week in review

Top 10 of the Week: From World Cup to Old Spice

Posted by Shirley Brady on July 16, 2010 06:30 PM

product placement

Coffee Endorsement Not (Technically) Pacino's First

Posted by Abe Sauer on July 14, 2010 01:30 PM

"Al Pacino's first commercial ever." "His first product endorsement." Even our report on Pacino's endorsement of Vittoria coffee noted it as his "first." One brand of timepiece, however, would beg to differ.Continue reading...

celebrity brandmatch

Al Pacino's First Brand Endorsement

Posted by Shirley Brady on July 13, 2010 01:30 PM

We're not sure if Al Pacino was inspired by his old friends Robert De Niro and Martin Scorsese, but the Oscar winner has lent his name to his first product endorsement.

Similar in look and feel to De Niro's black-and-white American Express spot (which you can see after the jump), the spot features a chatty Pacino extolling coffee for Vittoria, a family-owned brand billed as "Australia's No.1 pure coffee brand." It wasn't shot down under, however—even in Australia's home of caffeine connoisseurs, Melbourne—but in Manhattan's Soho area, including shots of the historic (and now City Bakery-owned) Vesuvio Bakery.

Aussie ad blog Campaign Brief says the commercial was directed at Pacino's insistence by another Oscar winner, Barry Levinson, while the print campaign was shot by celeb photographer Brigitte Lacombe. (Update: Brandchannel's Abe Sauer points out that this is technically Pacino's second brand endorsement, although the first one ended up in a legal dispute. So let's say first official brand endorsement.)Continue reading...

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