chew on this
Posted by Dale Buss on December 12, 2013 06:16 PM
It may not be long before Buffalo Wild Wings introduces Cheetos-flavored chicken wings to rival Taco Bell's' Doritos Locos Tacos in harnessing flavors direct from a Frito-Lay bagged-chip brand. Because under the new deal struck by the popular restaurant chain and Frito-Lay parent PepsiCo, just about anything combining restaurant food and beverages and PepsiCo IP may be—and could appear—on the table.
The immediate impact of the deal is that PepsiCo beverages, including Pepsi and Mountain Dew, are to replace Coca-Cola as the beverage supplier to one of the nation's hottest restaurant chains.
But recognizing the continued decline in the relative value of soda sales compared with other faster-growing segments of its portfolio, PepsiCo made it clear that the company believes many other dimensions of its new deal with Buffalo Wild Wings could become valuable as well.Continue reading...
Posted by Mark J. Miller on December 12, 2013 05:21 PM
Crime doesn’t pay, apparently. A&E Networks is completely revamping its Bio channel, the home of such shows as Gangsters, Women Behind Bars, Mobsters: America’s Most Evil, and Look Whose Stalking. It will be replaced with FYI, a contemporary lifestyle network, sometime next summer, Advertising Age reports.
While Bio, a joint-venture between Disney/ABC Television and Hearst Corp., also aired such programming as Celebrity House Hunting and Haunted Encounters, its niche audience wasn't turning out in the numbers executives had hoped for. A&E hopes to instead inspire viewers with content on FYI that will cover food, travel and home design, with over 30 projects currently in development.
“The transition to FYI is the next phase in our strategy to bolster the A&E Networks portfolio by evolving and maturing our brands to allow for future growth in the rapidly changing media landscape,” A&E Networks President and CEO Nancy Dubuc said in a statement. “FYI will be an upscale network with a younger and more modern sensibility than what we’ve seen on traditional lifestyle networks, in an effort to appeal to an audience that has been underserved on linear but thrives online.”Continue reading...
Posted by Mark J. Miller on December 12, 2013 04:29 PM
It's been just over a year and a half since Facebook's highly-anticipated IPO hit the trading floor, mainly with a loud thump. Coming out of the gate priced at $38 a share, the stock's value fell almost to half that in the months following the public debut, but the company has since recovered both its stock price and dignity.
As if to cement that, Facebook announced Wednesday that it will join the Standard & Poor's 500 index as well as the collection of top companies on S&P's 100 list after the market closes on Dec. 20. With Facebook's moving up, electronic company Teradyne and The Williams Cos. have been booted from their respective lists.
Facebook shares leaped four percent on the news in after-hours trading, USA Today reports. Shares were worth more than $50 on Thursday.Continue reading...
Posted by Mark J. Miller on December 12, 2013 03:41 PM
As if college athletics weren't already a marketing juggernaut, Green Mountain Coffee Roasters now have done their part to feed the D1 machine. The company is now selling a version of its Keurig K-Cup Mini Plus brewers adorned with the logos of 10 different Division 1 colleges, including the universities of Arkansas, Florida, Georgia, Miami (FL), Mississippi, Nebraska, and Texas, as well as Rutgers and Washington State University.
The decked-out brewers—which cost $99.99—aren't the only way that Keurig and college fans can get together. The company is also selling just the decals for $19.99 so previous owners don't feel left out.
“Our new collegiate collection of Keurig single cup brewers is a fun, creative way to allow passionate Keurig consumers to showcase their school spirit while enjoying the great variety of Keurig Brewed beverage,” Dwight Brown, senior vice president of marketing at Green Mountain Coffee Roasters said in a press release, according to DrugstoreNews.com.Continue reading...
Posted by Sheila Shayon on December 12, 2013 02:11 PM
Upworthy, the barely two-year-old darling of feel-good viral activism attracts more than 80 million unique visitors every month, leaving the Washington Post and the New York Times in its wake.
Publishing no original content and curating with a small team, "our top curators comb through hundreds of videos and graphics a week, looking for the 5-7 that they’re confident are super-shareable," Upworthy explains in a blog post. "That’s not a typo: We pay people full-time to curate 5-7 things a week."
In rare agreement, old and new media journalists—such as ATD’s Mike Isaac—find Upworthy disturbing.
Dangling click-bait headlines like,"These Little Girls Are Asking The Most Devastating Question I Can Imagine,” or “Did That Really Just Happen? Yep,” or “This Guy Pulled Down His Pants, On Stage, During His TED Talk,” Upworthy defends its provocative headlines and overall content: “Upworthy posts don’t go viral because people click—Upworthy posts go viral because people share.”Continue reading...
Posted by Dale Buss on December 12, 2013 01:29 PM
The Mary Barra bandwagon has built up a head of steam and has left the station. At a time when rivals including Ford, Nissan and Volkswagen of America have been struggling with issues of transition at the top, the pre-holiday choice of Barra as the next CEO of General Motors, beginning in mid-January, is playing well for the company and her personal brand.
Let's see, since GM's official announcement on Tuesday that 33-year-veteran Barra would succeed current CEO Dan Akerson and become one of the most powerful businesswomen in the world, Barra already has graced the new cover of Bloomberg Businessweek.
Also, "The story of Barra’s rise through the ranks was splashed Wednesday on the front pages of newspapers around the globe, including the New York Times, Wall Street Journal—even the Sydney (Australia) Morning Journal and Svenska Dagbladet, a Stockholm daily," her hometown paper the Detroit News marveled. "Her promotion to CEO was the subject of more than 900 broadcasts. She was featured on the nightly newscasts of all three major networks."Continue reading...
Posted by Dale Buss on December 12, 2013 12:27 PM
Chrysler the company remains on a roll. November sales were up 16 percent in the US market, the company's 44th consecutive month of year-over-year sales gains. The new Jeep Cherokee is a Truck-Utility of the Year finalist, and Ram trucks are taking full advantage of the pickup boom. Even Dodge muscle cars are selling well as gasoline prices moderate, and the Dodge Dart compact finally has gained some traction after a year.
Chrysler the brand? Meh. The cars made famous by Eminem and "Imported From Detroit," the Chrysler 200 and 300 sedans, have fallen off a cliff sales-wise, with year-to-date sales off 17 percent for the larger 300 and sales only flat—with a 24 percent drop in November—for the 200.
Meanwhile, the other member of the Chrysler-brand lineup, the hoary Town & Country minivan nameplate, is enjoying something of a sales renaissance, with sales up by 10 percent for the year and a whopping 70 percent in November alone.Continue reading...
Posted by Sheila Shayon on December 12, 2013 11:37 AM
The Walt Disney Company just inked a deal with Paramount Pictures to acquire control of all future Indiana Jones films (excluding the four existing Indy movies) and “will receive a financial participation on any future films.”
It’s the latest in Disney’s pop culture net that has swept up the heroes and villains of generation after generation and is now home to Luke Skywalker, Princess Leia, Kermit the Frog, Miss Piggy, Spider-Man, The Incredible Hulk, Buzz Lightyear—and the bull-whip-wielding archeologist.
With Indy in the house, although Disney has not officially announced a fifth Indiana Jones film, surely it’s percolating if Harrison Ford, Steven Spielberg and George Lucas want to continue the saga. The last installment, Indiana Jones and the Kingdom of the Crystal Skull, grossed $783 million worldwide in a franchise that has earned $1.9 billion. Continue reading...