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branded content

Benefit Plumps Up Content Push to Connect With Wing Women Everywhere

Posted by Tori Miner on September 3, 2014 12:24 PM

Benefit Cosmetics certainly lives by the culminating line of its "Benefesto"—Laughter is the best cosmetic. From product naming (personal favorites include “Dr. Feelgood” complexion balm and “Stay don’t stray” eyeshadow primer) to pop-up experiences (such as Gabbi’s Head, a London pub just for women wanting to watch the World Cup), the full brand experience is fun, flirty and reflects a tongue-in-cheek tone crafted to keep you laughing as you’re looking good.

And when it comes to branded content, Benefit stays true to its core message while finding creative ways to connect with fans. Most recently, it released a music video parody of Montell Jordan’s ‘90s hit “This Is How We Do It” starring comedienne Anjelah Johnson in her MADtv-spawned character, Bon Qui Qui. Set in Las Vegas, the video oozes '90s nostalgia as it celebrates wing women getting glammed up for the ultimate ladies night.Continue reading...

rebranding

PPR Rebrands as Kering, Paying Homage to its Roots and Mission

Posted by Sheila Shayon on March 22, 2013 04:19 PM

PPR, the multinational holding company that is home to brands including Gucci, Yves Saint Laurent, Stella McCartney, Alexander McQueen, Balenciaga, Bottega Veneta, Brioni and Sergio Rossi, is rebranding as Kering, indicative of a transformation from French conglomerate to internationally focused sportswear (encompassing its brands including Puma, Tretorn and Volcom) and luxury-goods group. 

The new name, accompanied by an owl logo and tagline, "Empowering Imagination," is pronounced "caring." CEO Francois-Henri Pinault explains, "We are there to care for the brand and take care of the brand," the Wall Street Journal reports.

Pinault carries on his father’s legacy as founder with the new name, which a press release explains was inspired by family roots in France's Brittany region as "Ker" meaning home in Breton, with the action-associated "ing" implying "doing" and "going."

Manfredi Ricca, the managing director at Interbrand in Milan, commented to the International Herald Tribune that the new identity reflects an awareness that companies need “a strong angle on what they stand for,” both for consumers and for employees, to demonstrate their “overarching vision” and values.Continue reading...

brand news

In the News: Microsoft, Suzuki, Apple and more

Posted by Dale Buss on December 4, 2012 09:01 AM

In the News

Microsoft denied "Killer Instinct" trademark, as Microsoft-Google patent fight rests on "fairness" definition and Motorola is denied injuction against Microsoft in patent suit. Microsoft-Intel push to combat Apple in tablet space, meanwhile, seen as "sputtering."

American Suzuki forges ahead with incentives amid US wind down.

Apple wins six new design patents, sees increasing pricing tension with retailers and Steve Jobs bio pic starring Ashton Kutcher heading to Sundance.

Applebee's plans to open "green" restaurant in New York's Harlem where Hot Bread Kitchen is a rising local brand.

Balenciaga hires designer Alexander Wang as creative chief.

Baxter agrees to buy medical-equipment maker Gambro in company's biggest acquisition.Continue reading...

brand collaborators

Starbucks Makes a Splash with Designer Tees

Posted by Mark J. Miller on September 20, 2011 01:13 PM

It used to be that when someone accidentally spilled hot coffee on themselves at a restaurant, they went ahead and sued (with one famously being awarded $2.86 million by a jury, which was later reduced). These days, it appears that Starbucks thinks people would like to actually pay money to appear as if they’ve made a mess of themselves.

Designers Alexander Wang, Sophie Theallet, and Billy Reid each have won a Council of Fashion Designers of America/Vogue Fashion Fund Award during the last three years. So what do they do? They all partner with Starbucks and design limited-edition T-shirts to help celebrate the Seattle company’s 40th birthday, of course, according to Fashionista.com. 

