brand challenges

#WishesDelivered: UPS and FedEx Tackle Busiest Shipping Day

Posted by Shirley Brady on December 22, 2014 05:01 PM

UPS will deliver an estimated 34 million packages today. That's why the company, in tandem with rival FedEx, wants to reassure customers that its employees are working around the clock to get packages delivered in time this holiday season.

After UPS was criticized for missing holiday deliveries last year, the world's biggest package delivery company tells CNN it will get packages "delivered at all costs" (even though weather plays a huge role) this year by adding flights, personnel and improved technology.

Appealing to the spirit of the season, UPS released a video today—the latest in its Wishes Delivered series highlighting the human stories behind each package.Continue reading...

CES Watch

Kodak, Post-Bankruptcy, Returns to CES With Products and Partners

Posted by Shirley Brady on December 22, 2014 04:04 PM

Kodak Seedonk baby monitor

Just over a year after emerging from bankruptcy with a focus on selling patents and licensing its brand, Kodak is returning to the Consumer Electronics Show for the first time in three years.

CES 2015, which kicks off in two week in Las Vegas, will honor Kodak's new co-branded line of baby monitors with Seedonk with a product innovation prize at the show.

Among other licensed products debuting at the show, Kodak announced that it will debut a line of Android-powered mobile devices in partnership with the UK's Bullitt Group. CES attendees can check out the Kodak-branded mobile handset in Las Vegas, with a 4G handset, a tablet and a connected camera to follow next year.

“Kodak has one of the world’s most powerful brands and we intend to renew it and apply to it to expand our consumer business and grow the company,” said Steven Overman, Kodak's UK-based President, Consumer & Film Division, and Chief Marketing Officer, in a press release announcing its CES return. Continue reading...

health matters

Should BPA Be Banned? Consumers, Legislators, Brands Still Wondering

Posted by Sheila Shayon on December 22, 2014 03:03 PM

No BPA logo

While Bisphenol-A (BPA) has been used to make plastic bottles, thermal papers including receipts and as a lining in canned goods for more than 40 years, mounting data about its toxic effects continues to confuse and divide opinion.

The U.S. Food and Drug Administration’s latest safety assessment for BPA continues to greenlight its use in food packaging, although they banned it in baby bottles, sippy cups and infant formula packaging two years ago. Canada banned the substance altogether from children’s products in 2010 after declaring it toxic.

Adding support for those concerned about BPA and health, recent research from Seoul National University’s Department of Preventive Medicine which was published in Hypertension indicates potential links between BPA and blood pressure elevation.Continue reading...

trademark wars

Kale Yeah: David Beats Goliath as 'Eat More Kale' Beats Chick-fil-A

Posted by Mark J. Miller on December 22, 2014 02:02 PM

Eat More Kale Chick-fil-A Eat Mor Chikin

A Vermont artist who has been battling with Chick-fil-A for three years over a trademark issue has finally emerged as the victor.

The food chain wanted Bo Muller-Moore to stop silk-screening "Eat More Kale" onto T-shirts, sweatshirts and bumper stickers, due to worries that those few consumers that crossed paths with Muller-Moore would confuse his work with the company’s bovine "Eat Mor Chikin" slogan.

But last week the USPTO approved his trademark application to use the slogan, meaning Muller-Moore has won the battle—and the right to keep on making the merchandise and ignore the company’s cease-and-desist letters.Continue reading...

bc q&a

Digital Topping: 5 Questions with Domino's Pizza CEO Patrick Doyle

Posted by Dale Buss on December 22, 2014 01:02 PM

Domino's pizza mobile voice ordering app

Change is slicing into the global pizza business, and the biggest change has nothing to do with toppings, crusts, shapes, sizes or ingredients. It's technology.

America's top pizza brands—Pizza Hut followed by No. 2 Domino's Pizza and, to a lesser extent, No. 3 Papa John's—are using a new focus on online and mobile ordering and other digital touchpoints to continue to grab share from one another but, especially, from the thousands of independent pizza shops that always have been a big part of the fabric of the pizza industry in the United States.

Arguably, Domino's ranks No. 1 in digital engagement and expertise among its peers. The Ann Arbor, Michigan-based brand began 2014 with an announcement at the Consumer Electronics Show in Las Vegas about a pizza-ordering app for Ford's Sync infotainment system and ended this year with its first national ad campaign focusing on digital technology, with a 30-second TV spot promoting the introduction of its Siri-like "Dom" mobile voice ordering.

Credit goes to Domino's CEO J. Patrick Doyle, who has overseen this sweeping transformation with a series of smart moves.Continue reading...

brand challenges

Sony, Brand Perception Sinking, Will Reschedule 'The Interview' [Update]

Posted by Mark J. Miller on December 22, 2014 12:09 PM

Sony The Interview Movie Poster

Update: The Sony attack was denounced at the UN today, where U.S. Ambassador Samantha Power called the situation "absurd" while criticizing North Korea. Sony is threatening to sue Twitter unless it shuts down a user who's sharing leaked Sony emails via his account. And North Korea was hit by an Internet outage (going "suspiciously haywire") which the U.S. has denied while a South Korea nuclear plant operator has been hacked, according to the Wall Street Journal. Earlier:

As a Saturday Night Live skit that saw Mike Myers reprise Dr. Evil only rubs in, Sony had been feeling heat from cyberhackers claiming connections to North Korea over Seth Rogen's The Interview movie, wreaking havoc that even the hackers likely didn't see coming.

In the wake of the massive cyber hack, countless embarrassing details about Sony's businesses and employees are now open to the public. President Obama criticized the company for "setting a bad precedent" by deciding to not release the film in theaters on Christmas Day, while the White House weighs how to respond on a national level.

And in its latest blow, consumer perception of the brand has fallen to its lowest level in six years, according to a new report from YouGov BrandIndex.Continue reading...

campaigns

AXE Promotes White Label Line With James Bond-Like Panache

Posted by Shirley Brady on December 22, 2014 11:36 AM

As noted here earlier this month, Unilever's AXE brand is launching a premium line—called White Label—in North America with a proprietary dry spray antiperspirant technology that it's also rolling out to its Super Bowl-ready Dove Men+Care brand and Degree brand, all under the hashtag: #TryDry.

The first series of AXE White Label ads were just released, featuring dashing hotel workers with Bond-like secret skills, with the tagline "How You Feel Says It All." They're not so much laugh-out-loud funny as (fittingly) bearing a dry wit; check them out below. Continue reading...

celebrity brandmatch

Balmain's New Brand Ambassadors: Kim Kardashian and Kanye West

Posted by Shirley Brady on December 22, 2014 10:25 AM

Kim Kardashian was tackled at a Balmain fashion show earlier this year; now she's the one tackling the brand.

Kardashian and husband Kanye West were today revealed as the new faces of Balmain, with images released on Twitter and Instagram by the brand's creative director and the trending Kardashian herself.Continue reading...

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