Posted by Mark J. Miller on October 1, 2014 11:13 AM
Derek Jeter’s charmed baseball career just ended on Sunday, but the 40-year-old is wasting no time before making his next move. He announced Wednesday the creation of The Players’ Tribune, a multimedia digital platform that will help pro athletes tell their stories.
"I do think fans deserve more than ‘no comments’ or ‘I don’t knows,’” Jeter (who calls himself founding publisher) wrote in a welcome note. “We want to have a way to connect directly with our fans, with no filter.”
Billed as "The Voice of the Game," the site won’t be filled with just pro baseball players, but star athletes from a variety of sports, a press release promises. The content will range “from first-person written features to videos, podcasts, photo galleries, polls and more, and will cover topics from sports commentary to lifestyle and popular culture.” The list of other athletes involved will be announced in the next few weeks.Continue reading...
Posted by Dale Buss on October 1, 2014 09:28 AM
Amazon and Disney are back at peace.
American Express continues Everyday Moments campaign with Tina Fey (above).
Boeing must replace some pilot displays over worries about Wi-Fi interference.
General Mills announces more salaried job cuts as its CMO retires.
Microsoft promotes Windows 10 a game-changer.
News Corp. buys Move Inc.
MORE BRAND NEWS
American Apparel may let founder Dov Charney stay in some capacity.
Apple Pay anticipation signals new era at cash register.Continue reading...
and now, a word from our sponsor
Posted by Shirley Brady on September 30, 2014 06:09 PM
The buzz continued around programmatic, storytelling, native advertising and much more on the second day of New York Advertising Week 2014:
• Facebook's Sheryl Sandberg commented on the new Atlas ad platform ("We are our own biggest risk"), users' needs ("Why aren't ads more relevant for me?") and addressed new "anti-Facebook" social competitor Ello at a Fortune dinner.Continue reading...
tech in the spotlight
Posted by Shirley Brady on September 30, 2014 05:07 PM
Microsoft announced the new Windows operating system today: Windows 10. Billed as "The Future of Windows," it boasts a new Start menu, multiple desktops, and improved multi-tasking, in addition to:
Windows 10 represents the first step of a whole new generation of Windows. Windows 10 unlocks new experiences for customers to work, play and connect. Windows 10 embodies what our customers (both consumers and enterprises) demand and what we will deliver.
Windows 10 will run across an incredibly broad set of devices – from the Internet of Things, to servers in enterprise datacenters worldwide. Some of these devices have 4 inch screens – some have 80 inch screens – and some don’t have screens at all. Some of these devices you hold in your hand, others are ten feet away. Some of these devices you primarily use touch/pen, others mouse/keyboard, others controller/gesture – and some devices can switch between input types.
We’re not talking about one UI to rule them all – we’re talking about one product family, with a tailored experience for each device.
For some Windows 8 users eagerly anticipating the new release, there was just one question: What happened to Windows 9?
See Windows VP Joe Belfiores's twitty response to the naming speculation, along with his video explaining more about the new Windows. Continue reading...
Posted by Dale Buss on September 30, 2014 04:04 PM
The new heads of Cadillac are in the midst of a grand plan to elevate the General Motors luxury marque to the same neighborhood as the German segment leaders and Lexus.
Cadillac global CMO Uwe Ellinghaus and his new boss, Cadillac President Johan de Nysschen, must carve out a more robust and distinctive identity for Cadillac as a serious competitor at the top of the global luxury automotive pyramid.
With his prior experience at BMW, Ellinghaus was in the midst of a desperately-needed brand overhaul at Cadillac—redefining it as a distinctly American luxury brand (not a German wannabe) and preparing a new product nomenclature for the brand—when de Nysschen arrived in August.
Now he has a key partner to execute on the brand's global goals: holding firm on pricing, boosting the customer experience at dealerships, and launching a new flagship Cadillac CT6 sedan and ad campaign—not to mention shaking up the status quo by moving Cadillac headquarters from Detroit to New York.
In a further challenge, Cadillac has seen US sales dip (with dealers already warned that things will get worse before they get better) in a year that sibling Buick has been crushing, despite reaching new heights in China. On the precipice of a crucial year, Ellinghaus discussed the Cadillac brand strategy with Dale Buss of brandchannel.Continue reading...
Posted by Shirley Brady on September 30, 2014 03:05 PM
Nestlé Fitness cereal (not available in North America) is made with whole grain and a drop of cheekiness—but it's all for a good cause.
The brand that brought you the "tweeting bra" last year is back for this October's Breast Cancer Awareness month with a bra cam, and a hashtag (#CheckYourSelfie) promoted by the Keep A Breast foundation urging women to check their breasts monthly to promote early detection of breast cancer.
After all, "You might be surprised how many times your breasts are checked out every day. But when was the last time you checked your own?" More in the videos below.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on September 30, 2014 01:18 PM
Programmatic buying is a hot topic at Advertising Week 2014 in New York, where attendees are discussing the convergence of digital video and TV, and ad sellers and buyers are eager to better target and reach viewers. That's why NBCUniversal is upping its stake in programmatic digital ad sales technology with the debut of NBCUx.
“NBCUx offers our clients programmatic access to premium content across our entire portfolio combined with data-enabled targeting," NBCU's press release commented. "The offering combines NBCUniversal's scale and audience of over 100 million unique visitors, premium content from our Entertainment, News, Sports and Hispanic brands, multiple platforms and data in a unique offering in support of our clients' initiatives.”
Programmatic ad buying, where algorithms and machines replace phone calls, wining and dining, is not new to online advertising, but its recent embrace by major television networks signals a seismic shift in the ways those networks are evolving their businesses in a digital world.Continue reading...
Posted by Mark J. Miller on September 30, 2014 12:09 PM
People will apparently do anything for free public Wi-Fi, it seems. European law enforcement agency Europol recently backed an experiment in London that saw consumers signing onto free public Wi-Fi unwittingly signing away their oldest child or a beloved pet.
When Londoners registered for a public hotspot in June, they were required to sign an agreement with a so-called “Herod clause” that had them agree to “assign their first born child to us for the duration of eternity,” the Guardian reports. Six people went right ahead and (unwittingly) signed away their first-born kids.
It was all part of a "Great Wi-Fi Experiment" (watch below) by IT security company F-Secure, which helped the Cyber Security Research Institute showcase “public unawareness of serious security issues concomitant with Wi-Fi usage,” the Guardian notes.Continue reading...