Posted by Shirley Brady on February 21, 2013 10:46 AM
The White House is celebrating the third anniversary of the Let's Move healthy kids challenge with an old friend: Big Bird.
The beloved Sesame Street character became a talking point during the last presidential election debates regarding PBS funding. Now he's been a VIP at the White House to help First Lady Michelle Obama engage kids in her national anti-obesity program with a new PSA above (see another spot here).
Another powerhouse kids entertainment franchise is lending one of its stars to a government effort. Disney is leveraging its Princess power by hiring out Cinderella for a new spot for the Ad Council, promoting safer car seats in a new public awareness campaign you can watch below.Continue reading...
Posted by Dale Buss on June 28, 2012 08:54 AM
News Corp. board approves company split, with Rupert Murdoch serving as chairman of both entities.
JPMorgan Chase may reach $9 billion in trading losses, New York Times reports.
RIM is expected to report an operating loss as missteps trip up BlackBerry brand.
Airbus plans to build first U.S. factory in Alabama.
Apple plans to overhaul iTunes to improve sharing.
Barclays hit with massive fines for rigging derivatives.
CBS to use neuroscience techniques in new show promos.Continue reading...
Posted by Shirley Brady on September 19, 2011 06:34 PM
Apple "iPhone 5 in October" rumors heat up and cases appear, while Samsung sues to pre-emptively block the device in Korea.
Netflix's Qwikster spin-off proves a turn-off to observers, subscribers and Wall Street.
Tyson Foods releases social campaign for Feeding America, and settles 12-year legal battle with employees with $32M settlement.
AT&T faces tough battle with seven states backing DoJ suit.
Facebook and Time Warner's CNN and Cartoon Network team up on anti-bullying pledge app.
Jarritos Mexican soda appeals to non-Hispanic young men with new campaign.
Kenshoo expands relationship with Omnicom's Annalect.
Lego enhances augmented reality packaging.Continue reading...
Posted by Shirley Brady on February 9, 2011 05:30 PM
Today is the first anniversary of First Lady Michelle Obama's Let's Move! initiative, the government's program to combat childhood obesity.
To mark the occasion, the First Lady unveiled a new series of public service announcements that will run on-air and online.
Created by the U.S. Department of Health and Human Services (HHS), the U.S. Department of Agriculture (USDA) and the Ad Council, the PSAs aim to provide parents and caregivers throughout the country with information to help them make healthy food choices and increase physical activity.
Check them out after the jump and let us know in the comments if you think they're effective.Continue reading...
Posted by Barry Silverstein on September 25, 2009 05:23 PM
Shelter cats and dogs have a branding problem. Can loathing for financial arch-villain Bernard Madoff help fix it?
While animal welfare organizations and pet products manufacturers promote shelter adoption, sad images of animals in cages depict shelters as holding areas for undesirable pets. Not exactly the best branding strategy.
To dispel this depressing public image, a new campaign called The Shelter Pet Project aims to rebrand shelters by giving shelter animals a voice—a human voice.Continue reading...