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brand news

In the News: Apple, Cyber Monday, Spider-Man & more

Posted by Dale Buss on November 28, 2011 08:55 AM

In the News

Adbusters' role in branding Occupy movement examined in New York Times as Occupy LA protesters dig in heels.

Amazon eyes China growth.

Apple critiqued for not getting social media (but does it matter to brand loyalists?) as digi-savvy toddlers' parents fuel iPad sales.

Black Friday sales boost LG and Samsung as e-tailers are poised for Cyber Monday lift.

BSkyB's James Murdoch loses investors' confidence.

China's Chery automaker launches Qoros brand as Subaru joint venture gains lifeline.

Coach, expanding in China, will list shares on  Hong Kong's Hang Seng stock exchange.

Coca-Cola, McDonald's, Nestle and Mars sign European pledge to only promote nutritious products on their websites.

Disney releases mobile app for Spider-Man, as the Marvel-owned web-slinger finds his feet on Broadway.Continue reading...

brand challengers

Yes Men: The TrickiLeaks of Big Brands

Posted by Sheila Shayon on April 18, 2011 10:00 AM

Move over Ashton Kutcher. The Yes Men are punking brands, as shown in the above trailer for The Yes Men Fix the World movie about Bhopal in 2009.

After it emerged that GE paid no federal taxes last year, a website popped up last week with a URL similar to GE’s press domain, (genewscenter.com) posted a fake press release titled, "GE Responds to Public Outcry – Will Donate Entire $3.2 Billion Tax Refund to Help Offset Cuts and Save American Jobs." The AP fell for it, and reported the story as news.Continue reading...

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