Interbrand IQ: The Best Asian Brands Issue

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In the News: ABC, Chipotle, Google, Volkswagen and more...

Posted by Dale Buss on February 7, 2013 08:57 AM

In the News

ABC sells out ads for Oscars.

AOL is constantly innovating but toward what end remains unclear.

American Airlines and U.S. Airways move closer to merger as U.S. Airways rises to top of customer-loyalty survey. 

Banana Republic hooks up with Match.com for Valentine's mixers.

Boeing prepares redesign of troubled Dreamliner batteries.

Campbell Soup enlists celebrity chef in heart-health campaign.

Chipotle plans mid-year price increase.Continue reading...

online advertising

YouTube Steps Up Advertising Pitch

Posted by Sheila Shayon on April 27, 2012 11:01 AM

Video production is getting cheaper and Google, via YouTube, is developing tools to encourage brands of all sizes to ste up video advertising. One key step: AdWords for Video, which soft launched last September for a select group and is now available for everybody.Continue reading...

online advertising

Google Shows Advertisers Some Love

Posted by Shirley Brady on December 16, 2010 11:00 AM

How does Google thank its advertisers? With a 4-minute video salute to its more than 1 million AdWords clients worldwide (and a fictitious research department). After the jump, another thank you to advertisers and Google's 10th anniversary AdWords retrospective.Continue reading...

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