Last week we noted how Adam Sandler, Hollywood's resident master of product placement, had essentially made a Budweiser movie disguised as fratboy comedy flick with That's My Boy. Now, thanks to the number-crunchers at Front Row Analytics, we know just how much all that screen time was worth for the King of Beers: $3,685,234.

Specifically, Front Row Analytics values Budwesier's exposure at $3,489,474, plus another $195,760 worth of exposure for Bud Lite and Bud Lite Lime. But there's more. Budweiser's product placement exposure for the weekend was even greater owing to its appearance in competing opening film Rock of Ages.Continue reading...

It's no secret that Adam Sandler movies are product placement productions. We have noted the comedian's mastery of the form numerous times on Brandchannel and even gave him one of our Brandcameo Product Placement Awards for his Dunkin' Donuts inclusion in Jack & Jill.

But his latest film, That's My Boy, is far and away his boldest brandstravaganza to date. One might even call it a revolution in Hollywood's relationship with product placement, because Sandler has basically made a 114 minute long commercial for Budweiser.

To demonstrate just how unbelievably pervasive Budweiser is in Sandler's new film, one need look no further than the trailer (top). Below, a few screenshots from the trailer to better capture the King of Beers Product Placement. (Warning: A few images potentially NSFW):Continue reading...

As we've noted, Adam Sandler and product placement go together like trauma to the testicles and, well, Adam Sandler. This week's number one film, Sandler's new comedy Just Go With It, has plenty of both. But it is especially generous with the product placement.

Perhaps most interesting, of the nearly 50 product and brand mentions or appearances, from Heineken to McDonald's to Tommy Bahama, is the potshot studio Sony takes at Apple and its family of iDevices.Continue reading...

This weekend promises more product placement than you can shake a stick at. We'll look at the competing titles after the jump, as well as Adam Sandler odd fascination with college t-shirts.

But first, a new trailer for Trust sees Apple landing a ton of product placement. Except, given the film is all about sex offenders on the Internet, we wonder if it might be one film Apple might not want to be attached to. Continue reading...

Two weeks ago we pointed out that Hollywood is clearly still a little ashamed about its increasing coziness with product placement. The irony was a red band trailer for the film Friends with Benefits featuring plenty of raunch while blurring out labels on bottles of Stella Artois beer.

Now comes a similar trick in trailers for the Adam Sandler comedy Just Go With It. And this isn't even the first time this has happened with Sandler.Continue reading...

Last week we looked at two product placements in movies starring this weekend's lead men. Did you know which was what?Continue reading...