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brand news

Brand News: Uber, Aston Martin, McDonald's and more

Posted by Dale Buss on September 2, 2014 09:34 AM

TOP STORIES

Uber is banned across Germany by Frankfurt court.

Aston Martin hires new CEO, Andy Palmer, from Nissan.

McDonald's boosts food-safety efforts in China.

RadioShack and shareholder talk about saving company from bankruptcy.

Apple fixes bug but denies iCloud link to celebrity nude photos leak following internal investigatiion.

MORE BRAND NEWS

1-800-FLOWERS acquires Harry & David.

Aflac ties campaign to college football.

Alfa Romeo sets return to US after 20 years.

American Apparel ads banned in the UK.

AOL brand CEO Susan Lyne steps down to attract women-led startups to venture arm.

Arthur Andersen name returns to tax consulting.

Buick launches new campaign to build on success of "Hmmm" spot. (More in our Q&A.)

Burger King sees tax history come under scrutiny.Continue reading...

brand news

Brand News: Gannett, Xiaomi, Coca-Cola and more

Posted by Dale Buss on August 5, 2014 09:16 AM

TOP STORIES

Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.

Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.

Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.

Xiaomi passes Samsung as China's top smartphone maker.

Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.

Samsung takes stance on child labor as it takes golf fans behind the tournament.

MORE BRAND NEWS

adidas boosts marketing spending especially in the west.

Aflac invents the downward duck:Continue reading...

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Spreading Mayhem and Marketing Dollars, Allstate, Nationwide Amp Spending

Posted by Dale Buss on September 27, 2013 05:42 PM

The once-staid province of insurance marketing has become one of the most rough-and-tumble arenas of any industry as brands scrap for conquest sales in what has become a highly commoditized business. As a result, the likes of Progressive, Allstate, Aflac and their competitors have become some of the most creative advertisers around.

Allstate, for instance, continues pressing and spreading its effective campaign starring "Mayhem," the personification of—well, mayhem—who reminds consumers all the different ways that mother nature, careless people, and other vagaries of life can wreck their cars, their houses and their plans, which is why they need Allstate.

The brand's latest plan calls for spreading Mayhem across the social media universe via Vine and Instagram in a #ThisWillBeMayhem campaign that features extended content such as photos and videos that work in conjunction with Facebook and YouTube programs. Fans of the brand on Twitter will help the character decide which Allstate commercial will air on Oct. 5 during a college football telecast.Continue reading...

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Consumerist Readers Pick America's Worst TV Commercials

Posted by Sheila Shayon on October 24, 2011 02:00 PM

Readers participating in the Consumerist blog’s second annual Worst Ad in America Awards have crowned Luvs “Poop! There It Is” as the 2011 winner, (above) taking 32% of the 115,000 votes and beating an AT&T spot at 23.98%, in which a wife berates her husband for signing the family up for unlimited texting. Check that out, plus this year's other Consumerist 'winners,' below.Continue reading...

sonic truth

Lucky Duck: Aflac Finds Its Voice in Dan McKeague

Posted by Shirley Brady on April 26, 2011 01:30 PM

No more edgy comedians for Aflac.

After firing Gilbert Gottfried for tasteless tweets about the recent disaster in Japan and launching a nationwide search, Aflac today announced the new voice of its duck mascot — Dan McKeague, a 36-year-old classic rock radio station sales manager from Minneapolis, MN, who beat 12,500 contenders for the role.

His first Aflac spot (below) will debut, appropriately, during tonight's premiere of The Voice — a competition to find America's next great singer — on NBC.Continue reading...

brand news

In the News: NFL, Netflix, Cisco and more

Posted by Dale Buss on April 6, 2011 09:00 AM

In the News

Aflac casting call for duck role inspires American Idol-type passions.

Apple asks Toyota to pull Scion-branded ad campaign for jailbroken iPhones. 

Berkshire Hathaway and Warren Buffett are dogged by conflict-of-interest charges.

Blockbuster sells to Dish Network at auction for $320M.

BMW has a huge “green” advantage over rival Daimler, says analyst.

BP prepares to face investors’ wrath as Transocean executives to donate safety bonuses to families of Gulf blast victims.Continue reading...

brand mascots

Aflac Duck Duck Gooses Voice Search

Posted by Shirley Brady on March 28, 2011 11:00 AM

Aflac continues its search for a new voiceover artist to replace Gilbert Gottfried.

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Aflac Doesn't Duck Gottfried Disaster

Posted by Barry Silverstein on March 23, 2011 04:00 PM

If they didn't know before, most people now realize that the screechy, nasal daffy voice emanating from the Aflac duck in its commercials for the last decade was that of comedian Gilbert Gottfried.

They also likely know that, in a masochistic move that bordered on financial (if not professional) suicide, Gottfried inappropriately tweeted some crass jokes about the Japanese disaster and was summarily dismissed as the brand's mascot voice by the insurance company.

Little did he know (or at least, care) that three quarters of Aflac's revenue comes from its Japanese business.

Aflac, meanwhile, is moving on. With an advertising mascot that has literally been the voice of the brand for a decade, it's not about to let the duck die — or even duck the controversy.Continue reading...

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