Posted by Michael Waltzer on September 23, 2011 12:58 PM
The Marty McFly-tastic Nike MAG eBay auction (dubbed "Back 4 the Future" given its Back to the Future tie-in) has ended, with impressive results as a fundraiser for Michael J. Fox's foundation.
During the 10 day period of the auction, all 1,500 pairs of shoes were sold, many to millionaires (check out Kanye West's B4TF kicks) to be sure, but all for a great cause.
Stupiddope.com reports that the final tally raised at auction was $5,695,190 and 53 cents — for which Sergey Bin, Co-Founder of Google, is matching dollar for dollar. That $11 million will now see its way to the Michael J. Fox Foundation for Parkinson's Research.
But don't fret all you sneaker fans out there, because although the shoe may have been out of reach for many, there is more memorabilia going around to hopefully satisfy that craving.Continue reading...
Posted by Michael Waltzer on September 8, 2011 07:30 PM
Following a viral campaign that drove sneaker-heads, movie buffs and Back to the Future fans crazy this week, Nike has confirmed that it's all to do with the release of its latest shoe — the Air Mag — and a good great cause.
The limited-edition shoe is based on Marty McFly's self-tying, glowing Nike kicks in Back to the Future II, the release is a fundraiser for the foundation of the actor of who played McFly, Michael J. Fox.
The "McFly's Closet" video at top was born to go viral, posted by a YouTube user calling himself DocEmmettBrown88 and featuring McFly's sneakers.
Watch Nike's Air Mag spot below and read about the build-up, timed (cleverly) to the Fashion Week and Fashion's Night Out frenzy revving up into high gear today.Continue reading...