Best Global Green Brands 2014

ready for takeoff

Spirit Airlines: No Longer Content to be the Honey Badger of Brands

Posted by Mark J. Miller on May 7, 2014 03:17 PM

Spirit Airlines may be a discount airline but it has received plenty of press in recent years for all of the fees (or as Spirit likes to call it, "optional services") it has charged customers, such as a fee for printing a boarding pass at the airport, or cost-cutting that shoehorns a dozen extra seats than competitors within the same size plane.

That kind of move has "won" the brand such accolades as being the only U.S. carrier on the World's Worst Airlines and the worst-performing U.S. airline. It has been recognized for hiring the "rudest flight attendants" and being the "most complained about" airline. It has inspired such venom that customers have formed Boycott Spirit Airlines and Spirit Airlines Sucks groups, not to mention the requisite nod by The Onion.

Yet none of that seemed to bother its leadership team. Being the honey badger of brands for just not giving a damn was a badge of dishonor that Spirit wore proudly—or at least wore—until now.Continue reading...

brand news

In the News: GM, Crocs, Snapchat and more

Posted by Dale Buss on November 14, 2013 09:14 AM

In the News

GM could see exit of CEO Dan Akerson next year, Reuters says.

Crocs considers ways to go private.

Snapchat becomes one of most sought-after tech businesses after reportedly turning down $3 billion buyout from Facebook. 

AT&T creates mystery of locked, used iPhones.

Alitalia prepares restructuring aimed at getting more resources out of Air France.

American Airlines and US Airways set up major-airport route grab with their merger as deal cruises through courts.

Ateliers Pleyel stops piano production in France.

Baidu faces suits over video piracy.

Boeing sees unionists reject new labor deal for 777X production.

Burberry is weighed down by beauty business.

Cisco tells of big revenue dropoff in emerging markets.

Cracker Barrel shareholders reject activist's third bid to be on board.Continue reading...

brand news

In the News: Kraft, FAA, AT&T and more

Posted by Dale Buss on November 1, 2013 09:29 AM

In the News

Kraft and McDonald's team to sell McCafe packaged coffee.

FAA lifts most rules against use of electronic devices on flights. 

AT&T explores acquiring Vodafone, reports say, but European outcry over NSA involvement hurts brand.

Air France seeks deep overhaul of Alitalia.

Amazon produces two original drama pilots.

Apple launches iPad Air.

Bonobos expands with new women's brand.

Buffalo Wild Wings' new pricing and service model builds confidence.

Century 21 handles "haunted houses" in campaign.Continue reading...

brand news

In the News: LeBron, Air France, Nokia and more

Posted by Dale Buss on June 22, 2012 09:02 AM

In the News

Miami Heat and LeBron James win NBA title.

Abbott challenges ease of biotech drug copies.

Air France to cut 5,000 jobs.

Benetton takes Cannes award with "Unhate" campaign.

Best Buy tells investors its turnaround plan involves boosting training and services.

CBS plans to launch sports radio network.

Dow Jones plans to take Smart Money magazine to web only.Continue reading...

brand news

In the News: Air France, Facebook, Morgan Stanley and more

Posted by Shirley Brady on May 25, 2012 08:50 AM

In the News

Air France plans to streamline operations and reduce staff.

AOL surprised by teen startup squatter.

Butterfinger launches mock conspiracy-hunting mobile tour.

Dish Network squares off with TV programmers over ad-skipping DVR.

Facebook impresses with photo app, while Mark Zuckerberg makes the cover of People and investors hope for refunds as legal challenges to IPO loom.

Ferrari deaths fuel anti-foreigner sentiment in Singapore.

FIFA tests goal line technology.

Jersey Shore's Snooki embroiled in $100M battle with merchandising firm.Continue reading...

week in review

Top 10 Stories of the Week: From Facebook Stalking to PlayStation Vita

Posted by Michael Waltzer on October 21, 2011 04:29 PM

Our most-read blog posts of the week include Air France's new logo, Motorola's new RAZR, Sony's new PSP, and more:

#1 Take This Lollipop Spooks Facebook Users

#2 Toby Keith Late to the Party with Solo Red Cup Anthem

#3 Air France Logo Gets Makeover

#4 Steve Jobs and the Evolution of the Apple Logo: "Don't Make it Cute"

#5 Netflix Quashes Qwikster and Gets On With It

#6 Ikea App Uses Facebook Profiles to Design Dream Bedrooms

#7 Footloose Product Placement Stays Loyal to Original, Almost

#8 Hyundai Taking Lead in Automotive Brand Loyalty

#9 Motorola, Aiming for Cutting Edge, Revives RAZR Brand

#10 Sony Sets PS Vita Release, But Are Gamers Game?

brand news

In the News: CEO Shuffle, Apple's Core, Mattel Eyes HIT

Posted by Shirley Brady on October 18, 2011 08:45 AM

Air France replaces CEO, Mercedes-Benz USA CEO is ousted in Daimler exec shuffle, and Olympus shares plunge as its CEO is fired.

Apple sells 4 million iPhone 4S units in first weekend, as Samsung sues to block the device in Japan and Australia and HTC loses Apple patent case in US. Steve Jobs' Silicon Valley memorial service reportedly filled with humor and music, as company prepares to honor late co-founder and report earnings on Tuesday. Starbucks and Apple are also partnering in the UK on free music downloads.

Mattel eyes UK's HIT Entertainment, home to Thomas the Tank Engine and other kids' properties.

Bank of America posts $6.2 billion quarterly profit, while Goldman Sachs reports $428 million loss.

BlackBerry customers receive free apps and tech support to make amends for outages.Continue reading...

logo-a-gogo

Air France Logo Gets Makeover

Posted by Mark J. Miller on October 14, 2011 01:58 PM

When traveling on Air France, your menu may not be the first thing you look at after boarding the flight. But if you have any interest in design, you might want to check it out.

The company has selected 11 winners to its logo-redesign contest and six of the new versions are being used on some in-flight menus, according to Southalltravel.co.uk. The other five will appear next year. Check out the 6 designs after the jump!Continue reading...

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