brand news
Posted by Shirley Brady on April 25, 2012 09:01 AM

Apple profit rises 94% on global iPhone demand, while iPhone also boosts Sprint.
Benetton founder hands reins to son.
bmi airline future hangs in the balance.
BMW stretches 3-Series for China.
Burger King makes commitment to animal welfare standards, expands Whopper Bar in Canada.
Citigroup takes over ATP World Tour tennis sponsorship from Legg Mason.
Facebook may be developing a smartphone with HTC.
Ford faces UK strike action.Continue reading...
More about: Brand News, Apple, ATP, Benetton, bmi, BMW, Burger King, Citigroup, Facebook, Ford, Groupon, Hershey, HTC, iPhone, Legg Mason, McDonald's, Microsoft, News Corp., NFL, PepsiCo, Pizza Hut, Primark, PwC, Quaker Oats, Rolling Stone, Schick, Sears, Siemens, Sprint, Starbucks, 24 Hour Fitness, Walmart, Xbox, London 2012, Olympics, China, UK, Rupert Murdoch, Barack Obama
brand and bottle
Posted by Sheila Shayon on May 19, 2011 01:00 PM

As beach season fast approaches, Corona has launched the "Corona Beach Getaway" sweepstakes, the Mexican beer brand’s largest US promotion to date — outstripping its previous "biggest promotion" ever, last year's promotion that brought a pop-up beach (above) to New York's Times Square.
Customers 21 and older, have a chance to win one of 100 trips to Mexico by finding custom-wrapped Corona bottles or cans in stores now through July 31.
More than 11,000 bottles and 1,000 12-pack cans include special codes redeemable to enter a random drawing for more than 1,700 prizes including Corona-branded patio umbrellas, rolling coolers and beach cabana tents at CoronaBeachGetaway.com.
Fans at local bars can submit a photo of their “Corona Getaway Moment” at CoronaTriptoMexico.com for a chance at winning a beach vacation for two. Ten finalists will also have their photo submissions posted on the Corona Light Facebook page, where fans can access the Beach Getaway promotion via a special tab for details.Continue reading...
More about: Corona, Alcohol, Campaigns, US, Europe, MTV, Co-Branding, ATP, Facebook, Social Marketing, CSR, Corporate Social Responsibility, Green, Times Square