Levi's Saved 1 Billion Liters of Water, One Wash at a Time

Posted by Sheila Shayon on March 31, 2015 05:07 PM

Levi Strauss & Co. has saved 1 billion liters of water since 2011 through its Water<Less process, reducing water usage in garment finishing by up to 96 percent. 

This milestone coincides with the release of an update to its 2007 Product Lifecycle Assessment (LCA), analyzing complete product lifecycles, probing environmental impacts of cotton in key growing regions, apparel production and distribution, and consumer washing and drying habits in key markets.

The new LCA expands on previous research across the US, China, Brazil, India, Pakistan and Australia, as well as customer care data from new markets.

Levi’s continues to work with the Better Cotton Initiative (BCI), teaching farmers to grow cotton with less water. In China alone in 2013, water usage was reduced by 23 percent among farmers using BCI techniques.Continue reading...


Lincoln Wants to Take New York By Storm, But Has No Plans to Move There

Posted by Dale Buss on March 31, 2015 04:06 PM

As the biggest market for luxury vehicles in the nation, New York City expects premium auto brands to show it some respect. And that's exactly what many of them are doing in the run-up to the annual New York International Auto Show (NYIAS) this week.

Both Lincoln and Cadillac are staging major vehicle introductions at the show, "trying to claw their way to something other than also-ran positions" in the US luxury-car market overall, noted Michelle Krebs, senior analyst for Meanwhile, traditional powerhouses Mercedes-Benz, Lexus, Jaguar and Land Rover will also unveil new models.

The most important one might well be the new version of the Lexus RX, which essentially created—and still dominates—the midsize luxury-utility market. New safety features on the 2016 RX will automatically brake the vehicle to avoid a collision. Continue reading...

brand collaborators

Watson Scores Weather Data While IBM Invests $3 Billion in Internet of Things

Posted by Sheila Shayon on March 31, 2015 03:02 PM

IBM and the Weather Company have joined forces. The goal: To bring advanced weather insights to business, according to a joint press release.

Best known for its media brands, the Weather Channel and, the Weather Company’s WSI unit, which sells its data to thousands of airlines, retailers and insurers, is the company’s fastest-growing business. As the Weather Company CEO David Kenny puts it, “Google mapped the earth and we map the atmosphere.”

As part of its new partnership with Big Blue, WSI data will be fed to Watson, and processed with other IBM analytics to deliver a “new service for business, detailed weather information and insights for decision-making,” IBM SVP analytics Robert Picciano told the New York Times.Continue reading...

brand innovation

Unilever and Cannes Lions Looking for 50 Innovative Startups

Posted by Sheila Shayon on March 31, 2015 01:46 PM

Unilever is bringing the Foundry 50 to this year's Cannes Lions, seeking 50 marketing tech startups that are innovating in connecting brands and people to showcase during the international festival of creativity.

The initiative will take place during the Lions Innovation mini-festival (June 25-26) within the greater Cannes Lions festival, which gets underway for 11 days starting on June 21.

“Startups are pioneering the future of marketing,” Marc Mathieu, SVP Global Marketing Unilever, and a Foundry 50 panel member, told Marketing Magazine. “As an industry, we have an opportunity and a responsibility to support, scale and invest behind these innovators.”Continue reading...

tech in the spotlight

Samsung Smart TVs Can Order Domino's Pizza in Time for March Madness

Posted by Dale Buss on March 31, 2015 01:03 PM

Just in time for this year's final round of March Madness, Domino's is unveiling its latest digital "assist" for fans who are too involved with the games to get off the couch to order pizza.

Using Domino's AnyWare technology, customers are able to order pizzas via their Samsung Smart TVs.

"The great thing about this is that we're making it as easy as possible for people to keep enjoying whatever experience they're experiencing, while still ordering pizza," Dennis Maloney, Multimedia Marketing Manager for Domino's, told brandchannel. "It's a major step change in the ordering experience." Continue reading...

brand partners

Post C. Wonder, Chris Burch Is Poppin—and Pairing with Ellen DeGeneres

Posted by Sheila Shayon on March 31, 2015 12:29 PM

Following the high-profile split of Tory and Chris Burch, Chris’ attempt to launch C. Wonder stores attracted mostly criticism—but few shoppers—resulting in bankruptcy earlier this year.

Burch has now set his sights on the office, with his interest in the Poppin stationery brand (one of his many brand interests, as noted below).

Poppin has jsut expanded from a peppy line of brightly-colored stationery and desktop accessories that's designed for the home and small business office to brightening the rest of the office with furniture, including a roller chair for $289, an LED desk lamp for $129, and modular desks and lounge sofas.

He invested $17 million to help Poppin, founded in 2009, dominate the one-stop retail space for startup-ready, funky office spaces. Continue reading...

brand innovation

Michelle Phan's Ipsy Soars as YouTube Star Launches ICON Video Network

Posted by Brittany Waterson on March 31, 2015 11:57 AM

YouTube celebrity Michelle Phan has a lot to smile about these days. In the war of beauty box subscription services, Phan’s company Ipsy has risen to the top, reaching 1 million subscribers.

And launching today in the UK and US, Phan announced her new network called ICON, the first worldwide Premium Lifestyle Network. Phan will be working with other beauty, lifestyle and fashion personalities to bring new and original content from today’s top social influencers.Continue reading...

brand makeovers Sharpens Its Focus with Brand Refresh

Posted by Melissa Jarrett on March 31, 2015 11:04 AM has just debuted a refreshed brand identity, positioning the Luxottica-owned e-tailer as a youthful and dynamic service set on enhancing the business of purchasing eyewear.

In its first refresh since debuting in 2011, the site’s new branding, logo and website are all centered around the premise of making the shopping experience quick, easy and risk-free with the promise: “No salesperson. No pressure. No charge, unless they’re just right.”

Central to this new brand identity is an expansive website redesign, focused on ease-driven features such as an option to chat with a expert and quirky “how-to” video content, with titles such as “How to Flip your Hair” and “Ordering Glasses vs. Making Toast.”Continue reading...

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