Posted by Jennifer Sokolowsky on January 28, 2011 05:30 PM
Absolut Takes a Walk on the Wild Side
Tea-drinking isn’t particularly associated with the wild life, but Absolut is looking to change that with its new Wild Tea vodka, which features flavors of oolong tea, elderflower, apples and citrus. For the launch of the new product — actually a revamp of its Absolut Boston city edition — Absolut is bumping up the wild factor with images of Yeah Yeah Yeahs frontwoman Karen O in an exotic garden setting (and featuring a live panther).
The photos for the Absolut Wild Tea campaign were taken by Warren Du Preez and Nick Thornton Jones, who have done work for Yves Saint Laurent, Issey Miyake, Nike and BMW. Take that, stereotype of knitting grannies and uptight Englishmen! It’s time for tea. Next on Absolut's radar: Absolut San Francisco, promising hints of Napa Valley "wine country" grape flavor.
Vodka on Toast, Anyone?
Speaking of vodka and Englishmen, British vodka brand Chase says there is a huge waiting list for its limited-edition marmalade potato vodka. While marmalade sales are down in the U.K. (except in the Beckham household), apparently the Brits don’t mind drinking their marmalade instead. “We think of it as the great British breakfast Martini,” said William Chase, founder of Chase Vodka Distillery.Continue reading...