corporate citizenship

Our Thank You to Brands Stepping Up on World Cancer Day

Posted by brandchannel on February 4, 2015 07:29 PM

The following is a guest post by Rachel Kessman Heringer and Jenny Kessman in honor of their mother, Dore:

It’s no secret that any business wants a great company vibe within the office. Companies create culture through nice perks like karaoke at a holiday party, a breakfast bar or summer Fridays but what about through giving? What if all brands came together for a cause?

Today, February 4th, is World Cancer Day. Today, people all around the world are uniting as one support system to raise awareness to find a cure for all cancers. If individuals can come together to fight back, why can’t brands?

14 million people worldwide are told that they have cancer every year. But cancer doesn’t affect just those 14 million people, of course—cancer affects everyone.Continue reading...

place branding

From New York to London to Berlin, the Race is on For City Dotbranding

Posted by Sheila Shayon on May 15, 2014 02:27 PM

New York City Mayor Bill de Blasio recently announced the first “sunrise” phase of the roll-out of the .nyc domain name prior to a full-scale public launch in October 2014. 

Part of a new class of generic top-level domains (gTLDs — although in this case they're also called geoTLDs) from the Internet Corporation for Assigned Names and Numbers (ICANN), the Big Apple is the first city in the U.S. with a top-level domain catering to local businesses, organizations and residents.

“The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large,” stated Hizzoner. “There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate.”

Jessie Pressman, CEO of tech education startup Bite Size Learning, was one of those New Yorkers who seized the opportunity.

“Acquiring a .nyc domain is a chance to align Bite Size Learning's brand with NYC,” Pressman, recently featured in Crain's New York, told brandchannel. “As an emerging start-up the .nyc domain will lend credibility to our site while at the same time promoting our belief in supporting local business.”Continue reading...

brand news

In the News: Bausch & Lomb, Netflix, Monsanto and more

Posted by Shirley Brady on May 27, 2013 09:05 AM

In the News

Bausch & Lomb board approves $4.5 billion sale to Canada's Valeant Pharmaceuticals.

Nextflix makes waves with Arrested Development reboot as Hulu sees bidders jostle with Yahoo.

Monsanto targeted by worldwide protests over GMOs.

Club Med brand sees takeover bid from China's Fosun and AXA.

Apple grapples with PR fallout from U.S. tax-dodging inquiry as original model nabs $650,000 at auction.

Better Place, Israel's electric car brand, packs it in and files for bankruptcy as Renault ends partnership.

BP-sponsored art exhibit at London's Tate Britain hailed by critics.

Fast and Furious 6 sets Memorial Day weekend box office record.

HTC One plays catch-up with Samsung's Galaxy smartphones.

McDonald's CEO-scolder Hannah Robertson, 9, becomes a media sensation.

SABMiller promotes cassava beer in Africa.

Woolrich parts ways with designer Mark McNairy, goes "on hiatus."

& Jimmy Buffett's "Margaritaville": "the most lucrative song ever."

brand news

In the News: iPhone 4 Issue? You

Posted by Shirley Brady on June 25, 2010 08:00 AM

Apple acknowledges iPhone 4 antenna issue, suggests users hold it differently.

AXA unloads British assets for $4 billion.

BlackBerry-maker RIM misses profit targets as Apple gains market share.

Boeing denies fleet grounding while 787 Dreamliner technical issue is investigated.Continue reading...

brand news

In the News: iPhone 4 Frenzy Begins

Posted by Shirley Brady on June 24, 2010 08:00 AM

iPhone 4 buyers began lining up yesterday, but will find only one color (black) available today. It's already a hit in Japan.

Viacom calls legal ruling favoring Google in billion-dollar YouTube suit "fundamentally flawed" as it prepares to appeal.

CNN confirms new show with disgraced NY governor Eliot Spitzer and conservative Washington Post columnist Kathleen Parker.

More brands in the news after the jump.Continue reading...

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