2014 Brandcameo Product Placement Awards

retail watch

Men's Wearhouse Ends Takeover Saga By Buying Jos. A. Bank for $1.8 Billion

Posted by Dale Buss on March 12, 2014 05:37 PM

America's two big mainstream men's apparel brands finally found a fit with each other after several months of wrangling over whether they would get together and which would be in control if they did.

Men's Wearhouse finally agreed to acquire the smaller Jos. A. Bank for $1.8 billion by paying $65 in cash. The deal ends a months-long saga that often seemed to have a foregone conclusion as the brands operated in a mature market where economies of scale can make an existential difference.

The merger will create America's fourth-largest seller of men's apparel, with annual sales of abaout $3.5 billion. Men's Wearhouse said it would close stores duplicated in the same malls and take other measure to save more than $100 million a year for three years after the deal.Continue reading...

auto motive

Tesla Hits Roadblock With New Jersey Auto Dealers

Posted by Dale Buss on March 12, 2014 04:13 PM

While Elon Musk is betting that history is on his side, his toughest battle may not be persuading mainstream Americans to buy an electric car, once Tesla makes a model that's affordable enough. Musk's biggest obstacle to dialectical nirvana might well be the New Jersey auto dealers' association.

The economic might and political clout of traditional car dealers stand as the background reasons why the administration of New Jersey Gov. Chris Christie got tough with Tesla this week and blocked the brand from direct auto sales in the state. Tesla said that it may have to close its only two stores in the New Jersey market, which of course is crucial for feeding the EV appetites of high-net-worth residents throughout metro New York City.Continue reading...

viral buzz

Get Suckered Into Watching This Kissing Ad Like Millions of Others

Posted by Shirley Brady on March 12, 2014 03:29 PM

There has been a lot said about this "strangers kissing" viral ad for fashion label Wren. In fact, it has already garnered 29 million views and counting, but we're not so sure it's worthy of the attention.

So, strangers kissed—like professional actors do everyday—and the world did not stop turning. If Wren really wanted to make a lasting viral hit, it would have picked some protagonists who were not just attractive, skinny hipsters. And therein it tips its hand: what fashion label wants to see unattractive people making out in its clothing?

response mechanism

Malaysia Airlines Grapples With MH370 Crisis Management

Posted by Sheila Shayon on March 12, 2014 03:09 PM

As the tragedy and mystery around the disappearance of Malaysia Airlines flight MH370 and its 200+ passengers continues to grip the headlines, the airline itself is showing what it takes to handle a full-scale disaster of this proportion real-time, with the whole world watching.

A dedicated microsite has been posting a series of statementssince the plane was reported missing four days ago, including: “Malaysia Airlines' primary focus at this point in time is to care for the families of the passengers and crew of MH370. This means providing them with timely information, travel facilities, accommodation, meals, medical and emotional support. All these costs are borne by Malaysia Airlines."Continue reading...

branding together

Hello Kitty x Playboy Partners on Not-for-Kids Collection for Colette

Posted by Abe Sauer on March 12, 2014 02:33 PM

Hello, Kitty! Beloved Japanese children's icon Hello Kitty had officially teamed up with Playboy. Yes, you read that correctly. Not the most obvious brand collaboration, the two entertainment brands are being brought together by cutting-edge French fashion retailer Colette. The co-branded collection consists of everything from socks to lighters to cameras to sucettes (lollipops). Obviously not geared for kids—and you will never look at Kitty the same way again...

celebrity brandmatch

So Long, Jamie Lee: Activia Aims to Shake Up Marketing with Shakira

Posted by Dale Buss on March 12, 2014 02:07 PM

Danone dropped the other shoe in its repositioning of the flagging Activia brand worldwide -- and it's the Cinderella dance slipper of Shakira, the globally admired pop songstress. She will be the face of the company's biggest-ever dairy ad campaign under the tagline, "Feeling good starts from the inside."

The Shakira campaign (watch a behind-the-scenes video here) emphasizing the probiotic, digestive-health benefits of Activia will launch in 55 countries with print, outdoor and digital as well as TV ads featuring the Colombia-born singer and her new song, "Dare (La La La)." It helps takes the place of advertising that used to feature American actress Jamie Lee Curtis, who was phased out in January.

"For the first time we are using a global celebrity so we aim to have a global impact," Santiago Mier, CMO of Danone Dairy, told Reuters. "It's different also in the way we communicate with people, in a more modern and updated way."Continue reading...

ready for takeoff

Spirit Airlines Has a Novel Marketing Platform for You

Posted by Mark J. Miller on March 12, 2014 12:51 PM

If you need to vomit while flying Spirit Airlines, be sure to take a moment before you let loose and check out the bag. It may have the logo of some enterprising brand on there. 

Spirit is going after every dollar it can and has opened the doors for brands to advertise on pretty much everything on its planes. Skift.com reports that for just $30,000, a message can be placed on 150,000 “air-sickness bags” for a three-month run. 

The low-cost Spirit already has one of the highest profit margins in the industry, according to Skift, and was the first to charge passengers for bringing on carry-on bags. It also charges them for snacks, drinks, pillows, and blankets and “Spirit flight attendants even make an on-board pitch to sign passengers up for Spirit co-branded MasterCard credit cards.

Skift reports that the Spirit ad rate card offers brands the opportunity to put their logo on window panels, bulkheads, overhead bins, tray tables, in-flight menus, flight attendants’ aprons, and Styrofoam cups. Brands can even wrap a complete Spirit plane in its messaging for a full year for $400,000.Continue reading...

branding together

ConAgra, P&G Put Rivalries Aside To Fight Childhood Hunger

Posted by Dale Buss on March 12, 2014 11:47 AM

ConAgra and Procter & Gamble are setting down the longtime rivalries of the companies and their brands these days for a special campaign aimed at fighting the surprising and stubborn prevalence of childhood hunger in America.

In the Childhood Hunger Ends Here campaign, the CPG giants are joining forces to support a campaign that ConAgra began in 2010 to highlight the problem of the nearly 16 million children who are said to be living in "food-insecure" households in America. The effort will donate up to 7 million meals.

"We can make joint calls on retailers, and that helps retailers look at it as a bigger, more powerful program," Brett Groom, senior vice president for content integration and activation at ConAgra, told the New York Times. "We certainly hope to build this into a multi-year relationship."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements