Goldman Sachs Stakes Vivint Rebrand as Smart Home Player

Everybody loves a rebranding story, and the transformation of APX Alarm to Vivint is a good one, as shown in the above video.

Formerly known as APX Alarm Security Solutions, Inc., it's one of the top four home security companies in North America. So why rebrand to Vivint? For a start, to establish itself in the burgeoning smart home space.

That's a big reason why Goldman Sachs is backing Vivint to the tune of $565 million, of which about $5 million will be spent on the rebranding campaign, which covers Facebook, Twitter, and new digital presence and more to come.Continue reading...