The White House is celebrating the third anniversary of the Let's Move healthy kids challenge with an old friend: Big Bird.

The beloved Sesame Street character became a talking point during the last presidential election debates regarding PBS funding. Now he's been a VIP at the White House to help First Lady Michelle Obama engage kids in her national anti-obesity program with a new PSA above (see another spot here).

Another powerhouse kids entertainment franchise is lending one of its stars to a government effort. Disney is leveraging its Princess power by hiring out Cinderella for a new spot for the Ad Council, promoting safer car seats in a new public awareness campaign you can watch below.Continue reading...

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Today is the first anniversary of First Lady Michelle Obama's Let's Move! initiative, the government's program to combat childhood obesity.

To mark the occasion, the First Lady unveiled a new series of public service announcements that will run on-air and online.

Created by the U.S. Department of Health and Human Services (HHS), the U.S. Department of Agriculture (USDA) and the Ad Council, the PSAs aim to provide parents and caregivers throughout the country with information to help them make healthy food choices and increase physical activity.

Check them out after the jump and let us know in the comments if you think they're effective.Continue reading...

Shelter cats and dogs have a branding problem. Can loathing for financial arch-villain Bernard Madoff help fix it?

While animal welfare organizations and pet products manufacturers promote shelter adoption, sad images of animals in cages depict shelters as holding areas for undesirable pets. Not exactly the best branding strategy.

To dispel this depressing public image, a new campaign called The Shelter Pet Project aims to rebrand shelters by giving shelter animals a voice—a human voice.Continue reading...