Wang, who's also making Dockers chic this fall, apparently didn’t too much time into figuring out what to do with his shirt design.Continue reading...

brand collaborators

Dockers Gets Hip, Pricey with Alexander Wang Collaboration

Posted by Mark J. Miller on September 14, 2011 10:01 AM

Vanity Fair's October issue cites Dockers' Alpha Khaki line as the 'it' pants for fall. Yes, Dockers.

Now GQ magazine, long known as the place to check out for men’s fashion news, has cozied up the Levi Strauss owned brand. GQ is spreading the word about its annual Menswear Awards by matching Dockers with its award winner and nominees for a limited edition “collectible” capsule collection.

Fibre2Fashion.com reports that Dockers has partnered with the publication’s Best New Menswear Designer Winner, Alexander Wang, along with five other designers to produce a limited-edition collection.Continue reading...

fashion week

Farewell, New York Fashion Week. Hello, New Faces

Posted by Caroline Smith on September 17, 2010 04:00 PM

Apparently, “basic” is the new black. The Spring/Summer 2011 Mercedes-Benz New York Fashion Week, which ended yesterday, demonstrated that designers are still courting recession-wary customers by offering signature pieces that translate beyond a single season.

Among fashion's old guard brands, Ralph Lauren returned to his Western roots, Francisco Costa for Calvin Klein presented sleek, simply-cut dresses, and Oscar de la Renta stuck to his fail-safe Upper East Side cocktail dresses—to a fault, some believed.

But amidst this return to familiar territory, several up-and-coming designers made their presence known in the tents. Over the last few years, Asian-American designers have been gaining in sartorial influence, with Michelle Obama favorite Jason Wu, Parsons grad Alexander Wang and Richard Chai, who together swept the 2010 CFDA Awards. This year, the up-and-comer to watch was Prabal Gurung, a CFDA-nominee who hails from Singapore, by way of Kathmandu. Click through to check out his collection, and more fresh faces on the catwalk this past week.Continue reading...

2009's Most Thankful Brands: Goldman, Google, Motorola, Verizon And More...

Posted by Jim Thompson on November 26, 2009 09:13 AM

As the US celebrates Thanksgiving, brandchannel is thankful to our loyal readers and commenters who have seen us through our relaunch. Here are some other brands who have reason to be thankful this year:

Myspace to Facebook: Thanks for the ad(d)!

Thanks to Toys "R" Us, FAO Schwarz lives.

Volvo is happy for the teenage fans of the Twilight series.

Starbucks' CEO sent McDonald's McCafé a venti thank you.

Google, Motorola, and Verizon give thanks for strong Droid sales.

Thankful Goldman Sachs announced a $500 million assistance program.

Kids and parents are thankful for Nickelodeon’s “Yo Gabba Gabba.”

Designer Alexander Wang is thankful for winning the Swiss Textiles Award.

The whole world is grateful that fashion prevailed over terrorism in Pakistan.

Alaskan salmon are thankful for Tiffany's leadership of a luxury industry boycott.

Check back tomorrow for Abe Sauer's coverage of the Black Friday holiday craziness, and we may find out whether consumers and retailers will have a holiday season to be thankful for!

rising brands

Alexander Wang Makes Bank With Swiss Textiles Win

Posted by Sara Zucker on November 19, 2009 11:23 AM

Last week, Alexander Wang collected a €100,000 ($147,000) prize, after winning the 2009 Swiss Textiles Award. His is the second American design house to nab Central Europe's most coveted fashion prize, which celebrated its 10th anniversary this month. New York-based Wang beat out a field of six candidates, including Vogue favorites Thakoon and Ohne Titel.

Kate Mulleavy, one-half of last year's winner Rodarte, presented the award to Wang. Mulleavy told British Vogue:

"The investment made such a difference for us in the past year — we have taken the business in a direction we just couldn't have otherwise — and I'm sure it will change things for Alex too."Continue reading...

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