campaigns

Chevrolet Wishes America a Happy 4G of July and Summer of Road Trips

Posted by Shirley Brady on July 4, 2014 12:24 PM

The campaign: Chevrolet is saying "Happy 4G of July" with a series of spots promoting its new line-up of 4G LTE and Wi-Fi enabled vehicles. According to GM's press release, the Chevrolet brand is rolling out the largest deployment of vehicles with built-in 4G LTE Wi-Fi in the US this summer, kicking off this Fourth of July weekend. The Connected by OnStar 4G platform, which includes a vehicle health monitor app, debuted at CES in January and will eventually bring LTE connectivity powered by AT&T to all Chevy vehicles.

The pitch: How wireless technology enhances car road trips (in Chevrolet vehicles, in this case, although GM is promoting Wi-Fi across its auto brands) with sharing, knowledge on the go, connectivity and good times: "Bring your friends along for the ride. Chevrolet, the first and only car company to bring 4G LTE Wi-Fi to cars, trucks and crossovers." The hashtag, #TheNewIndependence, extends on the automaker's broader "The New" campaign.

The launch: Timed to Fourth of July festivities across America, where Chevy is sponsoring free wireless web access at Philadelphia's fireworks event, the spots will also run on TV, in cinemas and in GoGo Wi-Fi enabled flights. In addition to spots targeting Hispanic and African American consumers, Chevrolet also will leverage the Guinness International Champions Cup match between Manchester United and Real Madrid on August 2 at Michigan Stadium.

Watch the spots below.Continue reading...

china

The Week in China: iPhone Limbo, Fan BingWOW, Made in USA..err..China and more

Posted by Abe Sauer on December 20, 2013 02:51 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: more Apple and China Mobile… hooking up with Fan Bingbing… Rodman gets rich off North Korea... snoozing in IKEA… Foxconn in America… Germans say nein to Chinese brands… Qeelin… China's dads get a show… smog rules… Huawei goes empty nest… Mercedes wins… Victorinox… big pharma… nobody likes the price... and more.Continue reading...

china

Apple Climbs on News of China Mobile Deal, but China Mobile Already Has Millions of iPhone Users

Posted by Abe Sauer on December 5, 2013 01:49 PM

Apple finally has the China Mobile deal it's been waiting for. Or at least, Apple shareholders finally have an announcement of the China Mobile deal they've been waiting for. (AAPL was up slightly, continuing a six-month steady climb.) With almost no further details, news of the deal does little but fuel speculation.

Oh, but what glorious speculation. New Yorker China correspondent, Evan Osnos, once described reports from China as "seeking refuge, of a kind, in statistics." Could the deal result in 17 million new iPhone users? What about 70 million? Why not a bazillion? And why isn't anyone pointing out that millions of Chinese iPhone users are already on China Mobile?

Since the iPhone-China Mobile deal was just a speck of the imagination, analysts have salivated over putting together the world's most high-profile piece of technology and the world's most populated mobile subscriber base. China Mobile, with its 740 million-plus subscribers, offers an unlimited buffet—with ice cream bar—for speculation. Some predict that the China Mobile deal could add 17 million iPhone subscribers while others shoot for the moon and suggested 70 million. Old hands might recognize the latter prediction from the old 1.3 billion-customers school of China optimism.Continue reading...

digital moves

GM Thinks OnStar with 4G Will Catapult Telematics Brand Ahead of Rivals

Posted by Dale Buss on May 28, 2013 07:20 PM

General Motors believes that OnStar finally may be ready to leapfrog other automotive "telematics" players who got ahead of the brand over the last several years even though OnStar was the industry's original infotainment platform.

The key? GM's deal wtih AT&T to provide 4G LTE connectivity—the fastest type of wireless Internet connection now available—through Onstar next year, according to Automotive News. OnStar already is a profit-margin powerhouse for GM, but CEO Dan Akerson told analysts recently that the 4G deal will open up "what I think are potentially lucrative lines of business that don't exist in OnStar today. So when we look at what we can do with a 4G pipe into a car," said Akerson, whose background is in telecom, "you can change the business model almost entirely."Continue reading...

campaign tactics

AT&T Proves March Madness Not Complicated

Posted by Sheila Shayon on April 1, 2013 05:12 PM

AT&T is leveraging the popularity of its "It's not complicated" campaign by switching out children from the TV commercials that broke in November with retired basketball stars such as Larry Bird, Kareem Abdul-Jabbar, Magic Johnson and Bill Russell for March Madness.

In partnership with the NCAA and Turner Broadcasting's TBS, TNT and truTV, AT&T is showing its social media muscle, pumping out Promoted Tweets from the NCAA's @MarchMadness Twitter handle during numerous college basketball games, such as Florida Gulf Coast's two-game run to the Sweet 16 round.

"We want to provide behind-the-scenes content so people from their living rooms on their couches can be a part of the on-site game experience," said Blair Klein, social, digital and emerging communications lead at AT&T, to Adweek.

"Engaging fans around the things they are passionate about helps live our core values—connecting with customers and allowing them to engage with each other and the brand. This [Twitter-based] program reflects that, as well as the speed of conversation. It ties in with our 'fastest 4G LTE network' copy."Continue reading...

mobile brands

AT&T Mobile Users Armed for Global Travel

Posted by Mark J. Miller on December 13, 2012 04:20 PM

SIM (Subscriber Identity Module) cards started out at about the size of a credit card, but have shrunk in size along with every other piece of technology. In China, some mobile phones have two SIM cards, one for telephoning and one for transportation, so that users will soon be able to use the mobile device to pay for “small items and subway rides,” Global Times reports.

Now, if you’ve got an AT&T mobile device, it may be time to pack your bags and do that around-the-world journey you once thought you’d do back when you were 10. The brand just signed a deal with AirOn “to enhance AT&T's single worldwide SIM solution for wireless enabled global products,” according to a press release.

"With the introduction of our new single worldwide SIM solution and the ability to provision over the air, we're giving our device makers the convenience of coverage around the globe, while also enabling enhanced global services like local telecom," stated Chris Penrose, SVP, emerging devices, AT&T.Continue reading...

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digital moves

Amazon Takes Two Tablets - Kindle Fire HD and Paperwhite - to Consumers

Posted by Sheila Shayon on September 6, 2012 03:03 PM

As rumored, Amazon indeed revealed two new Kindle e-Reader models today: Kindle Fire HD and the Kindle Paperwhite — described as the most advanced e-reader ever."

"Paperwhite" refers to the ability to now read the screen as you would paper, as it's "constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design for just $119; Kindle Paperwhite Wi-Fi + 3G — never pay for or hunt for a Wi-Fi hotspot with the all-new top-of-the-line Kindle e-reader with free 3G wireless for just $179." The size and price of the classic Kindle, meanwhile, shrinks to $69.

Kindle Fire HD (above) is the pricier e-Reader family, aimed at the "high end" consumer with price points to match:Continue reading...

brand news

In the News: Apple, Saab, Oprah and more

Posted by Dale Buss on February 14, 2012 08:55 AM

In the News

Amazon expands into original programming for web and TV, while Senate bill may close Virginia's "Amazon loophole."

Angry Birds lands on Facebook.

Apple shares close above $500, breaking more records, while brand announces iPad 3 release for March 7, testing "iPad Mini" tablet with smaller screen.

Burt's Bees launches spinoff aimed at Gen Y.

Chipotle steals buzz at Grammy's with Willie Nelson/Coldplay commercial.

Ford may have last laugh over Chevrolet with Super Bowl truck ad.

Google sees Motorola Mobility acquisition approved by EU and US.Continue reading...

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