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social media watch

AOL's About.me Corners the Market on Social Self-Promotion

Posted by Sheila Shayon on October 12, 2011 01:09 PM

AOL’s about.me billboard contest has just concluded with ten online personas moving from computer screen to bright lights today in New York's Times Square. Contestants spent August and September soliciting votes for their about.me page which aggregates all their web identities (e.g., Twitter, Facebook and LinkedIn) in one digital place.

“The contest signals a new direction in the area of online self-promotion and yielded results that increased exposure for contestants and the about.me product alike,” said the company about its awareness-building campaign.Continue reading...

personal brands

About.me: 15 Minutes Of Fame, Forever

Posted by Sheila Shayon on August 25, 2011 02:14 PM

In 1968, Andy Warhol made his infamous prediction: "In the future, everyone will be world-famous for 15 minutes." About.me (above video) is that future. Briefly known as PumpkinHead, About.me was founded by Tony Conrad, Ryan Freitas and Tim Young in December 2009 and acquired by AOL one year later.

About.me lets people aggregate all their online identities (e.g., Twitter, Facebook, LinkedIn) in one place, creating a front-door splash page that handles digitally disjointed selves; a new kind of business card on the web, a new level of self-promotion.

About.me is sponsoring a contest that began August 23 and runs through September 20. Ten winners will see their about.me profile pages up in lights on a billboard in New York’s Times Square, as well as in ads in taxis and in-flight on JetBlue. The top three winners will be flown to New York with a guest to be part of kickoff events sponsored by AOL on October 1, just in time for Advertising Week, which begins October 1st.Continue reading...

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digital moves

Digital News: AOL, About.me, iAds, Mint and more

Posted by Shirley Brady on December 21, 2010 10:00 AM

AOL acquires About.me social profile site (that's K'naan's splash page, above) a mere four days after going live and a year post start-up.

Apple spurs iAds for the iPad with new tools.

Cricket aims to turn music pirates into paying customers.

FCC's "strong" net neutrality rules criticized on all sides.Continue reading...

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