2014 Brandcameo Product Placement Awards

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Known for its No-Limits Marketing, Red Bull Doesn't Apologize for 'Titanic' Ad

Posted by Dale Buss on September 26, 2013 04:43 PM

The tragedy of the sinking of the Titanic has been used to sell books, movies, popular music and museum exhibits for a century. But Red Bull may have crossed the line with a new ad based on the disaster that merely peddles energy drinks.

Red Bull is used to pushing the envelope in its marketing in all sorts of ways, of course, from its man-made flying machine competitions to one of the ultimate promotional stunts in the history of marketing: sponsoring Austrian daredevil Felix Baumgartner earlier this year as he hurtled from a balloon out of the stratosphere some 128,000 feet to the earth.

But the brand finally may have gone too far with a new TV ad in the United Kingdom that leverages the legend of the Titanic and suggests that its passengers could have survived if they had been drinking Red Bull.Continue reading...

truth in advertising

FDA Puts a New Wrinkle in Lancome's Anti-Aging Claims

Posted by Barry Silverstein on September 12, 2012 10:55 AM

A warning by the FDA over anti-aging claims is causing a furrowed brow at L'Oreal and its competitors.

Beauty creams, especially those that target the effects of aging on the skin, are the cream of the crop when it comes to getting consumers to . In 2011, the market for these typically expensive premium skin care products grew by 15 percent vs. just 1 percent for mass market products, according to research firm Euromonitor International.

Now one of the leaders in the market, L'Oreal's Lancome brand, is getting its manicured hand slapped by America's Food and Drug Administration over product claims the agency says have gone too far. The products are sold under the Genifique, Absolue, and Renergie brand names.Continue reading...

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