celebrity brandmatch

Will Rebranding Fruits and Vegetables to FNV Make Kids Go For Beets Over Beats?

Posted by Dale Buss on February 26, 2015 03:32 PM

Breaking news from the Partnership for a Healthier America (PHA) Summit in Washington, D.C. today: Parents, stop begging your kids to eat their fruits and vegetables. They're now called FNV (yo).

In a cringeworthy attempt to make produce hipper, the public/private PHA, a spinoff of First Lady Michelle Obama's Let's Move campaign, is hoping that FNV, a Salt-N-Pepa-like acronym for Fruits 'n' Veggies, will make America's emoji-spinning, text-savvy youth mind their peas and carrots (and eat them, too).

Like generations of parents before them, they've got their work—getting kids to choose beets over Beats—cut out for them.Continue reading...

brand accolades

KFC Turns 50 in the UK with Edible Cup and Some Sweet, Sweet Treats

Posted by Mark J. Miller on February 26, 2015 02:42 PM

In February 1965, American planes were dropping bombs on North Vietnam, Malcolm X was murdered, Queen Elizabeth II visited Africa and the Beatles recorded “Ticket to Ride.”

Colonel Harlan Sanders was still sporting a goatee, while the execs at what was then called Kentucky Fried Chicken set their sights on conquering a whole new market: the UK.

Now, 50 years after its first UK restaurant opened, KFC is celebrating with a product many hope will come to the US: an edible coffee cup made of a biscuit wrapped in white chocolate.Continue reading...

mobile brands

Samsung Elevates Art of the Tease Ahead of Galaxy S6 Reveal

Posted by Mark J. Miller on February 26, 2015 01:27 PM

Samsung is teasing—and re-teasing—Sunday's #Unpacked launch of the Galaxy S6 smartphone in advance of the Mobile World Congress, which kicks off in Barcelona two days later.

The brand has been making fun of all the rumors arising from the "Six Appeal" online teasers by AT&T, T-Mobile and Sprint, slyly posting a follow-up teaser with a winking "all-glass Galaxy" on its Norwegian website.

Displaying “Is This the Next?” at the top of the page, it then highlights such outlandish predictions as an all-glass phone and three-sided display. The site also counts down the time to Sunday’s launch event.Continue reading...

brand news

Brand News: Nickelodeon, RadioShack, Samsung and More

Posted by Dale Buss on February 26, 2015 09:18 AM


RadioShack gets approval to auction off about 2,000 stores, while GameStop eyes some of them.

Nickelodeon introduces Noggin mobile video service for kids.

Samsung freezes salaries for 2015 as Galaxy S6 teased online.

YouTube still doesn't make a profit for Google, despite $4 billion in revenue.

FCC to vote Thursday on net neutrality.Continue reading...


Auto Rankings: Buick Rises in Consumer Reports, J.D. Power Annual Surveys

Posted by Dale Buss on February 25, 2015 05:15 PM

Buick Regal

It’s a very good day for Buick. Two of America's most-respected arbiters of automotive quality and reliability—Consumer Reports and J.D. Power—both agreed that the GM-owned near-luxury brand continues to gain significant ground in the US market.

Other brands and companies that scored particularly well across the two reports that were released this week were Lexus, Toyota, Tesla, Subaru and Chevrolet.

Most Chrysler brands, however, were notably positioned on the below-average end of the 2015 J.D. Power Vehicle Dependability study. Continue reading...

sports in the spotlight

Cleveland Browns Dogged, Pounded by Online Wags for New Logo

Posted by Mark J. Miller on February 25, 2015 04:04 PM

Cleveland Browns 2015 new logo

The Cleveland Browns made a big deal out of introducing a new look to the team’s primary and secondary logos this week—a brand refresh the NFL team spent two years on.

Fans, sports pundits and online wags have had a field day with it, because the changes are barely perceptible compared with the previous visual identity.Continue reading...


Walmart Guides Shoppers to Unilever, P&G, HP and Other Green Brands

Posted by Sheila Shayon on February 25, 2015 03:26 PM

As Walmart's director of product sustainability, Robert Kaplan, calls it, the world's biggest retailer is inviting its suppliers to join its “race to the top”—and it's incentivizing their efforts with a premium e-commerce promotion and "green badge" to promote them to shoppers.

At a company-wide global Sustainability Milestone meeting on Tuesday, the mega-store operator not only shared the progress toward its eco-goals, but revealed that it's shining the spotlight on sustainable brands, too.

It's now rewarding companies (including P&G, HP and Unilever) that meet supply chain goals by featuring them in a Sustainability Leaders microsite within Walmart.com.

The online green shop features 12,000 products in 80 different product categories, as AP notes. Consumers can shop by corporate brand, clicking on "Unilever," for example, to access products from Dove, TREsemme, Country Crock and other brands. Continue reading...


Brandspeak: Why Product Launches Will Save Brand-Building

Posted by brandchannel on February 25, 2015 02:04 PM

The following guest post is by brandchannel reader Mike Covert:

We all know that brands carry value. Name recognition and reputation can help protect pricing, anticipate sales, allow for more adventurous product lines and provide a credible default brand for consumers who value market longevity. But just as business models should be flexible enough to respond to changing consumer dynamics and market pressures, marketing strategies must similarly evolve their brand-building tactics.

Brand equity is eroding
Brands are no longer the signifiers of quality they once were, and brand equity is eroding. With more choices flooding the market, there’s growing acceptance that a good product experience can come from anywhere.

According to a study by Mintel, there are 20,000 new products introduced worldwide every single month. In the US, only 15 percent of those will be around in two years. Consumers won’t hesitate to leave a familiar brand in order to find greater value, because they fully expect something better is right around the corner. Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia