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The 2015 GRAMMYs Awards Branding, From Microsoft to Target and More

Posted by Dale Buss on February 9, 2015 04:04 PM

The season of big tentpole marketing events on television continued to pick up steam with the GRAMMY Awards telecast on Sunday, with major brands are anteing up big bucks to associate themselves with music's biggest night. And we don't just mean how adidas debuted its new shoe on Kanye West's hot-footed temper.

Some brands, such as Mountain Dew, repurposed their Super Bowl ads from a week earlier; others had skipped the Big Game and created new campaigns designed with the GRAMMYs' music-loving audience in mind. Some were sponsors; some weren't. All attempted to stand out with unique branding campaigns:Continue reading...

bc q&a

Aflac Hits the GRAMMYs Red Carpet: Five Questions with CMO Michael Zuna

Posted by Dale Buss on February 8, 2015 07:35 PM

Aflac Duck Grammy Awards 2015

Aflac likes to keep Americans on their toes about what the disability-insurance brand might do next, and now the brand is continuing its mold-breaking ways with its biggest and most integrated marketing effort to date.

The campaign, which includes activations at the 2015 GRAMMY Awards and the Daytona 500 auto race, is built around a new Aflac benefit called One Day Pay, which allows the company to receive, process, approve and disburse payment to policy-holders for eligible claims within just one business day.

It's "our way of saying that no matter what gets in your way, trips you up or slows you down, getting claims processed and paid won't be one of them," said Dan Amos, CEO, in a press release. The campaign thus emphasizes speed and efficiency in a tangible way around viewing live events such as the GRAMMYs or the Daytona 500.Continue reading...

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Brand News: Aflac, Coke, RadioShack and More

Posted by Dale Buss on February 6, 2015 09:30 AM

TOP STORIES

Aflac gets ready to introduce One Day Pay campaign at the Grammy Awards.

Coca-Cola suspends automated #MakeItHappy Twitter responses after being trolled—illustrating Twitter CEO Costolo's mea culpa—and sees three more brands break $1 billion mark.

NBC sees Brian Williams' bungled apology hang over network.

RadioShack files for bankruptcy and will liquidate after putting itself at the mercy of lenders, but the brand will live on in new deal with Sprint, which takes $1.9 billion write-down in value of its own brand name.

Siemens cuts 7,800 jobs worldwide.Continue reading...

brand news

Brand News: Uber, Aston Martin, McDonald's and more

Posted by Dale Buss on September 2, 2014 09:34 AM

TOP STORIES

Uber is banned across Germany by Frankfurt court.

Aston Martin hires new CEO, Andy Palmer, from Nissan.

McDonald's boosts food-safety efforts in China.

RadioShack and shareholder talk about saving company from bankruptcy.

Apple fixes bug but denies iCloud link to celebrity nude photos leak following internal investigatiion.

MORE BRAND NEWS

1-800-FLOWERS acquires Harry & David.

Aflac ties campaign to college football.

Alfa Romeo sets return to US after 20 years.

American Apparel ads banned in the UK.

AOL brand CEO Susan Lyne steps down to attract women-led startups to venture arm.

Arthur Andersen name returns to tax consulting.

Buick launches new campaign to build on success of "Hmmm" spot. (More in our Q&A.)

Burger King sees tax history come under scrutiny.Continue reading...

brand news

Brand News: Gannett, Xiaomi, Coca-Cola and more

Posted by Dale Buss on August 5, 2014 09:16 AM

TOP STORIES

Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.

Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.

Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.

Xiaomi passes Samsung as China's top smartphone maker.

Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.

Samsung takes stance on child labor as it takes golf fans behind the tournament.

MORE BRAND NEWS

adidas boosts marketing spending especially in the west.

Aflac invents the downward duck:Continue reading...

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Spreading Mayhem and Marketing Dollars, Allstate, Nationwide Amp Spending

Posted by Dale Buss on September 27, 2013 05:42 PM

The once-staid province of insurance marketing has become one of the most rough-and-tumble arenas of any industry as brands scrap for conquest sales in what has become a highly commoditized business. As a result, the likes of Progressive, Allstate, Aflac and their competitors have become some of the most creative advertisers around.

Allstate, for instance, continues pressing and spreading its effective campaign starring "Mayhem," the personification of—well, mayhem—who reminds consumers all the different ways that mother nature, careless people, and other vagaries of life can wreck their cars, their houses and their plans, which is why they need Allstate.

The brand's latest plan calls for spreading Mayhem across the social media universe via Vine and Instagram in a #ThisWillBeMayhem campaign that features extended content such as photos and videos that work in conjunction with Facebook and YouTube programs. Fans of the brand on Twitter will help the character decide which Allstate commercial will air on Oct. 5 during a college football telecast.Continue reading...

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Consumerist Readers Pick America's Worst TV Commercials

Posted by Sheila Shayon on October 24, 2011 02:00 PM

Readers participating in the Consumerist blog’s second annual Worst Ad in America Awards have crowned Luvs “Poop! There It Is” as the 2011 winner, (above) taking 32% of the 115,000 votes and beating an AT&T spot at 23.98%, in which a wife berates her husband for signing the family up for unlimited texting. Check that out, plus this year's other Consumerist 'winners,' below.Continue reading...

sonic truth

Lucky Duck: Aflac Finds Its Voice in Dan McKeague

Posted by Shirley Brady on April 26, 2011 01:30 PM

No more edgy comedians for Aflac.

After firing Gilbert Gottfried for tasteless tweets about the recent disaster in Japan and launching a nationwide search, Aflac today announced the new voice of its duck mascot — Dan McKeague, a 36-year-old classic rock radio station sales manager from Minneapolis, MN, who beat 12,500 contenders for the role.

His first Aflac spot (below) will debut, appropriately, during tonight's premiere of The Voice — a competition to find America's next great singer — on NBC.Continue reading...

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