Best Global Green Brands 2014

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Wendy's Dethrones Burger King, Officially No. 2 Burger Chain

Posted by Trent Edison on March 19, 2012 03:36 PM

It was projected back in December that Wendy's would dethrone Burger King to become the second most popular burger chain in America after McDonald's.

According to the Associated Press, the 2011 tallies are in and BK has indeed been bumped to third spot, because "Wendy’s had sales of $8.5 billion in 2011, compared with $8.4 billion for Burger King." McDonald’s, with $34.2 billion in sales, was bigger than both combined.

Wendy's was recently honored with two industry awards for new product innovation for Dave’s Hot ‘N Juicy Cheeseburgers and The W.

brand accolades

IBM Turns 100 as CEO Succession Talk Heats Up

Posted by Mark J. Miller on June 16, 2011 03:00 PM

The company that invented the memory and hard drive in your computer, the magnetic strip on your credit card, the punch cards developed for Social Security, the … well, a whole lot of things, International Business Machines (originally the Computing Tabulating and Recording Corporation) today turns 100.

The brand's marketers have created a rich array of materials to celebrate the centennial, including corporate citizenship projects, producing a terrific series of short films, making Watson a celebrity, producing an e-book and a hardcover book, a social marketing campaign, and (of course) a company-wide celebration. 

Some of the press coverage today looks at another significant number — the fact that CEO Sam Palmisano is turning 60 — which is the age that IBM CEOs generally retire. He’s been in the position since 2002.Continue reading...

brand accolades

GoodGuide Gives Great Grade to Levi's Green and Social Practices

Posted by Sheila Shayon on February 23, 2011 12:30 PM

Forget gold stars — Levi’s is proud to be a green star by winning the #1 denim brand title in GoodGuide's first-ever sustainability rating system for apparel brands.

Levi Strauss taped the above chat with GoodGuide co-founder Dara O'Rourke and Michael Kobori, Levi’s VP of Social and Environmental Sustainability, to discuss the accolade — or eco-lade — and explain its social and environmental commitment.Continue reading...

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