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brand news

Brands to Watch: YouTube, 4Chan and Microsoft

Posted by Jennifer Bassett on May 9, 2011 06:00 PM

Brands to Watch

YouTube expands movie rental service with 3,000 NBC Universal, Sony Pictures, and Warner Brothers titles.

Tumblr gets more social with share button. Meanwhile, Tumblr says today's rumored 4Chan attack was really hardware failure.

Maker’s Mark launches first TV ad campaign.

Microsoft opens a PC store in user’s home.

All Prius models will be plug-in starting 2014.

Bristol Palin lands own reality show.

IHOP launches frozen foods to be sold at Wal-Mart.Continue reading...

brand extensions

4chan Founder Stretches Canvas

Posted by Shirley Brady on March 14, 2011 10:00 AM

You may not be familiar with 4chan, one of the largest online communities — one that's rife with porn and other NSFW content.

But you may recall how its founder, the 23-year-old Christopher Poole who's better known online as "Moot," managed to get 16.8 million votes on Time's 2009 Person of the Year online poll to land its "most influential person" title. (He was profiled by Time a year earlier, at the ripe old age of 20). 

Poole is now looking to go legit, or at least make some money, by launching another web venture that he officially unveiled yesterday at South by Southwest in Austin.Continue reading...

social media

Old Spice Man Signs Off - Here's How He Did It

Posted by Shirley Brady on July 15, 2010 12:00 PM

And so we bid a fond farewell to Old Spice Man, aka actor Isaiah Mustafa, who swan dives off in the video above after a suave success this week. His now-concluded personalized video responses to social networkers on Twitter, Facebook, Reddit, Digg and even 4chan blew up the social web.

Not only did Mustafa, in character, deliver a marriage proposal and respond to celebs such as Alyssa Milano , Twitter co-founder Biz Stone and sister brand Gillette — the P&G-backed campaign redefined "viral" with its barrage of tongue-in-cheek responses and set a new bar for branded social marketing.

W+K creative director Iain Tait discusses the "great trust" and "bravery" that P&G exhibited in allowing his team to respond in real-time on the social web, "with little to no supervision," after the jump.Continue reading...

video killed the _____ star

Shakira Addresses World Cup Role

Posted by Shirley Brady on July 5, 2010 12:30 PM

In an exclusive interview answering YouTube fans' questions, Shakira talks about her song being chosen as the official World Cup song instead of a tune by an African artist.

YouTube also fixed a flaw that let hackers create pop-up messages (including the false report that Canadian singer Justin Bieber had died) on videos to redirect them to adult sites.

Bieber's Twitter and website poll on which country he should tour next was also sabotaged by Web pranksters 4Chan to skew votes to send him to North Korea. Yesterday also saw Wikipedia and iTunes attacked by hackers, who appeared to choose the Fourth of July holiday in the U.S. to wreak havoc online.

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