privacy alert

Facebook Updates Terms of Service as 'Buy Now' Battle Heats Up with Twitter

Posted by Sheila Shayon on November 25, 2014 01:27 PM

Facebook’s privacy policies are like the weather—if don’t like them, just wait a few minutes and they’ll probably change.

The just-released set of updates includes a new interactive tutorial called “Privacy Basics,” in an attempt to clarify and simplify its Terms of Service to get more people to read and understand them—a hot button issue given its previous adventures in TOS-tweaking.

Scheduled to be implemented on Jan. 1, Facebook gave early access to the Washington Post's Switch blog, which commented that “Facebook rewrites its privacy policy so that humans can understand it," while Fortune's Tech blog said, “Facebook's privacy policy is clearer, but no less complicated.”Continue reading...

campaigns

7Up Free Crafts Quirky Global Campaign Starring Guerrilla Creators

Posted by Mark J. Miller on November 25, 2014 12:27 PM

If millennials had been born at a different time, they may have been known as the DIY Generation. Generation Y is all about accessing their inner grandmas and creating their own crafty masterpieces—and PepsiCo's 7UP Free is urging them to tap into that non-conformist spirit.

The PepsiCo-owned 7UP Free's new branding campaign, "Feels Good to Be You," is hoping to channel that quirky DIY creativity on a global scale.

It has kicked off with a spot being broadcast in the UK and Ireland that features Magda Sayeg, a textile artist from Austin, TX, and the self-described "mother of yarn bombing."

On behalf of 7UP, Sayeg and her pals in the Knitta collective head to a public square in Chile to make things a little more colorful, covering a fountain, pavement, benches, trees, a guitar, a skateboard, a tire swing—pretty much everything in sight—with their multicolored yarn-stitched creations (while enjoying 7Up Free, of course).Continue reading...

tech in the spotlight

3D Print the Holidays: MakerBot Launches in Staples, Amazon and Home Depot

Posted by Sheila Shayon on November 25, 2014 11:05 AM

Stratasys is rushing its red-hot MakerBot 3D printing brand into major U.S. retailers just in time for the holidays.

As of today, MakerBot has fresh distribution deals with Staples, Home Depot, Amazon.com and Fry's Electronics.

At Staples, for example, its printers range from $1490 to $2,800. Holiday shoppers and early adopters can check out MakerBot Replicator 3D Printers, MakerBot Digitizer Desktop 3D Scanners and MakerBot Filaments in 50 select Staples brick-and-mortar stores across the U.S., as well on Staples.com.

It's a game-changing retail push for MakerBot, the five-year-old startup that now boasts the largest installed base of desktop 3D printers worldwide.Continue reading...

brand news

Brand News: JetBlue, Honda, ING and more

Posted by Dale Buss on November 25, 2014 09:19 AM

TOP STORIES

JetBlue and content providers offer Fly-Fi.

Honda apologizes for under-reporting air bag issues since 2003.

ING slashes 1,700 jobs.

Sony joins Emirates and others in dropping World Cup sponsorship as Coca-Cola adds to pressure on FIFA.

Amazon offers help finding local handymen, tests out-of-home subway shopping digital kiosks in NYC.Continue reading...

brand ambassadors

Neigh Worries: Budweiser Releases Clydesdales Ad Early to Squelch Fears

Posted by Shirley Brady on November 24, 2014 10:19 PM

Dispelling any fears in the wake of Monday's Wall Street Journal article about its #HolidayBuds Millennial-skewing campaign that it's retiring the iconic Clydesdale horses, Budweiser has released its holiday "drink responsibly" ad—which features its Clydesdales—earlier than planned.

The holiday campaign is a partnership with Uber competitor Lyft, in which the AB InBev-owned beer brand is "helping Lyft riders make a plan to make it home safe this holiday season, and we brought the Budweiser Clydesdales along for a surprise in Boston."Continue reading...

that's entertainment

Fiat Chrysler's AMAs Coup Proves Brands Don't Need the Super Bowl for Buzz

Posted by Dale Buss on November 24, 2014 06:19 PM

While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.

The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.

"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...

response mechanism

Comcast Hopes Technician-Tracking App Will Win Back Frustrated Consumers

Posted by Mark J. Miller on November 24, 2014 03:42 PM

Comcast is not generally known for its outstanding customer service. From snoozing field technicians to other complaints compiled in a Wikipedia page, America's biggest cable operator was named "America's Most Hated Company" of 2014 by the Consumerist blog.

And that was before the cable TV giant got a major PR pie in the face this summer when a customer's attempt to cancel his service went terribly, horribly wrong.

It also came before a man claimed that he was fired from his job at Comcast’s accounting firm because he complained about his bill. But help is on its way.Continue reading...

automotive

Super Bowl Ads: VW Leads Car Brands Skipping XLIX as Chrysler Hits AMAs

Posted by Dale Buss on November 24, 2014 02:31 PM

Automotive brands are staying on the sidelines for the upcoming Super Bowl, 

Despite created one of the best-recalled Super Bowl spots in recent years with the Little Darth Vader "The Force" and last year debuting "Wings" on Game Day, marking its fifth consecutive Super Bowl spot, Volkswagen is clipping its wings and sitting out the Super Bowl advertising derby for 2015.

It's joining other car brands, including Jaguar and Lincoln, that are staying on the sidelines—even though the auto industry has been one of the most prominent sponsors of Big Game commercials over the last several years, and one of the biggest ad spending sectors in general.Continue reading...

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