sip on this
Posted by Dale Buss on November 25, 2014 05:05 PM
In addition to bringing back its beloved holiday icon, Santa Claus, this holiday season, Coca-Cola is trying to "open happiness" with an entirely new kind of beverage: designer milk to go with those cookies for Saint Nick.
Based on the selling points behind the startup brand Core Power that Coke has been distributing for a while, Fairlife milk has 60 percent more protein and 50 percent less sugar than regular milk as well as 30 percent more calcium, Business Insider reports.
In that regard, Fairlife seems like a perfect bit of diversification for the beverage giant, whose sales of regular and even Diet Coke have been sliding for years under greater health scrutiny by consumers and vilification as a major contributor to the world's problem with obesity.
"It's basically the premiumization of milk," Sandy Douglas, a senior vice president at Coca-Cola's North American operation, said last week at an investor conference, according to CBS News.Continue reading...
Posted by Catherine Straut on November 25, 2014 04:27 PM
Old Navy is making a major push this holiday, including launching a new multichannel holiday ad campaign intended to drive customers to its stores on Black Friday—and lining up at its stores on Thanksgiving.
The mid-market apparel retailer is bucking the protests over businesses opening on Thanksgiving Day by opening its doors at 4 p.m. local time, which it's promoting with the return of its Overnight Millionaire sweepstakes.
To enter, shoppers must be one of the first 100 people in line at a store on Thanksgiving, which the Gap Inc.-owned brand is promoting with its departing brand ambassador, Amy Poehler.Continue reading...
Posted by Sheila Shayon on November 25, 2014 01:27 PM
Facebook’s privacy policies are like the weather—if don’t like them, just wait a few minutes and they’ll probably change.
The just-released set of updates includes a new interactive tutorial called “Privacy Basics,” in an attempt to clarify and simplify its Terms of Service to get more people to read and understand them—a hot button issue given its previous adventures in TOS-tweaking.
Posted by Mark J. Miller on November 25, 2014 12:27 PM
If millennials had been born at a different time, they may have been known as the DIY Generation. Generation Y is all about accessing their inner grandmas and creating their own crafty masterpieces—and PepsiCo's 7UP Free is urging them to tap into that non-conformist spirit.
The PepsiCo-owned 7UP Free's new branding campaign, "Feels Good to Be You," is hoping to channel that quirky DIY creativity on a global scale.
It has kicked off with a spot being broadcast in the UK and Ireland that features Magda Sayeg, a textile artist from Austin, TX, and the self-described "mother of yarn bombing."
On behalf of 7UP, Sayeg and her pals in the Knitta collective head to a public square in Chile to make things a little more colorful, covering a fountain, pavement, benches, trees, a guitar, a skateboard, a tire swing—pretty much everything in sight—with their multicolored yarn-stitched creations (while enjoying 7Up Free, of course).Continue reading...
tech in the spotlight
Posted by Sheila Shayon on November 25, 2014 11:05 AM
Stratasys is rushing its red-hot MakerBot 3D printing brand into major U.S. retailers just in time for the holidays.
As of today, MakerBot has fresh distribution deals with Staples, Home Depot, Amazon.com and Fry's Electronics.
At Staples, for example, its printers range from $1490 to $2,800. Holiday shoppers and early adopters can check out MakerBot Replicator 3D Printers, MakerBot Digitizer Desktop 3D Scanners and MakerBot Filaments in 50 select Staples brick-and-mortar stores across the U.S., as well on Staples.com.
It's a game-changing retail push for MakerBot, the five-year-old startup that now boasts the largest installed base of desktop 3D printers worldwide.Continue reading...
Posted by Dale Buss on November 25, 2014 09:19 AM
JetBlue and content providers offer Fly-Fi.
Honda apologizes for under-reporting air bag issues since 2003.
ING slashes 1,700 jobs.
Sony joins Emirates and others in dropping World Cup sponsorship as Coca-Cola adds to pressure on FIFA.
Amazon offers help finding local handymen, tests out-of-home subway shopping digital kiosks in NYC.Continue reading...
Posted by Shirley Brady on November 24, 2014 10:19 PM
Dispelling any fears in the wake of Monday's Wall Street Journal article about its #HolidayBuds Millennial-skewing campaign that it's retiring the iconic Clydesdale horses, Budweiser has released its holiday "drink responsibly" ad—which features its Clydesdales—earlier than planned.
The holiday campaign is a partnership with Uber competitor Lyft, in which the AB InBev-owned beer brand is "helping Lyft riders make a plan to make it home safe this holiday season, and we brought the Budweiser Clydesdales along for a surprise in Boston."Continue reading...
Posted by Dale Buss on November 24, 2014 06:19 PM
While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.
The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.
"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...