Best Global Green Brands 2014

bc q&a

A Twist On Growth: 5 Questions with Sergio Fuster, CMO of Dannon USA

Posted by Dale Buss on August 29, 2014 06:01 PM

Dannon USA, the American arm of global Paris-based yogurt giant Danone, has emerged successfully—and from behind—in two main challenges in the US market over the last 20 years.

Now the company is trying to gain the initial advantage in a new area known as "indulgent" yogurt, much as it did with probiotic yogurts when it launched Activia several years ago. Before that move, Dannon battled the incumbent American brand, General Mills' Yoplait, to gain the No. 1 spot in the conventional yogurt market in the US. Then, after Chobani launched mainstream Greek-style yogurt a few years ago and began accounting for all the growth in the entire yogurt market, Dannon responded with its own Oikos brand of Greek-style yogurt, recovering the ground it lost.

With a new TV ad campaign breaking this weekend, Dannon is wheeling toward yet another way to broaden yogurt consumption with the national rollout of its Creamery product line. It consists of five cheesecake-inspired offerings made with Greek yogurt and topped with fruit sauces, and three puddings—the first new brand for the company since Oikos and its first in the dessert market.

As much as Activia commanded attention when it shook up the yogurt market several years ago with Dannon's open appeal to digestive benefits, Dannon USA is bringing out Creamery with a "twist" as well: it's only 200 calories per serviing.

Sergio Fuster, CMO of Dannon USA, talked with brandchannel about Creamery and Dannon USA's broader strategy.Continue reading...

tech innovation

Game of Drones: Google Tests Drones in Australia as Amazon Heads to India

Posted by Mark J. Miller on August 29, 2014 05:28 PM

Amazon made a big stir last year when it released a video of a drone delivering a package, detailing its reported PrimeAir delivery system. While some called for drone delivery to be rushed along, plenty, including the Federal Aviation Administration, had their concerns.

Of course those concerns haven't stopped drone development. Domino’s Pizza even tried pizza delivery-by-drone, and now a major competitor has entered the space. Google announced Project Wing, the latest moonshot from its GoogleX labs that is responsible for Google Glass as well as Google's self-driving car. 

“Self-flying vehicles could open up entirely new approaches to moving things around—including options that are faster, cheaper, less wasteful, and more environmentally sensitive than the way we do things today,” a Google spokesperson said in an email to Wired.Continue reading...

bc q&a

Long Live The King: 5 Questions with the Gatekeepers of the Elvis Brand

Posted by Paula Pou on August 29, 2014 03:58 PM

Every August, thousands of Elvis Presley fans descend upon Graceland to pay their respects to the King. Elvis Week, as the annual event has become known, is a celebration of the rock and roll icon’s life, and consists of concerts, movie screenings and candle vigils. This year’s event marked the 38th anniversary of Presley’s death, and while it wasn’t a landmark anniversary, change was in the air. 

And there’s good reason: Graceland is under new management. It’s not news that the Presley family no longer has majority control over Elvis’s intellectual property or management of Graceland itself—Lisa Marie sold that in 2005. But, in late 2013, National Entertainment Collectibles Association founder Joel Weinshanker acquired the rights to operate Graceland and its related properties in partnership with the Presley family and Authentic Brands Group (ABG). As part of that same transaction, ABG bought the Elvis intellectual property and oversees licensing and merchandising for the brand.   

The duo of brand managers have helped revive the King's brand for a new generation of fans, including the introduction of an iPad tour narrated by John Stamos, a 450-room hotel that will open next fall, and a deal with Pulse Evolution to bring The King back to life with holographic performances for live shows, films and ads.  

On the heels of this year’s Elvis Week, brandchannel chatted with Weinshanker, managing partner of Graceland, and ABG’s President and CMO Nick Woodhouse to find out what else the future holds for Elvis.Continue reading...

chew on this

Sip on a Bottle of Dom Perignon at Denny's Newest Location

Posted by Mark J. Miller on August 29, 2014 03:08 PM

Denny’s, the restaurant chain not exactly known for its glitz and glamour, has been undergoing a bit of a brand overhaul lately as "America's Diner" gives itself a much-needed update, including redesigning its current outposts and opening new ones.

Today, the first-ever Denny's in Manhattan opened in the financial district across from City Hall, but that's just the start of it. The Wall Street outpost isn't your typical Denny's. In fact, the fancy restaurant features a craft cocktail menu and a $300 Grand Slam brunch for two that comes with a bottle of Dom Perignon.

