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tech in the spotlight

With NBCUx, Programmatic Ad Buying is in the NBCUniversal House

Posted by Sheila Shayon on September 30, 2014 01:18 PM

Programmatic buying is a hot topic at Advertising Week 2014 in New York, where attendees are discussing the convergence of digital video and TV, and ad sellers and buyers are eager to better target and reach viewers. That's why NBCUniversal is upping its stake in programmatic digital ad sales technology with the debut of NBCUx.

“NBCUx offers our clients programmatic access to premium content across our entire portfolio combined with data-enabled targeting," NBCU's press release commented. "The offering combines NBCUniversal's scale and audience of over 100 million unique visitors, premium content from our Entertainment, News, Sports and Hispanic brands, multiple platforms and data in a unique offering in support of our clients' initiatives.”

Programmatic ad buying, where algorithms and machines replace phone calls, wining and dining, is not new to online advertising, but its recent embrace by major television networks signals a seismic shift in the ways those networks are evolving their businesses in a digital world.Continue reading...

privacy alert

Hotspotty Training: Parents Sign Away Kids, Pets for Free Wi-Fi

Posted by Mark J. Miller on September 30, 2014 12:09 PM

People will apparently do anything for free public Wi-Fi, it seems. European law enforcement agency Europol recently backed an experiment in London that saw consumers signing onto free public Wi-Fi unwittingly signing away their oldest child or a beloved pet.

When Londoners registered for a public hotspot in June, they were required to sign an agreement with a so-called “Herod clause” that had them agree to “assign their first born child to us for the duration of eternity,” the Guardian reports. Six people went right ahead and (unwittingly) signed away their first-born kids.

It was all part of a "Great Wi-Fi Experiment" (watch below) by IT security company F-Secure, which helped the Cyber Security Research Institute showcase “public unawareness of serious security issues concomitant with Wi-Fi usage,” the Guardian notes.Continue reading...

e-commerce

PayPal Checks Out of eBay for Future Growth

Posted by Sheila Shayon on September 30, 2014 11:01 AM

PayPal is splitting from parent eBay and will become a separate, publicly traded company next year. 

In the announcement, eBay said the board made the decision as the best path for growth and shareholder value creation for each business going forward—and already, eBay shares jumped more than 11 percent in pre-market trading.

In tandem with the news, Dan Schulman was named the new president of PayPal, joining the company from president of the enterprise growth group at American Express and previous roles at AT&T, Priceline and Virgin Mobile. eBay veteran Devin Wenig becomes CEO of the new eBay, replacing current president and CEO John Donahoe.

While the companies already operate fairly independently, the move will free each entity to grow and thrive—assuming all goes to plan—even though eBay stands to lose half its revenue as a result of the separation.Continue reading...

brand news

Brand News: PayPal, Ford, Pfizer and more

Posted by Dale Buss on September 30, 2014 09:23 AM

TOP STORIES

EBay will spin off PayPal in 2015, and names new president in Dan Schulman.

Ford cuts forecast as Russian woes mount and Europe remains a drag but sets high 2020 sales goal, and brings new aluminum F-150 to dealers and consumers for test drives.

Microsoft will unveil next version of Windows today, and readies NYC flagship store.

Pfizer targets Viagra advertising at women for the first time.

Supervalu and Albertsons disclose US customer-data breach.

MORE BRAND NEWS

Apple gets European warning on tax-motivated deal.

BMW tests automated driving in China with Baidu.

Dave & Buster's sets terms for IPO.

Dos Equis creates immersive Halloween "Masquerade" experience.

FTC raps lingerie-makers over caffeine-infused claims. Continue reading...

and now, a word from our sponsor

Advertising Week New York Day One Highlights

Posted by Shirley Brady on September 29, 2014 07:32 PM

Mondelez VP of global media and consumer engagement B. Bonin Bough kicked off Advertising Week New York with his own sizzle reel—and more #AWXI Day One highlights:Continue reading...

social media watch

The Dots, Connected: A Network for Creatives Takes on LinkedIn

Posted by Sheila Shayon on September 29, 2014 05:40 PM

As the digital pioneers like Facebook and LinkedIn mature, the next generation of social networks is hatching. 

While Ello, whose founder describes it as the anti-Facebook, is causing a small firestorm with creative influencers in the US (and already experiencing user churn and a DDoS attack), in the UK a new professional social network called The Dots is pitching itself as a LinkedIn for Creatives.

Given the online social hype cycle, it will be interesting to see if it builds a user base and can survive. Already more than 13,000 brands have signed on to The Dots, including Net-a-Porter, Vice, Facebook, Saatchi & Saatchi, Condé Nast, Spotify, BSkyB, Tate, Sony Music and the BBC. But what about users?Continue reading...

brand ambassadors

Burt's Bees at 30: Keep Balm and Carry One (or Three)

Posted by Dale Buss on September 29, 2014 03:17 PM

Burt's Bees nowadays is far from the company founded 30 years ago by a former hippie but the first national TV advertising campaign for the personal-care megabrand now owned by Clorox Co. does try to invoke some of the charm of the simpler times when Burt Shavitz came up with his original lip balm.

Besides being able to harness the resources of a CPG giant, and diversifying into a wide variety of personal-care products, the biggest change for Burt's Bees under Clorox has been the proliferation of lip-balm flavors in recent years. And in a culture where flavor proliferation has become a huge and growing trend in categories ranging from soft drinks to Greek-style yogurts, and where the lip balm category has been revitalized by the eos (Evolution of Smooth) brand and its Millennial-favored pod-like line of lip balm flavors, the move makes sense.

So its new Uncap Flavor campaign, coming on the heels of the brand's 30th "Beeday" (celebrated everywhere but France, we're guessing) depicts two bees flying while holding either end of the Burt's Bees signature yellow cylindrical container. It's the original, peppermint-flavored balm that was introduced in 1984. And as it falls, its cap pops off and a parachute of mint opens.Continue reading...

that's entertainment

Gabba Gabba Trademark: CBGB Takes Its Brand Global

Posted by Mark J. Miller on September 29, 2014 01:39 PM

CBGB, the legendary graffiti-covered New York punk rock club that was so influential that its awning is in the Rock ‘n’ Roll Hall of Fame, may have closed its doors in 2006 (to become a John Varvatos store with hints of its notorious past intact) but its brand lives on.  

Originally created to feature "Country, Bluegrass and Blues (and Other Music For Uplifting Gormandizers)", CBGB's (as it was better known) was a home of sorts for New York’s best punk rock and new wave acts, such as the Ramones, Talking Heads and Blondie—before a rent dispute caused the place to shut down in 2006 with a final concert by Patti Smith.

But it took only a few years for the CBGB channel to launch on iHeartRadio, an annual music festival to debut, and for merchandise featuring its iconic logo to evolve from t-shirts and sweatshirts to baby bibs and onesies.

Now it's poised to go worldwide, thanks to a new licensing deal with Epic street cred.Continue reading...

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