Posted by Sheila Shayon on December 17, 2013 08:20 PM
Pantene is doing its part to capture lighting in a bottle (er, shampoo) after a local Philippines TV ad garnered global attention thanks to a certain bigwig at Facebook 'leaning-in.'
After garnering support for its message of feminism from Facebook COO Sheryl Sandberg—author and leader of the Lean In movement—Pantene has decided to expand the campaign beyond the island nation. The video, Labels Against Women, has already earned over 8.2 million views on YouTube after Sandberg called it "one of the most powerful videos I have seen illustrating how when men and women do the same things they are seen in completely different ways."
The ad “makes a powerful statement about the way career women are regarded in society—as bossy, aggressive and neglectful of their families" the UK's Guardian notes. “In contrast the male figure is depicted as powerful, dedicated and successful.”
P&G is reportedly buying ads in the US on YouTube, Twitter, Facebook and others, including Pantene's websites worldwide, where its "Be Strong & Shine" campaign adds a #ShineStrong hashtag to the video's original, #WhipIt. It's all good news for Pantene, which has been losing market share in the US but has retained its global haircare title with $3 billion in sales.
But not everyone is enamored with Pantene's 'feminist' message—especially women.Continue reading...
Posted by Mark J. Miller on December 17, 2013 07:37 PM
It seems to be tech week in Washington, D.C., as some of the country's top technology leaders met with President Obama to discuss several topics, including security and goverment surveillance.
Since the Edward Snowden/NSA scandal broke earlier this year, consumers and tech innovators alike have been concerned about the government's practices of monitoring emails, social media activity, and phone conversations—behavior that was deemed unconstitutional by a federal judge this week. According to The Verge, the President plans to discuss the economic effects of such unauthorized leaks, as well as how the government can further work with the tech sector to create jobs, and most importantly, how it can help to fix Healthcare.gov. The White House is even hitting up kids for ways to better use technology to learn.
15 leaders, including Apple CEO Time Cook, Facebook COO Sheryl Sandberg, Twitter CEO Dick Costolo, as well as other high-level representatives from Zynga, Google, Etsy, Netflix, Dropbox, AT&T, Comcast, and Yahoo! were among those in attendance.Continue reading...
Posted by Dale Buss on December 17, 2013 06:19 PM
Big Pharma would probably just like to take an aspirin, but the pain from pressures on its traditional business practices won't go away. GlaxoSmithKline just yielded to those pressures in a huge new way by announcing that it will stop paying doctors for promoting its drugs and eliminate prescription sales quotas for its detailers.
While the industry is under pressure by shareholders to deliver financial results with fewer blockbuster drugs and more price undercutting than ever from generics, the action by the UK-based drug giant appears to be a reaction to another challenge: from regulators and a public that have grown suspicious of its overall marketing practices. Glaxo is under investigation for major bribery in China and last year reached a $3 billion settlement with the US government over charges that it provided misleading information on certain drugs.
Now, Glaxo also will stop payments to health-care professionals for attending medical conferences, amid other moves designed to boost its overall transparency.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on December 17, 2013 05:43 PM
As the year readies to close out, it's time for many-an-annual list of best ofs, worst ofs, and 2014 look-aheads. So in due fashion, IBM has released its 5 in 5 annual technology predictions, highlighting what the company thinks will come to the forefront in the next five years.
“We try to get a sense of where the world is going because that focuses where we put our efforts,” Bernie Meyerson, VP Innovation at IBM, told VentureBeat. “The harder part is nailing down what you want to focus on. Unless you stick your neck out and say this is where the world is going, it’s hard to turn around and say you will get there first. These are seminal shifts. We want to be there, enabling them.”
Among the expected innovations in cloud computing and 'smarter' cities, IBM expects there to be significant changes in the way the medical community treats illness, and how our digital lives are made more secure.
Here's the full list of innovations that IBM expects:Continue reading...
Posted by Mark J. Miller on December 17, 2013 04:12 PM
For nearly two decades, Foot Locker and the NBA have had a fruitful partnership, one that won't be ending anytime soon. The twosome just agreed to a multi-year deal that makes the retailer an official marketing partner of the NBA, MediaPost reports. This puts Foot Locker in the same category as Coca-Cola, Anheuser-Busch InBev, Diageo, American Express, Adidas, Nike, and 13 other major brands.
Fans that tune into All-Star weekend’s annual skills competition will witness the Foot Locker Three-Point Contest—both on TV and online. The retailer will also sponsor the "Kicks of All-Star" section on NBA.com, which will show-off footwear—most available for purchase from the retailer—worn by NBA stars during All-Star weekend.Continue reading...
Posted by Mark J. Miller on December 17, 2013 02:39 PM
Since the Golf Channel was integrated into the NBC Sports Group in 2011, its logo has flown the network’s peacock feathers proudly. Those feathers aren’t going anywhere, but the rest of the network's logo is getting a more literal redesign so viewers can better identify it.
In place of the current 'G' that incorporates a tee into the letter, the new logo will feature the peacock symbol next to the words “GOLF CHANNEL.” The new identity will launch across all of NBC’s properties in May in association with the Players Championship, the flagship event for the PGA Tour.Continue reading...
Posted by Dale Buss on December 17, 2013 01:54 PM
Despite the best efforts of everyone from A123 Systems to Tesla, electric vehicles have continued to face a problem: It's just too darn hard to come up with new batteries that can add significantly—much less by multiples—to the range of today's vehicles on a single charge.
And no matter what other smoke and mirrors and government subsidies are propping up the technology these days, that central reality will continue to hamper EV sales until it changes.
That's why some are hopeful that the potential entry of Samsung into EV technology could eventually become a game-changer. If the company that lately has been outflanking even Apple with its smartphones could apply some of that same innovation and moxie to the challenge of long-range battery systems for automobiles, maybe it could lead to a breakthrough that could move battery-powered vehicles from niche to mainstream.Continue reading...
social media watch
Posted by Sheila Shayon on December 17, 2013 12:41 PM
What were once distinguishable differences between social platforms such as Facebook, Twitter and Instagram are now all becoming parts of a whole—a whole taht is focused on serving up better, more targeted and engaging ads.
In the latest effort, following Twitter's more visual feed and Instagram's ads, Facebook has launched video ads today across its user network, debuting the new feature with a trailer for the upcoming film Divergent.
Facebook is positioning the new ads to see if its network can best TV—a different route than that taken by Twitter, which has worked hard to make TV brands and advertisers their partner through its Twitter Amplify program. “Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time—with high-quality sight, sound and motion," Ad Age notes.
The video ads will play automatically in users' news feed—a feature that the platform rolled out for general video content earlier this month. The autoplay can certainly be a turnoff, to which Facebook says "you can simply scroll or swipe past it." The video won't play sound until it is "clicked or tapped and played full screen." After the first ad, a "carousel of two additional videos” appears, making it easy for users to explore other content from the marketer.Continue reading...