Best Global Green Brands 2013

outdoor advertising

"Brand My House" Offer Receives Thousands of Responses

Posted by Sheila Shayon on April 7, 2011 12:30 PM

Adzookie has received "thousands" responses (including one from a church) to its offer to pay the mortgage for homeowners who let it brand the exterior. 

Romeo Mendoza, Adzookie's founder and CEO, told MSNBC he wants to help cash-strapped homeowners, although he originally intended to paint 10 houses. Now, he's hoping to find other advertisers willing to join in on the gambit so he can fund 100 billboard/houses.

It's all, of course, a bid to build brand awareness (accomplished) as Adzookie seeks to gain market share for its mobile ad network.Continue reading...

brand news

In the News: NFL, Netflix, Cisco and more

Posted by Dale Buss on April 6, 2011 09:00 AM

In the News

Aflac casting call for duck role inspires American Idol-type passions.

Apple asks Toyota to pull Scion-branded ad campaign for jailbroken iPhones. 

Berkshire Hathaway and Warren Buffett are dogged by conflict-of-interest charges.

Blockbuster sells to Dish Network at auction for $320M.

BMW has a huge “green” advantage over rival Daimler, says analyst.

BP prepares to face investors’ wrath as Transocean executives to donate safety bonuses to families of Gulf blast victims.Continue reading...

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