Posted by Mark J. Miller on March 24, 2015 11:58 AM
Although Malaysia Airlines had two major crashes that made global news last year, there is no rebranding under way. In fact, the carrier's brand recognition has never been stronger. But how to leverage that is a delicate balance.
“Name recognition is now in the range of Coke and Pepsi,” Dean Dacko, the airline’s head of marketing, told Mumbrella. “That kind of awareness takes decades and billions of dollars in investment to build. To abandon that, from a commercial marketing perspective, would be a tragically bad mistake to make.”
The phrase “tragically bad mistake” might be one the marketing department would prefer to avoid altogether, considering the airline lost 510 passengers and 27 crew members a year ago. Still, the numbers do support Dacko’s claim. Brand awareness, which was in the low single digits before the crashes, has now reached 86 percent.Continue reading...
Posted by Ilan Beesen on March 20, 2015 02:02 PM
Once again, we were all reminded of the hazards of air travel with the recent news that a Malaysia Airlines moist towelette washed up on a Western Australia beach last year.
After three crashes in 2014—one by an AirAsia flight and two involving the country's national carrier, Malaysia Air—would-be travelers are looking to Malaysian carriers for signs of improvements and a renewed commitment to safety.
Concerned travelers may be relieved to learn that the Malaysian government has shared plans to overhaul Malaysia Air and to launch a brand new airline. Continue reading...
Posted by Dale Buss on January 12, 2015 09:23 AM
Tiffany releases first same-sex ad as Saks claims right to discriminate against transgender employees.
GM introduces Chevrolet Bolt long-range electric vehicle at NAIAS in Detroit, as Ford aluminum-bodied F-150 and Volkswagen Golf named North American Car/Truck of the Year.
H&M designs co-branded collection with Coachella festival.
23andMe releases user DNA data to Pfizer for genetic research.
McDonald's strikes a chord (and raises eyebrows) with latest ad in "I'm Lovin' It" US relaunch campaign, the local "Signs" commercial:Continue reading...
Posted by Dale Buss on January 5, 2015 09:03 AM
McDonald's refreshes "I'm Lovin' It" tagline with TV commercial featuring Grumpy Cat, SpongeBob SquarePants and other characters.
CES 2015 gets rolling in Las Vegas with emphasis on Internet of Things—among many, many other things.
AirAsia crash may have been caused by icing, Indonesian report says.
Xiaomi doubled 2014 sales to $12.2 billion, leading some to wonder: too fast, too soon?
Dannon, official yogurt of the NFL, bows out of Super Bowl advertising as it swaps John Stamos for NFL quarterback Cam Newton.Continue reading...
Posted by Shirley Brady on January 2, 2015 09:19 AM
Sony compensates gamers for PlayStation Network hack as the US sanctions North Korea over Sony hack and The Interview expands distribution to cable and satellite TV providers including Dish Network.
AirAsia crash search hindered by weather as CEO Tony Fernandes is praised for transparent response via Twitter feed.
Palm brand may be making a comeback after HP sells trademarks.
GM issues three new recalls, citing ignition systems.
H&M promotes new athleticwear collection.Continue reading...
Posted by Dale Buss on August 20, 2014 09:31 AM
McDonald's in Ferguson, Mo., becomes headquarters of protest coverage as brand names first US VP of digital, rolls out bagged McCafe coffee with Kraft across US, and sets to offer mandarin oranges.
Uber hires former Obama campaign chief as lobbyist and tests delivery service in D.C.
Staples accelerates turnaround actions as sales continue to fall.
Walgreen shakes up executive ranks after projection was off by $1 billion.
Petsmart explores possible sale.
MORE BRAND NEWS
AirAsia takes advantage while Malaysia Airlines wallows in tragedies.
Apple soars to stock record amid optimism about upcoming products.
Audi airs Emmys promo that's heavy on celebrity cameos (at top).
Boeing may boost production of its bestselling 737.
Brita recalls thousands of child water bottles.Continue reading...
Posted by Shirley Brady on July 1, 2014 09:29 AM
GM hopes to turn the key as automaker recalls 8.4 million vehicles and announces victim compensation plan.
Jeep tops most patriotic brands list as brand boosts Chrysler’s June sales.
L’Oreal settles with FTC over anti-aging ad claims.
Bayer broadens healthcare line by keeping Merck's Dr. Scholl's and Coppertone brands.
Wendy’s taps Boyz II Men for pretzel burger campaign kicking off on Facebook.
MORE BRAND NEWS
Aereo rivals aim to take advantage of US Supreme Court setback for brand.
AirAsia and Rakuten team up for budget Japanese airline.
AT&T sells America Movil stake.Continue reading...
Posted by Abe Sauer on August 23, 2013 12:43 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: the "Apple three piece set"… budget mooncake… Robert Downey Jr's HTC ad translated… Wu Mo for Baidu… living in a KFC... GlaxoSmithKline... AmCham… Imax espionage… "China's Boston"… Shanghai Lacoste… Fruit Ninja advertising… Hong Kong air… marketing with "Singlish" and more.Continue reading...