retail

Frenzy for Alexander Wang Proves H&M's Mastery of Co-Branding

Posted by Sheila Shayon on November 6, 2014 06:02 PM

The day has finally arrived: Alexander Wang's collection for H&M is now in stores. Wang, creative director of Kering SA’s Balenciaga brand, is the first American to design a guest collection for H&M, and today's debut marks 10 years of designer collaborations for the world's second-biggest apparel retailer after Zara owner Inditex.

After an orchestrated series of sneak peeks—first on Instagram, followed by Rihanna at New York Fashion Week, and then a mention in Vogue Netherlands—as well as a striking video teaser (below) and a New York runway show—the collection has now hit 240 H&M stores worldwide and its network of websites, with select pieces also for sale on the official Alexander Wang website.

As we noted earlier, the collaboration not only crashed H&M's local websites worldwide, but instantly hit eBay, with items priced up to $2,000.Continue reading...

brand collaborators

H&M x Alexander Wang is Now on eBay; $2,000 Backpack, Anyone?

Posted by Shirley Brady on November 6, 2014 11:54 AM

The Alexander Wang collection launch at H&M today saw fans line up around the block around the world, sparking crowd control issues as its local websites crashed, although they're starting to come back online.

Some fans were snapping up $5,000 worth of the New York-based designer's apparel at a time, with the menswear reportedly selling out quicker than the women's collection. No surprise, items are already popping up on eBay for up to $2,000 by one seller. Continue reading...

brand news

Brand News: Oculto, Tesla, McDonald's and more

Posted by Dale Buss on November 6, 2014 09:22 AM

TOP STORIES

AB InBev announces launch of Oculto, a tequila-flavored beer, in U.S.

Tesla issues upbeat outlook while coping with short-term problems.

McDonald's gets ready for Super Bowl ad return by shuffling execs.

Amazon unveils Echo voice recognition hub.

H&M launches Alexander Wang collection worldwide.

Nike cuts ties with NFL star Adrian Peterson. Continue reading...

branded content

Branded Content Watch: Lexus, Zegna, H&M, Sony and more

Posted by Abe Sauer on October 31, 2014 01:45 PM

The Pitch: "Out of this World" for Nike Football

The Plot: Superhero Cristiano Ronaldo journeys to El Clásico on behalf of the Mercurial Superfly CR7 shoes.

The Verdict: The World Cup may be over but Ronaldo remains as popular as ever. Watch it, along with the latest in branded entertainment and content, below.Continue reading...

brand news

Brand News: The Queen Tweets, P&G to Cut Duracell and more

Posted by Dale Buss on October 24, 2014 09:21 AM

TOP STORIES

Twitter sees Queen Elizabeth II send her first tweet while Stephen Hawking joins Facebook.

P&G plans to exit Duracell brand.

AMC Networks acquires nearly half of BBC America.

Amazon misses expectations with holiday forecast, depressing stock price.

Microsoft sales lifted by the cloud to $23.2B as Nokia name to live on in entry-level phones. Continue reading...

brand news

Brand News: Beckham's Whisky Ad, Jimmy Choo's Flat Debut and more

Posted by Dale Buss on October 17, 2014 09:12 AM

TOP STORIES

Diageo's Haig Club single-grain whisky debuts Guy Ritchie-directed spot starring brand co-owner David Beckham.

Apple iPad reveal fails to wow as 3D-like logo rumored.

Google sees ad prices continue decline.

Jimmy Choo makes lackluster debut in first day of public trading.

Twitter lets users stream music and audio via SoundCloud integration.Continue reading...

branded content

Benefit Plumps Up Content Push to Connect With Wing Women Everywhere

Posted by Tori Miner on September 3, 2014 12:24 PM

Benefit Cosmetics certainly lives by the culminating line of its "Benefesto"—Laughter is the best cosmetic. From product naming (personal favorites include “Dr. Feelgood” complexion balm and “Stay don’t stray” eyeshadow primer) to pop-up experiences (such as Gabbi’s Head, a London pub just for women wanting to watch the World Cup), the full brand experience is fun, flirty and reflects a tongue-in-cheek tone crafted to keep you laughing as you’re looking good.

And when it comes to branded content, Benefit stays true to its core message while finding creative ways to connect with fans. Most recently, it released a music video parody of Montell Jordan’s ‘90s hit “This Is How We Do It” starring comedienne Anjelah Johnson in her MADtv-spawned character, Bon Qui Qui. Set in Las Vegas, the video oozes '90s nostalgia as it celebrates wing women getting glammed up for the ultimate ladies night.Continue reading...

rebranding

PPR Rebrands as Kering, Paying Homage to its Roots and Mission

Posted by Sheila Shayon on March 22, 2013 04:19 PM

PPR, the multinational holding company that is home to brands including Gucci, Yves Saint Laurent, Stella McCartney, Alexander McQueen, Balenciaga, Bottega Veneta, Brioni and Sergio Rossi, is rebranding as Kering, indicative of a transformation from French conglomerate to internationally focused sportswear (encompassing its brands including Puma, Tretorn and Volcom) and luxury-goods group. 

The new name, accompanied by an owl logo and tagline, "Empowering Imagination," is pronounced "caring." CEO Francois-Henri Pinault explains, "We are there to care for the brand and take care of the brand," the Wall Street Journal reports.

Pinault carries on his father’s legacy as founder with the new name, which a press release explains was inspired by family roots in France's Brittany region as "Ker" meaning home in Breton, with the action-associated "ing" implying "doing" and "going."

Manfredi Ricca, the managing director at Interbrand in Milan, commented to the International Herald Tribune that the new identity reflects an awareness that companies need “a strong angle on what they stand for,” both for consumers and for employees, to demonstrate their “overarching vision” and values.Continue reading...

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