The Brand Logic Behind Megan Fox's Crazy Act

If a friend of yours started going around crediting her career to her "supernatural" sexuality, and talking about how she was Alan Alda’s doppleganger, you might begin to question what was going on in her head. But when actress Megan Fox does it? Well, maybe it’s kind of a brilliant branding effort.

The actress doesn’t seem to garner nearly as much press for her movie roles, or even for her beauty, as she does for her offbeat statements. Whether you’ve dismissed them as bizarre rantings, or just as a tendency to say what’s on her mind, her interviews seem infinitely more memorable than most.Continue reading...