Best Global Green Brands 2014

Brazzers Turns Twitter Stunt, T-Shirts into Marketing Gold

Posted by Abe Sauer on March 5, 2013 12:41 PM

"Nice Fake Hack @MTV." That tweet was the critical response of adult film brand Brazzers to MTV's (truly dumb) BET-MTV fake hack stunt. And Brazzers should know. It was that same day that the porno outlet revealed that one of its star actors was not, in fact, as dead as everyone had thought.

As if Brazzers needed any help with its creative and aggressive marketing. The online brand is quickly becoming the most known—and most mainstream—brand name for naked, including product placement in some of music's most popular music videos.

On Feb. 18, a screenshot of a Brazzers tweet announcing "Today we say goodbye to our dear friend Johnny Sins. died in a car crash accident. always in our heart" spilled onto the internet. Even though the tweet looked a little sketchy, sites, especially Spanish language ones like the Facebook page Fap Fap Fap Fap posted it. From there and a few other places, is was forwarded and liked hundreds and hundreds of times. Continue reading...

brand and bottle

Brangelina Joins Fergie, Drew And Other Stars Launching Celeb Booze Brands

Posted by Mark J. Miller on February 18, 2013 07:02 PM

If there are two things that Angelina Jolie and Brad Pitt need it’s more money and more publicity. So the pair will release their first wine from their organic 1,000-acre French estate, Chateau Miraval, next month with their names on the bottle, Bloomberg News reports.

The rosé, formerly known as “Pink Floyd,” will be labeled as Miraval and feature Pitt and Jolie’s names on the back of the bottle along with Perrin, the family that Brangelina has partnered with to help create and distribute the wine. The trio will also distribute a white later this year and reds in 2014. “We are intimately involved and quite enthused over the wine project with our friends the Perrin family,” Pitt said via his publicist.

One thing that brought Perrin and Pitt-Jolie together was the fact that both vineyards grow their vines organically, something the Perrin family has been doing since 1950. Now the Hollywood escapees are joining a long line of celebs who have extended their personal brands to alcohol brands.Continue reading...

ad watch

Super Bowl Ad Tracker: Rainn Wilson for Chevy, 50 Cent for Suzuki, a Kia Fantasy and more

Posted by Dale Buss on February 2, 2012 12:56 PM

Just when it seemed that almost every Super Bowl ad already had been revealed or teased, brand marketers' buzz machines continue revving up. GM is promoting their Super Bowl XLVI spots on Chevy's YouTube channel — including talking insects on a Chevy Sonic and Volt-enchanted aliens, which you can watch below — with YouTube-only clips with Rainn Wilson encouraging fans to share, engage and vote for their favorite spots.Continue reading...

brand news

In the News: RIM, Groupon, Beckham & more

Posted by Shirley Brady on January 3, 2012 05:41 PM

Brands to Watch

US auto sales for 2011 face boost by year-end holiday advertising, as global auto sales rise on Chinese demand.

Apple TV rumors generate biggest buzz heading into CES.

Bakon Vodka goes mobile.

Ben & Jerry's slated as first Facebook sponsored stories ad in users' newsfeed.

Benetton takes edgy Unhate campaign to Tripoli.

Bentley sells more cars in China than UK.

Better Business Bureau tops its own scams of the year list.

BlackBerry-maker RIM reportedly identifies replacement for co-chairmen as analysts fear the worst.Continue reading...

celebrity brandmatch

Sorry, Angelina: Consumers Aren't Swayed by Celebrity Endorsements

Posted by Mark J. Miller on June 14, 2011 10:00 AM

Angelina Jolie was paid as much as $10 million as the new face of Louis Vuitton, above. LeBron James signed a $90 million deal with Nike when he was still in high school. Rapper 50 Cent negotiated a executive office with Vitamin Water and raked in tens of millions of dollars upon endorsing it. Catherine Zeta-Jones got paid $20 million to endorse T-Mobile (and that was before her contract extension and raise).

Everywhere you turn people who play doctors on TV and every other celebrity you can name are telling us what to buy and where to buy it.

However, a new study from Adweek/Harris Interactive shows that consumers don’t give a rip if a celebrity is telling them to buy a product or not.Continue reading...

CES 2011: Tech Brands and Trends to Watch

Posted by Sheila Shayon on January 10, 2011 05:30 PM

"Smart technology — really?" Jane Lynch, LG spokeswoman, quipped in a video that the brand brought to last week's Consumer Electronics Show tech confab in Las Vegas. "Just exactly what do you mean by smart technology? Smart like Einstein? Smart like LG products can read my mind? Are you telling me my refrigerator will know things, like what I'm craving right now?"

Yes, Sue — brands and tech just got a whole lot smarter and connected, as was amply in evidence on the show floor at CES 2011.Continue reading...

close of business

Around The Web: Inflation Hits 50 Cent

Posted by Stephanie Startz on September 11, 2009 07:58 PM

MTV sells branding rights to award categories in the Video Music Awards. Pepsi purchases rights to the "Best Performance in a Pepsi Rock Band Video Award" awarded to the winner of the "Rock Band" video game contest. [AdAge]
50 Cent to change his name? Rumors on the heels of new book, album and body spray. [Rap Basement]
Rebrand fail? Comparisons are being drawn between the new iVillage logo and Chick-fil-A. [Business Insider

The new Foursquare iPhone App comes a week after their $1.35 million seed round. New features increase usability and social layer. [TechCrunch
Courtney Love expresses her displeasure at Activision's use of Kurt Cobains image in "Guitar Hero 5." [Portfolio]

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