social marketing

As Charlie Sheen Files $100M Lawsuit, Who’s Really Winning?

Posted by Sheila Shayon on March 10, 2011 02:00 PM

Not satisfied to set a Guinness World Record, Charlie Sheen clearly feels he needs to be even more "winning." The verbose actor today filed a $100 million lawsuit against Two and a Half Men producer Chuck Lorre and Warner Bros. Television, which produces the hit series for CBS.

Who else is winning from Sheen’s public tirades and manic self-promotion? Consider brands like Zazzle, a Silicon Valley startup whose business — instant customization of 50 or so products — has catapulted overnight to feed a public eager to capture Sheen's catchphrases on t-shirts.

By popular demand on, they’ve been churning out t-shirts with variations on Sheen’s "winning," "tiger blood" and other bon mots at a steady clip, making up a healthy chunk of the 150,000 user-customized products it manufactures daily. Its instant response to the Sheen phenom also garnered it a CNN profile this week.Continue reading...

cause celeb

Just Chill: Charlie Sheen's Tweet Deal

Posted by Abe Sauer on March 3, 2011 10:00 AM

It's a well-known saying that when you're given lemons, make lemonade. A less well-known saying: when you're given a celebrity train wreck, make viral marketing.

That's the thinking of L.A. Beverage Group, in a million dollar offer for the recently disgraced and never hotter or more in demand Carlos Irwin Estevez, better known to America as "Charlie Sheen."

But Sheen's recordbreaking arrival on Twitter suggests the actor has other endorsement ideas in mind.Continue reading...

brand news

Brands to Watch: BSkyB, WikiLeaks, and more

Posted by Shirley Brady on March 2, 2011 06:00 PM

Brands to Watch

Apple's iPad 2 smart cover also comes in (RED).

BSkyB/News Corp. deal is set to close next week.

Cablevision brings on demand cable TV programming to the iPad.

Charlie Sheen's Twitter intro was fast-tracked with

Discovery Channel introduces free iPad app.

Ford recalls an additional 35,000 vehicles in North America.

Lady Gaga previews new song as walks the runway for Mugler, invites fans to apply to blog for Virgin Mobile.

Morgan Spurlock's EMC-sponsored TED talk sells out.

PayPal and MasterCard reinstate payments to WikiLeaks — this time for Julian Assange's legal defense fund.

Whole Foods launches baby photo contest on Facebook.

celebrity brandcasting

Will Fans Unfollow's Twitter-For-Pay Celebs?

Posted by Peter Feld on November 16, 2009 05:22 PM

The chance for two-way interaction with celebrities has been a strong driver of Twitter's growth, as passionate users like Ashton Kutcher and Oprah Winfrey have taken to the service with gusto. But will their followers' patience wane when those stars use Twitter to send out paid product endorsements and brand messages?

We're about to find out. As we reported last week, Kutcher's new Nikon deal calls for him to send sponsored tweets to his nearly 4 million followers. Now, TheWrap reports, the network is signing up a raft of B-list celebs, like Kim Kardashian, Dr. Drew, Nicole Richie and The Hills' Audrina Patridge with endorsement deals.Continue reading...

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