Posted by Mark J. Miller on July 11, 2014 05:38 PM
Read All About It: Advertised Alcohol Brands are Favorites Among Underage Drinkers
When it comes to consuming alcohol, underage drinkers don’t have a lot of imagination. According to a new report in the Journal of Studies on Alcohol and Drugs, young consumers tend to drink the alcohol that is seen most in advertisements.
The 25 brands most popular with those under 21, such as Bud Light, Smirnoff and Jack Daniel’s, also happen to be more likely to advertise in magazines that are read by that age group.
“We've got at least 14 long-term studies that have looked at young people's exposure to alcohol advertising and found that the more exposed they are the more likely that they are to start drinking or if already drinking, to drink more,” David Jernigan, the study's senior author, told Reuters Health.
The link exists despite advertising regulations that barr alcohol brands from advertising in print media whose underage readership accounts for more than 30 percent of readers.Continue reading...
Posted by Shirley Brady on July 3, 2014 09:39 AM
USA soccer loss to Belgium (see McDonald's Fry Futbol highlights above) nets second-highest World Cup audience
Adidas and Walmart shoe designer settle trademark dispute.
Apple sued for trademark infringement in China.
Big 12 conference unveils new logo.
BP loses bid to trademark the color green.
MORE BRAND NEWS
American Apparel ousted CEO strikes investment deal.
Campbell Soup Company focuses on creating "food memories."
Dell opens center for selfie improvement.
Fab launches Hem sub-brand for customizable home furnishings.
Globe & Mail journalists strike over advertorial push.Continue reading...
Posted by Mark J. Miller on February 21, 2014 07:52 PM
Bud Unveils Rise as One World Cup Campaign
World Cup soccer can be pretty divisive. In fact, professional soccer fans are some of the most rowdy in the sports world, with some groups of fans even being banned from attending World Cup games.
But Budweiser, the official beer sponsor of the Cup in Brazil this summer, wants to instead focus on how soccer brings people together through its Rise As One campaign, which will run from March through July. The unique campaign will attract even more attention because it is in black and white.
"Budweiser has purposely taken the color out of it to just focus on the people and their emotion,” said Jennifer Anton, Budweiser UK marketing manager. "In a sea of color, you will see a black and white campaign which is very unusual. Budweiser will stand out with this."
Along with the campaign, Budweiser will launch a Budlocator app that allows consumers to locate the nearest bars or eateries that serve Bud’s products. A limited-edition gold aluminum bottle featuring the World Cup trophy has also been released to celebrate the upcoming tournament.Continue reading...
Posted by Mark J. Miller on January 10, 2014 08:20 PM
Absolut Drops the Vodka
General alcohol categories are no longer a good look for Pernod Ricard's Absolut. The vodka brand is in fact dropping the word 'vodka' from all of its marketing, though it will still use the label on its bottles.
According to Marketing Week, the "refreshed identity" will be rolled out in the coming months in hopes to “simplify, unify and amplify the brand’s messaging platforms," in a way that makes only knowing the "Absolut" name necessary for distinction among other alcohol brands.
Sure thing, Pernod.Continue reading...
Posted by Mark J. Miller on October 18, 2013 06:37 PM
Heineken Teams Up with Marc Newson
Home brewers are no longer a tiny niche market of experimental adventurers. The group keeps growing, particularly as the craft-beer movement continues to put its dent into the bottom lines of major beer purveyors.
And Heineken is getting in on the action. It has teamed up with design god Marc Newson and Krups to create what a company release calls “a sleek, stylish draught beer lifestyle appliance” called The Sub. The machine comes with a 2-liter keg that allows consumers to craft “perfect quality, super chilled beers” such as Heineken, Affligem, Desperados, and Birra Moretti Baffo d'Oro in their own homes. Seasonal beers will also be available.
The Sub will first be found in France and Italy in 2014 and be rolled out to other markets throughout the year. Newson-designed extras such as a full serving case, glassware, mats, and a skimmer are optional accessories. Heineken is calling it “the future of beer,” but consumers might just call it “convenient.”Continue reading...
Posted by Mark J. Miller on September 16, 2013 07:22 PM
For decades, Absolut’s ad campaigns have been all about transformations, turning the iconic bottle into an Adirondack chair, a tiara, and a funky Southwestern piece of art, among a slew of other things. But the brand’s newest ad campaign isn’t about how its bottle can be transformed, but how art can help Millennials transform not just themselves but also the world around them.
Young adults can "break free from the idea that anything is predetermined and take control of their future," said Absolut VP of Global Marketing Jonas Tahlin, according to MediaPost. "Absolut has always tapped into the transformative power of art, but...[with the new campaign], we’ll take a more active part in stimulating transformation and pushing the cultural scene forward.”Continue reading...
Posted by Dale Buss on September 16, 2013 09:36 AM
Danone accused of bribing hospitals to use its powdered milk in China.
Gap returns to TV advertising after four years.
Whole Foods Market plans to open store in low-income Chicago neighborhood.
Absolut launches global "Transform Today" campaign.
Boeing closes in on South Korean fighter-jet deal but Dreamliner runs into more turbulence.
Chili’s plans to install tabletop computer screens.
China Telecom cuts iPhone subsidies.
Chrysler reluctantly moves toward IPO soon.
Citi hypes double points in New York.Continue reading...
Posted by Mark J. Miller on August 23, 2013 06:03 PM
Diageo Wins Packaging Battle for Parrot Bay
The American Beverage Corporation (ABC) and Pouch Pac Innovations have been trying to stop Diageo from distributing its frozen Parrot Bay ready-to-drink cocktail line, but the court system has declared Parrot Bay the winner. The brand could face a jury trial next year, though, related to its packaging, according to Beverage Daily.
ABC felt that Parrot Bay too closely parroted its own Daily Cocktails. “With the introduction of these frozen cocktail pouches, Daily's essentially created and built an extremely successful frozen cocktail market,” ABC said earlier this year. That concern apparently didn’t bother the courts.
ABC is now in the process of deciding if it wants to get dragged through a jury trial.Continue reading...