TRESemmé gives a "Fresh Start" when an unexpected date arrives (above) and Alberto Culver’s dry shampoo is now number one in the category with Q4 2010 retail sales topping $7.7 million.

Alberto Culver is more than a global beauty-care company, it’s an online savvy brand that launched its first private online community, My Beauty Café, in 2007. When research showed that women wanted hair rejuvenation on days when they didn’t shampoo, the brand had turned to Communispace, a leader in online consumer insights communities founded in 1999.

The Omnicom-owned firm has created more than 400 communities for major brands including Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever and GlaxoSmithKline. Communispace also recently won the Forrester Groundswell Award in the “Business to Consumer, North America” Embracing category for their work with Alberto Culver.Continue reading...

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