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personal brands

Madonna Zips Up Shoe Collaboration Ahead of New Album Release

Posted by Mark J. Miller on March 19, 2012 02:02 PM

Truth or Dare hit movie theaters way back in 1991, but Madonna is still milking the brand. She's already selling Truth or Dare fragrances at Macy's and now she’s putting out a Truth or Dare shoe collection as a precursor to a fashion collection of the same name. The timing isn't coincidental — the singer's next album, titled MDNA, launches on March 27th.

The Truth or Dare line, a collaboration with Canada's Aldo Group, will offer more than 60 styles when it launches in August. The cost: between $89 and $349, the perfect price point for any Material Girl.Continue reading...

brand news

In the News: Audi, PepsiCo, Limbaugh, Pinterest & more

Posted by Shirley Brady on March 13, 2012 08:45 AM

In the News

Apple balks at Proview's iPad trademark demands; held cross-licensing talks with Motorola, EU reveals.

AT&T expands 4G LTE rollout.

Audi said to be in talks to buy Ducati.

BabyBjorn gets a boost from Beyonce, while New York Times logo gets boosted by Jay-Z in Amex-sponsored show at SXSW.

Bob Lutz defends the Chevy Volt.

China promotes its homegrown brands.

Coca-Cola lobbyists spend millions to defeat soda taxes, hires Jean-Paul Gaultier as Diet Coke's European creative director.

Facebook sued by Yahoo for allegedly infringing patents, while Timeline apps inspire developers.

Friendly's ice cream chain expands ordering and loyalty online.

Intel reportedly eyes web TV service.

Jeremy Lin may endorse Volvo in China.Continue reading...

brand bites

Brand Bites: Apple, Old Navy, PETA & Amish Cheese

Posted by Abe Sauer on June 10, 2011 12:00 PM

Old Navy's sense of humor has gotten a lot sharper since its days giggling about passive-aggressive mannequins. In several viral videos that don't even mention Old Navy at all, the HQ of things with cargo pockets takes, and lands, a few shots at conventional fashion.

Better yet are the comments, proving a few people didn't get the memo.Continue reading...

getting by with a little help

Kohl's Grows with Brand Partners

Posted by Barry Silverstein on September 15, 2010 10:30 AM

What recession? If the sales being rung up at value-priced retailers like Target and Kohl's are any indication, a bad economy has been doing them good.

Kohl's recently reported that its total sales for a four-week period ending August 29 increased nearly 8% from the same period a year ago. Year to date, total sales have increased 9%. The chain's home business was particularly strong.

Following Target's strategy, Kohl's has launched exclusive partnerships and brands with a number of high-profile names. The chain carries Candies (including the exclusive Britney Spears for Candies collection, above), Chaps, Elle, Simply Vera by Vera Wang, and Rachel Ray, for example. Kohl's also has a deal with Aldo to produce an exclusive line of shoes to be available next year.Continue reading...

brand news

Headline Roundup: Vroom Vroom

Posted by Sara Zucker on April 13, 2010 07:58 AM

MotorWorld gives auto brands due recognition. [CNN Money]

BMW beats its competitors in the vehicle industry. [WSJ]

The National Enquirer lacks a Pulitzer Prize award. [Business Insider]

Paramount, Seagate pre-load movies on hard drives. [Reuters]

Scripps, Weight Waters, Lorillard among worst companies. [NY Times]

Companies use sports arenas for promotions. [Boston Herald]Continue reading...

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