The restaurant, which is located on the ground floor of an upscale apartment building, has Prosecco on tap and features copper-stamped ceilings and leather couches—but for the most part, still features affordable, Denny's prices.Continue reading...

e-commerce

China’s Great Wall of e-Commerce Just Got a Whole Lot Bigger with Wanda Deal

Posted by Sheila Shayon on August 29, 2014 01:06 PM

Three Chinese billionaires are partnering to take on Alibaba as it prepares for what may be the largest IPO ever. 

Wanda Group, China’s largest commercial land developer, Tencent Holdings and Baidu, will create a 5 billion yuan ($813 million) joint venture e-commerce company, "Wanda E-Commerce Company" that Wanda will control 70 percent of. The venture marries Tencent’s WeChat social messaging network, Baidu’s search engine prowess and Wanda’s 40 hotels, 49 commercial holdings and 40 department stores in a Chinese market that is already home to the world's biggest e-commerce operations, which are projected to hit $395 billion by 2015

“It’s a very interesting battle to watch—three top rich people join hands to challenge another bigger billionaire,” Cao Lei, director of the China E-Commerce Research Center, told Bloomberg. “The new venture will not be an immediate challenge to Alibaba. Rome can’t be built in a day.”

Indeed, Alibaba is a lot to reckon with. In the last quarter, the company's income rose to $1.1 billion, 42 percent higher than Amazon and eBay combined for the same period. Jack Ma, Alibaba’s founder, is China’s richest person with $21.8 billion, according to the Bloomberg Billionaires Index.Continue reading...

brand strategy

Drop the Logo: Abercrombie & Fitch Ditches Identity to Regain Fashion Cred

Posted by Alicia Ciccone on August 29, 2014 11:17 AM

Say goodbye to the ubiquitous moose silhouette and serif-laced font: Abercrombie & Fitch is going logo-less as a last-ditch effort to get teen shoppers back in its stores. 

After reporting its tenth-straight decline in quarterly sales this week, troubled A&F CEO Mike Jeffries said the retailer is "looking to take the North American logo business to practically nothing" after the brand had already cut logo-wear by 50 percent. By spring, A&F hopes to look a little more like the products seen inside fast-fashion houses like H&M, Zara and Forever 21: basic, and fashion—not brand—forward. 

A&F's plight is shared by teen retail rivals American Eagle and Aeropostale as well as its own Hollister brand, all of which heavily rely on logo-branded items that have since fallen out of favor with teen shoppers.Continue reading...

brand news

Brand News: Abercrombie & Fitch, Tencent, Rovio and more

Posted by Dale Buss on August 29, 2014 09:34 AM

TOP STORIES

Abercrombie & Fitch sheds logo-bearing clothes as Hollister brand struggles in UK.

China's TencentBaidu, and Wanda set up e-commerce company to take on Alibaba

Google develops delivery drones in Project Wing as its tech chief is considered leading candidate for US CTO.

Rovio Entertainment, parent company of Angry Birds franchise, says CEO will step down amid company's struggles.

Walmart looks online for Chinese growth.

MORE BRAND NEWS

Apple tries its midas touch on wearables.

Bud Light faces backlash over town-takeover stunt.

Centerplate faces calls for ouster of CEO after he abuses dog on video.

Dairy Queen investigates possible data breach.

Denny's arrives in New York City with $300 champagne brunch.Continue reading...

brand revival

Because We Missed It So Much, Ed Hardy Will Be Resurrected in India

Posted by Mark J. Miller on August 28, 2014 06:42 PM

Ed Hardy, the apparel brand based on iconic tattoo artist Don Ed Hardy’s intricate work, declared itself a big deal when it launched back in 2007 and then completely fell apart in 2010 when it was forced to close stores, liquidate assets and turn itself over to administrators at Deloitte.

The brand partly blamed its downfall on much-despised C-list celeb Jon Gosselin, who loved the brand and was seen publicly with Hardy owner Christian Audigier on a yacht in 2009. Gosselin’s fame dissipated pretty much the same time that Hardy’s did.

“That Jon Gosselin thing was the nail in the coffin,” Hardy told the New York Post last year. "That’s what tanked it. Macy's used to have a huge window display with Ed Hardy, and it filtered down and that’s why Macy’s dropped the brand."

Despite the brand's image issue, Ed Hardy is being resurrected in a new deal with Arvind, which is importing the brand to India.Continue reading...

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