breaking Sales, Sets Apple Watch Timing

Posted by Shirley Brady on January 27, 2015 05:44 PM

Apple Watch black band

Apple's two big pieces of news today: Its biggest quarter ever, and (finally) a confirmed release for Apple Watch, which will start shipping in April.

As the #1 Best Global Brand's earnings press release notes, the results were "fueled by all-time record revenue from iPhone and Mac sales as well as record performance of the App Store. iPhone unit sales of 74.5 million also set a new record."

In addition to selling 75 million iPhones, the company reported 2014 revenue of almost $75 billion.Continue reading...

sporting brands

Nike Supports Tiger Woods With New Shoe for Comeback

Posted by Mark J. Miller on January 27, 2015 04:04 PM

Nike Tiger Woods TW15 Tobie Hatfield 2015

Tiger Woods is staging a comeback this week after recovering from a back injury and a December tournament he'd rather we all forget (and that's the tooth).

To mark his return, Nike has released the TW15, putting Tiger's initials on the first golf shoes it says “feature Nike’s breakthrough Flyweave technology in the upper.”

In addition to the promise of upping Woods's (and any wearer's) golf game, the $250 shoe features “star-shaped traction, similar to a starfish” as a nod to the athlete's other favorite sport.Continue reading...

super bowl

Super Bowl 2015: Canada's Sheldon the Spokespuppet Suits Up for the Big Game

Posted by Sheila Shayon on January 27, 2015 03:07 PM

Cundari Sheldon disco ball Canadian Super Bowl ad

The Super Bowl isn't just an American obsession. Fans and brands have some (pig)skin in the Big Game, too.

Meet Sheldon, the erudite spokespuppet and winner of the Super Bowl Canadian Ad Challenge presented by CTV and the Canadian Marketing Association. He's the star of “Disco,” a spot by the Cundari agency that will receive free airtime on CTV in both the pregame show and during the game, winning the agency a trip for two to the Super Bowl, valued at $207,000. 

The spot was created for the Consumer Protection Ontario (CPO) arm of the Ontario Ministry of Government and Consumer Services. While the Super Bowl spot is only running in Canada, it exemplifies growing interested by Canadian brands and marketers in leveraging the Super Bowl platform to gain a competitive advantage.Continue reading...

bc q&a

Super Bowl 2015: 5 Questions on Katie/Bryant Ad with BMW CMO Trudy Hardy

Posted by Dale Buss on January 27, 2015 01:01 PM

BMW USA Super Bowl 2015 Katie Couric Brant Gumbel commercial

BMW may strike marketing gold with its judicious choice of timing and creative for re-entering the Super Bowl advertising derby this year. On Monday, the brand revealed its Big Game TV spot early: "Newfangled Idea," which is already nearing 2.5 million YouTube views in 24 hours.

The spot features a 1994 clip from The Today Show featuring then-hosts Katie Couric and Bryant Gumbel wondering what the heck the internet's all about, what the "@" sign could possibly mean, and whether this "newfangled" way of communicating would ever amount to anything. 

BMW fast-forwards that conversation to another newfangled tech—the BMW all-electric i3—implying that EVs will become just as important to the fabric of life as the web is today. brandchannel chatted with Trudy Hardy, chief marketing officer of BMW of North America, for more insights into the brand's 2015 Super Bowl strategy.Continue reading...


Lyft Rolls Out New Carstache and Image Campaign in Effort to Topple Uber

Posted by Mark J. Miller on January 27, 2015 12:01 PM

Lyft 2015 new ad campaign

San Francisco-based car-riding service Lyft has been riding in the tire marks of industry leader Uber since it launched in 2012. The startup is eager to make its own way with the message that it's a new year and a new Lyft.

As part of taming the furry big pink mustache that once graced the front of its vehicles to a much smaller, glow-in-the-dark version that sits atop the dashboard, drivers this week received the new "glowstaches."

Lyft this week is also launching a peppy ad campaign—its first national effort—to showcase the new carstache as well as selling the company as a community builder.Continue reading...

brand news

Brand News: Newcastle Brown Ale's Multi-Brand Big Game Spot and more

Posted by Dale Buss on January 27, 2015 10:15 AM

Newcastle Brown Ale Super Bowl 2015 commercial


Winter storm Juno expected to put a dent in US January car sales as brands react on Twitter and DirecTV launches severe mix channel in the NE US.

Super Bowl advertising heats up further as NFL plans a domestic abuse ad ... BMW invokes the internet in i3 ad starring Katie Couric and Bryant Gumbel ... Coke teases its campaign ... Kia readies Pierce Brosnan for "action" role ... Mercedes-Benz debuts Super Bowl ad on Ellen ... T-Mobile gets Kim Kardashian to mock herself ... Papa John's offers free pizza deal for fourth year as Super Bowl official pizza sponsor ... and Volvo seeks to get mileage via Twitter from other automakers' Super Bowl ads.

Newcastle Brown Ale, meanwhile, releases new "co-op non-Super Bowl" commercial while bowing to pressure to remove caramel coloring.Continue reading...

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