super bowl

Super Bowl 2015: 5 Questions with Nissan SVP Fred Diaz About #WithDad

Posted by Dale Buss on January 23, 2015 03:01 PM

Super Bowl Nissan 2015

Nissan has been away from Super Bowl advertising for 18 years —long before the Nissan Leaf all-electric vehicle; about when the home state of its US operation, Tennessee, got the Titans NFL team from Houston; and almost before the internet.

But that absence will be broken on February 1 when Nissan returns to the big game during the telecast of Super Bowl XLIX on NBC. Ahead of its return, Nissan has unleashed a YouTube campaign and the hashtag #withdad for a series of videos created by popular YouTube video creators who have come up with their unique takes on "the journey that not only dads—but also moms and children—face in trying to make family a priority while striving to balance work," as Nissan puts it.

The videos include the story of how prankster Roman Atwood turned his house into a giant plastic-ball pit, for example, a Nissan-sponsored stunt that has passed 16 million views in five days. "It's amazing to think that YouTube didn't exist the last time Nissan ran a Super Bowl ad," Jim Casali, head of auto-industry business for Google, said in a press release.

brandchannel caught up with Fred Diaz, senior vice president of sales, marketing and US operations for Nissan North America, about the brand's Super Bowl return and aspirations.Continue reading...

brand r.i.p.

RIP SkyMall, Home to Bigfoot Garden Yeti and BuzzFeed Pageviews

Posted by Abe Sauer on January 23, 2015 01:37 PM

SkyMall garden yeti

Dead at 25. SkyMall gave the world a quarter century of, in its own words, "cool stuff."

The in-flight catalog everyone knew by name but nobody bought anything from has filed for bankruptcy protection. The company has laid off 47 employees and put out feelers for a buyer.

The SkyMall bankruptcy is bad for SkyMall, and that one uncle of yours, but it's also going to exact an economic hit from the cottage industry that's been built up around making fun of SkyMall. Continue reading...

corporate citizenship

Matt Damon, Water.org and Stella Artois Raise a Glass (and Hope) to Women

Posted by Mark J. Miller on January 23, 2015 12:34 PM

Stella Artois Water.org

Water.org, the nonprofit cofounded by Matt Damon to help bring clean drinking water to developing nations across the globe, has made a very powerful partner: Anheuser Busch InBev. 

One of the world’s largest brewer's brands, Stella Artois, has just launched its first global social action campaign, announcing it at the Sundance Film festival in partnership with Water.org.

Called Buy a Lady a Drink, the campaign asks consumers to purchase a $12 chalice with Stella’s name on it. There are 20,000 limited-edition chalices being sold through Amazon.com. More than just a stylish branded memento, however, the money can provide clean water to a family for five years, as Water.org notes in a press release. Continue reading...

corporate citizenship

Uniqlo, Nike Targeted by Activists Over Factory Conditions

Posted by Sheila Shayon on January 23, 2015 11:01 AM

Almost two years after the Rana Plaza garment factory disaster in Bangladesh, brands are still being pressured to monitor conditions in their factories and to live up to their mission statements. 

Fast Retailing, parent of Japanese clothing retailer Uniqlo, known for its fast-fashion ethos, is being challenged by Hong Kong-based Students and Scholars Against Corporate Misbehavior (SACOM) for “harsh and dangerous” working conditions at two Chinese factories that produce apparel for the company.

SACOM's latest report found underpaid Chinese garment workers slaving for long hours, facing fines and punishments—not to mention sewage-covered factory floors, electrical safety issues, poor ventilation and temperatures of more than 100 degrees.Continue reading...

brand news

Brand News: Super Bowl Buzz, Old Spice Brings Back Terry Crews & more

Posted by Dale Buss on January 23, 2015 09:18 AM

TOP STORIES

Super Bowl advertising buildup continues, as BuzzFeed makes local Super Bowl buy for new ad, Carl's Jr. aims for raciest Super Bowl spot ever (above), Mtn Dew plans to offer pregame Snapchat storyNissan plays to fatherhood theme, Skittles releases its second teaserVictoria's Secret floods social media with teasers for Super Bowl ad. (Click here for the latest ads and sneak peeks.)

adidas sells Rockport shoe brand to new company that includes competitor New Balance and has high hopes for new Ultra Boost shoe.

Starbucks names a techie COO and reports earnings as brand expands mobile ordering in US.

McDonald's reports disappointing financial results as chain also faces controversy over responsibility for alleged discriminatory franchisee actions.

Old Spice re-teams with Terry Crews:Continue reading...

bc q&a

Super Bowl 2015: 5 Questions with Mercedes-Benz on 'The Big Race'

Posted by Dale Buss on January 22, 2015 06:14 PM

Mercedes-Benz Super Bowl 2015 Tortoise Hare

Mercedes-Benz got dusted by BMW last year in the annual luxury sales race in the US, as well as in global sales volume competition, after Mercedes had held the US crown for two years. But both brands' US sales grew significantly, and Mercedes-Benz certainly remains focused on the future as the automaker launches a new Mercedes-Benz GLE Coupe and GLC crossover, and the new Mercedes-AMG GLE63 S Coupe, this year.

The brand also is returning, after a year's absence, to the Super Bowl advertising stage along with competitors BMW and Lexus, and a handful of other automotive brands. Mercedes-Benz's Big Game ad will be its third major marketing platform in the US within a month, a run that began with a strong appearance at the Consumer Electronics Show in Las Vegas and continued with the Mercedes-Benz presentation at the ongoing Detroit auto show.

Mercedes-Benz marketers have only hinted at what we'll see in its Super Bowl ad this year, which is being built around the classic kids' tale, "The Tortoise and the Hare."Continue reading...

super bowl

Super Bowl 2015: Dear Kitten Is In, and Carl's Jr Is In Trouble

Posted by Shirley Brady on January 22, 2015 05:02 PM

Buzzfeed Friskies Purina Dear Kitten Super Bowl 2015

In a first for branded entertainment, Buzzfeed and Purina's Dear Kitten is headed to the Big Game, while Carl's Jr. raises eyebrows with suggestive spot—and more:Continue reading...

tech innovation

Cooking With Big Data: IBM's Watson Releases a Cookbook

Posted by Sheila Shayon on January 22, 2015 03:18 PM

The Internet of Things has its first celebrity chef: IBM's Watson, which is releasing a cookbook in April.

Cognitive Cooking with Chef Watson, due in April, features more than 65 recipes developed by the Institute of Culinary Education (ICE) using “unconventional ingredient concepts generated by Chef Watson.”  

The results offering surprising flavor twists indeed (check out recipes below), including Spanish Almond Crescent, Creole Shrimp-Lamb Dumplings, Austrian Chocolate Burrito, Hoof-and-Honey Ale, Vietnamese Apple Kebab, Poutine and Chile—and, of course, bacon via Belgian Bacon Pudding.Continue reading...

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