Best Global Green Brands 2013

e-commerce

Amazon Crosses Linguistic Divide

Posted by Sheila Shayon on May 19, 2010 02:50 PM

Amazon is aiming to break language barriers by translating foreign-language books into English.

AmazonCrossing, its second imprint and foray into book publishing, aims to "introduce readers to emerging and established authors from around the world with translations of foreign language books, making award-winning and bestselling books accessible to many readers for the first time."

The first title in the new imprint, set for a November release, is a translation of Tierno Monenembo's 2008 novel, The King of Kahel, which won French literary prize, the Prix Renaudot. Both print and Kindle editions will be available. (This summer, Amazon will release a free app, to run on Google’s Android that will let customers read Kindle e-books on cellphones.)<

Once again, Amazon is at the forefront of identifying and filling a marketplace gap.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein