In honor of Presidents Day in the U.S. today, here's a look back at McDonald's 2005 Super Bowl spot, "The Lincoln Fry," which featured a likeness of Abraham Lincoln found in an iconic McDonald's French fry and a viral campaign that included a fake blog.

Seven years later, McDonald's is trying to be Honest Abe with more corporate transparency in a bid to boost its brand perception, including being more open about its treatment of animals, as the cover of Ad Age this week attests. Read our coverage of McDonald's transparency moves below:Continue reading...

When Weatherproof posted a massive billboard – in Times Square – featuring President Barack Obama in one of the brand's jackets, the White House was not amused. Following some wrangling, during which time Weatherproof milked the press for all it was worth, the brand agreed to remove the ad.

So what is the brand doing now that it lost the "endorsement" of a President from Illinois? It's getting the endorsement of another President from Illinois.

A Weatherproof billboard on Las Vegas Boulevard will feature a photoshopped image of President Abraham Lincoln in front of the White House “wearing” one of the brand's jackets. It's the same style President Obama was pictured wearing. The ad, which will run until the end of the month, features the slogan “Fit for a President.”Continue reading...