Interbrand IQ: The Best Asian Brands Issue

rss

brand bites

Brand Bites: HP, Virgin, Tom Brady, 9/11, China Pepsi, Fake Starbucks

Posted by Abe Sauer on September 9, 2011 11:45 AM

General Mills' "Coccoon" spot is oddly disturbing, not great at making people want to eat fruit snacks.

Creepy but more effective: Warner Bros. promotes new movie Matt Damon/Gwyneth Paltrow movie Contagion with a "bacteria billboard in Toronto."Continue reading...

viral buzz

Remember the Alamo, But Don't Talk or Text There

Posted by Michael Waltzer on June 7, 2011 05:30 PM

Trending on YouTube: two versions of one very angry customer's voicemail message. Above, the bleeped version — and below, the (naturally) more popular expletive-laden NSFW (not safe for work) version, in which a moviegoer cusses out the cinema that ejected her.

The independent cinema in question, the Alamo Drafthouse in Austin, TX, has a simple rule: If you talk or text during a movie, they will kick you out. And in this case, release it on video to remind other customers they're not kidding about protecting their brand experience.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein