Interbrand IQ: The Best Asian Brands Issue

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In the News: BMW, AP, Sony and more

Posted by Dale Buss on May 14, 2013 09:26 AM

In the News

BMW is investing 3 billion euros in EVs and marketing

AP execs outraged over government probe of phone records.

Sony is targeted for breakup by American investor.

Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.

Amazon workers go on strike in Germany.

BNP Paribas eyes mobile and online banking.

Citibank says "no fees" means "never."

Coach approached Tory Burch about a deal.

Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...

brand news

In the News: Netflix, Amazon, Ford and more

Posted by Dale Buss on April 23, 2013 09:28 AM

In the News

Netflix reports strong subscriber growth.

Amazon may be planning to open a store in London, reports say.

Ford is reaching record profit on growing sales of Fusion, as company extends programmatic ad buying to online video.

Twitter reportedly reaches deal with Publicis' Starcom MediaVest Group for hundreds of millions over several years.

Airbus strategy for big A350 is being vindicated.

Apple grapples with hardware-software identity crisis.

Burger King tests delivery in Los Angeles.

Cadillac eyes smaller cities for Chinese luxury share.

Del Taco debuts revamped menu.

DuPont more than doubles profit.

Fisker loses $21 million to US seizure.

Google CEO Eric Schmidt belittles importance of UK taxes.Continue reading...

brand news

In the News: Aereo, iPhone 5S, Billabong and more

Posted by Dale Buss on April 9, 2013 09:03 AM

In the News

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.

Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.

Billabong in talks to sell out for $300 million.

Airbus juggles order book to meet record demand for A320neo Jet.

AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.

Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...

brand news

In the News: Samsung, Wall Street Journal, Nike and more

Posted by Dale Buss on March 18, 2013 09:11 AM

In the News

Samsung appoints co-CEOs.

Wall Street Journal was subject of Justice Department investigation tied to News Corp. hacking scandals.

Nike is propelled by basketball shoes and ties to NFL.

Adidas brings girls together in new worldwide social-media program.

Apple's next iPhone may be unlockable by fingerprint.

Beechcraft is dealt a new setback by Pentagon in Afghan contract.

BuzzFeed plans to launch a business section.

Chrysler plans to launch an all-new version of the Chrysler 200.Continue reading...

brand news

In the News: Yahoo!, Barnes & Noble, Weight Watchers and more

Posted by Dale Buss on February 26, 2013 09:08 AM

In the News

Yahoo! work-from-home edict by CEO Marissa Mayer sparks debate.

Barnes & Noble breakup possibility highlights leadership differences.

Weight Watchers sees workers push back over low pay.

Airbus considers adding assembly line for A350.

Alcatel bets on AT&T and Verizon to keep U.S.-market growth.

Amazon losing its edge in e-commerce satisfaction.

BP begins its trial in 2010 Gulf oil spill.

Diageo hopes to create frozen-cocktail frenzy in U.K.

Google is the most trusted online brand in India, followed by Facebook.

HP board signals more oversight of CEO.

Hooters launches new brand campaign.

IKEA pulls more meatballs over horse meat.Continue reading...

brand news

In the News: BlackBerry, iPhone, Carnival and more

Posted by Dale Buss on February 15, 2013 09:00 AM

In the News

BlackBerry shows new signs of life as co-founder sells stake.

Apple challenges iPhone trademark loss in Brazil.

Carnival tries to cruise away from brand disaster as passengers mull legal options.

ABC, NFL and Call of Duty get top marks for consumer engagement.

Airbus drops lithium-ion batteries from latest jet.

Applebee's expands test of Express Lunch service.

Best Western focuses on its people, not perks, in new campaign.Continue reading...

brand news

In the News: American Airlines, Apple, Herbalife, PBS and more

Posted by Dale Buss on February 8, 2013 09:07 AM

Airbus may change battery system in its 350 aircraft to avoid problems faced by Boeing.

American Airlines stands to gain vast route network in looming merger with United Airways.

Apple faces battle over proposed preferred stock.

Michael Bloomberg builds empire in U.K.

Boeing Dreamliner fire was caused by battery short, investigation finds, as Poland's LOT finds bet on the aircraft turning dicey.

Bud Light Platinum presents Justin Timberlake as its new face.

Conan O'Brien and late-night competitors try bigger stunts to hold on to fans.

Daimler sees flat earnings this year as Europe and China mar results.Continue reading...

brands under fire

For Boeing, Dreamliner's Turbulent Debut Makes For a Global Branding Nightmare

Posted by Dale Buss on January 17, 2013 04:52 PM

The U.S. federal government’s grounding of all Boeing 787 Dreamliner jets worldwide affects only six planes being operated by a U.S. carrier, all of them by United Airlines. So the abrupt and drastic action by the Federal Aviation Administration – the first time in four decades that regulators effectively have grounded a major airliner – isn’t going to have much effect on U.S. air travel.

Yet the short- and long-term damage to Boeing’s brand could be profound. And it is far from clear that the Chicago-based company is doing enough to address that sort of damage even while it works quickly and closely with airlines and government safety authorities to figure out temporary fixes that will get Dreamliners back in the air. Continue reading...

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