Posted by Abe Sauer on February 10, 2012 05:06 PM
It's sexy sex time!
Not to be outdone by all the sexing sex talk between Catholic leaders concerned with religious freedom and the Obama administration's mandate on providing birth control, brands got into the prophylactastic fun.
Are you ready for an almost-entirely NSFW post? Okay! First, there's the Louis Vuitton condom that wasn't.Continue reading...
Posted by Dale Buss on February 8, 2012 09:03 PM
The TV ratings for Super Bowl XLVI enjoyed a bump from last year's game, making it the most-watched telecast ever. Depite a riveting game, most pundits believe the advertising wasn't particularly riveting on Sunday, despite such hits as the Doritos' "Sling Baby" Crash the Super Bowl fan fave.
Did brand marketers do themselves a disservice by giving away much (if not all) of their TV commercials before the game? This question surely will be examined closely in the days and weeks to come as marketers deliberate on the real value of spending $3.5 million or more for those 30 second ad units during the Big Game. Still, it's also possible that marketers won't care about the size of the ratings increase for the game because they got so much promotional mileage from the attention to their ads beforehand, on mobile, Twitter (witness the profusion of hashtags in commercials) and Facebook during, and ongoing debate and discussion this week.
There are other questions that not only brand marketers but the TV networks and the NFL will be grappling with long before Super Bowl XLVII:Continue reading...
Posted by Dale Buss on February 2, 2012 12:56 PM
Just when it seemed that almost every Super Bowl ad already had been revealed or teased, brand marketers' buzz machines continue revving up. GM is promoting their Super Bowl XLVI spots on Chevy's YouTube channel — including talking insects on a Chevy Sonic and Volt-enchanted aliens, which you can watch below — with YouTube-only clips with Rainn Wilson encouraging fans to share, engage and vote for their favorite spots.Continue reading...
Posted by Shirley Brady on January 17, 2012 11:45 AM
With Super Bowl XLVI looming on February 5th, marketers are starting to trickle out news of their plans during the big game. The latest:
• The Mars-owned M&M's brand will introduce a new character during its Super Bowl spot (by BBDO New York) during the first quarter: Ms. Brown, according to the New York Times. She's the sixth candy character (following red, yellow, blue, green, and orange) and the second female in the cast, following Ms. Green, and will be portrayed as a behind-the-scenes character and the brand's "chief chocolate officer." Ms. Brown now has a Twitter account (@mmsbrown) and is being teased (above) on the M&M's Facebook page.
• H&M announced today that the Swedish fast-fashion retailer will run a 30-second TV spot (produced in-house) during the second quarter of the game, featuring the upcoming David Beckham Bodywear collection of men's underwear in the first Super Bowl spot for the brand and for Beckham.Continue reading...