brand makeovers

Glasses.com Sharpens Its Focus with Brand Refresh

Posted by Melissa Jarrett on March 31, 2015 11:04 AM

Glasses.com has just debuted a refreshed brand identity, positioning the Luxottica-owned e-tailer as a youthful and dynamic service set on enhancing the business of purchasing eyewear.

In its first refresh since debuting in 2011, the site’s new branding, logo and website are all centered around the premise of making the shopping experience quick, easy and risk-free with the promise: “No salesperson. No pressure. No charge, unless they’re just right.”

Central to this new brand identity is an expansive website redesign, focused on ease-driven features such as an option to chat with a glasses.com expert and quirky “how-to” video content, with titles such as “How to Flip your Hair” and “Ordering Glasses vs. Making Toast.”Continue reading...

brand news

Brand News: McDonald's, Philips, IBM and more

Posted by Shirley Brady on March 31, 2015 09:15 AM

TOP STORIES

McDonald’s tests all-day breakfast (again) in the US as it promotes egg white McMuffin.

Net-a-Porter board agrees to be acquired by Yoox in all-share deal.

Philips sells 80% of lighting business for $2.8 billion ahead of 100% spinoff.

Facebook under fire for breaking Europe's privacy laws and Apple App Store rules.

IBM invests $3 billion in the Internet of Things and signs weather data deal as Cisco also embraces IoT. Continue reading...

sip on this

Women's Libation: Sisters Are Brewin' It For Themselves

Posted by Dale Buss on March 30, 2015 04:12 PM

Call it the Women's Libation movement. At a handful of locations around the world, women are launching their own beer brands intended to appeal specifically to their gender as well as to offset the objectification of women in traditional beer marketing and advertising.

Brazil's Cerveja Feminista is one of them, proudly wearing the word "feminist" in its name and on its label.

"The typical Brazilian beer ad shows a semi-naked standard-beauty woman being harassed by men," co-founder Thais Fabris told Fast Company. "For us, it has many dangerous aspects, since it objectifies women and enables sexual harassment on a daily basis, on mass media. Even craft beers, which are becoming more popular here, follow that path, with names like 'Fatlicious' or 'Forbidden Lady.'"Continue reading...

bc q&a

Playing to Win: 5 Questions With DICK'S Sporting Goods VP Ryan Eckel

Posted by Dale Buss on March 30, 2015 03:06 PM

DICK'S Sporting Goods CALIA Carrie Underwood

DICK'S Sporting Goods credits its omnichannel retail approach with solidifying its lead as America's No. 1 sporting goods brand. In fact, it was the fastest-growing e-commerce retailer in the first quarter of 2014, and its average omnichannel customer spends three times more than its bricks-and-mortar customer.

With more than 600 stores and $6 billion in annual revenue, DICK'S CEO Ed Stack notes that the company’s success was driven by "the continued growth of our omnichannel network, our powerful marketing and merchandising strategies, and the execution of these strategies by our store associates.” Mobile devices used by sales associates allow them to place customer orders from anywhere in the store. As a result, productivity, speed and service have improved compared with online competition.

The retailer's new CALIA women's workout apparel collection with singer Carrie Underwood is bringing attention to in-store merchandising as well as concerns about what the relationship meant for other women's apparel brands in its stores.Continue reading...

music brands

Tidal Wave: Musicians Support Jay Z's Streaming Music Plan

Posted by Sheila Shayon on March 30, 2015 02:04 PM

There’s a turquoise revolution on Twitter today in support of Jay Z’s launch of his Tidal music streaming service. Artists including music royalty such as Kanye West, Nicki Minaj, Coldplay and Madonna have turned their avatars turquoise to promote the service's launch with the #TIDALforALL hashtag. And rumor has it that Rihanna's eighth album will drop today on Tidal.

Jay Z's company Project Panther bought Swedish tech firm Aspiro’s two streaming music services—WiMP and Tidal—for $56 million, clearly setting his sights on competitors Spotify, Rdio, Rhapsody and Beats Music by promising more returns to the artists. With Aspiro being folded to focus on Tidal, the music mogul is calling on his musician friends to lend their support.

Taylor Swift, on record for pulling her catalog from Spotify, will also bring her catalog to Tidal. A spokesperson for Swift said her music is available on all streaming services that require a subscription fee. “Big Machine Records believes music has value and we do not believe Taylor's music should be made available for free."Continue reading...

rebranding

Frooti Goes Tiny to Rebrand for Grownups

Posted by Sheila Shayon on March 30, 2015 01:05 PM

Frooti, one of India's oldest and most beloved mango juice brands, just had a major facelift—a new visual language where the product stays true to size but everything else is very, very tiny.

The spot features a miniaturized version of Frooti spokesman Shah Rukh Khan, aka the "King of Bollywood," who appears at the end to make the pitch.

"The goal was to introduce the new packaging in a fresh, bold, and playful way,” according to agency Sagmeister & Walsh.Continue reading...

traveling brands

Eco-Friendly 1 Hotels Is More Than a Brand—It's a Cause

Posted by Sheila Shayon on March 30, 2015 11:03 AM

The hotel industry just got a little greener, as Starwood Capital Group Chairman and CEO Barry Sternlicht announced his mission-driven luxury lifestyle brand 1 Hotels, created to change industry standards.

The first location, in Miami, Florida's South Beach area, opens today, with properties in New York's Central Park in late spring and Brooklyn Bridge Park by year’s end.

"It's simple,” said Sternlicht. “We have an impact on nature and nature has an impact on us. I decided that if I was ever going to create another hotel, I wanted it to be more than a brand—I wanted it to be a cause. People are already living like this and are now looking for ways to travel in the same fashion.”

Each hotel is designed in conjunction with eco-friendly architects and craftsmen to create “thriving spaces and inspiring rooms that bring the beauty of the outdoors in,” complete with living greenery throughout.Continue reading...

brand news

Brand News: Amazon, Crocs, Tidal and More

Posted by Shirley Brady on March 30, 2015 08:38 AM

TOP STORIES

Jay Z’s Tidal music streaming service goes live with #TIDALforALL social media support from Beyonce, Kanye, Nicki Minaj, Madonna, Coldplay and Rihanna.

Apple CEO Tim Cook writes op-ed in the Washington Post blasting anti-LGBT bills in the US as retail plans for Apple Watch emerge.

Crocs goes back to the clog with Find Your Fun marketing push.

Italy’s Yoox revives talks with Richemont to acquire Net-a-Porter

Amazon tests delivery drones in Canada and launches Home Services offering house cleaning, piano lessons, goat grazing and more.Continue reading...

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