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cola wars

Coca-Cola Adopts One-Brand Strategy in the UK Under Choose Happiness Banner

Posted by Mark J. Miller on March 5, 2015 01:15 PM

The Coca-Cola Company spends a lot of time, energy and money marketing its many different brands.

The company, however, has decided to take a different tack in the UK and put all of its Coca-Cola products—Coca-Cola, Diet Coke, Coke Zero and Coke Life—into a unified brand architecture to clean up any confusion in the marketplace—especially around its beverage brands with reduced sugar and calories.

Its research shows that UK consumers do not fully understand the difference between the four brands. So by putting them all under the Coca-Cola name, the global beverage giant hopes to differentiate them on the actual packaging.Continue reading...


Keurig Pressured on Sustainability as Coca-Cola, Dr Pepper Develop Pods

Posted by Sheila Shayon on March 5, 2015 11:55 AM

Almost one in three American homes has a pod-based coffee machine. Last year alone, K-Cups, king of the single-serve, brought in $4.7 billion for its maker, Keurig Green Mountain.

Another eye-popping stat: John Sylvan, father of the K-Cup, estimates that Keurig single-cup brewing machines produce 10 times more solid waste than a single-cup serving made in a drip machine.

That dilemma—consumers love them, explosive growth and the cost to the environment—is putting massive pressure on Keurig, especially as it's opening its doors to other brands including Coca-Cola and Dr Pepper Snapple brands, and making a move in the coming year into the at-home pod system market. Continue reading...


Auto Brands to Apple and Google: We'll Win the Self-Driving Future

Posted by Dale Buss on March 5, 2015 11:01 AM

One hundred and seventy-eight billion dollars. As the size of Apple's pile of cash, it's enough to send fear into the hearts of any potential target. That includes the auto industry, which is trying to process the recent news that Apple has at least 200 people working on the possibility of applying a big hunk of that cash to making an iCar of sorts.

But at the Geneva Auto Show this week and other industry get-togethers, car titans are going out of their way to reassure their shareholders, employees—and themselves—that they can rise to the challenge of meeting Apple and Google and other tech giants on the playing field that the auto industry knows best: making cars. That includes cars that are self-driven, network-connected or race cars.Continue reading...

brand news

Brand News: McDonald's, AbbVie, Etsy and More

Posted by Dale Buss on March 5, 2015 09:29 AM


Apple delays delays bigger iPad for enterprise clients ahead of next week's Apple Watch launch, reportedly clinches deal with HBO for streaming via Apple TV.

AbbVie swoops in and buys Pharmacyclis for $21 billion, outmaneuvering J&J.

Etsy files for IPO with desired stock ticker of $ETSY.

McDonald's US revamps food-sourcing to limit hormones and antibiotics in chicken.

Peeps flavored milk has arrived while the brand brings back Easter diorama contests to drive creativity. Continue reading...

tech innovation

How Moonshot Thinking Informs Everything Google Does

Posted by Sheila Shayon on March 4, 2015 08:02 PM

While Google has a part of our daily lives, it never stops dreaming big.

From its futuristic new headquarters concept (all curved glass) to its Google X lab "moonshot" R&D projects including contact lenses that monitor glucose levels, Google Glass wearable tech, balloon-based Wi-Fi (Project Loon), drone delivery (Project Wing) and self-driving cars, there are few areas its engineers, developers and dreamers won't explore.

Some of those transformative innovations are becoming reality. As revealed at Mobile World Congress in Barcelona this week, its Project Loon Wi-Fi is getting close to launching (and could make billions), while it could launch driverless cars this year. Continue reading...

bc q&a

Precision Matters: 5 Questions with GMC Brand Vice President Duncan Aldred

Posted by Dale Buss on March 4, 2015 05:45 PM

GMC has a lot to smile about these days. And now that GMC's North American truck sales are through the roof, General Motors is getting serious about promoting its premium brand.

The GM-owned brand is launching its biggest national TV ad campaign, "Precision Matters," in 15 years, with plans to boost ad spending this year by about 50 percent over last year.

The new commercials focus on "Precision" as the unifying theme and are being promoted with the hashtag #professionalgrade.

The spots remind SUV and truck buyers that GMC is a premium brand known for quality designs and well-executed details. GMC's top-of-the-line Denali versions, for example, include such details as an iconic chrome grille, wood-grain accents, lighted sill plates and more.Continue reading...

mobile marketing

Mobile World Congress: Johnnie Walker Smart Bottle Can Chat Up Your Phone

Posted by Shirley Brady on March 4, 2015 04:04 PM

Diageo Johnnie Walker smart bottle mobile world congress

Of all the unexpected companies and brands jostling at the 2015 Mobile World Congress this week, Diageo is likely not one of them.

The leading global drinks-maker is in Barcelona with a prototype for a JOHNNIE WALKER BLUE LABEL “smart bottle” that can communicate with users through NFC-embedded labels, a technology it developed in collaboration with Thinfilm. Not only will it send messages to your phone, it knows if the bottle hasn't been opened yet.

"Mobile technology is changing the way we live, and as a consumer brands company we want to embrace its power to deliver amazing new consumer experiences in the future," commented Helen Michels, Global Innovation Director, Futures Team at Diageo.Continue reading...


OpenTable Has No Reservations About Rebranding

Posted by Mark J. Miller on March 4, 2015 03:04 PM

OpenTable has tied itself to restaurants pretty firmly, particularly with its tagline, “Make restaurant reservations the easy way.”

But the company, which services over 32,000 restaurants in six countries, wants the world to know that it’s about more than making reservations.

This week it rebranded with a new logo, motto and brand voice—the first time the 17-year old company has refreshed its branding in over a decade. Continue reading...

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