Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: Twitter Transparency, Microsoft Write-Off and more

Posted by Shirley Brady on July 2, 2012 06:11 PM

Brands to Watch

Twitter releases Google-inspired transparency report, showing US in the lead for user data requests, as site loses NYC legal battle over privacy of user data.

Microsoft writes off $6.2 billion spent on aQuantive, "slows" Internet hopes.

AMC Networks stock rises on AT&T settlement.

Anderson Cooper, CNN's biggest star (finallybullied?), comes out of the closet.

Apple loses bid to block HTC smartphones from the U.S.

Barclays scandal that cost chairman his title may spread as CEO remains "defiant."

Best Buy considers in-store competitor price-streaming.Continue reading...

brand news

In the News: Apple China, Barclays, Bristol-Myers and more

Posted by Shirley Brady on July 2, 2012 08:45 AM

In the News

Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.

Barclays scandal forces out chairman, saying "the buck stops with me."

Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.

Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.

AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.

Applebee's rolls out fresh menu, look and campaign.Continue reading...

brand vs. brand

AMC Networks Enlists Don Draper, Indie Comics in Dish Network Battle

Posted by Sheila Shayon on June 11, 2012 01:57 PM

Being dropped by the second biggest satellite TV operator in the U.S. (after DirecTV) is no laughing matter. Still, IFC is leveraging its award-winning original comedy series Portlandia also with its two new comedy series, Comedy Bang! Bang! and Bunk, to help convince viewers to lobby Dish Network to not drop the AMC Networks-owned channel as part of Dish's legal threat to drop IFC and its sister networks under the AMC Networks banner.

Visitors to IFC.com are greeted with a pop-up that reads: "DISH Customers - DISH is dropping IFC. If you are a DISH customer, you won't be able to watch our films and shows like Portlandia, Comedy Bang! Bang!, Bunk, and Whisker wars. Tell DISH to put IFC back on the air. Call toll free 855-8-KEEP-ON or go to KEEPIFC.com." Once they click through the "don't let IFC go black on DISH" pop-up and enter the site, visitors will see on of the banners above in rotation across the site.

If, however, they click through to KeepIFC.com to find out what all the fuss is about, they'll be redirected to KeepAMCNetworks.com, and discover that it's not just IFC but also Sundance Channel, AMC (home to Mad Men and Breaking Bad), and the female-skewing WE TV. Once there, they can click on "get the facts" to learn more about the background to the legal spat, which stems from a prior lawsuit between Dish and AMC Network's now defunct VOOM HD Networks, a high-definition suite of channels that existed back when AMC Networks was known as Rainbow Media and HD TV sets weren't as ubiquitous as they are today.Continue reading...

brand news

In the News: Barclays, Harley-Davidson, Made in China and more

Posted by Dale Buss on May 7, 2012 09:01 AM

In the News

ABC News and Univision team up to launch 24-hour English-language news channel for Hispanic viewers.

American Airlines seeks more overseas flights amid US Airways bid, Bloomberg says.

Amtrak enlists iPhone as service tool.

Apple may be ready to settle iPad China trademark dispute. 

AT&T CEO regrets unlimited data iPhone plan.

Barclays enters U.S. banking fray with online service.

Budweiser sees boycott by NYT's Nick Kristof, while Bud Light tries to manage line extensions.

CBS steers younger viewers to 60 Minutes.

Chinese consumers are rejecting "Made in China."Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein