Posted by Sheila Shayon on October 31, 2014 10:44 AM
Corporate citizenship campaigns are becoming increasingly innovative as brands strive to amp up their sustainable image in light of growing consumer attention.
Case in point: Harley-Davidson and The Nature Conservancy have joined forces, and the unlikely pair has a shared goal: Mobilize a dedicated global community (hog riders) to raise enough funds to plant 50 million trees worldwide by 2025.Continue reading...
Posted by Dale Buss on October 31, 2014 09:16 AM
Chevrolet rolls big with #ChevyGuy tongue-tied World Series fumble with #technologyandstuff hashtag as GM halts deliveries of Colorado pickup for air-bag problem.
Honda and Takata are sued over air bag defects as US officials also home in.
Nestle commissions empathetic robot to sell Nescafe machines in Japan as the New Yorker profiles Lowe's robot.
Starbucks slates e-commerce delivery for 2015.
LeBron James returns to Cleveland with a loss to the Knicks but a stunning Nike ad among sponsor tributes. Continue reading...
Posted by Abe Sauer on October 30, 2014 09:04 PM
You know the IKEA spoof of The Shining—now take a look at what some other brands are doing with their Halloween advertising this year, from C to V:Continue reading...
Posted by Catherine Straut on October 30, 2014 04:01 PM
A successful mascot can make or break a brand. More than a marketing tool, brand characters can offer priceless longevity and recognition. Well before brands began engaging consumers with Twitter and Facebook, mascots were a key part of forging the humanization of corporations. Today, they are still used as an anchor for many a product and company’s campaigns, outreach and overarching narrative.
But not all mascots are created equal. Striking the right balance of timely and timeless while crafting a strong notion of personality and coining a catchy jingle or pithy tagline to solidify its presence in the consumer’s mind is no easy feat.
Why and how are some just a flash in the pan—or worse, an ongoing PR nightmare—while others become cultural phenomena or make the Madison Avenue Walk of Fame?Continue reading...
Posted by Sheila Shayon on October 30, 2014 02:44 PM
The fifth annual Civility in America study from Weber Shandwick finds that America has a decorum deficit—and there are implications for brands.
Millennials (born post-1980) and Gen X (born between 1965 and 1980) blame the Internet and social media for worsening attitudes and increasingly negative interactions, while Boomers (1945-65) and the Silent Generation (pre-1945) mostly blame politicians and politics.
This year's study, conducted with Powell Tate and KRC Research, has flagged findings for brands pursuing engagement with millennials, seen by many marketers as the most influential and financially important segment that is empowered and poised to make good on their beliefs.
As the study reveals, millennials are the most likely to stop buying from a company that treats them uncivilly, and will advise others to do the same. Professional and college sports are losing fans, as 24% of millennials have stopped attending sporting events because of uncivil behavior on the field or in the crowd.
brandchannel spoke with Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick, about the report's insights into the opportunity for brands to engage millennials in a more civil, authentic manner. Continue reading...
Posted by Dale Buss on October 30, 2014 01:28 PM
In the 90s, Kohl's challenged JCPenney, Sears and other former kings of retail with what then was a revolutionary formula: name brands, affordable prices, heavy promotion and shopper convenience. Kohl's leveraged this formula to nationwide expansion in the U.S. and knocked its rivals out of the park.
A couple of decades later, its momentum slowed, CEO Kevin Mansell and Chief Customer Officer Michelle Gass are promising to lead the king of mid-market apparel retailing out of its long wilderness.
Admitting that its stores "haven't been the most inspiring," Mansell revealed a "complete change in the way we run our business," including a new look and feel, a refreshed inventory that's now customized by store (not region), more big-name brands, and the promise of "surprise" and delight in stores under the banner "Find Your Yes."
And then there's its Thanksgiving/Black Friday plans.Continue reading...
Posted by Mark J. Miller on October 30, 2014 11:43 AM
Health-tracking monitors and wearable tech are red hot. Wearables from FitBit, Nike, Samsung and Garmin have led the way on the fitness device front, while the Apple Watch is coming next year.
Now Microsoft is getting a jump on its longtime rival with the announcement of the (drum roll, please) Microsoft Band wearable health tracker.
The pitch is simple, and alluring: "Introducing the smart band from Microsoft. Live healthier, be more productive, and stay connected with the people and moments that matter most. Powered by Microsoft Health."Continue reading...
Posted by Sheila Shayon on October 30, 2014 10:33 AM
These days, more and more consumers are demanding excellent design that doesn't compromise on environmental integrity as the greening of consumption continues to evolve.
Now two leaders in the luxury realm—French multinational fashion conglomerate Kering and Toyota-owned automaker Lexus—are embracing their ability to act as sustainability advocates with a global platform.
Kering, whose stable of designer brands includes Gucci, Bottega Veneta, Alexander McQueen, Christopher Kane and Stella McCartney, has demonstrated its investment in up-and-coming sustainable fashion stewards through a new partnership with the London College of Fashion.
Together, the organizations have made a five-year commitment to encourage students to focus on using eco-friendly materials and methods. According to Vogue UK, two students each year whose collections embrace and elevate the ethical side of fashion design will receive an award of £31,500 as well as internships at Stella McCartney and Alexander McQueen.Continue reading...