personal brands

Is Seattle's Russell Wilson the Perfect Brand Ambassador? We're About to Find Out

Posted by Abe Sauer on February 3, 2014 05:52 PM

Seattle Seahawks quarterback Russell Wilson may have had a big win on the field during the Super Bowl, but he stands to have an even bigger win off the field.

At just 25-years-old, Wilson looks like he belongs as much in British boy band One Direction as behind center. Where his adversaries are old and robotic like Peyton Manning or aggressively sharp-angled and bicep-kissing like Colin Kaepernick, Wilson is soft spoken and monumentally humble. He's outwardly religious—but not Tim Tebow-religious. He's outspoken about being an underdog—but not Tim Tebow-outspoken about being an underdog. And at 5-foot-10 and 200 pounds, he's amazingly relatable as an Everyman—somebody you could actually be.

Add to all that his effervescent smile, hard-to-place ethnic background and Renaissance man attitude—Wilson is outspoken about his love of meditation and yoga (yoga!)—and you have the makings of a different kind of new age intellectual NFL star. Watch as the brands fall over themselves to sign him up.Continue reading...

ready for takeoff

AirTran Tops US Airlines for Quality

Posted by Shirley Brady on April 4, 2011 02:30 PM

AP looks at the 2011 Airline Quality Rating report, an annual ranking of US airlines by academics, based on US Dept. of Transportation statistics. The goal of the joint project between Wichita State University and Purdue University is "to improve quality and performance in the airline industry."

The discount carrier AirTran bumped top-ranked Hawaiian out of the top spot, which was followed by JetBlue, Alaska and Southwest. Regional airline American Eagle ranked last among the 16 airlines. Also in the bottom five were Atlantic Southeast (15), Comair (14), Mesa (13) and United (12). Click here for the report.

brand news

Brands to Watch: Amazon, JCPenney, Taco Bell and more

Posted by Shirley Brady on January 25, 2011 06:00 PM

Brands to WatchAmazon launches this-side-of-spam simple email service.

American Apparel files $5 million suit over 'exploding' nail polish bottles.

Blackwater (now Xe) suit tossed 7 years after "grisly deaths."

Goldman Sachs: better at marketing than managing assets?

Horizon Air retires brand in favor of Alaska Air.

JCPenney is closing 25 stores and select operations.

Madonna's Material Girl juniors collection for Macy's replaces Taylor Momsen with Kelly Osbourne.

Neutrogena hires Kristen Bell to endorse brand.

North Face backs U.S. Freeskiing brand with the U.S. Ski and Snowboard Association.

Taco Bell refutes "where's the beef?" lawsuit.

Twitter is blocked during protests in Egypt.

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