Posted by Sheila Shayon on July 4, 2011 04:00 PM
3GTV Networks has launched in nine Washington, D.C. area Bloom supermarkets, with mini-TV screens the size of a handheld gaming device, on store shelves to present mini-product commercials, as seen in the above video.
While in-store electronic message systems are not new, the value-add promise of 3GTV is the capability to measure the two-way interaction between the shopper and the screen, allowing smarter in-store media buys as the system not only promotes products, but tracks shopper’s in-store movements.Continue reading...
Posted by Shirley Brady on June 21, 2010 04:00 PM
We love to get your feedback and thoughts, and will be adding more community features to elevate the exchange of ideas between our readers. Check out a cross-section of recent thought-provoking comments after the jump — of course, add your own! If you have ideas on nurturing conversations on brandchannel, please share them via our reader survey. We're also looking for members of the brandchannel community to help shape what we do on an ongoing basis via a readers advisory panel, which you can sign up for as part of the survey. Thanks!
Brandchannel debate: Is BP doing enough to clean up and contain the oil spill?
"No! First of all, they should have had a 'worst case scenario' plan in advance that they would simply execute. Clearly they were nowhere near that. Second, they didn't even have a start on how to contain the oil so spent precious early days scratching their heads. Third, no one has forced them to meet higher expectations - and clearly they aren't on their own." — Lisa HaysContinue reading...
video killed the _____ star
Posted by Sheila Shayon on June 17, 2010 03:00 PM
3GTv, a new retailer-based advertising platform, is placing TV screens in U.S. supermarkets this summer in a move to give advertisers new shelf space and an opportunity to sell their wares at point-of-sale, the impulse buy ‘moment of truth.’
Automated Media Services will test the 3GTv concept in Washington, D.C.- area Bloom grocery stores this summer. Execs at AMS, whose backgrounds combine television, advertising and marketing, have raised $10 million to develop and launch the service.
"3GTv Networks creates the ultimate win/win scenario for retailers, marketers, agencies and shoppers," said Steve Grubbs, former CEO of Omnicom Media Group Entertainment & Sports, who recently joined AMS as an advisor.Continue reading...
Posted by Shirley Brady on June 16, 2010 08:00 AM
President Obama's first White House speech last night, which addressed the Gulf of Mexico disaster, lambasted BP's "recklessness" and promised the company's reparations fund and swift action, while also focusing on U.S. energy policy.
In response to Obama's speech, a BP spokesperson told CNN that the company shared his goals of "shutting off the well as quickly as possible, cleaning up the oil and mitigating the impact on the people and environment of the Gulf Coast," and viewed today's Washington hearing with BP executives "for a constructive discussion about how best to achieve these mutual goals."
BP, also under fire for staff "reporter" while blocking media, now faces more than 225 lawsuits in 11 states. TED's upcoming Washington event will tackle the oil spill later this month. More brands in the news after the jump.Continue reading...