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brand bites

Brand Bites: HP, Virgin, Tom Brady, 9/11, China Pepsi, Fake Starbucks

Posted by Abe Sauer on September 9, 2011 11:45 AM

General Mills' "Coccoon" spot is oddly disturbing, not great at making people want to eat fruit snacks.

Creepy but more effective: Warner Bros. promotes new movie Matt Damon/Gwyneth Paltrow movie Contagion with a "bacteria billboard in Toronto."Continue reading...

viral buzz

Remember the Alamo, But Don't Talk or Text There

Posted by Michael Waltzer on June 7, 2011 05:30 PM

Trending on YouTube: two versions of one very angry customer's voicemail message. Above, the bleeped version — and below, the (naturally) more popular expletive-laden NSFW (not safe for work) version, in which a moviegoer cusses out the cinema that ejected her.

The independent cinema in question, the Alamo Drafthouse in Austin, TX, has a simple rule: If you talk or text during a movie, they will kick you out. And in this case, release it on video to remind other customers they're not kidding about protecting their brand experience.Continue reading...

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