that's entertainment
Posted by Mark J. Miller on January 20, 2012 11:01 AM
The annual indie-film extravaganza known as the Sundance Film Festival got underway Thursday night in Park City, Utah, and the New York Times noticed something there that had been missing at recent fests: many corporate sponsors.
Eight brands are officially sponsoring this year's festival, which launched as an offshoot of Robert Redford's Sundance Institute in 1978: Adobe, GE, Sprint, Yahoo!, Bertolli, Grey Goose, Time Warner, and Hilton. Last year, the festival had two — Honda and Trident — and neither of them are back.Continue reading...
More about: Co-Branding, Sponsorships, Film, Sundance, Acura, Adobe, AMC, Bertolli, Bing, Cablevision, Chase, Ford, GE, Grey Goose, Hilton, Honda, HP, Instagram, Kenneth Cole, Microsoft, Patron, Solstice, Sprint, T-Mobile, Tic Tac, Time Warner, Trident, Ultimat, W, Yahoo!, 7 for All Mankind, Branded Entertainment
brand news
Posted by Dale Buss on December 23, 2010 09:00 AM
Abbott recalls millions of diabetes testing strips.
Allied Irish Banks is recapitalized by Irish government.
Apple sees acceleration in sales of its set-top TV boxes.
Beiersdorf rationalizes brand and product portfolio.
Chrysler Financial sale may stoke U.S. auto-industry recovery.
Democrats (via Nancy Pelosi) tap director Steven Spielberg to rebrand party.Continue reading...
More about: Brand News, Abbott, Allied Irish Banks, Apple, Beiersdorf, Democrats, Facebook, FDA, Google, Hilton, Hyundai, Jamie Oliver, John Varvatos, Johnston & Murphy, Kia, Kleenex, Lexus, Marvel, Microsoft, Nancy Pelosi, Nike, NORAD, Peugeot Citroen, Rock & Republic, Samsung, Spider-Man, Steven Spielberg, TED, Tesco, Tron: Legacy, Twitter, Volkswagen, YouTube, 7 for All Mankind, Holiday, Fashion, Mobile, Pharma
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