digital marketing

Dos Equis Uses Oculus Rift for Most Interesting Halloween Masquerade

Posted by Sheila Shayon on October 24, 2014 05:12 PM

To celebrate Halloween, Dos Equis has created a multi-platform interactive platform, Masquerade, hosted by none other than The Most Interesting Man in the World.

This year's Masquerade, which "takes place" at the host's New Orleans manor, can be experienced both online (through the Dos Equis website) and also at bars and parties across the U.S. through virtual reality experiences in which fans don an Oculus Rift headset.

As Dos Equis parent Heineken notes in a press release, "This VR experience will allow fans to don a headset and enter into a virtual Masquerade as The Most Interesting Man’s guest of honor, encountering the unexpected and unusual."Continue reading...

sports in the spotlight

Huawei Announces First US Sports Team Sponsorship: The Washington Redskins

Posted by Mark J. Miller on October 24, 2014 04:11 PM

Washington's NFL team, which bears an increasingly controversial moniker, has found itself a new friend—with deep pockets.

Huawei Enterprise USA, the American division of Huawei, the Chinese telecommunications and network equipment provider that is the third largest cell-phone manufacturer on the globe, has announced a multiyear sponsorship of the Washington Redskins.

The tech giant, which debuted at No. 94 as the first Chinese brand to make brandchannel owner Interbrand’s Best Global Brands report, is also now the “Official Technology Partner” of the team, according to a press release.Continue reading...

week in review

Top 10 Stories of the Week: Chobani, Apple Pay and more

Posted by brandchannel staff on October 24, 2014 03:03 PM

Our most-read blog posts of the week:

Stirring the Cup: 5 Questions with Chobani CMO Peter McGuinness

Apple Pay Launches Without Starbucks and Walmart

McDonald's is Running Out of Loyal Customers, Brand Mojo—And Excuses

Viral Video Watch: Jeremy Lin Heads to Taiwan to Work (Undercover) for adidas

Whole Foods Values Matter: A New Campaign Tells A Familiar Story

Brands Can Pay or Product Placements in Selfies Using Bitcoins

Target CMO Vows to Learn From Customers, Stay True to Brand

IKEA Remake of The Shining Halloween Ad is Not to be Missed

Japan's Rakuten E-Commerce Giant Launches in America With Fashion Site

Coca-Cola Aims to Get More Entrepreneurial to Spark Sales

tech style

Athos, Ralph Lauren Up the Ante on Wearable Technology

Posted by Tom Shanahan on October 24, 2014 02:12 PM

Wearables, wearables, wearables.

They’re everywhere, yes. And now that Apple’s jumped on board and wearable tech was a all the rage at last month's New York Fashion Week, it’s certain the craze will continue, and perhaps morph from a craze to a way of life.

Technology companies are now expected to build products that seamlessly fit into our lives: make them smaller, give them straps, attach them to faces and so on. But what if you don’t want to look like you’re wearing technology? What if you want the technology, but not at the expense of style?

Luckily, there are a few brands leading the charge, not by building technology first, then thinking of a way to wear it, but about design a great piece of clothing, then creating the technology to go with.Continue reading...

branded entertainment

Branded Entertainment Watch: Air New Zealand and Virgin Airlines Take Off

Posted by Abe Sauer on October 24, 2014 01:21 PM

The Pitch: "The Most Epic Safety Video Ever Made" for Air New Zealand 

The Plot: The stars and director of Peter Jackson's The Hobbit trilogy finale talk safety for passengers of Air New Zealand.

The Verdict: Air New Zealand has partnered with The Hobbit producers before. And while this certainly doesn't help move the nation away from the stereotype of "The Lord of the Rings country," it's definitely enjoyable. Continue reading...

branded entertainment

Chevrolet and Spike Lee Pay Tribute to Mo'ne Davis and the Magic of Baseball

Posted by Dale Buss on October 24, 2014 12:14 PM

By adding baseball ingenue Mo'ne Davis to the its starting rotation in a new TV ad for the World Series, Chevrolet is tapping into a new type of Americana—one that has been built around the 13-year-old girl who wowed opponents, spectators and baseball fans alike with her stellar performance in last summer's Little League Baseball World Series.

"Very few brands could tell the story on that stage and in as credible a fashion as Chevy can," Steve Majoros, an advertising and marketing director for Chevy, told brandchannel. "It's a nice, natural fit for us with the story and the magical summer [Davis] had." Continue reading...

luxury watch

Louis Vuitton Elevates its Art with Gehry-Designed Museum Opening

Posted by Mark J. Miller on October 24, 2014 11:14 AM

Louis Vuitton can't get enough of architect Frank Gehry. The 85-year-old just designed a bag for the company’s high-end “Six Iconoclasts, One Icon” collection. Now, the art center in Paris he designed for the luxury fashion brand's parent company will open to the public on October 27, following a VIP preview that saw LVMH CEO Bernard Arnault take the prime minister of France and other dignitaries on a private tour.

The Independent calls Gehry’s new Fondation Louis Vuitton in the Jardin d'Acclimatation, which will house LVMH’s massive art collection and sits on public land, as being “crazy and tender.” The paper goes on to note that this is “biggest privately funded arts project in Paris for decades.” The Guardian reports that the building took ten years to create, with 3,000 workers and mroe than 100 engineers, and is set to become the possession of Paris in 2062.Continue reading...

brand news

Brand News: The Queen Tweets, P&G to Cut Duracell and more

Posted by Dale Buss on October 24, 2014 09:21 AM

TOP STORIES

Twitter sees Queen Elizabeth II send her first tweet while Stephen Hawking joins Facebook.

P&G plans to exit Duracell brand.

AMC Networks acquires nearly half of BBC America.

Amazon misses expectations with holiday forecast, depressing stock price.

Microsoft sales lifted by the cloud to $23.2B as Nokia name to live on in entry-level phones. Continue reading...

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