bc q&a

Super Bowl 2015: 5 Questions on Katie/Bryant Ad with BMW CMO Trudy Hardy

Posted by Dale Buss on January 27, 2015 01:01 PM

BMW USA Super Bowl 2015 Katie Couric Brant Gumbel commercial

BMW may strike marketing gold with its judicious choice of timing and creative for re-entering the Super Bowl advertising derby this year. On Monday, the brand revealed its Big Game TV spot early: "Newfangled Idea," which is already nearing 2.5 million YouTube views in 24 hours.

The spot features a 1994 clip from The Today Show featuring then-hosts Katie Couric and Bryant Gumbel wondering what the heck the internet's all about, what the "@" sign could possibly mean, and whether this "newfangled" way of communicating would ever amount to anything. 

BMW fast-forwards that conversation to another newfangled tech—the BMW all-electric i3—implying that EVs will become just as important to the fabric of life as the web is today. brandchannel chatted with Trudy Hardy, chief marketing officer of BMW of North America, for more insights into the brand's 2015 Super Bowl strategy.Continue reading...

campaigns

Lyft Rolls Out New Carstache and Image Campaign in Effort to Topple Uber

Posted by Mark J. Miller on January 27, 2015 12:01 PM

Lyft 2015 new ad campaign

San Francisco-based car-riding service Lyft has been riding in the tire marks of industry leader Uber since it launched in 2012. The startup is eager to make its own way with the message that it's a new year and a new Lyft.

As part of taming the furry big pink mustache that once graced the front of its vehicles to a much smaller, glow-in-the-dark version that sits atop the dashboard, drivers this week received the new "glowstaches."

Lyft this week is also launching a peppy ad campaign—its first national effort—to showcase the new carstache as well as selling the company as a community builder.Continue reading...

brand news

Brand News: Newcastle Brown Ale's Multi-Brand Big Game Spot and more

Posted by Dale Buss on January 27, 2015 10:15 AM

Newcastle Brown Ale Super Bowl 2015 commercial

TOP STORIES

Winter storm Juno expected to put a dent in US January car sales as brands react on Twitter and DirecTV launches severe mix channel in the NE US.

Super Bowl advertising heats up further as NFL plans a domestic abuse ad ... BMW invokes the internet in i3 ad starring Katie Couric and Bryant Gumbel ... Coke teases its campaign ... Kia readies Pierce Brosnan for "action" role ... Mercedes-Benz debuts Super Bowl ad on Ellen ... T-Mobile gets Kim Kardashian to mock herself ... Papa John's offers free pizza deal for fourth year as Super Bowl official pizza sponsor ... and Volvo seeks to get mileage via Twitter from other automakers' Super Bowl ads.

Newcastle Brown Ale, meanwhile, releases new "co-op non-Super Bowl" commercial while bowing to pressure to remove caramel coloring.Continue reading...

social media

Snowmageddon 2015: Brands' Juno Tweets are Snow Big Deal

Posted by Shirley Brady on January 26, 2015 08:28 PM

Lincoln Juno storm tweet January 2015

Branded tweets, from the practical to the comforting, as the NE of America braced for the arrival of winter storm Juno today:Continue reading...

in the spotlight

Advertising Week Canada Gets Rolling With Heated Debate

Posted by Shirley Brady on January 26, 2015 06:09 PM

Besides being the day that Canadians watch those south of the border deal with insane amounts of snow for a change, Monday also marked the first day of Advertising Week Canada. Check out Day One highlights below, and follow the action on Twitter via #FFWD2015, @AdWeekCdn and @InterbrandCDN.

Broadcaster Kevin Newman got things rolling with a session on storytelling in the digital world with son (and JWT creative) Alex:Continue reading...

tech innovation

VR Takes Over Sundance Film Festival as Oculus Launches Studio

Posted by Sheila Shayon on January 26, 2015 03:42 PM

As Wired puts it, there's a revolution going on in Park City, Utah. That's where the Sundance Film Festival is putting virtual reality filmmaking in the spotlight as part of the New Frontier program, and the 3D projects being screened are making Hollywood sit up and take notice.

Digital artist Chris Milk is helping lead the charge, unveiling his new production company VRSE.works at Sundance with projects including Rome, a Chrome experiment with Google, and Vice News VR: Millions March, a short documentary with director Spike Jonze about last month's police brutality protests in New York that's being called the world's first VR news partnership.

Facebook-owned Oculus VR is also getting in the game, announcing a VR filmmaking initiative at Sundance called Story Studio that wll focus on developing animated/CGI films.Continue reading...

holidaze

For Chinese New Year 2015, Brands Are Getting Their Ram/Sheep/Goat On

Posted by Abe Sauer on January 26, 2015 12:44 PM

Starbucks Chinese New Year of the Sheep 2015 card

February 19 will bring a new Lunar New Year, more colloquially know as "Chinese New Year." It will also bring the next animal in the traditional lunar year 12-animal zodiac cycle. In the recent past brands have fallen over themselves to offer themed products to capitalize on the exploding Chinese consumer market.

Recent years have brought branded goodies celebrating the Year of the Dragon, the Year of the Snake and, last year, the Year of the Horse. Now get ready for the Year of the Sheep. Or the Goat. Or the Ram.Continue reading...

chew on this

Choc Block: US Chocolate Lovers Protest as Hershey Bars Cadbury UK Brands

Posted by Mark J. Miller on January 26, 2015 11:19 AM

Neil Gaiman Cadbury chocolate US

Cadbury has already alarmed chocolate fans with fears that changes to its iconic, Easter-ready Crème Eggs would trickle overseas.

While Mondelez-owned Cadbury is trying to calm those fears at home in the UK, including releasing a new commercial promoting the limited-edition creamy egg concoction, America's Hershey chocolate conglomerate "won kudos for not changing Cadbury's Crème Egg recipe after the UK's decades-old version was tinkered with," as Fox News puts it.

It turns out that overseas chocolate lovers, at least in the US, have cause to worry after all, because Hershey is no longer willing to share shelf space in America with British chocolates that have any resemblance to its products whatsoever.Continue reading...

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