Lifetime Expands Refreshed Brand Via Lifetime Moms Blogger Network

As TV gets more social, TV networks been wooing bloggers as social media influencers for the past few years. As a network primarily targeting women, the newly rebranded Lifetime owns and operates its own blog network, called Lifetime Moms, in the blog network, Lifetime Moms, and now counts more than one hundred contributors and over four million plus unique visitors monthly.

Lifetime's blog network not only connects viewers and women with each other, it also brings advertisers (billed as partners) into the mix for parent company A&E Television Networks, creating a digital opportunity for cross-network and -platform partnerships.Continue reading...