Posted by Dale Buss on August 18, 2014 05:22 PM
Intel has been moving outside its core brand as the "Intel on the Inside" regime from the glory days of the PC has been dumped like a three-year-old laptop.
In just the last few days, the iconic microchip maker has announced partnerships to launch new health and lifestyle products with Michael J. Fox and 50 Cent. They're the biggest evidence yet of the strategy of CEO Brian Krzanich to make Intel a leader in the aborning "internet of things," especially wearables, and to continue to veer away from Intel's traditional dependence on chips for conventional computers.
Both moves put Intel into the mix with other tech brands that have been invading the lifestyle and health care spaces, especially Apple, which recently acquired the Beats By Dre brand and has indicated a greater interest in health-monitoring devices with its new HealthKit and rumored iWatch.Continue reading...
Posted by Dale Buss on August 15, 2014 09:34 AM
Coca-Cola buys 17 percent of Monster Beverage for $2.2 billion.
Samsung buys Internet of Things startup SmartThings.
SeaWorld bows to pressure, agrees to upgrade killer-whale habitats.
Walmart sales and traffic woes continue as CEO vows to fix problems.
Apple places pricey bet on sapphire screens and stores user data in China while CEO Tim Cook participates in ALS Ice Bucket Challenge.Continue reading...
Posted by Dale Buss on August 11, 2014 09:16 AM
Amazon halts some movie preorders in dispute with Disney.
GlaxoSmithKline nears clinical trial of ebola vaccine.
McDonald's reported worst monthly sales results in more than a decade as China meat scare whacks results.
Microsoft reignites Mac vs. PC debate in new Surface Pro 3 ad campaign.
NASCAR and sponsors grapple with Tony Stewart weekend tragedy.
MORE BRAND NEWS
adidas faces uphill battle for cool with Nike, which sees Rory McIlroy build acclaim (and justify brand's $200 million bet) with thrilling PGA Open win.
Alibaba cleans up "gray market" for brand-owners including Kering.
Annie's is energized by frozen-food launches.
Apple's Apple University design academy revealed in rare profile.
Aunt Jemima heirs file $2 billion suit against PepsiCo and Quaker Oats.
Bear Grylls backs down in trademark tussle with knife-maker.Continue reading...
Posted by Abe Sauer on March 5, 2013 12:41 PM
"Nice Fake Hack @MTV." That tweet was the critical response of adult film brand Brazzers to MTV's (truly dumb) BET-MTV fake hack stunt. And Brazzers should know. It was that same day that the porno outlet revealed that one of its star actors was not, in fact, as dead as everyone had thought.
As if Brazzers needed any help with its creative and aggressive marketing. The online brand is quickly becoming the most known—and most mainstream—brand name for naked, including product placement in some of music's most popular music videos.
On Feb. 18, a screenshot of a Brazzers tweet announcing "Today we say goodbye to our dear friend Johnny Sins. died in a car crash accident. always in our heart" spilled onto the internet. Even though the tweet looked a little sketchy, sites, especially Spanish language ones like the Facebook page Fap Fap Fap Fap posted it. From there and a few other places, is was forwarded and liked hundreds and hundreds of times. Continue reading...
brand and bottle
Posted by Mark J. Miller on February 18, 2013 07:02 PM
If there are two things that Angelina Jolie and Brad Pitt need it’s more money and more publicity. So the pair will release their first wine from their organic 1,000-acre French estate, Chateau Miraval, next month with their names on the bottle, Bloomberg News reports.
The rosé, formerly known as “Pink Floyd,” will be labeled as Miraval and feature Pitt and Jolie’s names on the back of the bottle along with Perrin, the family that Brangelina has partnered with to help create and distribute the wine. The trio will also distribute a white later this year and reds in 2014. “We are intimately involved and quite enthused over the wine project with our friends the Perrin family,” Pitt said via his publicist.
One thing that brought Perrin and Pitt-Jolie together was the fact that both vineyards grow their vines organically, something the Perrin family has been doing since 1950. Now the Hollywood escapees are joining a long line of celebs who have extended their personal brands to alcohol brands.Continue reading...
Posted by Dale Buss on February 2, 2012 12:56 PM
Just when it seemed that almost every Super Bowl ad already had been revealed or teased, brand marketers' buzz machines continue revving up. GM is promoting their Super Bowl XLVI spots on Chevy's YouTube channel — including talking insects on a Chevy Sonic and Volt-enchanted aliens, which you can watch below — with YouTube-only clips with Rainn Wilson encouraging fans to share, engage and vote for their favorite spots.Continue reading...
Posted by Shirley Brady on January 3, 2012 05:41 PM
US auto sales for 2011 face boost by year-end holiday advertising, as global auto sales rise on Chinese demand.
Apple TV rumors generate biggest buzz heading into CES.
Bakon Vodka goes mobile.
Ben & Jerry's slated as first Facebook sponsored stories ad in users' newsfeed.
Benetton takes edgy Unhate campaign to Tripoli.
Bentley sells more cars in China than UK.
Better Business Bureau tops its own scams of the year list.
BlackBerry-maker RIM reportedly identifies replacement for co-chairmen as analysts fear the worst.Continue reading...
Posted by Mark J. Miller on June 14, 2011 10:00 AM
Angelina Jolie was paid as much as $10 million as the new face of Louis Vuitton, above. LeBron James signed a $90 million deal with Nike when he was still in high school. Rapper 50 Cent negotiated a executive office with Vitamin Water and raked in tens of millions of dollars upon endorsing it. Catherine Zeta-Jones got paid $20 million to endorse T-Mobile (and that was before her contract extension and raise).
Everywhere you turn people who play doctors on TV and every other celebrity you can name are telling us what to buy and where to buy it.
However, a new study from Adweek/Harris Interactive shows that consumers don’t give a rip if a celebrity is telling them to buy a product or not.Continue reading...