brands under fire
Posted by Shirley Brady on July 23, 2012 11:47 AM
Penn State players, alumni and other supports are in shock today following the NCAA's unprecedented actions in the wake of the Jerry Sandusky child abuse scandal: a $60 million fine, a four-year college bowl ban and 40 scholarships axed, in addition to erasing all 14 seasons of victories under late coach Joe Paterno. The move follows a damning report by former FBI director Louis Freeh that accused the university of enabling former Penn State football coach Sandusky's crimes.
The NCAA's executive committee chair Ed Ray stated at a press conference, "The historically unprecedented actions by the NCAA today are warranted by the conspiracy of silence that was maintained at the highest levels of the university in reckless and callous disregard for the children. There is incredible interest in what will happen to Penn State football. But, the fundamental story of this horrific chapter should focus on the innocent children and the powerful people who let them down." Are the NCAA sanctions excessive in your opinion? Post a comment below. (Update: Click here for Penn State president Rodney Erickson's response.)
brands under fire
Posted by Mark J. Miller on July 12, 2012 03:56 PM
The horrific actions of former Pennsylvania State University assistant football coach Jerry Sandusky have gripped a nation since he was arrested last fall and found guilty of 45 counts of child abuse a month ago. Now it is Penn State’s turn.
The release of former FBI Director Louis Freeh’s independent report Thursday morning is a major blow to the PSU brand, with one immediate fallout: Nike immediately reversed its November decision to stand by Sandusky's former boss, the late Joe Paterno, whose name graces a childcare center at its global HQ.
Before the report's release, even with the Sandusky talk swirling before his trial and conviction, the University managed to raise millions of dollars. In fact, the 2011-12 fiscal year had the school bringing in the second-highest annual fundraising tally in its history: a whopping $208.7 million.
It remains to be seen how much money comes PSU’s way now that its former leaders are more in the public eye than Sandusky, who has now been entered into American criminal lore as one of the most clued-out offenders of all time — and protected. As the Freeh report on Penn State's role states in one damning sentence, "In short, nothing was done and Sandusky was allowed to continue with impunity."Continue reading...
brands under fire
Posted by Mark J. Miller on June 26, 2012 03:15 PM
Now that former Penn State assistant football coach Jerry Sandusky is behind bars and listening to his fellow inmates serenade him with Pink Floyd (“Hey, Teacher, leave those kids alone!), all he has to do is sit and wait to see just how many hundreds of years he is sentenced to or if his lawyers can somehow pull off a modern legal miracle and get him out on some technicality.
As his image is erased from Penn State's property, Sandusky sits and waits and hopefully begins to realize what kind of complete turmoil he has left in the wake of a child sex abuse scandal. It's more likely that he will instead try to slow time down and have his legal team throw every possible barricade into the mix to keep him from being chucked into another prison’s general population just yet. However, Penn State University is on the opposite track, trying to speed things ahead, eager to get everyone over this massive PR hump, and back to thinking of Penn State as Happy Valley again.
In downtown State College this weekend, artist Michael Pilato replaced the image of Sandusky that once graced a mural there with “a blue ribbon — a symbol for awareness of child sexual abuse” – and “a depiction of Dora McQuaid, a poet and advocate for domestic and sexual violence victims and issues” as well as a PSU grad, according to the Associated Press. And in one small glimmer of a turnaround, Cars.com indicated today it would once again advertise during Penn State college football game broadcasts.Continue reading...
Posted by Sheila Shayon on May 4, 2012 11:01 AM
The Massachusetts Institute of Technology (MIT) and Harvard University are joining the ranks of elite universities jumping into the burgeoning MOOCs — massively open online courses — business. The schools' new partnership, dubbed edX, is also spurring the boom in online video education.
Stanford, Princeton, the University of Pennsylvania and the University of Michigan recently partnered in Coursera, a commercial company with $16 million in venture capital.
Beyond academia, the just announced TED-ED website offers customizable tools for educators, while Khan Academy has helped countless students, teachers and parents with its free treasure trove of online videos, offering more than 3,000 tuturials on everything from math to physics.Continue reading...
Posted by Sheila Shayon on April 24, 2012 05:06 PM
Joseph Wharton founded the world’s first business school more than 130 years ago, building on University of Pennsylvania founder Benjamin Franklin’s belief that the desire and ability to serve mankind should be "the great aim and end of all learning."
Now Penn's famed Wharton School has turned its management focus onto intself to come up with a new brand platform, "Knowledge for... ", proffering its resources and assets around themes including "Knowledge for Life," "Knowledge for Global Impact" and "Knowledge for Action."Continue reading...