let's make a deal
Posted by Michael Waltzer on May 3, 2012 05:02 PM
A few of America’s biggest shoe brands owned by the same company will be going their separate ways soon. A purchase price of $2 billion works wonders to make those kinds of things happen. Collective Brands Inc., which owns such footwear brands as Sperry Top-Sider and Keds as well as discount shoe retailer Payless ShoeSource, has agreed to be sold for $2 billion and divided into two companies.
As the Chicago Tribune reports, Collective will be a collective no more, with its brands divided between Wolverine Worldwide, Blum Capital and Golden Gate Capital, which all have a tough financial road ahead for these brands.Continue reading...
Posted by Eliza Sadler on November 11, 2010 02:15 PM
Airwalk is making innovative use of Pop Ups to maximize bang for buck in the re-launch of the brand’s classic “Jim” shoe. Airwalk used an augmented reality app from startup GoldRun to launch pop-up stores in New York and LA on November 6. The twist: The stores were invisible.
In keeping with its “cool” approach to footwear, the promotion attracted cutting-edge shoe buyers to secret locales in New York City and LA.
So how did it work? Much like the brand promotion itself – as a fun, exclusive experience. To access the invisible store, customers downloaded the GoldRun’s app, available for iPhone 3G or higher, and went to Venice Beach in Los Angeles or Washington Square Park in New York. There, they were able to acquire the shoes that were GPS-linked to both locations. Continue reading...