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brand collaborators

The Polished Home: OPI, Ace Hardware Bring the Nail Salon to the Living Room

Posted by Katie Conneally on July 10, 2014 06:17 PM

It used to be that you could spot bold nail polish colors, elaborate nail art and sparkling gel manicures on hands left and right. But after several years of unparalleled growth, the nail polish market has slowed down, with retailers like Coty (which owns OPI) noting a four percent drop in sales at the end of 2013. 

So this year, it’s no surprise that nail polish brands are turning to new, innovative partnerships to reposition nail polish as not just a beauty product, but a key part of consumers' aesthetic lifestyle, in an attempt to drive sales and attract new customers. 

OPI is leading the way through a collaboration with Clark+Kensington, a line of house paints from Ace Hardware. Together, they’ve developed three new color palettes of house paint that match some of OPI’s most illustrious colors. Each palette contains 6 shades and is designed to reflect consumers’ personalities with names like "The Artist," "The Wild Heart" and "The Romantic."Continue reading...

brand news

Brand News: Honda, American Apparel, Starbucks and more

Posted by Dale Buss on June 23, 2014 09:17 AM

TOP STORIES

American Apparel ousted Dov Charney over nude pictures, report says.

HondaNissan and Mazda expand recalls of Takata airbag systems.

Starbucks brings made-to-order soda to 16 states and raises prices on drinks and bagged coffee.

Audi draws up EV plans to counter BMW and Tesla, report says. 

Thrillist brings online experience to life in New York on second annual Best Day of Your Life.

MORE BRAND NEWS

Ace Hardware renews performance in a big-box world by emphasizing local service.

BMW extends joint venture with Brilliance in China to 2028.

Barbara’s promotes natural snacks and cereals in new campaign.

BNP Paribas nears settlement in US for up to $9 billion.

Bono calls for more brand partnerships with RED at Cannes presentation.Continue reading...

brand news

Brand News: Coca-Cola Life, Abercrombie & Fitch, Lululemon and more

Posted by Shirley Brady on June 11, 2014 08:30 AM

TOP 5 STORIES

Coca-Cola Life, in green can, marks first new Coca-Cola in UK since Coke Zero launched in 2006. 

Abercrombie & Fitch revises mission to be more inclusive.

Amazon reportedly plans local services marketplace as eBay local deliveries may be in trouble.

Uber faces protest by London's black cab drivers. 

Lululemon founder calls for shake-up of board.

MORE BRAND NEWS

Apple, Starbucks and Fiat face EU tax inquiry, putting Irish government on defensive.

Audi tests real-time Snapchat content with ABC Family.

Beckham launches soccer channel for Sky Sports.

Bic crowdsources handwriting styles to create a universal typeface.

BP will fly first commercial drone in the US.Continue reading...

brand news

In the News: BP, iPad, AIG and more

Posted by Dale Buss on March 5, 2012 09:02 AM

In the News

Ace Hardware debuts first-ever paint campaign.

AIG sells $6 billion in AIA shares to help repay bailout loan.

Angie's List creates rare success with paid-content model.

Apple expected to pass 100 million iPad sales by year-end as iPad 3 is unveiled this week and excitement builds for Apple TV.

BP stock rises on proposed $17.6 billion settlement in oil spill.

Carlos Slim's America Movil reportedly starting a Netflix-like online service for Mexico.

Facebook asks advertisers for big investments in exchange for expanding fan base.

Frontier low-cost airline may be relaunched or sold.

GlaxoSmithKline expands in China.

GM struggles to make Volt a sustainable business.Continue reading...

holidaze

Ho Ho Hope: Sears Aims to Avoid Sad Santa Syndrome

Posted by Barry Silverstein on December 22, 2010 12:30 PM

In 1893, Richard Sears and Alvah Roebuck, two young men with a knack for selling watches, started a company that became one of the great direct marketing innovators and retail brands in the US.

The company sold everything imaginable, targeting primarily rural families via a giant mail order catalog. It wasn't until 1925, when American cities grew up, that Sears Roebuck, later to be known simply as Sears, opened retail stores.

Today, it seems, Sears is gradually going back to its direct marketing roots via online sales. While its retail store sales plummet, Sears is ramping up its e-tail offering with the hope of being more (Web)SavvySanta than the sad Santa depicted in its holiday 2010 campaign.Continue reading...

customer relationship management

Ace Hardware Competes For DIY Dollars With Ace Service

Posted by Sheila Shayon on April 7, 2010 11:57 AM

Ace Hardware, is hoping to be the little engine that could in the hotly contested battle for consumer dollars in the DIY, home-repair category.

Its latest marketing campaign, “I Will,” uses humor to disarm people’s basic aversion to necessary home maintenance, and lead them to the helpful arms of Ace Hardware stores.

The tagline, "Get in. Get help. And get on with your life." is being touted in six television spots, radio, online, and social media campaigns. According to Christopher Boniface, company spokesman, "The goal of the campaign is to change consumer behavior and get them thinking about Ace for everything for their home.”Continue reading...

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