Posted by Mark J. Miller on December 5, 2013 07:41 PM
Kanye West and Nike recently split ways after having some creative differences (of the monetary type, of course). West took his act to Adidas (for $10 million and a bit of royalties), but the Swoosh didn’t bat an eye. Tuesday night, famed rapper Drake took the stage during his Would Like a Tour? tour in Nike’s birthplace of Portland, Oregon, and told fans that he had partnered up with Nike’s Jordan Brand.
"Today also happens to be one of the best days of my life," Drake told the crowd. "Growing up, I'm sure we all idolized this guy, he goes by the name of Michael Jordan. So today, I came to Portland and officially became inducted into the Team Jordan family." Enjoy it now, Drake. West was pretty excited when his first Air Jeezy came out back in 2009, too.
Drake and Nike jumped in with both feet. He immediately posted pics of two new pairs of sneakers on his Instagram, which feature the Jordan Jumpman logo next to Drake’s October Very Own (OVO) label, GQ reports.Continue reading...
social media watch
Posted by Sheila Shayon on December 5, 2013 07:02 PM
Sprint's latest campaign parodying the banality of text messaging with veteran thespians James Earl Jones and Malcolm McDowell is not only a hit for its originality, humor and class, but grabs the brand a first for last night’s debut of the eighth ad in the series on a fan's Twitter feed.
At 6 p.m. on Wednesday, “Thinking About You,” starring Jones and McDowell reading a text exchange between a girl (Danielle) and her boyfriend (Tim), appeared on Danielle Gray’s Twitter feed. Gray, a frequent tweeter about her love of ads, was offered the chance to have her friends and fans get exclusive access to the ad until midnight when it was posted to Sprint's Facebook page with her tagged.
Despite the erudite actors in black tie, “The success of these ads is proof that sometimes the little ideas work better than the big ones," Marketing Pilgrim noted. “These ads are simple, uncluttered and fun. How often do you see that on TV?”Continue reading...
Posted by Mark J. Miller on December 5, 2013 06:10 PM
International on-demand car-service app Uber has found another unique way to market its services. The company recently partnered with Home Depot to deliver Christmas trees to residents in 10 US cities. Consumers could click on the UberTree button in the app to have a tree, tree stand and Uber-branded scarf delivered to their doorstep for $135, according to Adweek.
Home Depot and Uber are geo-targeting Facebook, Twitter and radio ads to promote the initiative, while utilizing their social media presence as well,” Adweek noted about the promotion, which took place today.
The stunt likely isn't Uber’s only holiday-related marketing effort planned for December. Seattleites can use the Santa on Demand button on their apps and have St. Nick delivered to them. Uber will also have an UberSleigh effort later in December that will see its drivers delivering toys to kids.Continue reading...
Posted by Dale Buss on December 5, 2013 05:41 PM
Chevrolet remains on track to burgeon as a global brand despite the fact that General Motors executives just announced they're essentially pulling the brand out of Europe, Chevrolet CMO Tim Mahoney told brandchannel today.
GM plans to drop the Chevy brand in western and eastern Europe (but not Russia) by the end of 2015 and focus resources on pushing the much-better-established, much-higher-volume Opel and Vauxhall brands as the company, like nearly every other automaker, struggles amid an epic recession in European car sales. Opel and Vauxhall have begun posting improved results while Chevy has continued to languish there.
CEO Dan Akerson decided on the move after a few years of indecision by the company about how hard to push Chevy as a complementary brand in Europe—considerations that at one point included building Chevrolets in underutilized Opel factories. Chevy sales never budged much around 200,000 cars a year since GM relaunched the marque in Europe eight years ago, and most sales were rebadged, Korean-made Daewoo cars.Continue reading...
Posted by Sheila Shayon on December 5, 2013 04:43 PM
BuzzFeed, arguably the king of viral content on the web is projecting 2014 revenue to be as high as $120 million, according to Ad Age, as it now ranks among the top news sites with traffic more than four times last year, reaching 130 million-plus unique visitors in November.
Started in 2006 by Huffington Post co-founder Jonah Peretti, BuzzFeed is the gold standard of headlines and cat memes in a world on digital overload. Peretti’s original intent was an engine for viral content chosen primarily by algorithms, but today, his company has amassed an impressive and well-credentialed editorial staff and is moving into creating original video.
The record-setting spike in BuzzFeed’s November traffic is due in part to Facebook’s change in algorithm that brings more of its stories to user’s news feeds, but Twitter referral traffic has also surged with 180 percent growth in the past year. Buzzfeed’s YouTube channel reached 110 million views globally in November, and the site’s global unique user numbers are up 350 percent year-on-year.Continue reading...
The Big Game
Posted by Dale Buss on December 5, 2013 03:57 PM
It's only fitting that General Mills is placing an ad for Cheerios in the Super Bowl for the first time. It's arguably America's iconic cereal brand, and there are plenty of other iconic American CPG brands in the Big Game already, ranging from Doritos to Budweiser.
Looks like General Mills acted just in time to commit Cheerios to the spot, too: Fox announced that it had sold out of ad inventory for its February 2 broadcast of Super Bowl XLVIII from Met Life Stadium. Its announcement came a month earlier than the point last year when CBS announced it had completed sales for the 2013 broadcast, according to Advertising Age. For the 2011 Super Bowl, Fox announced the previous October that it had sold out.
"The opportunity to be on the big game, in something with that type of scale and number of households that watch it, was very exciting to everyone working on the Cheerios brand," Camille Gibson, vice president of marketing for Big G cereals, said via the company's blog, where General Mills announced its Super Bowl move.Continue reading...
Posted by Dale Buss on December 5, 2013 02:43 PM
This year, the $50 extra you might be lucky enough to pay for a Starbucks Limited Edition Metal Card will make your gift five times as exclusive as last year. Or, put another way, Starbucks is issuing only 1,000 of the $450 metal gift cards preloaded with $400 in value this year, whereas last year it made 5,000 of them.
The offer is available only on the luxury-goods flash-sale website Gilt.com on Friday at 12 noon ET, and last year the 5,000 designer cards sold out in six minutes, USA Today observed. Any bets on how long it'll take to sell out a mere one-fifth of last year's card volume?
"Will it be one minute or two?" Cliff Burrows, Starbucks group president, mused to the newspaper. People used to poising over their smartphones or keyboards to win an eBay auction will have to be extra caffeinated—maybe by a Starbucks—to win a card.Continue reading...
Posted by Abe Sauer on December 5, 2013 01:49 PM
Apple finally has the China Mobile deal it's been waiting for. Or at least, Apple shareholders finally have an announcement of the China Mobile deal they've been waiting for. (AAPL was up slightly, continuing a six-month steady climb.) With almost no further details, news of the deal does little but fuel speculation.
Oh, but what glorious speculation. New Yorker China correspondent, Evan Osnos, once described reports from China as "seeking refuge, of a kind, in statistics." Could the deal result in 17 million new iPhone users? What about 70 million? Why not a bazillion? And why isn't anyone pointing out that millions of Chinese iPhone users are already on China Mobile?
Since the iPhone-China Mobile deal was just a speck of the imagination, analysts have salivated over putting together the world's most high-profile piece of technology and the world's most populated mobile subscriber base. China Mobile, with its 740 million-plus subscribers, offers an unlimited buffet—with ice cream bar—for speculation. Some predict that the China Mobile deal could add 17 million iPhone subscribers while others shoot for the moon and suggested 70 million. Old hands might recognize the latter prediction from the old 1.3 billion-customers school of China optimism.Continue reading...