campaign tactics

PETA Hits Macy's Thanksgiving Parade as Part of Cruelty-Free Holiday Push

Posted by Sheila Shayon on November 27, 2014 01:33 PM

Making good on its promise to protest SeaWorld's float at the Macy's Thanksgiving Day Parade today, the animal rights group brought signs to the parade route in New York in the wake of Macy's decision to include the amusement park, despite PETA's claims of mistreatment of animals there.

While Macy's ignored PETA's pre-parade protest (with women in a bathtub painted to resemble orcas), that was just one part of a slate of holiday campaigns by the tireless animal rights activists:Continue reading...

brand mascots

Meet Your Rio 2016 Olympics Mascots

Posted by Abe Sauer on November 27, 2014 12:02 PM

Step aside, World Cup Willie!

With the FIFA World Cup now behind Brazil, the Rio de Janeiro organizing committee has unveiled the mascot(s) for the Rio 2016 Olympic Games.

The smiling yellow feline-like critter on the left—representing Brazilian fauna—will represent the main games.

The cheeky blue chap with leafy shrubbery for hair—meant to evoke Brazil's lush flora—will represent the Paralympic Games.

The mascots' names will be selected by a poll from the following name pairs (Olympics/Paralympics): Vinicius/Tom; Oba/Eba (our vote); or Tiba Tuque/Esquindim.

So how do Rio's rate in the rich pantheon of Olympics mascots over the years?Continue reading...

celebrity brandcasting

KISS the Brand: Rockers Make Macy's Thanksgiving Day Parade Debut

Posted by Mark J. Miller on November 27, 2014 09:57 AM

KISS frontman Gene Simmons has never exactly shied away from self-promotion. The band has been around for 40 years, and Simmons is still stomping around and spreading his gospel as far and wide as he can.

This year, that reach has finally extended to the Macy's Thanksgiving Day Parade, marking the Rock and Roll Hall of Famers’ first appearance in the annual celebration.

The band, which has sold more than 100 million albums worldwide, is making its parade debut with 600 cheerleaders from across America who will perform a KISS medley (no doubt to glares from fellow parade newbie, GoldieBlox). 

The performance is just one aspect of the band’s year-long 40th anniversary celebration that's taken a multi-platform approach.Continue reading...

brand news

Brand News: Macy's, NFL, Black Friday and more

Posted by Dale Buss on November 27, 2014 09:37 AM

TOP STORIES

Happy Thanksgiving to our U.S. readers! Enjoy NFL football, the Macy's Thanksgiving Day parade (debuting GoldieBlox, Pirate's Booty and KISS) and early Black Friday — which "fades to gray" as holiday sales start earlier than ever. Stores opening their doors today include Macy's, Walmart, Kmart, Target, Gap, Sears and Old Navy—despite protests to stay closed.

Visa and McDonald’s join sponsor chorus of concern over FIFA World Cup probe.

Coca-ColaSABMiller form African joint venture.

Google pressured as EU regulators call for break-up.

Uber suspends operations in Nevada as judge rules CEO must turn over email messages.Continue reading...

tech in the spotlight

Samsung Gears Up for Holidays with VR, Pop-Up Stores and Kristen and Dax

Posted by Mark J. Miller on November 26, 2014 04:38 PM

Samsung is anticipating a successful holiday season, thanks to buzzed-about new virtual reality products, a pop-up store push, a humorous new campaign starring Kristen Bell and husband Dax Shepard—and a critical show of confidence from management.

The consumer electronics giant started the week off strong by announcing that it's focusing its portfolio, Bloomberg reports, as excitement continues to grow amongst U.S. (and other) consumers who eagerly await the release of Samsung's Gear VR Innovator.

According to CNET, the Innovator brings together Oculus Rift virtual reality technology with the 5.7-inch Galaxy Note 4 to create "a fully immersive virtual reality experience."

Set to hit stores in December, the gadget will run $199, or be bundled with a Bluetooth controller for $249. CNET notes that this won’t be quite the same experience as the Oculus Rift or Sony’s Project Morpheus—because those have their own screens—but is definitely a step forward for mobile VR.Continue reading...

corporate citizenship

Unilever Extends Project Sunlight to Combat Childhood Hunger This Holiday

Posted by Sheila Shayon on November 26, 2014 03:14 PM

Just in time for Thanksgiving, Unilever’s Project Sunlight has partnered with SheKnows Media and digital literacy platform Hatch to launch a campaign that aims to increase awareness of the child hunger plight in America, which affects more than 16 million kids.

Project Sunlight launched about this time last year, making a commitment to sustainable living so that today's adults have something to hand down to their children.

“There is no doubt that our Unilever Sustainable Living Plan is ambitious,” Marc Mathieu, SVP Marketing, Unilever told brandchannel.Continue reading...

campaigns

Weight Watchers President: 'Hard Part' Campaign 'is Going to Set Us Apart'

Posted by Dale Buss on November 26, 2014 01:31 PM

Weight Watchers has been struggling with the business just as many dieters struggle with their weight. But just in time for the holidays, the iconic weight-loss brand is placing a big new bet on doing something different in the category with a big new advertising campaign.

With TV ads and other advertising breaking this week under the theme "Help with the Hard Part," Weight Watchers is doing two things that seem unprecedented in the industry: Talking honestly about the guilt and shame that often are associated not only with diets but with eating in general these days.

It's highlighting this idea and its brand just in time for what many people regard as the most joyous eating season of the year instead of waiting, as is traditional in the industry, to break a new campaign in January.

"It's going to set us apart," Lesya Lysyj, president of Weight Watchers North America, told brandchannel. "There has been a category norm, and no one has broken it until now."Continue reading...

branded entertainment

Branded Entertainment Watch: Lady Gaga & Tony for H&M, Red Bull and more

Posted by Abe Sauer on November 26, 2014 12:09 PM

The Project: "Lady Gaga & Tony Bennett - H&M Magical Holidays"

The Plot: The May-December songbirds perform “It Don’t Mean A Thing (If It Ain’t Got That Swing)” from their #1 album, Cheek To Cheek.

The Verdict: Swingin' and festive, chic to chic. Watch below, with more of the latest in branded entertainment this week:Continue reading...

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