Posted by Dale Buss on December 6, 2013 07:14 PM
Nissan is crossing its fingers that its renewed growth in China won't be sabotaged again by geopolitical shenanigans in the East China Sea. But that's not all the Japanese brand is doing: Nissan is pursuing distinct new strategies for the low and high segments of the world's largest auto market, and elsewhere.
Overall, Nissan has forecast that its growth in China will outpace industrywide sales growth there for the first time in three years as consumers return to Japanese brands after Chinese auto buyers abandoned Nissan, Toyota and Honda in droves last year when a diplomatic row erupted between Japan and China over disputed islands and surrounding waters.
"Fortunately to date, we haven't seen the recurrence of the uproar in demonstrations and the violence targeting Japanese companies that happened" then in China, Joseph Peter, Nissan's CFO, told Bloomberg.Continue reading...
Posted by Mark J. Miller on December 6, 2013 06:39 PM
Scotchy, Scotch, Scotch.. I Love Scotch
When comedian Will Ferrell dressed up as his Anchorman alter ego Ron Burgundy and shot a bunch of ridiculous commercials for the Dodge Durango, GM couldn’t have possibly predicted what it would do for the brand. In the month the ads launched, sales of Durango went up 59 percent compared with a year ago and its web traffic also took an 80 percent spike upward.
Plenty of other brands are hoping for the same kind of upward tick as they align with Ferrell before Anchorman 2 is released Dec. 18. One of them comes from liquor marketer Riviera Imports and is called "Great Odin's Raven Special Reserve,” named after one of Burgundy’s catch phrases. The word from Ad Age is that Riviera will ship out orders with stand-up displays of Burgundy to put up in stores. Prepare for a run on scotch, America.
If that weren’t enough, Anchorman 2-related products will also be coming from Ben & Jerry’s (Scotchy Scotch Scotch) and Jockey underwear. MillerCoors has also inked a deal to have its old-school Miller Lite cans appear in the film.Continue reading...
Posted by Sheila Shayon on December 6, 2013 06:03 PM
Amazon remains on top of ForeSee's Experience Index, which forms a comprehensive picture of customer experience across the 100 best global brands across seven industries, as ranked by Interbrand. in four key consumer categories, Satisfaction, Retention, Upsell and Recommend,
Amazon, which ranked highest in Satisfaction, Retention, Upsell and Recommend, leads its biggest competitor, Walmart, by 15 points.
Predictive of business success, the report features data for American Express, Apple, Amazon, Coca-Cola, Cisco, Facebook, Gillette, Honda, Google, Microsoft, Morgan Stanley, Oracle and more.
Top findings include:Continue reading...
Posted by Sheila Shayon on December 6, 2013 05:17 PM
Twitter has jumped into programmatics with the release of its Tailored Audiences ad retargeting feature.
"Twitter is very talented at releasing features that are incredibly simple to buy into," Nathaniel Perez, global head of social experience at SapientNitro, told Adweek. "Retargeting will be ... a dramatic improvement to media buyers' existing holiday plans."
Beta clients including Delta Airlines and HubSpot have reported engagement improvement with retargeted ads, but December is testing time on a broad public stage. Tailored audiences lets advertisers target users who have visited their website or "shown an interest," and find new people in the market for a product, using Twitter partners Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast,ValueClick and [x+1] to do so.
In a blog post, Twitter called it a "way to define your own groups of existing and target customers, and connect with them on Twitter.”Continue reading...
week in review
Posted by Michael Waltzer on December 6, 2013 04:30 PM
Our most-read blog posts of the week:
#1 Black Friday 2013: Retailers, Consumers Fight Tooth and Nail for Holiday Sales
#2 With Its New Big King, Brazen Burger King Mounts New Assault on McDonald's
#3 WhatsApp Overtakes Facebook as the World's No. 1 Mobile Messaging App
#4 Coke, Pepsi Diverge Toward Same Goal: Tasty Mid-Calorie Sodas
#5 Quick! Nab A Starbucks Metal Card Before It's Too Late! ... Time's Up
#6 Sustainable Brands 2013: Imagining—And Creating—a Better World
#7 Saab Fires Up the Assembly Line Again, Now Under Chinese Ownership
#8 Amazon Debuts Drone Delivery Concept
#9 Zappos Hopes André Leon Talley's Rolodex Brings More Brands to Couture Site
#10 New CLA Is Helping Mercedes-Benz Run Away with US Luxury Crown
Posted by Dale Buss on December 6, 2013 03:47 PM
India's sweet tooth has been growing lately to the tune of 18 percent average increases in candy sales annually, so it's no wonder that global giants including Mondelez and Hershey are targeting the sub-continent. In fact, Hershey has chosen India as the first country outside North America to launch the Jolly Rancher brand.
The first Jolly Rancher product will be lollipops, coming in three flavors: green apple, watermelon and mango. Hershey claimed in a statement that the mango variety was developed specifically for consumers in India and that, overall, the new Jolly Rancher products have been tailored "to appeal, specifically, to local palates with bold, fruity flavors that are unlike any other candy available in the market."
More than that, the company said, "The lollipops offer a long-lasting fruit-like taste experience that is distinct from the typical lollipop currently available in India." Sounds a lot like the taste-intense positioning that Jolly Ranchers has used generally.Continue reading...
Posted by Dale Buss on December 6, 2013 02:47 PM
Maybe the glum economic view in Europe is souring the perspectives of CPG-company CEOs there. Or maybe they're the ones most looking at the global economy without rose-colored glasses these days. In any event, both Unilever and Nestle have announced significant new moves that will bring about big new skinbacks in their portfolios—and marketing.
Unilever stunned followers of the company by announcing that it aims to cut the number of individual products it sells by a whopping 30 percent by the end of next year so that it can become more efficient and navigate a global economic slowdown that it admits it was slow to confront, according to Reuters.
As a result, the Anglo-Dutch maker of Ben & Jerry's ice cream, Lipton tea, Knorr soups and Dove personal-care products—among many other brands—is cutting about 2,000 jobs, including about 800 alone in marketing, and will continue to adjust its portfolio.Continue reading...
Posted by Mark J. Miller on December 6, 2013 01:29 PM
Rolling Stone is taking a page from Donny & Marie Osmond. The publication that has covered and helped create rock music as we know it will debut a website next year that is all about country music.
The site, Rolling Stone Country, will be open for the public at some point in the second quarter. To get things started, Rolling Stone’s owner, Wenner Media, is opening an office in Nashville that will have 10 or 15 editorial staffers, Ad Age reports. And to help promote the site, Rolling Stone will publish its first-ever country-themed issue.
The venture is being pushed by Gus Wenner, the director of RollingStone.com and the son of Jann Wenner, the man who borrowed $7,500 from his family and his soon-to-be wife’s family in order to launch Rolling Stone back in 1967. "There's a really big void in the digital coverage of country music as far as giving it the serious attention it deserves," the younger Wenner said, according to Ad Age. "I saw some similarities (to NASCAR) and thought it could be an opportunity for Rolling Stone."Continue reading...