sip on this

Coca-Cola Celebrates Santa Claus (and Milk, of Course) This Holiday Season

Posted by Dale Buss on November 25, 2014 05:05 PM

In addition to bringing back its beloved holiday icon, Santa Claus, this holiday season, Coca-Cola is trying to "open happiness" with an entirely new kind of beverage: designer milk to go with those cookies for Saint Nick.

Based on the selling points behind the startup brand Core Power that Coke has been distributing for a while, Fairlife milk has 60 percent more protein and 50 percent less sugar than regular milk as well as 30 percent more calcium, Business Insider reports.

In that regard, Fairlife seems like a perfect bit of diversification for the beverage giant, whose sales of regular and even Diet Coke have been sliding for years under greater health scrutiny by consumers and vilification as a major contributor to the world's problem with obesity.

"It's basically the premiumization of milk," Sandy Douglas, a senior vice president at Coca-Cola's North American operation, said last week at an investor conference, according to CBS News.Continue reading...

brand challenges

Even Amy Poehler Can't Save Old Navy From Thanksgiving Day Flap

Posted by Catherine Straut on November 25, 2014 04:27 PM

Old Navy is making a major push this holiday, including launching a new multichannel holiday ad campaign intended to drive customers to its stores on Black Friday—and lining up at its stores on Thanksgiving.

The mid-market apparel retailer is bucking the protests over businesses opening on Thanksgiving Day by opening its doors at 4 p.m. local time, which it's promoting with the return of its Overnight Millionaire sweepstakes.

To enter, shoppers must be one of the first 100 people in line at a store on Thanksgiving, which the Gap Inc.-owned brand is promoting with its departing brand ambassador, Amy Poehler.Continue reading...

celebrity brandcasting

Bill Cosby Plunges from #3 to #2,615 in Celebrity Trust Index

Posted by Mark J. Miller on November 25, 2014 04:04 PM

Bill Cosby has spent many years as one of America’s comedy and TV darlings. Dr. Cosby seemingly could do no wrong. A lot has changed in the last few weeks as the world has finally started to listen to the women who were allegedly sexually assaulted and raped by him as well as the new wave of women who came forward to tell their stories.

At this point, it is hard to believe that the onslaught of bad news is over for Cosby. It seems inevitable that even more names will be added to the list. With each one, Cosby falls into a deeper PR hole. The latest data from Omnicom’s The Marketing Arm shows that things are currently pretty bleak already for Cosby, who remains remarkably quiet for a man who is claiming to be innocent. He likely doesn’t want a repeat of when he asked folks on social media to make a meme of him. That may have been the beginning of the end for him.

In its weekly report on consumer perception of celebs, The Marketing Arm has ranked Cosby at 2,615 down near disgraced former Notre Dame football player Manti Te’O, the Wall Street Journal reports. He used to be third from the top with the likes of Tom Hanks, Brian Williams, and Kate Middleton. The entertainment tracking firm says it has "rarely" seen a drop in status similar to Cosby’s.Continue reading...

campaigns

Mr. Clean, the Original Liquid Muscle, Has a Slick #BreakTheInternet Spot

Posted by Shirley Brady on November 25, 2014 02:02 PM

Move over, Kim Kardashian.

P&G's Mr. Clean brand has received almost 3.4 million Facebook views for the brand's "break the Internet" campaign spoofing Kimye's oiled-up "Break the Internet" photo.

The sexy commercial, posted on Facebook on Nov. 19, went viral as a sponsored post on Facebook.

The come-on: "I’ve heard power can be sexy. If that’s true, then I think my 2.5x more powerful Liquid Muscle might just be the world’s sexiest cleaner ever."

Watch the (mildly dirty) spot below.Continue reading...

privacy alert

Facebook Updates Terms of Service as "Buy Now" Battle Heats Up with Twitter

Posted by Sheila Shayon on November 25, 2014 01:27 PM

Facebook’s privacy policies are like the weather—if don’t like them, just wait a few minutes and they’ll probably change.

The just-released set of updates includes a new interactive tutorial called “Privacy Basics,” in an attempt to clarify and simplify its Terms of Service to get more people to read and understand them—a hot button issue given its previous adventures in TOS-tweaking.

Scheduled to be implemented on Jan. 1, Facebook gave early access to the Washington Post's Switch blog, which commented that “Facebook rewrites its privacy policy so that humans can understand it," while Fortune's Tech blog said, “Facebook's privacy policy is clearer, but no less complicated.”Continue reading...

campaigns

7Up Free Crafts Quirky Global Campaign Starring Guerrilla Creators

Posted by Mark J. Miller on November 25, 2014 12:27 PM

If millennials had been born at a different time, they may have been known as the DIY Generation. Generation Y is all about accessing their inner grandmas and creating their own crafty masterpieces—and PepsiCo's 7UP Free is urging them to tap into that non-conformist spirit.

The PepsiCo-owned 7UP Free's new branding campaign, "Feels Good to Be You," is hoping to channel that quirky DIY creativity on a global scale.

It has kicked off with a spot being broadcast in the UK and Ireland that features Magda Sayeg, a textile artist from Austin, TX, and the self-described "mother of yarn bombing."

On behalf of 7UP, Sayeg and her pals in the Knitta collective head to a public square in Chile to make things a little more colorful, covering a fountain, pavement, benches, trees, a guitar, a skateboard, a tire swing—pretty much everything in sight—with their multicolored yarn-stitched creations (while enjoying 7Up Free, of course).Continue reading...

tech in the spotlight

3D Print the Holidays: MakerBot Launches in Staples, Amazon and Home Depot

Posted by Sheila Shayon on November 25, 2014 11:05 AM

Stratasys is rushing its red-hot MakerBot 3D printing brand into major U.S. retailers just in time for the holidays.

As of today, MakerBot has fresh distribution deals with Staples, Home Depot, Amazon.com and Fry's Electronics.

At Staples, for example, its printers range from $1490 to $2,800. Holiday shoppers and early adopters can check out MakerBot Replicator 3D Printers, MakerBot Digitizer Desktop 3D Scanners and MakerBot Filaments in 50 select Staples brick-and-mortar stores across the U.S., as well on Staples.com.

It's a game-changing retail push for MakerBot, the five-year-old startup that now boasts the largest installed base of desktop 3D printers worldwide.Continue reading...

brand news

Brand News: JetBlue, Honda, ING and more

Posted by Dale Buss on November 25, 2014 09:19 AM

TOP STORIES

JetBlue and content providers offer Fly-Fi.

Honda apologizes for under-reporting air bag issues since 2003.

ING slashes 1,700 jobs.

Sony joins Emirates and others in dropping World Cup sponsorship as Coca-Cola adds to pressure on FIFA.

Amazon offers help finding local handymen, tests out-of-home subway shopping digital kiosks in NYC.Continue reading...

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