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Advertising Week New York Day One Highlights

Posted by Shirley Brady on September 29, 2014 07:32 PM

Mondelez VP of global media and consumer engagement B. Bonin Bough kicked off Advertising Week New York with his own sizzle reel—and more #AWXI Day One highlights:Continue reading...

social media watch

The Dots, Connected: A Network for Creatives Takes on LinkedIn

Posted by Sheila Shayon on September 29, 2014 05:40 PM

As the digital pioneers like Facebook and LinkedIn mature, the next generation of social networks is hatching. 

While Ello, whose founder describes it as the anti-Facebook, is causing a small firestorm with creative influencers in the US (and already experiencing user churn and a DDoS attack), in the UK a new professional social network called The Dots is pitching itself as a LinkedIn for Creatives.

Given the online social hype cycle, it will be interesting to see if it builds a user base and can survive. Already more than 13,000 brands have signed on to The Dots, including Net-a-Porter, Vice, Facebook, Saatchi & Saatchi, Condé Nast, Spotify, BSkyB, Tate, Sony Music and the BBC. But what about users?Continue reading...

brand ambassadors

Burt's Bees at 30: Keep Balm and Carry One (or Three)

Posted by Dale Buss on September 29, 2014 03:17 PM

Burt's Bees nowadays is far from the company founded 30 years ago by a former hippie but the first national TV advertising campaign for the personal-care megabrand now owned by Clorox Co. does try to invoke some of the charm of the simpler times when Burt Shavitz came up with his original lip balm.

Besides being able to harness the resources of a CPG giant, and diversifying into a wide variety of personal-care products, the biggest change for Burt's Bees under Clorox has been the proliferation of lip-balm flavors in recent years. And in a culture where flavor proliferation has become a huge and growing trend in categories ranging from soft drinks to Greek-style yogurts, and where the lip balm category has been revitalized by the eos (Evolution of Smooth) brand and its Millennial-favored pod-like line of lip balm flavors, the move makes sense.

So its new Uncap Flavor campaign, coming on the heels of the brand's 30th "Beeday" (celebrated everywhere but France, we're guessing) depicts two bees flying while holding either end of the Burt's Bees signature yellow cylindrical container. It's the original, peppermint-flavored balm that was introduced in 1984. And as it falls, its cap pops off and a parachute of mint opens.Continue reading...

that's entertainment

Gabba Gabba Trademark: CBGB Takes Its Brand Global

Posted by Mark J. Miller on September 29, 2014 01:39 PM

CBGB, the legendary graffiti-covered New York punk rock club that was so influential that its awning is in the Rock ‘n’ Roll Hall of Fame, may have closed its doors in 2006 (to become a John Varvatos store with hints of its notorious past intact) but its brand lives on.  

Originally created to feature "Country, Bluegrass and Blues (and Other Music For Uplifting Gormandizers)", CBGB's (as it was better known) was a home of sorts for New York’s best punk rock and new wave acts, such as the Ramones, Talking Heads and Blondie—before a rent dispute caused the place to shut down in 2006 with a final concert by Patti Smith.

But it took only a few years for the CBGB channel to launch on iHeartRadio, an annual music festival to debut, and for merchandise featuring its iconic logo to evolve from t-shirts and sweatshirts to baby bibs and onesies.

Now it's poised to go worldwide, thanks to a new licensing deal with Epic street cred.Continue reading...

in the spotlight

Advertising Week New York: All About Change—and Changing the Channel

Posted by Sheila Shayon on September 29, 2014 12:13 PM

Advertising Week 2014 kicks off today in New York, and (once again) the focus will be all about the shifting tides of marketing budgets from traditional TV advertising to all things digital—particularly all things mobile. From programmatic buying to Facebook's new Atlas ad platform to the rising power of YouTube stars and where brands fit in all this craziness, digital and social change are the new norm. So what to do?

That's what will be chewed over in close to 300 events over four days, expected to draw 100,00 brand marketers and ad professionals for sessions ranging from “Are We There Yet? The Journey From TV to Total Video” to “The Great Debate: Linear TV, ‘Tried and True’ or ‘So Over You’?” and “The New Generation of TV Advertising Is Streamed,” “Advertising’s Gold Rush: Online Video,” “Digital Video: Disrupting Cross-Media Measurement” and “Programmatic TV: Advertising’s Next Great Frontier.” [Click here for Day One highlights.]

With YouTube’s revenue from video advertising predicted by eMarketer to rise 39 percent this year from last year, increases in digital ad spend, the result of consumer video consumption, are seemingly causing a significant decline in spend for traditional TV time.Continue reading...

brandcameo

Universal Tests Retroactive Product Placements in Music Videos

Posted by Abe Sauer on September 29, 2014 11:04 AM

It's been 30 years a since a box of Corn Flakes appeared prominently in the music video for Cyndi Lauper's iconic Girls Just Want to Have Fun. The video, with nearly 80 million views on YouTube alone, is still wildly popular. So what if those Corn Flakes could be replaced by, say, a box of Jimmy Dean sausage, egg and bacon breakfast croissants? Now, one music label wants to make that possible. Continue reading...

sip on this

Starbucks Launches Global Brand Campaign Filmed in 28 Countries

Posted by Sheila Shayon on September 29, 2014 10:23 AM

Today is National Coffee Day in the US, an almost redundant moniker in a country that runs on java—and the perfect timing for Starbucks to launch its first global brand campaign, “Meet me at Starbucks.”

Centered around an interactive short documentary on its YouTube channel, the branding campaign shows what happens when coffee lovers turn off their phones and tablets and connect in real-time, offline and in-store.Continue reading...

brand news

Brand News: Starbucks, DreamWorks, Yahoo and more

Posted by Dale Buss on September 29, 2014 09:03 AM

TOP STORIES

Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.

Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.

Facebook bid for WhatsApp clears EU hurdle

Yahoo, AOL pressured to cut a deal and join forces.

Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.

MORE BRAND NEWS

Advertising Week kicks off in New York.

Air France ends strike, vows to speed up Transvania low-cost airline. 

Alibaba pays $459M for stake in Chinese hotel tech firm.

Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.

American Apparel names temporary CEO.

Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...

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