Posted by Sheila Shayon on December 11, 2013 02:06 PM
“The intersection of social, mobile, location and big data is real-time marketing,” said eMarketer’s Debra Aho Williamson at ANA’s Real-Time Marketing Conference last week in New York, where marketers including Coca-Cola, Kraft, Anheueser-Busch and Hasbro gathered to discuss and define the latest Holy Grail – RTM.
Still citing the Oreo Super Bowl XLX "moment" as the benchmark that launched the fervor, with reverb of nearly 2 million tweets since and endless articles and panel sessions – the fact remains not one marketer has replicated that success.
Bob Rupczynski, Kraft’s VP Media, Data, CRM, used Planters as an example of a creative brief that asked: “Do people really want a relationship with peanuts?” The key was to precision target optimal consumers with the mind-shifting notion that nuts are a healthy snack alternative – particularly in the evening into late night when snacking can be the most harmful. Continue reading...
Posted by Dale Buss on December 11, 2013 01:08 PM
In the world of airlines, WestJet may be small fry, a regional carrier renowned only in its home country of Canada. But in the social-media world, WestJet has become an all-star over the last few days on the strength of a clever Christmas-themed promotion -- and the online buzz to give it wings.
Winter comes early to Canada, so why not Christmas? So last month WestJet staged a promotion in which it gave 250 fliers at Toronto and Hamilton airports in Ontario what they told a WestJet Santa Claus they wanted for Christmas.
No telling if it's what they really wanted -- but it's exactly what these fliers got, to their dumbfounded surprise, when they went to pick up their luggage at their destination at WestJet's home airport in Calgary. Continue reading...
in the spotlight
Posted by Mark J. Miller on December 11, 2013 12:02 PM
The Catholic Church has gone through a rough period since the 2005 death of beloved Pope John Paul II, defending itself against revelations of massive sexual-abuse cover-up and financial mismanagement. For everyday Catholics, it was difficult to see their own religion disparaged and find themselves so detached from what had become of it.
Then came along Pope Francis, who has just been named Time’s Person of the Year. Francis was elected in March following Pope Benedict's surprise resignation, and immediately started shaking things up by choosing not to move into the opulent apartment set aside for popes, the Apostolic Palace, and instead stay in the Vatican’s guest house. He’s the first pope to not live in the papal apartments since Pope Pius X, who reigned from 1903-1914. That was just the start for Francis. Continue reading...
Posted by Sheila Shayon on December 11, 2013 11:10 AM
Facebook’s hiring of Yann LeCun, among the world’s most prominent artificial-intelligence researchers, to spearhead a massive cross-company initiative, “points to a new layer in Facebook’s ambitions, as well as a shift in the research and development of artificial intelligence,” The New Yorker writes.
LeCun, a New York University professor of computer and neural sciences posted on Facebook:
Big news today!
Facebook has created a new research laboratory with the ambitious, long-term goal of bringing about major advances in Artificial Intelligence.
I am thrilled to announce that I have accepted the position of director of this new lab. I will remain a professor at New York University on a part-time basis, and will maintain research and teaching activities at NYU.
Simultaneously, Facebook and New York University's Center for Data Science are entering a partnership to carry out research in data science, machine learning, and AI.
The application of machine-learning vis a vis social content opens the spectrum for enhanced targeted ads and news feed improvements short-term, and beyond that, LeCun’s background amplifies the longer-term possibilities for Facebook, and others mining AI. Continue reading...
Posted by Dale Buss on December 11, 2013 10:01 AM
Like a film rushed to market just in time to qualify for Oscars consideration, the Jeep Cherokee began trickling into Chrysler dealerships over the last several weeks, after a troubling production delay for the all-new, very important, widely awaited new SUV. It was just under the wire, but Cherokee made the short list of finalists announced yesterday for the coveted North American Truck/Utility Vehicle of the Year award to be presented next month.
Speaking of Hollywood, Jeep has produced for Cherokee marketing at least one campaign similar to other recent efforts that have featured strong integration with entertainment properties. Launched this week, its four-month "Cherokee Effect" campaign centers on long- and short-form videos that feature TV stars whose 30-second versions air during the broadcast of each star's show.
Developed with NBCU, the spots feature Sarah Hyland of "Modern Family" (which airs new episodes on ABC but re-runs on USA Network), Baron Davis of Esquire Network's "How I Rock It," Kyle Richards from Bravo Media's "The Real Housewives of Beverly Hills," and Terrence Jenkins, E! News co-anchor. Each tools about in a Cherokee, and the long-form videos online include behind-the-scenes content and interviews. Continue reading...
Posted by Dale Buss on December 11, 2013 09:15 AM
Time names Pope Francis its Person of the Year.
Amazon delivery drones hit legal snag.
Barclays to end London bike sponsorship.
Chick-fil-A tests ordering app.
Costco misses estimates and boosts discounts.
Discovery Communications mulls bid for Scripps Networks, owner of Food Network and HGTV.
GM decides to halt vehicle manufacturing in Australia in 2017.
Gannett adds USA Today to local papers. Continue reading...
on the road again
Posted by Mark J. Miller on December 10, 2013 07:01 PM
Women are on the move, and some sectors of the hotel industry are going the extra mile to make sure they’ve all got a nice, safe place to lay their heads.
Small Luxury Hotels of the World, which has more than 520 hotels in 70 countries, had a 53 percent rise in single occupant females booking rooms from 2011 to 2012, the Daily Mail reports. And the trend is expected to continue. Women represented “the most important and fastest growing segment of the travel market in terms of both leisure and business travel,” the Mail notes.
InterContinental Hotel Group’s Crowne Plaza hotels have jumped on the trend since 47% of its guest population is now female; now the chain offers women-only floors at some of its locations that feature such things as “special bath salts and body products, a magnifying mirror, nail polish, nail files and a curling iron” in the rooms, according to USA Today. Continue reading...
Posted by Sheila Shayon on December 10, 2013 06:05 PM
The ultimate cable challenger, NimbleTV, has arrived – delivering the Holy Grail of pay television subscribers – the ability to watch and record shows online "on your terms":
nimbleTV is a service that lets you watch your favorite television programs from anywhere in the world on a variety of devices. With a powerful, cloud-based HD-DVR, no long-term commitments or unnecessary hardware, nimbleTV gives you the freedom to enjoy television on your terms.
Or - translated by AllThingsD, startup NimbleTV “wants to attach itself to the TV Industrial Complex by delivering pay TV over the Web.”
The company offers two subscription plans to residents in the New York market: an add-on service for existing cable subscribers with 24 local broadcast channels, starting at $3.99 monthly; and a “concierge” option where NimbleTV provisions a pay-TV plan and operates the necessary DVR remotely, up to 130 channels starting at $29.98 monthly. Continue reading...