tech in the spotlight
Posted by Shirley Brady on January 27, 2015 05:44 PM
Apple's two big pieces of news today: Its biggest quarter ever, and (finally) a confirmed release for Apple Watch, which will start shipping in April.
As the #1 Best Global Brand's earnings press release notes, the results were "fueled by all-time record revenue from iPhone and Mac sales as well as record performance of the App Store. iPhone unit sales of 74.5 million also set a new record."
In addition to selling 75 million iPhones, the company reported 2014 revenue of almost $75 billion.Continue reading...
Posted by Mark J. Miller on January 27, 2015 04:04 PM
Tiger Woods is staging a comeback this week after recovering from a back injury and a December tournament he'd rather we all forget (and that's the tooth).
To mark his return, Nike has released the TW15, putting Tiger's initials on the first golf shoes it says “feature Nike’s breakthrough Flyweave technology in the upper.”
In addition to the promise of upping Woods's (and any wearer's) golf game, the $250 shoe features “star-shaped traction, similar to a starfish” as a nod to the athlete's other favorite sport.Continue reading...
Posted by Sheila Shayon on January 27, 2015 03:07 PM
The Super Bowl isn't just an American obsession. Fans and brands have some (pig)skin in the Big Game, too.
Meet Sheldon, the erudite spokespuppet and winner of the Super Bowl Canadian Ad Challenge presented by CTV and the Canadian Marketing Association. He's the star of “Disco,” a spot by the Cundari agency that will receive free airtime on CTV in both the pregame show and during the game, winning the agency a trip for two to the Super Bowl, valued at $207,000.
The spot was created for the Consumer Protection Ontario (CPO) arm of the Ontario Ministry of Government and Consumer Services. While the Super Bowl spot is only running in Canada, it exemplifies growing interested by Canadian brands and marketers in leveraging the Super Bowl platform to gain a competitive advantage.Continue reading...
Posted by Dale Buss on January 27, 2015 01:01 PM
BMW may strike marketing gold with its judicious choice of timing and creative for re-entering the Super Bowl advertising derby this year. On Monday, the brand revealed its Big Game TV spot early: "Newfangled Idea," which is already nearing 2.5 million YouTube views in 24 hours.
The spot features a 1994 clip from The Today Show featuring then-hosts Katie Couric and Bryant Gumbel wondering what the heck the internet's all about, what the "@" sign could possibly mean, and whether this "newfangled" way of communicating would ever amount to anything.
BMW fast-forwards that conversation to another newfangled tech—the BMW all-electric i3—implying that EVs will become just as important to the fabric of life as the web is today. brandchannel chatted with Trudy Hardy, chief marketing officer of BMW of North America, for more insights into the brand's 2015 Super Bowl strategy.Continue reading...
Posted by Mark J. Miller on January 27, 2015 12:01 PM
San Francisco-based car-riding service Lyft has been riding in the tire marks of industry leader Uber since it launched in 2012. The startup is eager to make its own way with the message that it's a new year and a new Lyft.
As part of taming the furry big pink mustache that once graced the front of its vehicles to a much smaller, glow-in-the-dark version that sits atop the dashboard, drivers this week received the new "glowstaches."
Lyft this week is also launching a peppy ad campaign—its first national effort—to showcase the new carstache as well as selling the company as a community builder.Continue reading...
Posted by Dale Buss on January 27, 2015 10:15 AM
Winter storm Juno expected to put a dent in US January car sales as brands react on Twitter and DirecTV launches severe mix channel in the NE US.
Super Bowl advertising heats up further as NFL plans a domestic abuse ad ... BMW invokes the internet in i3 ad starring Katie Couric and Bryant Gumbel ... Coke teases its campaign ... Kia readies Pierce Brosnan for "action" role ... Mercedes-Benz debuts Super Bowl ad on Ellen ... T-Mobile gets Kim Kardashian to mock herself ... Papa John's offers free pizza deal for fourth year as Super Bowl official pizza sponsor ... and Volvo seeks to get mileage via Twitter from other automakers' Super Bowl ads.
Newcastle Brown Ale, meanwhile, releases new "co-op non-Super Bowl" commercial while bowing to pressure to remove caramel coloring.Continue reading...
Posted by Shirley Brady on January 26, 2015 08:28 PM
Branded tweets, from the practical to the comforting, as the NE of America braced for the arrival of winter storm Juno today:Continue reading...
in the spotlight
Posted by Shirley Brady on January 26, 2015 06:09 PM
Besides being the day that Canadians watch those south of the border deal with insane amounts of snow for a change, Monday also marked the first day of Advertising Week Canada. Check out Day One highlights below, and follow the action on Twitter via #FFWD2015, @AdWeekCdn and @InterbrandCDN.
Broadcaster Kevin Newman got things rolling with a session on storytelling in the digital world with son (and JWT creative) Alex:Continue reading...