Abercrombie & Fitch Looking For Even More Loyalty

Whereever you look in America, you're likely to see teenagers walking around with some form of Abercrombie & Fitch clothing on them. It’s easy to tell because the company sticks its name all over pretty much every stitch of clothing that it sells.

If all those walking billboards don’t show that there is already enough loyalty to the A&F brand out there, the company would like to keep a little closer track of just who is in the club and who isn’t. Its U.S. stores will now have a loyalty program, Columbus Biz Insider reports. A&F-owned Hollister already has its own loyalty program that goes by the only-attractive-to-teenagers name of Club Cali. Continue reading...