video killed the _____ star
Posted by Shirley Brady on September 20, 2010 11:30 AM
Viral video masters OK Go continue justifying their go-it-alone decision to become a Web-based music phenom with their latest one-take wonder, White Knuckles. This time around Damian Kulash and his bandmates roped in some canine assistants and a pitch for supporting the ASPCA, which will receive a cut of the video's download sales. Enjoy.
Update: NYmag.com has a behind-the-scenes peek at the video's making, and a hint at their next video project. Also, find out how Samsung's NX100 has helped capture the brand's creativity after the jump.Continue reading...
Posted by Barry Silverstein on February 9, 2010 12:54 PM
More than 77 million dogs are owned by people in over 45 million households in the US. That's a statistic advertisers like Subaru have noticed. In fact, half of Subaru drivers own a pet.
That's why the car company's latest ad campaign focuses squarely on not just the owners, but their dogs – who are shown "driving" the Subaru Forester in an ad that carries the tagline "Dog tested. Dog approved." The ads started running this past weekend.
Subaru has gone a step further by partnering with the ASPCA (American Society for the Prevention of Cruelty to Animals). At "Share the Love," a recent Subaru sales event during which new car buyers could choose to donate $250 to one of five charities, the ASPCA was the top choice.Continue reading...