future of advertising
Posted by Rami Levi on June 26, 2014 02:18 PM
The power of storytelling; the importance of emotion; the necessity of capturing a human essence. These were the main themes repeated and stressed over the course of this past week’s Cannes Lions International Festival of Creativity.
It doesn’t take much analysis to figure that these themes were likely emphasized in reaction to an increasingly digital landscape where phrases like "Big Data" are dominating the industry. Indeed, the Palais de Festival quickly became a platform for creatives to remind the world—and each other—that, despite the ubiquity of data and technology, great work is still defined by its ability to tell strong, deeply human stories—even in the most data-driven work.
In one popular seminar, “Nice is the New Black”, BBDO creative leaders David Lubars and Josy Paul spoke to the importance of creating work that cuts through cynicism and captures feel-good stories. After showing consecutive ads that tugged at the heart, the panelists invited the audience to hug the person on their left. Let's just say that things got emotional.Continue reading...
Posted by Sheila Shayon on November 18, 2013 01:47 PM
Forbes Media is the latest victim of a dying print industry.
Perhaps best known for ranking wealthy individuals worldwide, Forbes is on the block for an estimated $400 million to $500 million in a sale being handled by Deutsche Bank. Former Republican presidential candidate Steve Forbes, who serves as editor-in-chief told employees on Friday that they’d received numerous inquiries about a sale.
The venerable, 96-year-old brand, founded by financial newspaper columnist B.C. Forbes in 1917, has been confronted by declining ad sales and dwindling profits as print-based media brands struggle to transform content, platform and purpose in a world wired 24/7.
B.C. Forbes was succeeded by his son, Malcolm, who was known for his expensive tastes including hot air balloons, Faberge eggs, Victorian art, real-estate and a motorcycle collection—all of which was sold off along the way, including Forbes’ longtime headquarters, which was sold to New York University in 2010. Forbes began making changes to its privately-held structure in 2006 to augment its digital presence by selling a 45 percent stake to Elevation Partners, the private equity firm co-founded and backed by U2 frontman Bono and Roger McNamee for close to $240 million.Continue reading...
Posted by Stephanie Startz on December 15, 2009 05:31 PM
Is it hot in here? Or is it just these car commercials? [Jalopnik]
TomTom slashes price on iPhone navigation app in wake of Droid. [DailyFinance]
Yahoo's "It's Y!ou" campaign drives internal adoption. [Business Insider]
Macy's, Amazon and Buy.com rated best e-tailer. [Consumerist]
Rumors abound, Editor & Publisher may get a second chance at life. [Gawker]
Posted by Abe Sauer on September 14, 2009 11:07 AM
The return of football (American Football!) means a new season of beer commercials. But so far this year, it seems only one brand, Bud Lite, is trying something new—and it's very, very unfortunate.Continue reading...