ready for takeoff
Posted by Mark J. Miller on March 12, 2014 12:51 PM
If you need to vomit while flying Spirit Airlines, be sure to take a moment before you let loose and check out the bag. It may have the logo of some enterprising brand on there.
Spirit is going after every dollar it can and has opened the doors for brands to advertise on pretty much everything on its planes. Skift.com reports that for just $30,000, a message can be placed on 150,000 “air-sickness bags” for a three-month run.
The low-cost Spirit already has one of the highest profit margins in the industry, according to Skift, and was the first to charge passengers for bringing on carry-on bags. It also charges them for snacks, drinks, pillows, and blankets and “Spirit flight attendants even make an on-board pitch to sign passengers up for Spirit co-branded MasterCard credit cards.
Skift reports that the Spirit ad rate card offers brands the opportunity to put their logo on window panels, bulkheads, overhead bins, tray tables, in-flight menus, flight attendants’ aprons, and Styrofoam cups. Brands can even wrap a complete Spirit plane in its messaging for a full year for $400,000.Continue reading...
Posted by Dale Buss on March 12, 2014 11:47 AM
Jif and Peter Pan aren't exactly Sparta and Athens. But ConAgra and Procter & Gamble are setting down the longtime rivalries of the companies and their brands these days for a special campaign aimed at fighting the surprising and stubborn prevalence of childhood hunger in America.
In the Childhood Hunger Ends Here campaign, the CPG giants are joining forces to support a campaign that ConAgra began in 2010 to highlight the problem of the nearly 16 million children who are said to be living in "food-insecure" households in America. The effort will donate up to 7 million meals.
"We can make joint calls on retailers, and that helps retailers look at it as a bigger, more powerful program," Brett Groom, senior vice president for content integration and activation at ConAgra, told the New York Times. "We certainly hope to build this into a multi-year relationship."Continue reading...
Posted by Dale Buss on March 12, 2014 09:27 AM
Men's Wearhouse turns tables and buys Jos. A. Bank.
Toyota increases wages in Japan.
Marlboro is slammed for marketing to teens globally.
Allstate celebrates life journeys of Latinos.
Amazon works on music-streaming service.
Armalite outrages Italians over use of Michaelangelo's David in gun ad.
BMW cites strong initial demand for i8 plug-in hybrid.
Bon-Ton stores says CEO will leave next year.
Chobani still aims to raise capital despite denial of IPO pursuit.
GM reportedly faces criminal investigation in ignition-switch recall and stock tumbles.
Gatorade brings Propel back into brand family for a relaunch.Continue reading...
Posted by Dale Buss on March 11, 2014 07:30 PM
It only makes sense: Green Mountain Coffee Roasters said that it has changed its name to Keurig Green Mountain. The only remaining question might be: Why not just "Keurig"?
The Keurig and "K-Cup" brands for the company's single-serve brewers and pods for making coffee and other beverages certainly are much better known than the corporate moniker "Green Mountain." Only native Vermonters and fans of the history of Ethan Allen may have an affinity for the original name of the Waterbury, Vt.-based company.
"Our new name better reflects who we are as a company today and captures our aspirations for the future," CEO Brian Kelley explained in a statement. The name "brings together our two strongest brands ... into one single and powerful corporate identity."Continue reading...
Posted by Mark J. Miller on March 11, 2014 06:38 PM
As if Target didn't already have enough lawsuits on its hands, swiss watchmaker Swatch is suing the retailer for ripping off its multicolor and zebra watch designs.
The brand, which is known for its plastic and colorful wrist pieces, says that Target has been selling "inferior" knock-offs that will confuse consumers and hurt its brand, Reuters reports.
America’s second-largest retailer declined comment on the case but did say it respects trademark rights and expects others to do so as well. Swatch would like Target to discontinue sales of the watches.Continue reading...
Posted by Sheila Shayon on March 11, 2014 05:42 PM
Despite pursuing some questionable partnerships lately, the Girl Scouts of America seem to be back on track after teaming up with Sheryl Sandberg's Lean In to promote a public service campaign to encourage leadership and achievement in girls.
The service organizations are hitting the road—and the airwaves—to push its "Ban Bossy" campaign, a message in line with Sandberg's Lean In movement that encourages women to pursue their personal and professional goals.
“Starting at a surprisingly young age, girls are discouraged from leading. When a little boy asserts himself, he is called a 'leader.' Yet when a little girl does the same, she risks being branded 'bossy'—a precursor to words like 'aggressive,' 'angry' and 'too ambitious' that are often used to describe strong female leaders," a press release for the campaign states. “It's no wonder that by middle school, girls are less interested in leadership roles than boys, a trend that continues into adulthood and reduces the ranks of women at the top of organizations everywhere.”Continue reading...
Posted by Sheila Shayon on March 11, 2014 04:43 PM
Oscar Mayer—purveyor of bacon and hot dogs and all the attached culture that goes with it—is now a mobile technology company.
The brand has launched an app, Wake Up & Smell The Bacon, which comes with a “bacon scent device” that attaches to an iPhone headphone jack and awakens a sleeper with the sound and smell of frying bacon—no joke.
“With nearly two million mentions of #bacon on Instagram, it seems people never get tired of bacon. That’s why our team decided to develop a device to give folks what they long for most,” said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer, in a statement. “As the category leader, Oscar Mayer is thrilled to bring the first-ever, bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks.”Continue reading...
by the numbers
Posted by Dale Buss on March 11, 2014 03:58 PM
Greek yogurt, Kellogg's Special K brand and Procter & Gamble emerged as some of the biggest winners in new CPG products last year according to the annual New Product Pacesetters report produced by Information Resources.
Dannon's Light & Fit Greek was the single biggest new food or beverage product of 2013 in stores tracked by the Chicago-based market research firm, with $145 million in first-year sales, while Yoplait Greek 100, another diet-conscious Greek variety, came in at No. 2 with $135 million. Another new yogurt line, Muller Yogurt (a joint venture of PepsiCo and Germany's Muller), placed No. 6 on the food and beverage list with $96 million in sales.
Their dominance of the list shows that yogurt, and especially Greek-style yogurt, still has vast room to grow several years after Chobani jump-started the segment. Dannon and Yoplait managed to apply a Greek label to the low-calorie yogurt trade where they already dominated. And Yoplait—the General Mills brand that began in a distant third place among major brands in the Greek-yogurt derby—showed that there's still plenty of potential in the category to make even a game of catch-up worthwhile.Continue reading...