branded content

Why Starbucks is Exiting the Music Business and Embracing Filmmaking

Posted by Sheila Shayon on March 3, 2015 06:09 PM

Starbucks CEO Howard Schultz is on a mission to change the world, from wages to veterans to communities on the brink of collapse. Now he's steering the company into the brands-as-publishers business, investing in content creation by backing documentaries about the social issues he wants the company to take a stand on.

As Starbucks exits the music business, pulling its point-of-sale CD sales rack and unwinding its Hear Music joint venture, it's getting into video instead of audio—a troubled business that even Starbucks can't fix—with a new video production company.

As yet unnamed, it will focus on TV and film projects with "social-impact content," as the journalist leading the effort for Schultz phrased it on social media.Continue reading...

cause marketing

Love Has No Labels PSA Goes Viral With 14 Million Views on Facebook

Posted by Shirley Brady on March 3, 2015 03:07 PM

The Ad Council today released the commercial for Love Has No Labels, a public service campaign that debuted as a social media logo takeover involving leading brands during February's Black History Month and Valentine's Day.

Featuring "Same Love" by Macklemore and Ryan Lewis with Mary Lambert, the new video shows couples embracing behind an x-ray screen that shows a skeletal view to a puzzled crowd—until they reveal themselves as the diverse, loving couple that they are.Continue reading...

mobile brands

Tinder Looks to Brands and Older Customers to Pick Up the Tab

Posted by Mark J. Miller on March 3, 2015 02:02 PM

Since 2012, lonely hearts have been seeking folks to share time with (to put it politely) via the Tinder app, which came across the general public's radar when Olympic athletes used it to arrange hook-ups during the Sochi Games.

The brand, known for its swiping hot-or-not matches, figures those same souls are no doubt in the market for a product or service, so the dating app is hooking up with two hot prospect—advertising and premium services—as it looks to grow its user and revenue base.Continue reading...

what girls want

With Dear Me, YouTube Empowers Girls Ahead of International Women's Day

Posted by Shirley Brady on March 3, 2015 01:15 PM

If you could go back in time, what would you share with your teenage self?

Ahead of International Women's Day on March 8, and as Barack and Michelle Obama today launched the "Let Girls Learn" education and volunteerism platform for young women, YouTube today launched #DearMe as a global campaign initiative to inspire and empower girls everywhere to be confident and pursue their dreams.Continue reading...

retail

Whole Foods to Wall Street: We're Back—And Feeling Our Oats

Posted by Dale Buss on March 3, 2015 11:01 AM

Whole Foods Market has come a long way since its humble beginnings in Austin, Texas, in 1980, to more than 400 stores in the US, UK and Canada today.

In the wake of positive response to its first ad campaign, "Values Matter," which debuted in the fall with the goal of highlighting its purpose, values and mission, Whole Foods is touting its renewed momentum—and explaining how it aims to make sure that 2014's letdown never happens again while tripling its store footprint to 1,200 locations.

With that in mind, Co-CEOs John Mackey and Walter Robb, joined by new CMO Jeannine D'Addario, welcomed investors and analysts to the 2015 investors' day at company HQ in Austin on Friday to explain how Whole Foods is on the rebound, and how it plans to continue the momentum going foward. Continue reading...

brand news

Brand News: Pizza Hut In-Car Ordering With Visa and More

Posted by Shirley Brady on March 3, 2015 07:54 AM

TOP STORIES

At Mobile World Congress in Barcelona, Pizza Hut responds to Domino's wearable move with beyond-the-waves in-car ordering with Visa Checkout ... Pebble reveals Steel smartwatch ... new phone reveals include BlackBerry's $275 Leap touchscreen phone ... Huawei plans big US push for wearable and mobile devices ... Facebook's Zuckerberg downplays Google's wireless plans and promotes Internet.org with partners ... AT&T connects car and home while partnering with Microsoft for small business ... Sony touts Xperia aqua for underwater shots ... Under Armour invests in health monitoring apps ... Telefonica details brand engagement-for-data pilot ... and Apple Watch spurs upgrade frenzy for Android devices.

At Geneva Motor Show, new car reveals include Lexus  SF-SA concept ... Nissan unveils Sway concept ... Ford unveils new Focus ... Infiniti embraces bold design with QX30 concept ...  Porsche unveils new 911 ... as Apple Car hangs over show—and Mobile World Congress, where Nissan-Renault CEO Ghosn welcomes Apple to the fray.  Continue reading...

automotive

Mobile World Congress: Volvo Brings Driver Safety to the Cloud

Posted by Sheila Shayon on March 2, 2015 05:24 PM

As connected cars gain acceptance and popularity, Volvo is taking it one step further. It has deployed 1,000 cars in Sweden and Norway that use “road status” technology to anonymously share road condition data to the Volvo Cloud. The project speaks to its corporate citizenship mandate and the brand's core promise of safety: Sharing car data will save lives, time and taxpayers money.

"Imagine a world where road status data collected by cars is shared with other road users and with local authorities through a connected car cloud such as the Volvo Cloud," stated Volvo Group CIO Klas Bendrik at the 2015 Mobile World Congress in Barcelona on Monday. "Volvo Cars is working on realising such a future scenario." Continue reading...

tech in the spotlight

Mobile World Congress: Oral-B Smart Toothbrush Lets You Brush Up on News

Posted by Mark J. Miller on March 2, 2015 04:23 PM

When someone mentions mobile devices, what usually comes to mind are phones and tablets. In this Internet of Things, however, everything from vacuum cleaners to 300-pound refrigerators have been added to the mobile, connected experience.

Even the humble toothbrush is connected. Procter & Gamble’s Oral-B brand, which unveiled its first Bluetooth-enabled smart toothbrush at last year's Mobile World Congress in Barcelona, is back at MWC to show off its new and improved version that's launching this summer, adding more features in response to user feedback. 

In addition to dental hygiene, Oral-B's next high-tech device will bring multitasking toothbrushers the latest news, photos and weather reports. P&G is even opening its API to expand the electric device's content and functionality, inviting mobile developers to participate in advancing the world's first Bluetoothbrush.Continue reading...

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