Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: Barbie, Facebook, HP & more

Posted by Dale Buss on November 14, 2011 09:05 AM

In the News

Amazon ships Kindle Fire and Kindle Touch early.

Apple searches for next retailing genius, recalls first-generation iPod Nano devices.

Audi A7 wins car of the year nod.

Barbie links with Stardoll for premium collection.

BMW promotes sustainability with China roadshow.

Boeing cements wide-body lead over Airbus with biggest ever deal, with Emirates.

Borders demise parsed by Bloomberg Businessweek.

Call of Duty: Modern Warfare 3 launch smashes records.

China 'ready' to allow foreign companies to issue stock.

Chevrolet woos Sonic buyers with perks program, while GM slows Chevrolet Cruze production.

Citrus Australia introduces new seal of authenticity.

Crowne Plaza tilts makeover toward young travelers.

Deutsche Boerse defends NYSE Euronext deal.

Disney buys Babble.com for $40M to reach 'hipster parents.'

Estee Lauder co-founder Evelyn Lauder dies, lauded for launching Pink Ribbon campaign for breast cancer research.

Facebook nears U.S. privacy settlement that would make public sharing opt-in, not opt-out.Continue reading...

going green

Green Branding Watch: Apple, Boeing, P&G + more

Posted by Shirley Brady on August 11, 2010 05:00 PM

Global sustainable packaging market will exceed $142 billion by 2015 according to new projections.

P&G releases study (under news, here) showing gap between businesses' green intentions and actions.

Apple's iPhone 3G leads the 10 most recycled phones in the UK.

Boeing's vision of its future aircraft includes hypothetical SUGAR Volt that will use less fuel, reduce noise and take off from short distances.

Chevrolet's 2011 Cruze Eco is billed as a "shape-shifter" that can become more fuel-efficient on the fly.

Clorox is aiming to make its Green Works line "all-natural," new products director Michael Ott tells the SF Chronicle.

Dreft detergent highlights recycled fashion in print campaign.

Green Mountain Coffee Roasters' K-Cups raise questions about packaging waste.

Greenpeace shifts focus from BP to nuclear power industry with new logo redesign contest.

HBO and Planet Green star Adrian Grenier is lobbying to get plastic bags banned in the state of California.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein