trademark wars

Kale Yeah: David Beats Goliath as 'Eat More Kale' Beats Chick-fil-A

Posted by Mark J. Miller on December 22, 2014 02:02 PM

Eat More Kale Chick-fil-A Eat Mor Chikin

A Vermont artist who has been battling with Chick-fil-A for three years over a trademark issue has finally emerged as the victor.

The food chain wanted Bo Muller-Moore to stop silk-screening "Eat More Kale" onto T-shirts, sweatshirts and bumper stickers, due to worries that those few consumers that crossed paths with Muller-Moore would confuse his work with the company’s bovine "Eat Mor Chikin" slogan.

But last week the USPTO approved his trademark application to use the slogan, meaning Muller-Moore has won the battle—and the right to keep on making the merchandise and ignore the company’s cease-and-desist letters.Continue reading...

bc q&a

Digital Topping: 5 Questions with Domino's Pizza CEO Patrick Doyle

Posted by Dale Buss on December 22, 2014 01:02 PM

Domino's pizza mobile voice ordering app

Change is slicing into the global pizza business, and the biggest change has nothing to do with toppings, crusts, shapes, sizes or ingredients. It's technology.

America's top pizza brands—Pizza Hut followed by No. 2 Domino's Pizza and, to a lesser extent, No. 3 Papa John's—are using a new focus on online and mobile ordering and other digital touchpoints to continue to grab share from one another but, especially, from the thousands of independent pizza shops that always have been a big part of the fabric of the pizza industry in the United States.

Arguably, Domino's ranks No. 1 in digital engagement and expertise among its peers. The Ann Arbor, Michigan-based brand began 2014 with an announcement at the Consumer Electronics Show in Las Vegas about a pizza-ordering app for Ford's Sync infotainment system and ended this year with its first national ad campaign focusing on digital technology, with a 30-second TV spot promoting the introduction of its Siri-like "Dom" mobile voice ordering.

Credit goes to Domino's CEO J. Patrick Doyle, who has overseen this sweeping transformation with a series of smart moves.Continue reading...

brand challenges

Sony, Brand Perception Sinking, Will Reschedule 'The Interview'

Posted by Mark J. Miller on December 22, 2014 12:09 PM

Sony The Interview Movie Poster

As a Saturday Night Live skit that saw Mike Myers reprise Dr. Evil only rubs in, Sony had been feeling heat from cyberhackers claiming connections to North Korea over Seth Rogen's The Interview movie, wreaking havoc that even the hackers likely didn't see coming.

In the wake of the massive cyber hack, countless embarrassing details about Sony's businesses and employees are now open to the public. President Obama criticized the company for "setting a bad precedent" by deciding to not release the film in theaters on Christmas Day, while the White House weighs how to respond on a national level.

And in its latest blow, consumer perception of the brand has fallen to its lowest level in six years, according to a new report from YouGov BrandIndex.Continue reading...

campaigns

AXE Promotes White Label Line With James Bond-Like Panache

Posted by Shirley Brady on December 22, 2014 11:36 AM

As noted here earlier this month, Unilever's AXE brand is launching a premium line—called White Label—in North America with a proprietary dry spray antiperspirant technology that it's also rolling out to its Super Bowl-ready Dove Men+Care brand and Degree brand, all under the hashtag: #TryDry.

The first series of AXE White Label ads were just released, featuring dashing hotel workers with Bond-like secret skills, with the tagline "How You Feel Says It All." They're not so much laugh-out-loud funny as (fittingly) bearing a dry wit; check them out below. Continue reading...

celebrity brandmatch

Balmain's New Brand Ambassadors: Kim Kardashian and Kanye West

Posted by Shirley Brady on December 22, 2014 10:25 AM

Kim Kardashian was tackled at a Balmain fashion show earlier this year; now she's the one tackling the brand.

Kardashian and husband Kanye West were today revealed as the new faces of Balmain, with images released on Twitter and Instagram by the brand's creative director and the trending Kardashian herself.Continue reading...

brand news

Brand News: Sony, Staples, Sharper Image and more

Posted by Shirley Brady on December 22, 2014 09:26 AM

TOP STORIES

Sony hack latest sees studio reportedly looking to release The Interview on Crackle as North Korea continues posturing.

Staples admits hackers stole more than 1 million credit card numbers.

Xiaomi raises more than a billion dollars for $45 billion valuation.

Apple catches up with iPhone shipments as BBC factory documentary fallout continues and Erno Laszlo shoots slo-mo holiday campaign with iPhone 6.

Sharper Image tones down racy Heidi Klum ad campaign as Las Vegas balks at nudity.Continue reading...

week in review

Top 10 Stories of the Week: Sony Hack, Bitcoin and more

Posted by brandchannel on December 19, 2014 05:02 PM

Our most-read blog posts of the week:

Sony Can't Exit "The Interview" Woes as Movie Release Cancelled [Update]

Bitcoin Gets More Respect From Major Brands

Ralph Lauren Ready to Open First Restaurant in New York City

Superstar Vlogger Zoe Sugg Beats the Odds—and Naysayers

Restoration Hardware Sees Focus on Elevating Brand Experience Pay Off

BlackBerry Teases Classic Reboot; Touchscreen Brick Breaker, Anyone?

Samsung Expands Wearable Tech Line with Gear Circle

Sharing the Love: 5 Questions with Subaru America President Tom Doll

PUMA Signs Rihanna as Creative Director to 'Empower Women'

At P&G, Sustainability Has Come of Age

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bc q&a

To Your (Digital) Health: 5 Questions with Walgreens VP Adam Pellegrini

Posted by Dale Buss on December 19, 2014 04:22 PM

Walgreens, Rite Aid and CVS are all headed in the same direction, as the American drugstore chain business is being redefined not only by vast changes in retailing but also by vast changes in healthcare. Their goal: Becoming the brand that consumers turn to as an overall healthcare partner, rather than just a place they stop on their way home to pick up a prescription or a toothbrush.

That's why all three pharmacy retailers have turned their stores into service clinics as well as retail outlets. It's why CVS took a chance this year with a decision to disassociate itself from cigarettes. It's why Rite Aid's RediClinic division is expanding health care delivery in Baltimore, Philadelphia and Seattle, among other places.

And it's why Walgreens has been innovating and investing heavily in a digital health platform that already has advanced the brand a long way toward this objective, including wearable tech and mobile apps.

As Walgreens readies for the retirement of CEO Greg Wasson and for a new global structure under its merger with Europe's Alliance Boots, brandchannel talked with Adam Pellegrini, vice president of digital health, about how its vision for the future of healthcare is well underway.Continue reading...

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