Posted by Abe Sauer on March 7, 2014 01:56 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: the marketing power of Korean TV shows in China… is stinky Mercedes the new 3.15 target... trouble in real estate… BMW… Princess Cruises woos Chinese travelers… why Shanghai doesn't bother Lamborghini… the EV war… Walmart and Bossini woes… Women's Day prep… Adidas, Nike and Under Armour… Huawei has a watch, too… KFC hit on milk… and more.Continue reading...
Posted by Mark J. Miller on March 7, 2014 12:01 PM
Back on the newsstand after a near two-year hiatus during which it went digital-only, Newsweek made quite the splash this week with its Bitcoin cover story, which claimed a massive scoop: that the now IBT-owned media title had uncovered the true identity of the founder of the controversial digital currency.
Unfortunately, Newsweek’s big scoop may be a complete bust. The man who was fingered, Satoshi Nakamoto, a 64-year-old Japanese-American father of six who owns a single-family home in Southern California, claims he never even heard of Bitcoin unitl Newsweek contacted his son three weeks ago, the Associated Press reports. Newsweek stands by its story, which also says Nakamoto is worth about $400 million.
Since Bitcoin was first launched in 2009, fans, critics and curious consumers have been trying to uncover the true identity of supposed found Satoshi Nakamoto is, but to no avail. The man Newsweek has named, who was born Satoshi Nakamoto but later changed his name to Dorian Prentice Satoshi Nakamoto, now has reporters—and police—at his doorstep.Continue reading...
Posted by Abe Sauer on March 7, 2014 11:23 AM
Everyone knows the shrill shriek of the US' emergency broadcasting system. And while it may be a drill, it's no joke. The FCC is looking to hit Viacom, ESPN, and NBCUniversal with fines for running ads last year for the film Olympus Has Fallen because the ad featured the emergency alert system tones.Continue reading...
Posted by Dale Buss on March 7, 2014 10:58 AM
Instead of pressing retailers to remove a GMO food from their shelves, activists are trying to head off genetically-engineered salmon at the river mouth by getting retailers to commit not to sell a biotech-altered fish even before it's commercially available.
So far, Kroger, Safeway, Target, Trader Joe's, H-E-B and other major food retailers have pledged not to sell a GMO salmon produced by AquaBounty Technologies even though it looks like the FDA is about to approve its sale in what would be the federal government's first clearance to a genetically-modified animal for human consumption.
The largest grocer in the US, Walmart, hasn't weighed in yet, and its size can often tip the balance in such matters.Continue reading...
Posted by Dale Buss on March 7, 2014 09:17 AM
Abercrombie & Fitch plans to remake Hollister brand in light of fast-fashion trend.
Oreo uses vending machine to print 3-D cookies at SXSW.
Bitcoin creator may have been identified by Newsweek... or not.
Albertson's and Safeway will combine in $9 billion deal.
BMW considers expanding car-sharing program in US.
Boeing freezes pension plans.
Cargill boasts "game changer" in stevia market.
Chili's aims to become faster.
Corona Light goes after middle-aged beer drinkers with taste pitch.
Culver's looks to what's next as it expands across the US.
Dewey & LeBoeuf leaders indicted.Continue reading...
Posted by Barry Silverstein on March 6, 2014 06:20 PM
Each year, it seems SXSW (South By South West) gets more and more curious—and this year is no exception. Once dedicated to music, the 2014 SXSW festival, running from March 7 through 16 in Austin, Texas, now defines itself as "Music, Film, Interactive." Indeed, the festival has served as the launch pad for some of the market's most high-profile startups, including Foursquare.
Beyond that, SXSW is a potpourri of personalities, popular trends and brands vying for attention. Indeed, last year's extravaganza was a "feeding ground for viral campaigns and unique marketing stunts." This year? Well, you can expect more of the same—just amped up a few notches.
In fact, SXSW 2014 may end up being known for notoriety. None other than the world's most infamous whistleblower, Edward Snowden, will speak on March 10 via teleconference. He'll be conversing with Christopher Soghoian, principal technologist of the American Civil Liberties Union (ACLU) "on the impact of the NSA's spying efforts on the technology community, and the ways in which technology can help to protect us from mass surveillance," according to the festival's site.Continue reading...
Posted by Sheila Shayon on March 6, 2014 05:44 PM
In a classic example of, “if you can’t beat ‘em join ‘em,” Getty Images has granted open access to its image treasure trove—for free.
Conceding its losing battle over online photo infringement, users can now embed and share imagery for non-commercial use on websites, blogs and social media sites via a new embed tool.
"Images are the communication medium of today and imagery has become the world’s most spoken language,” said Jonathan Klein, co-founder and CEO Getty Images, according to Marketing Magazine. “Innovation and disruption are the foundation of Getty Images, and we are excited to open up our vast and growing image collection for easy, legal sharing in a new way that benefits our content contributors and partners, and advances our core mission to enable a more visually-rich world."Continue reading...
Posted by Mark J. Miller on March 6, 2014 04:44 PM
Mobile is at the heart of consumer consumption, and media brands have been listening hard. That's why news organizations like CNN and the New York Times have launched recent site redesigns optimized for mobile devices including smartphones and tablets, and now it's TIME's turn.
In the same week that Newsweek returned (controversially) to print after going digital-only in 2012, TIME has launched an extensive overhaul of its website to optimize its content for mobile—and its ads, including hosting more videos and native ads.
“Our data suggest that nearly half of you are currently reading this on a smartphone or tablet,” TIME wrote in a blog post describing the changes. “TIME invented the news brief; the original magazine included 100 stories, none longer than 400 words. Fittingly, the centerpiece of our new home page is The Brief, a fast take on the 12 stories you need to know about right now.”Continue reading...