Posted by Mark J. Miller on April 8, 2013 05:12 PM
Professional sports teams have such cachet with a certain block of the public that pretty much anything they do can find sponsorship. Aon and Manchester United just signed a sponsorship deal that has the British multinational risk-management, insurance and consulting company putting its name on the team’s training facilities for the next eight years.
Along with that, Aon’s name will also grace the training shirts of the ManU players and be attached to any of the team’s pre-season tours during the next eight seasons, such as “Tour 2013 presented by Aon in Asia Pacific.” If that weren’t enough, Manchester United’s business network will also use Aon for its “talent development, health, risk management, retirement and data & analytics.”Continue reading...
Posted by Dale Buss on January 21, 2013 09:02 AM
Atari files for bankruptcy protection in the U.S.
RIM could license BlackBerry 10 software.
Sony plans to introduce tablet challenging Apple and Samsung.
AIG learns from "Thank You, America" misfire.
Alfa Romeo plans brand return to U.S. late this year.
Boeing sees safety investigators dismiss one potential cause of Dreamliner fires.Continue reading...
Posted by Dale Buss on January 10, 2013 09:01 AM
AIG decides against joining federal lawsuit.
Boeing tries to defuse fears about Dreamliner.
Yum! Brands apologizes for KFC chicken probe in China.
ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.
Chrysler sees push from UAW for IPO.
Coca-Cola files claim in China against false fungicide rumors.
Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.
Ford doubles dividend with business humming.Continue reading...
Posted by Dale Buss on January 8, 2013 09:01 AM
AIG considers suing U.S. government despite federal bailout aid.
J&J sells Roloaids brand to Sanofi.
Samsung caps best year ever.
ABC spurs questions for marketers with move of Jimmy Kimmel's show.
Apple sees CEO Tim Cook make second visit to China as mainland footprint doubles.
Bacardi snaps up St-Germain liqueur brand.
Bank of America extends retreat from mortgages.Continue reading...
Posted by Dale Buss on December 11, 2012 08:57 AM
Delta buys 49% of Virgin Atlantic, as Virgin's Aer Lingus hookup mocked by Ryanair and Branson bets on future of the brand. American Airlines, meanwhile, says decision on pursuing US Airways merger is coming soon.
HSBC to pay record U.S. penalty on money laundering.
Diageo terminates talks on "future" of Jose Cuervo.
AIG shares yield $7.6 billion to U.S. government, boosting taxpayers' overall profit to nearly $23 billion.
AOL postpones premiere of hip-hop-inspired TV ad.
Boeing faces revived concerns about 787.
Burberry launches Christmas events and global review.
Burger King expands digital marketing.Continue reading...
Posted by Dale Buss on October 22, 2012 09:00 AM
Lance Armstrong is stripped of titles and banned from cycling for life by international body.
Nissan joins hybrid parade.
Virgin's four-star hotels are coming to NYC.
AIG CEO defends company's "free lunch" to New York mag.
American Idol sees ad rates fall.
Ancestry.com agrees to $1.6-billion takeover deal.
Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.
BP sells entire Russian stake to Rosneft.
Banana Republic plans to bring back Mad Men collection.Continue reading...
Posted by Dale Buss on October 11, 2012 09:04 AM
Activision goes bigger with Skylanders line extension and marketing effort.
AIG pays $1.7 billion for ING Malaysia.
ANA conference poised to set attendance record.
Android robot is a hit with 3-D printers.
Audi and BMW starting to leave behind Mercedes-Benz in global premium-auto race.
BAE in play for U.S. buyers as report says EADS merger failed because of discord among participating European governments.
BP moves closer to overall settlement of Gulf spill as Louisiana blames company for perma-sheen.Continue reading...
Posted by Dale Buss on October 3, 2012 08:47 AM
AIG unveils new corporate logo as part of rebranding.
Sprint left behind as T-Mobile talks about merging with MetroPCS.
Boeing lowers global forecast as GE calls for inspections of certain Boeing models with its engines.
Air Canada debuts plans for low-cost carrier.
Airtime startup by Napster founders stumbles.
Alexander McQueen show sets Paris abuzz.
American Airlines finds seat problems on six aircraft.
Better Place CEO resigns from EV-charging-station startup.Continue reading...