sip on this
Posted by Alicia Ciccone on August 20, 2014 11:54 AM
Some college students heading back to campus in the coming weeks will be greeted by a new classmate—Starbucks.
The cult coffee purveyor is rolling out three brew-serving food trucks at James Madison University in Virgina, Coastal Carolina University in South Carolina, and Arizona State University, which previously partnered with the brand on its education efforts. The trucks will be operated by Aramark, whose recent survey of college students showed Starbucks to be the No. 1 preferred brand for coffee, according to Bloomberg Businessweek.
While the three selected campuses already have permanent Starbucks locations, the trucks, which will offer up a similar menu of food and beverages, are meant to move to various locations on campus as the day goes on and in some cases may be open later than a campus dining hall.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on August 20, 2014 10:40 AM
The days of excruciating hours spent in a makeup chair to transform into a character like Mrs. Doubtfire or the Joker are waning, thanks to Nobumichi Asai’s Omote.
A mash-up of real-time facetracking and projection mapping, artists can layer malleable makeup on subjects that are moving. Asai has previously used projection mapping to apply CGI to cars and to buildings before taking on the human face.
Asai's iteration still has some kinks to work out, but the face-mapping technology behind the project is actually at work in several other branded products in the beauty industry that are currently on the market.Continue reading...
Posted by Dale Buss on August 20, 2014 09:31 AM
McDonald's in Ferguson, Mo., becomes headquarters of protest coverage as brand names first US VP of digital, rolls out bagged McCafe coffee with Kraft across US, and sets to offer mandarin oranges.
Uber hires former Obama campaign chief as lobbyist and tests delivery service in D.C.
Staples accelerates turnaround actions as sales continue to fall.
Walgreen shakes up executive ranks after projection was off by $1 billion.
Petsmart explores possible sale.
MORE BRAND NEWS
AirAsia takes advantage while Malaysia Airlines wallows in tragedies.
Apple soars to stock record amid optimism about upcoming products.
Audi airs Emmys promo that's heavy on celebrity cameos (at top).
Boeing may boost production of its bestselling 737.
Brita recalls thousands of child water bottles.Continue reading...
Posted by Sheila Shayon on August 19, 2014 06:09 PM
In 1964, famed scientist and author Isaac Asimov wrote an article for the New York Times predicting what technology would look like in 2014 following a visit to General Electric’s pavilion at the World’s Fair. And now, GE is celebrating Asimov's predictions like 3-D printing, connected cars and cordless electronics that have since come to fruition in a new digital campaign, #NextList.
"The Next List represents the company’s major research and development focus areas across healthcare, energy, software and manufacturing and the breakthroughs coming out of our global research centers around the world," said Sydney Lestrud, GE’s manager of global digital marketing.Continue reading...
Posted by Dale Buss on August 19, 2014 04:39 PM
The first time around running Procter & Gamble, CEO A.G. Lafley was in an expansionary mindset that prompted the CPG giant to acquire Gillette, swoop up and deploy outside innovations such as the Crest Spinbrush, and beef up brand after brand and market after market to transform the company into a global consumer-good marketing juggernaut.
Not so much this time around. In his second turn as chief, Lafley is addressing questions about P&G's business model that are just as fundamental as during his first tenure. But the answers he's been coming up with are much less pleasant, as he forges a strategy based on cutting costs, reorganizing operations and shedding many of the 100 underperforming brands that he's currently reviewing as he tries to re-energize a company beaten down by the slow-growth economy and challenged as never before by CPG rivals. His idea is to turn fewer, better-performing brands into greater growth engines for the company.
News of possible gambits for Lafley, quite naturally, have been popping up since he announced the strategy earlier this month. Braun shavers—which just returned to TV thanks to a new partnership with the NFL—and Duracell batteries are the two largest assets likely to be divested, Reuters reported based on sources. Cheer and Era laundry detergent brands may also end up on the chopping block, the Wall Street Journal reported. Continue reading...
Posted by Dale Buss on August 19, 2014 02:52 PM
In many ways the National Football League brand has become a 365-day-a-year enterprise. But there's still nothing for football fans like the traditional kickoff of the actual NFL season, which begins September 4 when the Green Bay Packers visit the Seattle Seahawks.
That means the NFL itself, and the increasing number of other brands that depend on its success, are about as keyed up right now as the kicking team getting ready to rush down the field to defend their first kickoff.
Arguably no brand has more at stake this NFL season than CBS, which paid the league handsomely to add a package of games under Thursday Night Football to complement the network's Sunday programming. CBS will begin on September 11 airing a package of eight games that it hopes to turn into a prime-time powerhouse much like ABC did with Monday Night Football decades ago. The league launched its Thursday-night broadcasts a few years ago by airing them only on the NFL Network.Continue reading...
Posted by Shirley Brady on August 19, 2014 01:33 PM
A+E Networks' HISTORY channel has launched a unique brand extension that taps today's technology to engage kids with the past. Planet H launched earlier this month with two mobile games that will encourage learning through play.
The games, priced at $2.99 each and available on iOS, Android and Amazon's Kindle Fire platform, are the cable brand's first major attempt to fill a gaping hole in kid-sized historical content. Developed in partnership with RED Games, which has developed apps for other A+E Networks brands, the games allow young users to explore past empires and the American frontier on their mobile device of choice.
"The idea to bring a younger audience to the HISTORY brand has been kicking around for years, but up until recently there's been nowhere for it to live," Dan Suratt, A+E’s EVP of digital media and brand and content licensing, told Ad Age. "Now we have all of these other platforms and devices that appeal to younger demos like tablets and smartphones that make it easy to reach these demos without making huge financial commitment."
brandchannel Editor-in-Chief Shirley Brady chatted with Suratt to talk Planet H, mobile-first branding and future brand extensions and experiences.Continue reading...
Posted by Sheila Shayon on August 19, 2014 11:39 AM
Greenpeace’s latest campaign, #ClickClean, targets major tech players like Amazon and Twitter to source more of their energy from renewables such as solar, wind and hydro power.
Featuring musician/comedian Reggie Watts, Greenpeace launched ClickClean following its April report that showed which of the Internet’s biggest players are using dirty or clean energy. The activist group began addressing the cloud issue in 2012, challenging Apple, Microsoft and Amazon to power their data centers with renewable energy. Apple has since complied and is powering its iCloud with 100-percent renewable energy. Google, Facebook, Salesforce, Rackspace and Box also are taking actions to increase their green cred.
"We set out to develop a campaign that had humor at its core and that people would rally behind and share," said Mary Hanifin, executive producer from The VIA Agency that worked with Greenpeace, according to Fast Company. "Positive persuasion by numbers, you could say. Reggie’s unique brand of comedy, devoted following and ability to convey complex themes through humor made him a perfect fit."Continue reading...