brand news

Brand News: PayPal, Ford, Pfizer and more

Posted by Dale Buss on September 30, 2014 09:23 AM

TOP STORIES

EBay will spin off PayPal in 2015, and names new president in Dan Schulman.

Ford cuts forecast as Russian woes mount and Europe remains a drag but sets high 2020 sales goal, and brings new aluminum F-150 to dealers and consumers for test drives.

Pfizer targets Viagra advertising at women for the first time.

Supervalu and Albertsons disclose US customer-data breach.

Microsoft will unveil next version of Windows today, and readies NYC flagship store.Continue reading...

retail watch

Safeway, Albertson's Combine to Take On Fast-Changing Grocery Industry

Posted by Dale Buss on March 7, 2014 03:20 PM

Cerberus is buying Safeway and blending it in with the Albertson's supermarket chain it already owns. But the transaction seems more like the end of an era rather than the beginning.

That's because the intended $9 billion merger of Albertson's and Safeway will be a play meant largely to shore up the combined operations defensively against sea changes that have been sweeping the food-retailing business that simply don't favor traditional chains such as the two that Cerberus will own.

The rise of grocery availability at Walmart, Target and other discounters; the spread of dry goods through drug stores and dollar stores and other new formats; the rising popularity of Trader Joe's, Whole Foods and their organic, natural, locally-produced and private-label ethos; the fact that online CPG sales finally seem to be gaining traction; and the strength of club stores in the grocery trade—all are conspiring against the merger of two of the long-time giants of the business.Continue reading...

brand commentary

Walmart's New Healthy Labels: Great for You, or Great for Them?

Posted by Barry Silverstein on February 9, 2012 06:15 PM

Built on the back of its ubiquitous retail operation, Walmart has become the largest grocer in the U.S. That position carries with it a certain responsibility, and Walmart is rising to the occasion. The company, for example, has been publicly acknowledged by the first lady, Michelle Obama, for its work in helping to encourage healthy eating and fight childhood obesity.

As we noted here earlier, Walmart's latest entry into the nutritional battlefield is a product labeling strategy it calls "Great for You." As the company explains, this "nutrition icon" will begin appearing this spring on foods that "meet rigorous nutrition criteria informed by the latest nutrition science and authoritative guidance from the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA) and Institute of Medicine (IOM)."

At first, the green "Great for You" labels, depicting a non-descript person with arms raised, will appear only on products within Walmart's own brands, Great Value and Marketside. Walmart claims, however, that it will allow other brands to make use of the label on products adhering to the same criteria with no licensing fee. In theory, this would help level the playing field between Walmart branded products and other brands sitting on Walmart shelves. But does it?Continue reading...

mobile commerce

"Scan-Bag-Go" at Supermarkets: Be Careful What You Wish For

Posted by Dale Buss on November 2, 2011 01:57 PM

Self-scanning checkouts in grocery stores have proved only a mixed success, so it's only natural that some supermarket chains now want to create even more "opportunity" for customers to handle the tedious checkout chore themselves.

Kroger, Stop and Shop and Giant grocery chains in the US are in various stages of testing or rolling out handheld wands that you wave at bar codes as you take stuff off the shelves and then bag things yourself in the cart. It keeps a running tally, and — presto! Because most of those nasty traditional functions of the checkout process already have been taken care of, exiting the store becomes almost as quick as swiping your credit or debit card at the cashier.

At least that's the idea, Kroger executives told WCPO in Cincinnati. Not surprisingly, other retailers are testing how to use smartphones to do the scanning, to eliminate the cost and complication of the wands.Continue reading...

brand news

In the News: Nike, News Corp., GE & more

Posted by Dale Buss on July 13, 2011 09:00 AM

In the News

Albertsons decides to keep self-checkout lanes.

Amazon seeks ballot measure to undo California tax.

Arm & Hammer woos cat-lovers.

BlackBerry owner RIM announces seven new smartphones, courts carriers feeling threatened by Apple and Google.

BMW cranks up its profit forecast.

Campbell takes new course as new CEO outlines strategy.

Carrefour sees its acquisition deal in Brazil fizzle.Continue reading...

brand news

In the News: Tiger Woods, News Corp., Porsche & more

Posted by Dale Buss on July 11, 2011 09:00 AM

In the News

Airbus and Boeing compete for major deal from AMR.

Albertsons ends self-checkouts.

Apple loses “app store” battle with Amazonpicks new target.

Arby’s launches “casting call” contest.

Audi to build cars in North America, reports record first-half global sales.

Campbell Soup needs immediate help from new CEO.

Citigroup leverages digital to engage Asian consumers.Continue reading...

private brand

SuperValu Consolidates Private-Label Store Brands

Posted by Mark J. Miller on June 20, 2011 05:30 PM

SuperValu, the third-largest food-retailing chain in the U.S., may own a number of grocery chains, but it would like shoppers to start noticing something that is the same about its businesses: the store brand for all of them is the same. 

Owner of such grocery store chains as Albertson’s, Jewel-Osco, and Cub Foods, the Minnesota-based SuperValu is consolidating all of its private-label in-store brands under the name Everyday Essentials and hopes to have the project completed by February, according to the Chicago Tribune.Continue reading...

private brand

No Name Beer: Worth the Bother?

Posted by Barry Silverstein on February 9, 2011 03:00 PM

One of the more promising product segments of late has been store brands, also known as private-label products, driven by consumer demand for value. Last October, a Consumer Reports study indicated that store brands can save consumers as much as 30 percent over brand name products — a welcome relief for the recession-weary.

The latest entries in the store brands category will test a market that has been largely untapped, so to speak: value-priced beer.Continue reading...

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