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branded entertainment

Orlando Bloom's Brand-Backed Motorcycle Movie Revs Up For Release

Posted by Shirley Brady on March 27, 2015 02:06 PM

Actor Orlando Bloom has produced his first documentary, and it's backed by some iconic brands, including Belstaff, purveyors of leather jackets and old hands in the branded entertainment space.

The film, directed by French filmmakers Clement Beauvais and Arthur de Kersauson and titled The Greasy Hands Preachers, follows a group of motorcycle riders across the globe and "explores the deep satisfaction of manual work through the passion of motorcycle enthusiasts."

In addition to Belstaff, it's also backed by BMW, Motul and Kickstarter supporters, and premiered at the San Sebastian film festival in September.

Now it's getting ready for its video on demand release on Mar. 29 (available on Vimeo for $6.99 to rent or $12.99 to download) and cinema release.Continue reading...

celebrity brandmatch

How David Beckham Plans to Become an Even Bigger Star in China

Posted by Mark J. Miller on March 27, 2015 01:01 PM

David Beckham Marina Bay Sands commercial

David Beckham’s soccer skills have taken him all over the globe and made him fabulously wealthy (and famous) in the process—but he's not resting on those laurels. While retired from the beautiful game, the 39-year-old is more active than ever, including working with the likes of adidas, H&M and Diageo.

His next focus is on building his brand in China, where he's embarking on a major push to become a bigger brand than Hello Kitty—or at least bigger than his wife Victoria's burgeoning fashion empire.

Such Beckham-branded products as sportswear, footwear, casualwear, high-tech and skincare will be headed to China this year as part of the footie star's venture with Hong Kong-based Global Brands Group, a spin-off of Li & Fung. The licensing deal, which originated with an agreement last year, aims to create a multi-billion dollar business in China in the next five years.Continue reading...

brand news

Brand News: Amazon Eyes Net-a-Porter, HBO Expands Vice Deal and More

Posted by Shirley Brady on March 27, 2015 07:59 AM

TOP STORIES

Amazon is reportedly in talks to buy luxury etailer Net-a-Porter, pursues Dropbox with unlimited cloud storage.

Apple Watch's first apps arrive as looming music service rumored to cost $10/month and new iPhones may be on the way.

HBO expands programming deal with Vice to produce daily newscast.

Meerkat raises $14 million to fight Twitter's Periscope.

Pepsi overtakes Diet Coke as America's second most popular soda.Continue reading...

tech talk

Service Branding for Tomorrow: It’s All in the Cards

Posted by Justin Dean on March 26, 2015 03:01 PM

Instead of having people navigate to brand destinations—say, a store, a website, a Facebook page, or even an app—brands have instead started navigating themselves to people in new ways.

As new mobile devices begin to remodel behavior like memory foam mattresses, brands are becoming ecosystems of objects, aggregated in various ways, and delivered on a range of devices.

As Paul Adams from Intercom has written, service brands today must design systems, not destinations.Continue reading...

brand survivors

On the Rebound: Hostess Shoots Hoops with 'Penguins' as S&P Rating Improves

Posted by Mark J. Miller on March 26, 2015 02:45 PM

Just two years after it went through its painful breakup and reorganization, Hostess Brands has received some welcome news: Standard & Poor’s has upgraded it from “B-” rating to a “B.”

While a “B” rating is still considered “speculative grade,” S&P reports, “Operating performance during fiscal 2014 has exceeded our expectations.”

There is, however, still plenty of room for improvement for the Kansas City, Missouri-based company.Continue reading...

tech in the spotlight

Battle of the Brands: Twitter's Periscope Woos Live-Streaming From Meerkat

Posted by Sheila Shayon on March 26, 2015 01:09 PM

Meerkat, the darling of this year's South by Southwest, is facing off against Periscope, Twitter’s latest $100 million acquisition in the live-streaming video race.

Periscope enables users to broadcast video streams and respond in real time—it lets your Periscope followers know you’re live with a whistle notification.

Meerkat, meanwhile, today confirmed it has raised $14 milllion to expand its service beyond Twitter and take on Periscope. So which nascent brand is poised for success?Continue reading...

sporting brands

adidas Adds Customization and Quicker Turnaround to Boost Sales

Posted by Mark J. Miller on March 26, 2015 12:02 PM

adidas is offering expanded color and customization options as well as quicker production times—all in the hopes of bringing in more revenue. The move includes the new Pharrell Williams' Supercolor collection as well as increased customization options.

adidas’ NEO teen fashion brand gets a new product through its production cycle in 45 days, compared with the 12 to 18 months it normally takes, Reuters reports. So adidas is adopting the production innovations from NEO’s supply chain and moving them into all of its other products. The initial marketing push will be to Los Angeles, New York, London, Paris, Shanghai and Tokyo.Continue reading...

social marketing

Century 21 NCAA Twitter Campaign With Detlef Schrempf Almost Makes the Shot

Posted by Shirley Brady on March 26, 2015 11:55 AM

Century 21 Detlef

Century 21's new US social media campaign features retired basketball legend Detlef Schrempf, in a tie-in that's supporting his foundation.

The 1984 "Sweet 16" champ reads NCAA tournament-themed tweets and adds another word of his choosing, in response to Twitter users who've been encouraged in recent days to participate via the hashtag #DetlefSayMyTweet — but only if they don't use brand names and don't mind not being identified.Continue reading...

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