The picture for Ford and other automakers in the US market continues to look pretty good, but Europe remains a very challenging market. So Ford is launching a major new European advertising campaign this weekend tied to the "Super Bowl" of the continent's favorite sport, soccer.

Ford of Europe is leveraging the hugely popular 2013 UEFA Champions League Final football match on Saturday to begin a new effort—one of the biggest so far under its worldwide "Go Further" positioning unveiled last year—that emphasizes technologies available across all or much of Ford's product lineup rather than focusing, as usual, on individual nameplates.

A TV audience of 150 million people across Europe is expected for the finals at London's Wembley stadium, where perimeter boards at the game also will direct viewers to a new website that includes entertaining videos and information about the featured technologies.Continue reading...

It’s been seven years since Abercrombie & Fitch CEO Mike Jeffries told Salon.com that his company is only interested in outfitting the cool, hip, skinny, “all-American kid(s) with a great attitude and a lot of friends.” He’s been paying the price for his exclusionary comments, though, for the past few weeks since Business Insider republished the quotes in a story about how A&F didn’t carry any women’s XL or XXL sizes.

The A&F brand has been taking a beating since. YouGov’s BrandIndex charted 18- to 34-year-old’s thoughts on the brand versus fellow retailers H&M and American Eagle. The latter two went up slightly while A&F’s numbers plummeted. Jeffries, no doubt, is regretting his comments from way back when (or at least is annoyed that BI brought them to the world’s attention again). On May 15, Jeffries posted a note to the company’s Facebook page that went for the old “quote has been taken out of context” argument and claims that the company is “strongly committed to diversity and inclusion.”

That may be so, but Jeffries may have missteppeed again Wednesday when a group of teen activists showed up at the doorstep of the Columbus, Ohio, headquarters of his company. They were taken in, People magazine reports, and had a meeting with company execs but Jeffries didn’t bother to stick his head into the proceedings even though this has been a PR disaster for his company.Continue reading...

Almost one month to the day after the Rana Plaza garment factory collapsed in Bangladesh killing 1,127 people, American retailers and their international counterparts remain at odds over the plan to improve labor conditions, with legal liability still at the top of US concerns.   

Gap, one of the largest American retailers implicated in industry accidents in Bangladesh has said in recent weeks that it was close to signing the proposed agreement, if only clauses regarding arbitration were removed. “In the United States, there’s maybe a bigger legal risk than there is in Europe,” said Gap CEO Glenn Murphy, according to The New York Times. “If we were to sign onto something that had unlimited legal liability and risk, I think our shareholders should care about that.” Calling the language of the agreement "vague and unclear," Gap, along with Walmart, Target, JCPenney, Sears and other major US retailers have bilked at signing the accord, despite the fact that over 30 global brands had signed on by the proposed May 15 deadline.Continue reading...

It didn't work for JCPenney. But will a new strategy on pricing work for PepsiCo?

PepsiCo is adjusting its pricing strategy for its beverage brands in some sections of the United States in an effort to wean consumers off the habit of buying soda only when it's on sale, Reuters reports. Pepsi's "Hybrid Everyday Value" strategy involves narrowing the gap between soda prices on holidays and regular days by cutting discounts on holidays. With Memorial Day approaching, there's no better time for PepsiCo teo see if this new approach migh work.

Under the new plan, the price for a 12-pack of 12-ounce cans of Pepsi would settle somewhere between $2.50, which is how low it can get now with holiday discounting, and $5.99, which is about as high as the current "everyday" price gets.Continue reading...

Jennifer Lopez may be the most powerful Hispanic in the entertainment business. Selling more than 75 million records and appearing in films that have grossed more than $2 billion can do that for a person. Recently, J.Lo has been taking her star power over to the business world. 

Her latest title is as the majority owner of a new chain of 15 cell phone stores aimed directly at Latinos, Variety reports. Viva Movil will sell Verizon phones and services, with the first retail outpost opening in New York on June 15. Other cities with large Latino populations will follow after that. This isn't just another brand ambassador gig for Lopez; she’s the majority owner and chief creative officer. (This means she’ll be very busy since she also signed on this past fall as chief creative officer of Nuvo TV, an English language TV network targeted at Latinos.)

"It was a no-brainer to finally cater to an overlooked segment of the population that has emerged, to actually do something that caters specifically to them," Lopez told the L.A. Times.Continue reading...

The US Army wants to show potential recruits what it means to be "Army Strong." Just as the largest branch of the American military has pretty much stayed apace with advertising genres in the four decades since it became an all-volunteer force, the Army is now launching a reality-type branded-content TV series to relay that message in a different and thorough way.

Enlisting actor Ricky Schroder and his production company, the US Army has produced "Starting Strong," a series that follows 10 young men and women visiting Army installations such as Fort Bragg and Fort Sam Houston and finding out from soldiers about different military occupational specialties as they consider whether to join the force, according to the New York Times.

"We still have to advertise," Mark Davis, deputy assistant secretary of the Army for marketing, told the newspaper. "Everything's changing, and we can't depend on TV commercials, print and radio anymore." As the young people who are its recruiting targets increasingly "watch TV for content" and avoid commercials, he said, "we had to find a way to become content."Continue reading...

PepsiCo rethinks soda pricing strategy in the US.

Discovery plans to launch online video network.

Sergio Garcia catches serious heat from sponsors Adidas, TaylorMade after Woods "chicken" comment.

Borders customers are stuck with their gift cards, judge rules.

ESPN layoffs show network's vulnerability.

Equal sweetens its look.

Ford plans to exit manufacturing in Australia as it launches new marketing campaign for Europe.

GE weighs selling off large parts of financing arm.Continue reading...

It's graduation time and many of those college graduates are moving back in with their original roommates—their parents.

Bloomberg Businessweek is targeting twenty-somethings with a campaign encouraging those ‘boomerang kids’ to head-out on their own with the lure of a one-year subscription to the magazine. The “Bloomberg Businessweek Gets You Ahead” campaign website offers 42 e-gift cards that parents and friends can send to Gen Y-ers still living at home for an added kick in the behind—and a good laugh.Continue reading...