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week in review

Top 10 Stories of the Week: From Pantone's Tangerine Tango to Twitter's New Design

Posted by Michael Waltzer on December 16, 2011 04:30 PM

Our most-read blog posts of the week includes Pantone's Tangerine Tango to Twitter's new design and more:

#1 Pantone's Hot Color for 2012: Tangerine Tango

#2 Meet the New, New Twitter - Now With Brand Pages!

#3 Nivea Owns New Year's Eve, in Times Square and 'New Year's Eve'

#4 Heineken Goes Aspirational and Really ‘Likes’ Facebook

#5 VW May Have Last Laugh Over Global-Domination Skeptics

#6 Starbucks Reuses Shipping Containers in Seattle Store Test

#7 Al Qaeda Looking to Rebrand

#8 Minnesota's Crapola Proud to Be Number Two Brand

#9 Moving the Mountain: Paramount Redesigns Logo for 100th Birthday

#10 Amazon Launching Promo to Lure Customers From Retail

rebranding

Al Qaeda Looking to Rebrand

Posted by Mark J. Miller on December 15, 2011 10:06 AM

Nasir al Wuhayshi was the personal secretary of the now-deceased Al Qaeda founder Osama bin Laden. Now, al Wuhayshi is the leader of Al Qaeda of the Arabian Peninsula (AQAP), which is based in Yemen.

Like his old boss contemplated before he was killed by Navy SEALs in early May, though, al Wuhayshi is thinking that his organization could use a rebrand, an Arab diplomat tells Fox News. After all, al Qaeda has too much “baggage” attached to it.

The diplomat tells Fox that AQAP “is trying to attract more foreign fighters to its cause” and “is increasingly going by the name ‘Ansar al Sharia,’ which means Army of Islamic Law.”

When bin Laden died, it was discovered in his papers that he had thought about rebranding the entire organization to the catchy "Taifat al-Tawhed Wal-Jihad," which means Monotheism and Jihad Group, or the even snappier "Jama’at I’Adat al-Khilafat al-Rashida," which means Restoration of the Caliphate Group, as possible new names. Now his former underling is following through with the concept.Continue reading...

brand of crazy

Bin Laden Considered Rebranding Al Qaida

Posted by Mark J. Miller on June 28, 2011 12:30 PM

One of the odder items that floated past our transom in recent days goes back to how the original name of Al Qaida (aka Al Qaeda, or "the world's most famous terrorism organization") was al-Qaida al-Jihad, which means The Base of Holy War.

The West’s lopping off of the last part of the name apparently really irked the now-deceased Osama bin Laden so much that he considered renaming the organization, the Associated Press reports.

Among the papers taken from bin Laden’s compound in Pakistan were some letters that suggested bin Laden was annoyed that al-Qaida was losing the battle for everyday Arabs.

The problem with the name al-Qaida, as bin Laden (no marketing genius, as you'll see below) expounded, is that it is missing any reference to religion or, as Forbes blogger Marc Babej puts it, “something to convince Muslims worldwide that they are in a holy war with America.”Continue reading...

political brands

World Celebrates as Obama Announces Osama bin Laden Death

Posted by Shirley Brady on May 1, 2011 11:17 PM

Breaking news tonight: Osama bin Laden is dead with his body in the possession of the US military, according to US media reports tonight including the New York Times, above — a fact that many people found out about on Facebook and Twitter.

President Obama confirmed the Al-Qaeda leader's death in a speech that was broadcast on TV and on the White House website. Stating that "Justice has been done," without a doubt it was the defining speech of his administration, a US military victory and a milestone in US history and the war on terror.Continue reading...

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