Interbrand IQ: The Best Asian Brands Issue

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In the News: SOPA, Kraft, RIM and more

Posted by Dale Buss on January 18, 2012 09:04 AM

In the News

Airbus raises prices of A320neo plane amid strong demand, as Boeing threatens to compete better in 2012 .

AirTran must reinstate whistleblower pilot.

American Express invests $125 million in China mobile payments startup.

Apple eases into corporate market with Macs, while textbook push draws interest.

BankUnited draws bids from TD Bank and others.

Beyonce and Jay-Z challenged by Blue Ivy trademark applicant.

Burberry sales surge on international demand.Continue reading...

personal brands

Drug Test Hits MVP Braun, Major League Baseball and Sponsors

Posted by Dale Buss on December 12, 2011 03:03 PM

The stakes for Ryan Braun, last season's National League Most Valuable Player in Major League Baseball, couldn't be higher after word has leaked out that he tested positive for a substance the game has banned. Not only his reputation is at stake but also a 57-game suspension and about one-third of his 2012 salary, should he not be able to overturn MLB's finding on appeal.

Braun, the left fielder for the Milwaukee Brewers, apparently is pleading that the tests somehow have been mishandled or misinterpreted amid the league's complex process, but no player ever tested positive has won on appeal. In any event, the league's final ruling isn't likely to come until January.

Meanwhile, the brands behind Braun's increasingly significant commercial endorsements are bound to be none too happy about any of this. Nike, AirTran Airways, and Cytosport, makers of Muscle Milk, had ties with Braun before he was bestowed the MVP award in November. Presumably, a number of other brands have been exploring the rising endorsement potential of the young star who is telegenic and, until now, has had a squeaky-clean reputation.Continue reading...

no kidding around

Flying AirTran? Suck in That Gut or Pay for a Second Seat

Posted by Mark J. Miller on October 19, 2011 11:01 AM

If you’ve got luggage that is extra heavy, you’ve got to pay extra bucks, right? Starting in March of next year, if you’ve got extra weight on your body, you’ll need to pay out some extra bucks, too.

The Atlanta Journal-Constitution reports that AirTran will ask “customers of size” to buy a second seat starting in March. AirTran — whose slogan ("Go. There's Nothing Stopping You") might need updating — was purchased earlier this year by Southwest Airlines, which has such a policy in place.

Who is too big for just one seat? That distinction will be at "the carrier's sole discretion," AJC reports, so be sure to wear something that makes you look slim when you get to the airport.

AirTran parent Southwest defines customers that need more than one seat as “those who encroach upon any part of the neighboring seat[s],” the Journal-Constitution reports. (Have they flown economy lately?)

For those who have been affected by the rule on Southwest – fewer than one half of 1 percent of the airline’s customers – they are given the option of a refund on the second ticket if the flight isn’t full.

Southwest, of course, is famous for hassling the likes of director Kevin Smith about his size, a PR black eye that doesn't seem to have deterred them from eyeing passengers' girth. At least they're no longer threatening to eject customers from "too narrow" seats — just make them pay for another.Continue reading...

ready for takeoff

AirTran Tops US Airlines for Quality

Posted by Shirley Brady on April 4, 2011 02:30 PM

AP looks at the 2011 Airline Quality Rating report, an annual ranking of US airlines by academics, based on US Dept. of Transportation statistics. The goal of the joint project between Wichita State University and Purdue University is "to improve quality and performance in the airline industry."

The discount carrier AirTran bumped top-ranked Hawaiian out of the top spot, which was followed by JetBlue, Alaska and Southwest. Regional airline American Eagle ranked last among the 16 airlines. Also in the bottom five were Atlantic Southeast (15), Comair (14), Mesa (13) and United (12). Click here for the report.

brand accolades

Fortune Favors the Admired (Companies)

Posted by Sheila Shayon on March 7, 2011 04:00 PM

Fortune magazine's annual ranking of the world's most admired companies is also a shorthand for most admired brands.

Its just-released 14th annual ranking, a collaboration between the Time Inc.-owned business title with research conducted by the Hay Group, is worth checking out to see who's up, who's down, and why.

As ever, this year's list is based on a survey of business executives and the criteria includes quality of management, social responsibility (community and environment), quality of products and services, allocation of corporate resources, recruitment and retention of talent.

This year's top ten:Continue reading...

road warriors

February Freebie: Inflight Facebook

Posted by Barry Silverstein on February 3, 2011 12:30 PM

With over half a billion users and a billionaire founder who was TIME magazine's Person of the Year, Facebook has been flying high. This month, the social network is flying high, quite literally.

In a promotion through Gogo Inflight Internet, which offers inflight connectivity in the continental U.S., Facebook will be available free in February on the Wi-Fi networks AirTran, Alaska Airlines, American Airlines, Delta, United, US Airways, and Virgin America. Other services provided can range in price from $4.95 to as much as $12.95.

Gogo has been pushing its service via partnered promotions lately to encourage more air travelers to take advantage of Wi-Fi. But don't forget in-flight netiquette!Continue reading...

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