Cloud's Illusions, Brand Recall? HP Eyes Cloud Innovation

You can watch the video above to get HP's take on cloud computing; or you can watch an older (mildly NSFW) video which features cloud audio. Either way, get your head in the cloud, because "cloud branding" is the latest hot area for brand marketers to play with.

Simply put, it's a cloud-leveraging bid by tech companies to create and own the consumer computing experience, thereby building loyalty by being woven through all aspects of the consumer's digital life. It's also why HP is now marketing "ecosystems" instead of simply selling PCs, printers and other gear.Continue reading...