brand news

Brand News: Newcastle Brown Ale's Multi-Brand Big Game Spot and more

Posted by Dale Buss on January 27, 2015 10:15 AM

Newcastle Brown Ale Super Bowl 2015 commercial


Winter storm Juno expected to put a dent in US January car sales as brands react on Twitter and DirecTV launches severe mix channel in the NE US.

Super Bowl advertising heats up further as NFL plans a domestic abuse ad ... BMW invokes the internet in i3 ad starring Katie Couric and Bryant Gumbel ... Coke teases its campaign ... Kia readies Pierce Brosnan for "action" role ... Mercedes-Benz debuts Super Bowl ad on Ellen ... T-Mobile gets Kim Kardashian to mock herself ... Papa John's offers free pizza deal for fourth year as Super Bowl official pizza sponsor ... and Volvo seeks to get mileage via Twitter from other automakers' Super Bowl ads.

Newcastle Brown Ale, meanwhile, releases new "co-op non-Super Bowl" commercial while bowing to pressure to remove caramel coloring.Continue reading...

social media

Snowmageddon 2015: Brands' Juno Tweets are Snow Big Deal

Posted by Shirley Brady on January 26, 2015 08:28 PM

Lincoln Juno storm tweet January 2015

Branded tweets, from the practical to the comforting, as the NE of America braced for the arrival of winter storm Juno today:Continue reading...

in the spotlight

Advertising Week Canada Gets Rolling With Heated Debate

Posted by Shirley Brady on January 26, 2015 06:09 PM

Besides being the day that Canadians watch those south of the border deal with insane amounts of snow for a change, Monday also marked the first day of Advertising Week Canada. Check out Day One highlights below, and follow the action on Twitter via #FFWD2015, @AdWeekCdn and @InterbrandCDN.

Broadcaster Kevin Newman got things rolling with a session on storytelling in the digital world with son (and JWT creative) Alex:Continue reading...

tech innovation

VR Takes Over Sundance Film Festival as Oculus Launches Studio

Posted by Sheila Shayon on January 26, 2015 03:42 PM

As Wired puts it, there's a revolution going on in Park City, Utah. That's where the Sundance Film Festival is putting virtual reality filmmaking in the spotlight as part of the New Frontier program, and the 3D projects being screened are making Hollywood sit up and take notice.

Digital artist Chris Milk is helping lead the charge, unveiling his new production company at Sundance with projects including Rome, a Chrome experiment with Google, and Vice News VR: Millions March, a short documentary with director Spike Jonze about last month's police brutality protests in New York that's being called the world's first VR news partnership.

Facebook-owned Oculus VR is also getting in the game, announcing a VR filmmaking initiative at Sundance called Story Studio that wll focus on developing animated/CGI films.Continue reading...


For Chinese New Year 2015, Brands Are Getting Their Ram/Sheep/Goat On

Posted by Abe Sauer on January 26, 2015 12:44 PM

Starbucks Chinese New Year of the Sheep 2015 card

February 19 will bring a new Lunar New Year, more colloquially know as "Chinese New Year." It will also bring the next animal in the traditional lunar year 12-animal zodiac cycle. In the recent past brands have fallen over themselves to offer themed products to capitalize on the exploding Chinese consumer market.

Recent years have brought branded goodies celebrating the Year of the Dragon, the Year of the Snake and, last year, the Year of the Horse. Now get ready for the Year of the Sheep. Or the Goat. Or the Ram.Continue reading...

chew on this

Choc Block: US Chocolate Lovers Protest as Hershey Bars Cadbury UK Brands

Posted by Mark J. Miller on January 26, 2015 11:19 AM

Neil Gaiman Cadbury chocolate US

Cadbury has already alarmed chocolate fans with fears that changes to its iconic, Easter-ready Crème Eggs would trickle overseas.

While Mondelez-owned Cadbury is trying to calm those fears at home in the UK, including releasing a new commercial promoting the limited-edition creamy egg concoction, America's Hershey chocolate conglomerate "won kudos for not changing Cadbury's Crème Egg recipe after the UK's decades-old version was tinkered with," as Fox News puts it.

It turns out that overseas chocolate lovers, at least in the US, have cause to worry after all, because Hershey is no longer willing to share shelf space in America with British chocolates that have any resemblance to its products whatsoever.Continue reading...

brand news

Brand News: Apple, Malaysia Airlines, Porsche and more

Posted by Shirley Brady on January 26, 2015 08:01 AM

McDonald's Super Bowl 2015 Sneak Peek


Apple SVP (and former Burberry CEO) Angela Ahrendts outearned Tim Cook last year as China iPhone sales outstrip US for first time and brand opens latest China store in Alibaba's hometown (after reportedly agreeing to Chinese government security checks) and chases Samsung in Korea, while "simple, secure" Apple Pay propels mobile wallet payments and "Free on iTunes" drives engagement.

Malaysia Airlines site hacked by group claiming Islamic affiliation.

Porsche reportedly plans EV rival to Tesla.

Mattel fires CEO steps down after Barbie sales plunge for fifth consecutive quarter.

Super Bowl pre-Game ad reveals debated as McDonald's releases its sneak peek along with BMW (below), Budweiser aims to recapture puppy buzz, Domino's brings pizza tracker to Samsung smart TV sets for Game Day, Toyota features Paralympics champ Amy Purdy and the NFL strikes deal with Google to bring in-game clips to YouTube.Continue reading...

super bowl

Super Bowl 2015: 5 Questions with Nissan SVP Fred Diaz About #WithDad

Posted by Dale Buss on January 23, 2015 03:01 PM

Super Bowl Nissan 2015

Nissan has been away from Super Bowl advertising for 18 years —long before the Nissan Leaf all-electric vehicle; about when the home state of its US operation, Tennessee, got the Titans NFL team from Houston; and almost before the internet.

But that absence will be broken on February 1 when Nissan returns to the big game during the telecast of Super Bowl XLIX on NBC. Ahead of its return, Nissan has unleashed a YouTube campaign and the hashtag #withdad for a series of videos created by popular YouTube video creators who have come up with their unique takes on "the journey that not only dads—but also moms and children—face in trying to make family a priority while striving to balance work," as Nissan puts it.

The videos include the story of how prankster Roman Atwood turned his house into a giant plastic-ball pit, for example, a Nissan-sponsored stunt that has passed 16 million views in five days. "It's amazing to think that YouTube didn't exist the last time Nissan ran a Super Bowl ad," Jim Casali, head of auto-industry business for Google, said in a press release.

brandchannel caught up with Fred Diaz, senior vice president of sales, marketing and US operations for Nissan North America, about the brand's Super Bowl return and aspirations.Continue reading...

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