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brand challengers

L'Oreal Resolves FTC Suit Over Gene Regenerating Claims

Posted by Sheila Shayon on July 1, 2014 01:08 PM

L’Oréal USA hasn't found the fountain of youth, and so it's finally settling its deceptive advertising charges with the FTC over claims that it made about its Lancôme Génifique and L’Oréal Paris Youth Code skincare products.

The FTC claimed that L’Oréal made false and unsubstantiated claims about its products, namely that they provided anti-aging benefits by targeting users’ genes.

“It would be nice if cosmetics could alter our genes and turn back time,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, according to USA Today. “But L’Oréal couldn’t support these claims.”

L’Oréal’s national campaign claimed Génifique products were “clinically proven” to “boost genes’ activity and stimulate the production of youth proteins,” resulting in “visibly younger skin in just 7 days.” For its Youth Code products, L’Oréal advertised (in English and Spanish) the “new era of skin care: gene science,” letting consumers “crack the code to younger acting skin.”Continue reading...

Known for its No-Limits Marketing, Red Bull Doesn't Apologize for 'Titanic' Ad

Posted by Dale Buss on September 26, 2013 04:43 PM

The tragedy of the sinking of the Titanic has been used to sell books, movies, popular music and museum exhibits for a century. But Red Bull may have crossed the line with a new ad based on the disaster that merely peddles energy drinks.

Red Bull is used to pushing the envelope in its marketing in all sorts of ways, of course, from its man-made flying machine competitions to one of the ultimate promotional stunts in the history of marketing: sponsoring Austrian daredevil Felix Baumgartner earlier this year as he hurtled from a balloon out of the stratosphere some 128,000 feet to the earth.

But the brand finally may have gone too far with a new TV ad in the United Kingdom that leverages the legend of the Titanic and suggests that its passengers could have survived if they had been drinking Red Bull.Continue reading...

truth in advertising

FDA Puts a New Wrinkle in Lancome's Anti-Aging Claims

Posted by Barry Silverstein on September 12, 2012 10:55 AM

A warning by the FDA over anti-aging claims is causing a furrowed brow at L'Oreal and its competitors.

Beauty creams, especially those that target the effects of aging on the skin, are the cream of the crop when it comes to getting consumers to . In 2011, the market for these typically expensive premium skin care products grew by 15 percent vs. just 1 percent for mass market products, according to research firm Euromonitor International.

Now one of the leaders in the market, L'Oreal's Lancome brand, is getting its manicured hand slapped by America's Food and Drug Administration over product claims the agency says have gone too far. The products are sold under the Genifique, Absolue, and Renergie brand names.Continue reading...

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