It's water. It's booze "Alcohol-Inspired Refresher" with a dash of berry or a citrus twist. But you can call it Air. 

That's the brand name for the cutting edge of the alcoholic beverage market: carbonated water infused with alcohol and refreshing bubbles, named after the stuff that dares to defy the Helvetica fatigue.

It's a "refreshingly" simple branding in a market where "blackout drinks" carbonated alcoholic beverages once ruled.

But selling Air in a can — seriously?Continue reading...

Cartier's new Winter Tale holiday campaign promotes the French jeweler this holiday season with an ethereal spot (and its iconic panther) that follows on a trio of short films (directed by Luca Guadagnino and co-scripted by Xan Cassavetes) that the luxury brand debuted last month, along with an original video and music by the French band AIR. Watch them below.Continue reading...